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Maximize Your Success with Video Marketing for Beginners

 Promote your Business with Video Marketing!

Video Marketing gives you unlimited options to make your business grow and stand out from the crowd.

Video Marketing is one such method providing a wide platform to attract your ideal audience and target market.

Getting your branding and business name in front of a larger audience.

What if I was to say that you have an option to work towards your success even with the tiniest of your marketing investment?

This marketing option lets you grow your business via making videos about your product and /or services.

Allowing you to submit it online for your audience to know about your uniqueness.

Making it the most affordable option you can choose to let your business reach your audience in a quick timeframe.

Here are the major benefits that video marketing has to maximize your success.

Video Marketing is  Cheap & Reliable

For marketing of your business, you have plenty of options.

Many are good but they are way too expensive and may risk your marketing budget.

Video marketing is an option you can go for as they don’t take all of your marketing budgets like many other marketing options and mediums.

You are ensured of your growth as videos are easy to manage and are totally reliable.

The medium through which it interacts with the audience is via using audio & visual. It has been proven that with audio-visual effects, videos are capable of leaving an everlasting effect on the viewers.

Make your business impressionable on the minds of your audience.

They will be attracted towards your business and hence will help in the like and trust of your brand.


Maximize Success with Video Marketing for Beginners and Small Business OwnersMakes you more Visible online

With posting more and more variety of video content about your product and services, your audience will be happy to see more & more about what you provide.

With not knowing much about your services or brand, it creates a sense of curiosity in the viewers, they will tend to watch what you post.

Making shorter videos and using strong keywords, animations & sorting out your content to make it more SEO friendly, will increase traffic to your business website as well.

The major benefit of a boost in traffic will have for you is that Google will take it as something interesting there on your website.

It will improve your overall rating, remembering that YouTube is the second highest search engine in the world.

The better it is for your business as it will be rated higher among the top leaders.


Video is more Compelling

The major advantage is that the viewers are able to understand the product or service more easily.

It is way more convenient than reading a long blog post or having to explain your services and setting up appointments with potential clients.

It is an easier method giving you the opportunity to sell your services.

Well, maybe not anymore making much lighter work and more time to work on growing your business.

On the other hand, videos will catch user’s attention immediately and they will open it without having any second thoughts.

Videos play a great role to take your business off the ground.

Videos provide the user with detailed information in a limited period and even without boring the user.

They’re more effective because the user will be more likely to become the buyer and your sales will improve with every click.


Helps to build trust

Describing a complex solution of your product or service is not an easy task.

The video will provide consumers with a feeling of trust and it will ensure that they will hire you or make a purchase.

So, you need a platform that provides users with a real experience of buying.  A video does just that!

Videos contain moving characters which help to have an immediate impact on the user and such impacts will have a great effect on your business growth & sales.

There are many issues regarding online sales which people worry about like fraud, theft or quality issues.


Animation Attracts Viewers Immediately

Moving things or objects tend to attract our attention no matter what we are doing.

Same things go with video marketing as videos make use of lively characters, which seem to have similar surroundings & situations like common users.

It makes users relate themselves to the content in the video and they tend to pay extra attention to the screen just like you have expected.

Not only it gets user’s attention but also is capable to hold it for the maximum time.

The more time people spend on your page watching video, the better impact it will put on them.

Increases your Sales and Conversions

The more exposure your target audience will have to your services, the chances will increase that the consumer will turn into a lead and into a buyer.

It has been proven that using video marketing

there is 64% increase in sales as the audience becomes clearer about what you provide.

As a result, there is an increase in your sales with more people converting from viewers to buyers.

With increased visibility, your business will be open to a greater number of viewers, a vast audience you are sure to be successful.

Posting a video about your product can initiate up to 80% conversions and it works no matter which category your product is.


Provides a greater Return On Investment (ROI)

With many other marketing options, there is no guarantee whether the money you have invested will be there for you as a return or not.

Worries and frustration are not there as video marketing ensures you a good Return On Investment (ROI).

83% of the business owners recommend video marketing over any other kind of marketing because it is the best, cheapest and surest method to have a positive sales growth.

Another benefit that you will have is that your videos need not be perfect, just focusing on the script & content of your video is enough.

A high-quality video bearing details about your product or service will totally earn you some genuine clients.

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Increases website traffic

Huge billboards were used in the past and still today to capture an audience to get to know about your business but they are not effective as today as they used to be.

Videos with great detail and superior quality instantly catch user’s attention.

With continuous visitors going on & off your business website, there will an increase in website’s traffic and Google will rank you higher in your search terms if done correctly.

Video marketing helps you connect with your audience and they will linger over your profile.

The consumer will be satisfied to take some action regarding buying your product. The outcome is that there will be growth in your sales and traffic as well.


10 Major Benefits to Maximize Success with Video Marketing for BeginnersMakes communication easy

Lengthy paragraphs & articles may be good but they are not good at catching user’s attention.

Videos make a good connection between seller and buyer.

Users will come to know about your services quickly from videos you post on your social media channels.

I say why not combine both mediums in your content marketing with the written word and video!

Make users comment on what type of product they want to hear about will make you easily connect with them.

Video can provide and will enable you to create what your audience demands.


Enhance your brand awareness

To make a successful business, your brand name must be popular to withstand in the marketplace.

Video marketing will provide you as a stable platform growing your business to reach new heights.

Statistics show that video is shared more than any other content.

Your video marketing will make you stand out from the crowd, enabling users to choose you.


Video marketing is becoming incredibly affordable today and efficient.

With the tools available online, there quite a few free tools available to get started video marketing.

Enhancing your own videos or making animation videos is very easy to find ways to do that in today’s environment.

Video marketing is the best medium to have to make your business get exponential reach your target audience.

With an ever-lasting impression on the user’s mind, it makes it clear that your product is worth it.

Video making has been present since the birth of TV and is growing ever since.

It is a great platform to showcase your service to your customers and to win their trust.

Converting new viewers and existing ones into leads which you will surely benefit from.


What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections and I’d love to hear from you too…please share your thoughts in the comments below 🙂

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About the Author Kerry-Anne Simpson

Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.

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