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Archive Monthly Archives: August 2017

whiteboard explainer video

How to use Whiteboard Explainer Videos

Whiteboard Explainers To Promote Your Business Services

The ability to use whiteboard explainer videos to tell your story of who you are and what you do is perfect for explaining in-depth specific processes, products or services.

Whiteboard explainers are a fantastic tool to promote your business services in a fun and entertaining way is incredibly valuable.

At first, the consumers are not looking for complex explanations but are looking for answers to solutions that you offer.

This makes whiteboard explainers a great opportunity to showcase some of your complex services and solutions to your ideal audience in a more relaxed and non- confrontal way.

Let’s face it who doesn’t want to be entertained.

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

What’s Whiteboard Explainer video?

Whiteboard explainer videos is a type of video where pictures are drawn on a white background and contain a narrative storytelling.

Whiteboard explainers are simple and tell your story without having to bore your viewer with long blog posts or having to explain your services in person consistently and can present a complex solution or service into something that can be easily understood.

An example of this would be a mortgage broker so to speak who would like to explain LMI – Lenders mortgage insurance to a prospective client, so instead of an explanation all the time they could create a whiteboard explainer video.

Not everyone can understand but an explainer done correctly can do this and can be promoted to encourage more prospects and ideal clients as well.

 

Benefits Using Whiteboard Explainer Videos?

Well, I would say anyone could benefit who has a small business to a large corporation.

To give you some inspiration here are some industries that have successfully used them.

Mortgage Brokers have extensively used them to explain different loan types.

 

Another example would be why to use a mortgage broker and the services they offer” as not everyone understands.

The benefit of using a mortgage broker so to their advantage gives them a huge opportunity to sell the benefits.

Property buyers agents are another great example as well for the services they offer in their businesses.

95% of people have watched an explainer video to learn more about a product or service.

Ok so let’s see why they are so effective!

whiteboard explainer videosSimplify Ideas

Whiteboard Explainer videos allow you to create ideas in a simple manner.  Regardless of the complexity of the message you are trying to share with your ideal audience.

Whiteboard explainer videos allow you to integrate graphics and text, giving you additional mediums to work with.

When it comes to presenting your brand, product or service you are trying to promote whiteboard explainers is perfect.

 

Tell a Story

Sharing a story with those who are viewing your whiteboard animation is another way to capture your ideal audience.

When you are wanting to promote and share your story, while also increasing your chances of generating good quality leads for your business.

Engaging and connecting with your audience is essential if you want to create and share a successful message.

Whether you are providing information regarding a specific topic or complex service, case study whiteboard explainer videos can do just this.

You can pretty much promote anything that you want to get in front of your ideal audience with a whiteboard explainer video.

 

Increase Web Traffic, Better SEO

The more whiteboard explainer videos you make and use to help with promoting your site and its content.

The  easier it becomes to get your site’s URL within search engines,

Google is the number one search engine and loves video so another important point to make here is that you can also add your whiteboard explainer videos to your youtube account.

As Google owns youtube and they will rank better in SEO rankings as well as put them into your blog posts.

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections and I’d love to hear from you too…please share your thoughts in the comments below ?