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4 Powerful Reasons to use Animation Explainer Videos

Why Use Explainer Videos!

Using animation explainer videos as part of the marketing mix tends to increase revenue growth.

The attention span of today’s consumers is getting smaller and smaller. This means that if you want to connect with your target audience as soon as they land on your site.

It’s best that you have a medium that is eye-catching, captivating and efficiently delivers your core message.

Thankfully, a good animation explainer video can achieve all this. This is why explainer videos are  popular for small businesses as it gives the “best bang for the buck.”

After all, small businesses rarely have deep pockets dedicated to marketing.

However, that’s not all there is to animation explainer videos, and it’s a medium that offers more advantages.

Any online business hugely depends on the number of visitors to their website and the way their visitors responds to their marketing messages.

Explainer videos usually last for a few seconds to a few minutes, the message gets clearly displayed in the viewer’s mind and makes it easy to understand. This method, therefore, works very well for sites that would like people to stand back and get the picture what exactly their product or services offer them.

We will cover some of these important benefits below.


4 Reasons Small Businesses use Animation Explainer Videoswhy explainer videos

1.Increase Traffic Flow

The great thing about a professionally-made explainer video is that it’s very “shareable,” which is very important in a social media-centered world that we live in today.

Animation explainer videos are entertaining, captivating and communicate the core message efficiently and effectively.

People are generous in sharing the video with friends and family.

If someone is interested, then it’s likely that he or she will follow the link on the explainer, to the company’s website.

As more people share the video, the more traffic your website will receive.

When you have animation explainer videos professionally made, the video would have a global approach.

An interesting effect would also be in your video, and it would mean that the right targeted traffic would get attracted and turn into business prospects.

Every detail such as potential, business strategies, mission statements and even the complexity of services and products are presented in an engaging as well as entertaining way.

Therefore, the video should be well-produced as the features would be explained within a short time.

It is easier to achieve more traffic by making a high-quality animation explainer video, which attracts the eyes of your target audience.


The most important thing in explainer videos is the content, fluidity of the animation and the formatting.


2.Multiple Uses

Another advantage of explainer videos is that can work on many platforms.

For example, it can be used on your website, social media sites and video sharing sites.

You can use them as an email series to explainer your services in depth.

It’s like hitting 2 or more birds with 1 stone.


3.Gaining Authority

Well crafted animation explainer videos don’t do any “hard selling.”

Instead, it’s informational and provides value for the viewer.

An explainer video “explains” a subject in detail to the end consumer well

Authority is very important as today’s consumers are getting smarter and more cautious.

Animation Explainer videos are a great way of illustrating how your company knows your business very well.

Your consumers will then see your company as an expert.

Ultimately, an authority will lead to trust; and always remember, people will always buy from someone they trust.

Creating animation explainer videos is a technique to gain more leverage for any small business.

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4.Additional Income Opportunity

With a high quality animated explainer video, you can gain massive after sales profits.

As your company grows, your business partners may see how powerful your explainer videos are in converting sales.

Because of this, some of your business partners would request permission to use your explainer video to also boost their sales.

When this happens, you can charge a small fee for the explainer video and it now becomes another income stream for your company.

This makes your animation explainer videos that you create more shareable and able to sell them to partners and teammates for use.

With the help of animated explainer videos, you can get your video played on the leading advertising channels all over the world.


animation explainer videos Gain the trust of clients

You have seen an amateur DIY video right, so think about how that made you feel about the business? It can ruin a business brand!

Another advantage of hiring an Animation Explainer Video company’s services is that you can get the trust of your clients.

Professionally made videos are always more appealing. The use of our templates at an affordable price allows you to make them professionally.


 Hiring an Animation  Company

Also, animation videos used as a training aid for employees tend to improve productivity and efficiency.

Keep in mind that explainer videos are not like other video content on the web. It has a specific purpose.

Animation Explainer video has its own tactics.


This is why we suggest that you hire a company that specializes in creating powerful explainer videos or using tools that allow you to effectively create them yourself.

Specifically, the software or the company that you hire can produce videos that are visually appealing and able to effectively communicate the important details of your product or service to the viewer.

While 3D animations are very popular in films and movies, but they can be very expensive to produce.


2D Animation Go to choice for most Companies

This is why 2D animation is often the go-to choice for most companies.

On top of that, being 2D or 3D is not a big deal in explainer videos, hence saying that there are available options to use 2D and 3D animation.

The most important thing in explainer videos is the content, fluidity of the animation and the formatting.

This is why it’s best that you hire an animation company that has years of experience and has done work for different genres.

This is to ensure that you have the best quality of the character creation to rendering.

A good animation company should also score high points on formatting, designing, and animation.

The team has designed high-quality templates from years of experience creating highly converting animation explainer videos for a wide variety of small business clients.


What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections and I’d love to hear from you too…please share your thoughts in the comments below 🙂

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About the Author Kerry-Anne Simpson

Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.

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