Explain Your Business | Animation Video | Animated Explainer | Explainer Video
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Archive Monthly Archives: June 2018

business explainer video

Outsmart Your Competition with a Business Explainer Video

A business explainer video is something that uses animation in explaining what a business is all about. Businesses also use it when they are introducing a new concept or product to their customers.

They use it to get the stories of their brand across in the most striking way. Explainer videos started became popular when Twitter used it to explain what they are about to online users.

 

How Does Business Explainer Videos Work?

Experts agree that video is the best medium for conveying information as long as it is used correctly. It stimulates the auditory and visual senses.

This perfect combination enables the audience to retain the message for a long time.

One great example is the YouTube platform. Every month, more than one billion new visitors watch a YouTube video.

In a month, it has more than 6 billion hours of videos being watched. YouTube has been constantly expanding ever since.

This is what makes video one of the best marketing contents for businesses out there.

 

How Effective Is A Business Explainer Video And Why Does It Work?

Usually, businesses find it difficult to express what they do in an easy way that their target customers will understand.

Have you experienced visiting a site and left without even understanding what it is about or what it is offering?

This is the time when a business animated video can help.

With the combination of video and audio, it can clearly deliver the value proposition of a brand and significantly increase the retention rate.

Most people like to hear a good story particularly when it helps them engage with familiar ideas.

When a business explainer video adds a new concept to the already familiar ones, it helps get the message across to the viewers easily and entertainingly.

 

Business Explainer Video Case Study

 

Branded Video Vs’s Business Explainer Video

Branded videos are when a company includes clips into their video content, providing informative and engaging ideas.

They are geared more into doing ads, which are not necessarily animated. Branded videos are also typically longer than business explainer videos.

On the other hand, business explainer videos are brief and comprehensive, offering a range of ideas in one content.

The goal of these videos is to let viewers know a company’s products and services, and understand what the purpose of a business.

Business explainer videos use a simple yet interesting story to convey something to their viewers.

Branded Sales Video Example

How Does An Animated Explainer Video Help Your Business? 

Video content has been experiencing a wild growth for the past several years.

One of the reasons is that Google gives rewards to websites that are able to keep visitors spend more time on their sites.

So, if you have exciting videos on your website, you are more like to attract visitors to watch them.

A business explainer video is effective in helping a business grow in an affordable way.

This is the reason that animated videos have been seeing the rage in popularity.

It is a great marketing tool that helps your business in explaining your product or service, in boosting the rate of conversion, in increasing sales, among others:

 

why explainer videosMake Pitch More Engaging –

Make a business explainer video to create your pitch. With the right visuals and music plus a strong script, you have a higher chance of grabbing the attention of your viewers.

Traditional web content tends to annoy or confuse the audience instead of catching their attention due to the colored fonts, flash, loads of text, etc. It also slows down the load time of a site. However, a simple business animation video can help make your page clutter free.

You give the viewer the essential information and ideas, making them want to engage and convert.

 

Higher Rank in SERPs

As mentioned above, Google rewards if users spend more time on a site. Plenty of images, large texts, and not updated site get a low rank on Google search.

This indicates, less exposure and worse, it drives site visitors away.

Business animated videos, on the other hand, engage the interest of the audience and help them make a buying decision fast, resulting in getting a higher rank in search engine result pages.

Boost the Audience Information Retention

People normally retain only about 10% of what they hear but are able to retain up to 50% of what they see.

When viewers like a video, they are likely to share it. Also, word of mouth can definitely help your audience grow.

 

Shareable

Your business explainer videos do not necessarily have to be exclusive on your site.

You may upload them to YouTube, Vimeo, and other video sharing sites.

Make sure you use proper keywords in attracting more internet users.

People today lean more toward video watching and sharing instead of reading and sharing written text.

 

Improve Conversion Rate

According to several surveys, about 85% of consumers are more likely to buy a product after watching an animated explainer video.

Such videos help businesses monitor the number of visitors on their sites as well as those potential customers.

In addition, business explainer videos can show the number of views for each of your video, hence it eliminates the need to do the manual counting of sales.

You can easily identify product or service interest consumers.

 

Generate More Interest

Social media allows businesses to spread brand awareness through images and videos.

There are about 70% of users watch videos on the internet.

Videos can significantly help generate interest in the products and services of your business.

 

Explain Your Offering

If you explain things through written content, it does not always work.

This is because people may interpret written information in different ways.

But, an animated video is straightforward and use audiovisual clues to give viewers a better understanding of the brand.

You can connect with your target market well.

 

Introduce Your Personality –

Do not be a faceless company that is selling things online.

Allow the audience to know who you are by using an animated explainer video.

People will connect more to you if you put a face to your name.

 

 

Perfect Positioning for Your Business Explainer Video

 

To get the best of your videos, here are the best places to put them:

Blog – Make your content easier to digest by including explainer videos with attractive visuals to your blog post.

This will help you get a higher rank in SERPs, and also improve your SEO efforts.

Landing Page– You will have up to a 2-minute increase in visit time and see a decrease in your bounce rate.

Add a solid CTA in the end or middle of your business explainer video.

 

 

 

 

 

Home Page– Most users will not bother to scroll down, put your video on top of your homepage.

On that position, visitors can play and watch it immediately.

It is better to use a big font in the play button, as a way to encourage users to click your business explainer video.

 

 

 

 

 

Email Marketing-If you include videos in your emails, this increases your click-through.

Also, consumers are more likely to buy after watching a video about a particular product or service.

 

 

 

 

 

Email Signature – You can boost visibility by adding an animated explainer video as part of your email signature.

 

 

 

 

 

Social network sites–These are the most popular place to post your video because almost everyone uses social media.

 

 

 

 

Ads – You can obtain fast results if you put explainer videos in paid ads. Doing this helps you keep track of customer interactions, and target leads.

 

 

 

 

Presentations -When introducing a product or service in your presentations, use business explainer videos to catch the attention of your partners, stakeholders, investors, etc.

Business explainer videos are suitable for businesses that need visual metaphors to explain abstract environments and difficult concepts.

Today, companies utilize technology to solve the problem of consumers.

If users click on a button, they get something. It is considered an abstract idea. But, not all people in the present time understand technology.

When it comes to explaining the complex structure, you can’t seem to do it right. You have a unique product or service, but why is it so hard to deliver a message to your audience.

That is where business explainer videos enter the picture.

These videos that use animations use visuals and graphics to explain abstract concepts; they can show viewers what they cannot see before such as what is inside an app and equipment, what happens behind the scenes, the workings of a computer, and so on.

All over the world, people and companies make videos to make product demos, publish reviews, brand awareness, among other things.

It is just proof that video content is an effective medium for businesses to promote products and services, and share information.

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

explanatory video

The Anatomy Explanatory Video

If you have no explanatory video for your business, then you must know that you need to start creating them.

Now is the time to create one. In the world of marketing, a video is paramount.

This applies to any business from start-ups to giant corporations. Because video marketing is essential today, explanatory videos are great investments.

Explainer videos are the strong foundation for your business campaign.

They are popular and effective because they are engaging, multifunctional, show personality, and cater to both new and old consumers.

 

Debunking the Myths About Explanatory Videos

If you create the perfect explainer video at the right time, it gives you the opportunity to acquire a competitive advantage in your chosen industry.

To learn more about this marketing phenomenon, you should also know the myths that are surrounding it. Some of these are:

recipe for explainer videos

  • The important factor in the success metric is the number of views. Keep in mind that your main objective is to make more sales and increase conversions.

 

  • Use humor to get more views. Sure, humor is a powerful method to attract customers, but it is not always effective. For example, humor won’t get you anywhere if your goal is to stir emotions for your audience.

 

  • It is a must to add a CTA. People today have become wiser. They can easily detect if you are working with them to purchase your product. The key here is to talk about their pain points and offer them a solution.

 

  • Creating an explanatory video consumes plenty of time. In general, they explainer videos are fast and easy to finish. You may just look for an expert to do the job if you have no time to do it yourself.

 

  • Include all the features of your business. While you want to explain and showcase the features of your product or service, stop yourself from doing so. Remember, an explainer video is typically short with a clear message.

 

  • An explainer video is only used to generate leads. It does not do just that. Besides giving you the opportunity to generate your leads, another role of the explainer video is to provide people with important information about your business.

 

  • The shorter your video, the better it is. Quality content is the most essential element with regard to explanatory videos. Don’t forget that you want to explain something to your audience, not make a promo spot. It is fine if your video extends up to 2 minutes.

 

  • Animation only caters to a younger audience. Animation knows no boundaries. It attracts all sorts of people both young and old.

 

 

Why Use Animation in Your Explanatory Video?

One of the best mediums for explanatory videos is the use of animation.

One major advantage of an animated video is that it is more affordable. It reduces the problem of finding a location to rent and dealing with actors who have different personalities.

Also, animated graphics give you more control and freedom in terms of words and design.

An animated explanatory video can magically make your video interesting and engaging. What’s more, animation can easily explain difficult concepts and ideas.

 

The different types of animation that are common today are:

 

Stop motion animation

2D animation

3D animation

 

Motion graphics

 

Whiteboard animation

The Successful Anatomy Explanatory Videos

Whether it is your first time to do an explainer video or done several videos in the past, you can always learn some techniques from the best explainer videos out there.

 

  1. Create a Clear Structure

Each wonderful punchline comes with a setup. Each problem has a solution.

The best explanatory videos know how to set stakes for their brand. However, the structure is always the key to every explanatory video.

You can use a video template to grab the attention of your viewers. With just a couple of minutes to do it, it is important that your video is on point all throughout.

The template will ensure that you give the problem, the solution, and how your product or service works.

 

  1. Be Funny

People should not take themselves seriously, including yourself.

Apply this when doing your explanatory video. Keep your viewers engaged, and add your joke at the right moment.

This can be your way to stir up some positivity. If you must, you can use humor from start to finish of your video.

The key here is to use the right tone in order to create something wonderful.

An explanatory video that uses animation is more cost-effective.

You may use a software for the creation of your video, or find a company to do the job for you.

 

 

 

Classic promotional video that shows a lot of humour

 

  1. Keep Usage of Words to a Minimum

There are many explanatory videos that do not use a lot of words but still obtain the attention it desires.

You can find so many explainer videos that use a voiceover, choosing to use them sparingly is surprisingly better.

You can always go for handwritten words, and see your video succeed.

If you decide not to use words, compensate it with the perfect music.

If you want to spend less money on your explanatory video, you will save money by not hiring a guy to do the voiceover.

 

  1. Make Use of Animation

An animated explanatory video is a fantastic way to get your idea across to your audience much quicker.

But, remember not to go overboard. You can get your point across by using subtle animation.

If you are not careful, your animated explanatory video will just look like an expensive PowerPoint project.

Make sue of animation in a tasteful manner.

It should be able to draw attention to the message while helping you save money and time.

 

  1. List Benefits

An explanatory video has something to explain to the consumers.

It is important to list the benefits of choosing your product or service, rather than focusing on its features.

Get rid of the gimmicks. The most successful explanatory videos out there lack gimmickry.

Explaining what the product is all about in simple ways can be the reason for its success.

Simply showcase your offering elegantly. Make your video effective by directing the point of view to the audience.

Use your creativity to captivate your target market. You can do so without actors or any dialogue.

Your location can also make your video the best explainer video today. So, choose your background carefully.

 

  1. Use Different Types of Actors

It is a good idea to include different types of genders and races.

Unless you are targeting a specific demographic, for example, your target market are pregnant women.

Using a lot of protagonists creates immediate empathy with your audience. It allows them to see themselves as they watch your video.

If you take this advice seriously, people will easily connect to your characters.

You can use real people in your video if you want to achieve this technique.

Choose your characters carefully to acquire instant success. The story of your explanatory video will gain instant buy.

You can use images and video clips of people in your explanatory video without hiring.

 

  1. Opt for a Short Explanatory Video

When it comes to explanatory videos, less is usually more.

It seems that if you talk more about something, the less important it becomes.

The idea is not to forget your objective and do not get lost on your video.

 

Case Study of a Short Explanatory Video

Mistakes Creating Explanatory Video 

When it comes to keeping ahead of the competition and being successful in video marketing, you can’t afford to make a lot of mistakes.

 

  1. Disregarding Your Target Market.

    The mentality of catering to all people will not do the trick. If you offer your product or service to everyone, you will fail on all sides. In the end, you do not convince anybody. You need to target a specific demographic. If you focus your attention to a certain group of people, it helps you craft the right message for them.

 

  1. Not Using a Good Script.

    The backbone of a successful video is the script. You must use your script accordingly in order to get a clear idea of your goal. Your script should be able to describe your message, your characters, and scenario. Do not cripple your video by taking your script lightly.

 

  1. Does Not Have a Plan for Launching.

    While it is important to get your explanatory video right, make sure you are also prepared for the next steps of your marketing. The next steps usually include planning where to use the video, what video hosting to choose, etc.

 

  1. Not Focusing on Video Quality.

    An explanatory video that is ok will not get you leads. People tend to ignore anything that looks cheap, including videos. What you need to do is consider your explainer video as an investment. If you must, do not skimp on the budget for your video. Also, concentrate on brand awareness and online presence to bring in many leads.

 

Explanatory Video Recap

If you are creating an explanatory video on your own, we have readymade templates that you can use on your project.

There is a lot to choose from, surely you can find those that are best suited for your explainer video.

You don’t want your explanatory video to get lost in the sea of other videos.

Let us help you stand out from the rest and stay on top, which will help you get more leads in the long run.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

business strategy videos

Getting the Most Out of Your Corporate Sales Videos

Corporate sales videos are considered an effective marketing strategy for all good reason.

Large corporations and new businesses alike put their trust in video marketing to help them captivate leads that can turn into buying customers.

A business needs to have an online presence if they want to increase their sales. The Internet offers an opportunity to reach a wide audience.

Video can make a brand connect with an audience. Animation helps bring in a human touch even if the video is about non-living things.

Animated explainer videos are ideal for all types of businesses.

Do you want to introduce a new product, encourage target audience to subscribe, invite people to join a webinar? Other important uses of animated video include:

 

  • Corporate branding
  • Product launch
  • Distilling Complexity
  • Corporate launch
  • Training

View our video styles Click HERE…

Why Should You Use Animation in Your Corporate Sales Videos?

 

  1. If you want total control.

Making a corporate sales video has no limitations in terms of physics, design, and environment. Do you want your characters to be underwater or flying to the moon and back? No problem with that. You can be in the middle of a busy street or forest, and still get your message across. You can create your animated world with only your imagination to limit you.

Your corporate sales video can provide a clearer and cleaner viewing experience to your audience. There are no background distraction problems when it comes to animation videos. You can remove any visual elements so that your audience can focus on what you want them to see. This is particularly useful if you are explaining a complex topic.

 

  1. If your topic includes lots of statistics.

Visuals are on your side if you are telling people about numbers. If you combine numbers and animation, you have the perfect formula for an engaging video presentation. With the use of some templates and visual aids, you are able to bring data and statistics to colorful life.

 

  1. If your product or service is not people-driven.

A video is quite powerful that it can stir up some emotions to the viewers. But, you have a challenge in your hands if your industry does not involve emotions, for example, tanks, roofs, water purifier, or heating and air conditioning systems. How do you foster feelings to your audience when explaining these kinds of processes?

An animated video makes it possible for you to generate a kind of emotional reaction from your audience. Animation has the capability to humanize non-human things. It can make a bridge, building, or food has a face and talk. Animation makes an almost impossible task become possible.

  1. If you lack acting talent and short on available equipment.

Many people like to make videos for a variety of reasons, but they are not confident enough to show their faces on screen. Video marketing needs to create a connection with the viewers. You cannot get that desired connection if you cannot act naturally on camera.

Thanks to explainer videos, you can put animated characters that can perform, get loose, and at-ease in front of the camera, without the pressure that a human actor might experience.

 

  1. If you plan to make some changes in the future.

Reshooting a scene is time-consuming, so does change a specific scene in a video. Changes whether minor or major, are risky, as it can distract your viewers. A change of hairstyle, voice, or clothing will look weird on video.

But with an animated sales video, you will have no problems such as this. For example, if you want to change your message or update your pricing, it is easy to make some changes within minutes. You can follow the look of your animated video even after doing your editing.

 

  1. If your storyline includes abstract concepts.

Abstract ideas are considered to be complex subjects. People will understand your video that includes adage if you show them with the use of visuals. Animation can bring any idea to life, including abstracts.

 

 

View our video styles Click HERE…

 

Where to Put Your Corporate Sales Videos

 

  • Sales Presentations. One effective way that you can experience a sales increase is by providing captivating visual aids in your sales process. Start a sales presentation with a shirt animation to establish quality and value, which will make an audience, be more receptive to the following sales conversation.

 

  • Social Media. Using animated video in social media platforms is a great way of expanding your market. The key here is the shorter the better. Long animated videos are not what users are likely to share.

 

  • Tradeshow. Catching the attention of booth visitors and teaching passersby are two essential applications. You want to penetrate the clutter and tell a clear story is exactly what people need in these environments. Usually, just catching the eyes of the attendees creates a good opening to start a conversation.

 

  • Website Design. While it is clear that your site is the main real estate, an explainer video has a lot of roles to play such as in your product presentations on interior pages, huge branding on top of the home page, and in About Us page to tell the business story.

 

 

Best Practices using your Corporate Sales Videos

It is important to have a connection to any words that you include on your video for your audience.

It means the voice over of your corporate sales video is an important element.

If the voice over on your video is saying one thing and the viewers are reading different words on the screen, it is a disaster.

Try to reduce the amount of text that appears in your video.

Doing this will make it easier for people to share it across media.

Moreover, users may create multiple language versions of your video; when it comes to social media applications, a version with a closed caption that without sound can work well.

Corporate sales videos are usually straight in construction, for example, a problem and solution, plus a CTA.

Begin by focusing on a problem that relates to the viewer, then create a good transition as you reveal your solution.

Focus on big ideas you need to deliver, instead of details and trivialities, which you can convey in real conversation.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

View our video styles Click HERE…

 

animated sales video

Animated Sales Video

Congratulations!

You now have the most innovative, effective, useful, and the coolest product or service to offer to the marketplace.

Now what?

The truth is, nobody will buy it if people do not know anything about it.

The challenge for you is how you are able to tell consumers about your offering in the most amazing way.

This is where an animated sales video enters the picture.

More and more businesses are turning to explainer videos to help them attract customers and increase conversion rates.

 

 

Interesting Facts

  • 50% of marketing experts consider video as the best online content in terms of
  • 60% of sales increase happens to businesses, according to video production companies.
  • 30% increase in app installations due to animated videos made for promoting them.
  • 40% more affordable rates for marketing videos.
  • 65% increase in brand awareness.
  • 74% improvement in video recall.
  • 72% increase in purchase intent.
  • 70% of online users watch a video while surfing the net
  • 68% of online traffic is due to videos being watched online.
  • 70% of growth every year for how-to video searches on
  • 43% of users are likely to understand visual presentation about numbers and statistics.

Animation Videos Rule

Animated video is accessible, flexible, and affordable.

The animation is capable of explaining things, in which the mind can easily accept.

In retail and marketing industries, they focus on behavioral patterns to convert leads.

Viewers get to watch an engaging content while realizing you have the solution to their problems.

A video that uses animation handles customer experience well.

Websites and social media platforms have a plethora of live recordings and videos, both shared and posted.

The modern world we are enjoying now make us want to have the information we are looking immediately available for us.

The solution to our minimal attention span is short, informative, and entertaining content in the form of animated videos.

Why Do Explainer Videos Boost Sales

video statistics

  1.  Storytelling

During our childhood years, a big part of our development is reading picture books.

Animated sales videos follow this concept. It uses a narrative that is memorable to the audience.

  1. Pitch

An animated sales video is short and fun. It can explain a business, product, or service in seconds.

It is always engaging that a viewer is more likely turn into a customer.

Adding videos to your site creates diversity.

While written content and images can help your website rank in Google, a video is more interactive than the two combined.

How good you make your pitch will determine the number of traffic that goes into your site.

  1. Search Engine

Google takes an interest in your site if it detects huge traffic.

It usually happens when people stay longer on your site, for example, to watch an amazing animated video.

This results in getting a high rank in the search engine results page of Google.

  1. Perfection

An animated sales video can create the perfect story, characters, and scenery.

You are able to do this without hiring actors and renting a location.

Instead, you have a storyline that is entertaining, informative, and most likely to become popular.

  1. Quality

A successful video does not consist of content alone.

It needs the help of visual statement to create a story.

Creative data and design visualization, plus great content will push boundaries that equates to quality sales video.

If you achieve this, you will be rewarded with the viewers’ longer attention span.

  1. Brand Identity

Using an animated explainer video removes the need to pay an expensive ad in a magazine or newspaper.

A sales video has no limitations when it comes to creativity and imagination.

You can express your message in any way you want as long as you do not forget your goal, which is to get attention from your audience.

If you have a team for your explainer video, brainstorm ideas to come up with a great content that will increase conversion rate.

Video-Making Evolution

After the advent of DSLR, the evolution of video-making has risen ever since.

This industry is constantly developing and rapidly growing.

We are in awe with the introduction of advanced hardware and software here and there.

 

 

Videos have become part of our daily lives.

We capture moments ourselves or save them on our computers and gadgets.

If we like certain videos or interested in seeing one, we look for them on the internet.

Because of this, businesses and start-ups realize the amazing possibilities and capabilities of videos.

1995 was the inception of smartphones, which gave people the chance to record live.

While specialized film equipment has a big advantage over smartphones with regard to quality output, they are still used in so many ways.

 

The first digital video was invented in 1984. But, it was in 1986 that a digital video was commercially introduced.

 

It was during this time that the handyman camcorder defeated the Betamax recording period.

In 2002, personal action cam such as GoPro had experienced their success.

This is mainly because of the advent of application software and social media platforms that have accepted the idea of personal recording.

Then, Apple TV provided users the opportunity to watch streaming videos and live TV in 2007.

 

Then came the giant empire of YouTube.

Its first video in 2005 gathered one million views.

Fast forward today, YouTube has billions of visitors every month, and the figures double every year.

In 2013, the social video took the internet by storm.

Social media platforms today such as Facebook, Snapchat, Instagram, and Twitter are not complete without the elements of videos.

Today, animated explainer videos are fast rising.

Their popularity happens, thanks to many other factors, including;

increased internet speed

easy consumer accessibility

bandwidth increase, and lower cost of essential equipment and technology.

Reasons to Use Animated Sales Video

View our Video styles Click Here…

 

 

Connects with People and Builds Trust.

The animation video you make gives you the opportunity to reach your target market.

Your explainer video will likely stay in their minds long after watching it.

It is about how you portray your company through your animated video.

The tone, narrative, colors, and other elements you combine in your video can make viewers get engaged.

Conveys Information in a Short Period.

One reason why explainer videos are so popular is that they are the cure for our busy and slightly lazy characteristics.

Let’s admit it; we tend to have short attention spans particularly when reading about businesses and their offerings.

Moving our eyeballs to read even require much energy and time.

With an animated sales video, you can convey your message to your market in just a couple of minutes.

The combination of concise message and animation creates a powerful tool to boost conversion rates.

 

View our Video styles Click Here…

Grabs Attention.

On the average, you have 8 seconds to catch the interest of a site visitor.

If you have an eye-catching, attention-grabbing video

The visitor can stay on your site much longer than the crucial 8 seconds.

Another interesting statistics is that about 85% of people who watch an animated sales video have a higher possibility of buying a certain product.

 

More Avenues to Show Your Video.

Aside from your website, if you post your explainer video on YouTube, Vimeo, Facebook, Twitter, and Google, it is a great way to increase your online presence.

Starts a Buzz.

If your video makes a noise, you will likely get your desired attention.

Take advantage of the high percentage of users who watch videos at some point in their browsing and surfing time.

Use this opportunity to tell people about your business, what you are about, how to use your product or service, and so on.

Your video must have an impact so that more users will share it, thus creating a buzz on the internet.

 

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Opportunity to Explain Your Brand Effectively.

An animated sales video gives you a chance to get your brand’s personality across your target market.

Animation helps make your message easy to understand.

This is particularly helpful if you want to erase any negative presumptions and opinions about your brand. Create a well-executed video with your take on your brand, which is likely to result in a positive impact on your business.

A customer does not want to get confused or feel lost

Boosts Sales.

when looking for a certain product.

You can generate more sales of your site visitors can see that you have an explainer video ready for them.

They can watch how your product or service works for their benefits.

Conclusion

There is a wealth of opportunities for your business if you put animation in your video marketing.

While large companies are creating epic animated sales videos, new businesses can also become a huge success overnight.

All it takes is an animated sales video or explainer video that will do wonders for your business.

If you are ready to increase your sales, we have readymade templates for your animated video.

Whether you want a complex or simple video, we offer a lot of styles that you can choose from.

We can help you connect with your audience by putting up the right message.

Time to create videos is of the essence.  We have mastered the art of making short, professional, and effective explainer videos.

You will have your animated videos right away, and reap the benefits of high return on investment.

View our Video styles Click Here…

explainer videos heres why

Successful Recipe for Making an Explainer Video

The technology of explainer videos software has become more accessible and cost-effective.

An explainer video uses a different kind of problem-and-solution illustration. If you want increased conversions, click-throughs, and profits, you need to try this kind of video trend.

Customer engagement is what all businesses aim for, especially new businesses and startups.

Engaging your prospective audience means you need enough people to buy your products or services.

One important component to achieve this is by using an explainer video.

 

What Exactly Is an Explainer Video

Want to simplify complicated information about your business? then an explainer video is an answer.

With the use of animation, explainer videos are effective and affordable at the same time.

These are enough reasons why a lot of companies are effectively using this tool for marketing purposes.

One way of getting a higher rank in Google is to keep your visitors stay for a long time on your site.

This is why there is a boom in online videos in the past few years.

From simple to complex, an explainer video can tell the story of your business much better and in a quick manner.

Give them a short storyline and no one would be the wiser.

 

Types of Explainer Video

The common ways to make an explainer video include:

♦️Demo – If you want to introduce a new product or service in detail, this is the video to make.

♦️Testimonial – This type of explainer video helps you in building trust and gaining credibility

♦️FAQ – This is a time-saver in answering common questions regarding your business.

♦️Benefits – It provides more comprehensive information about your business and website. This one is ideal for a landing page or home page.

♦️How To – Explain certain topics about your products or services with a how-to video.

 

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Why Is Video So Effective?

 

♦️51% of marketing gurus consider video as one of the best types of contents that give the biggest return on

♦️Over 1000% of shared contents on social media are videos.

♦️75% of consumers who watch a certain explainer video are likely to purchase a product.

♦️55% of consumers are willing to give their trust to businesses that use videos showcasing their products and services.

♦️95% of customers acknowledge the idea that watching a video helps them in their buying decision.

♦️59% of successful companies make use of smart videos through marketing automation.

 

Explainer videos – great tools for articulating a message in just a few minutes.

When it comes to human psychology, a high percentage of humans remember and process visual information more than 50,000 times faster than audio or text.

As visual information can influence a wide range of audience according to the statistics.

Explainer videos make great tools for articulating a business’ product or service in just a few minutes.

A video has the capability to grab the attention of the viewers within the first 10 seconds, which is critical to the success of the video.

Note that an explainer video does not only feed the sense of sight but the hearing as well, thus increasing the user’s perception.

It is safe to say that video helps both businesses and consumers.

An explainer video has an educational effect, as it targets your desired market.

If you put a landing page in your video, your conversion rate can increase up to 80%.

 

recipe for explainer videos

 

Style of Animation

Any business can benefit from an explainer video.

Whether you consider your business very simple or a serious one.

Graphics

This is crucial as you need to take into consideration your demographics when adding graphics.

They must be reliable to your target audience.

Music

Music has the power to touch emotions.

Put the right music to your video, and your audience will be hooked.

Voice Over

The tone you use in your video must reflect how you want people to know your business.

Choose the voice for your video appropriately.

Subtitles

As powerful as music is, many people actually watch videos even without sound.

Putting subtitles to your explainer video can still grab the attention of the user.

Script

Your explainer video will not be complete without a script. Add a script for about 1 minute.

Tackle the problems of your target market, and how your business can help to get rid of them.

As you create your explainer video, do not forget your CTA messages.

 

What Makes Animated Videos Special?

There is really no big secret why people go for an animated explainer video.

But, while it is only a type of visualization, it provides significant benefits to businesses compared to other visuals.

 

It does not settle with simple scripts.

One great thing about animation is that you can put any characters that you think are helpful for your video.

They can sing, dance, jump, swim or fly.

You choose any costumes for your characters that are appropriate for the location and period you want.

The more creative your storyline is, the more effective your presentation is.

 

There is something about fun cartoons and colorful characters that talk about business.

It creates an engaging atmosphere that attracts the attention of the viewers and stirs strong emotions.

Rational arguments and emotional elements create a powerful combination.

Your video is more likely to achieve your desired effect if you include feel-good emotions and the information is memorable.

What’s more, an explainer video typically does not come off as an annoying and bothersome advert.

 

Visualizing information with the help of animation is an advantage in itself.

If a business finds it hard to use other forms of video to promote their brand and attract traffic, using animation in the video usually helps.

 

They are concise and hit the target.

In general, explainer videos are from seconds to a few minutes long.

Your audience will not roll their eyes or press the stop button to escape anything that you have to convey.

Moreover, these short videos can be edited; for example, you want to add more features.

 

 

What Goals Are Achieved With Explainer Videos?

 

Word-of-Mouth Advertising

As viewers see and enjoy your explainer video, you get to attract more and more people.

This one, you get to thank those who share your videos and like what you are offering.

 

Upgrade Your Pitch

Pamphlets and PowerPoint are no longer interesting as they used to be.

Pie charts, graphs, and words in between have become a boring paper pitch.

An explainer video, you can capture your audience instantly.

You only need a solid script and some lively visuals.

 

Go Beyond the Traditional Website Content

What have you achieved after putting tons of images, multi-colored fonts, and glittering animation on your website, in your attempt to increase traffic?

You probably only got a slower loading time and a bunch of confused leads?

An explainer video allows you to put all your creative ideas in a short video.

By doing this, expect to get an engaging audience and a clean-looking site.

 

Have Shareable Content

The thing about explainer videos is that they are not exclusive to your site.

You can upload your explainer video to YouTube, Vimeo, Facebook, Instagram, etc. Again, other people can do it for you by sharing your video.

Compared to the written content on a webpage, a video is easier to share.

In addition, video hosting sites are compatible with smartphones, which broadens the reach of your business even more.

 

Create a Virtual Connection

How do you make a customer choose to buy your products over and over again?

The answer is, allow them to know you a bit closer.

In the case of many online businesses, consumers often do not have direct contact with the business owners.

Build a sense of trust to your customers by creating a virtual connection in the form of an explainer video.

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Examples of Explainer Videos Successes

 

Companies who have used an explainer video and were not disappointed with the results:

 

♦️Animated explainer video of Dropbox

♦A ️gamification solution of Work.com

♦️Twitter, when they first introduce the platform to online users.

♦️The Human Solution standing desk

♦️Hubspot’s What Is AI?

♦️Spotify

♦️Pinterest

♦️Stitch Fix

♦️How Deep Is the Ocean by Tech Insider

♦️Fugoo speaker

♦️Everything Orgo

♦️Groupon

♦️Padmapper

♦️Mint financial life

♦️Dollar Shave Club

 

 

There are many more samples of explainer videos around the web. You can start by looking at the videos within your niche, including your competitors.

 

Conclusion

We can help you boost your business, just as we have done with our many satisfied clients.

The finished product of your explainer video will be in accordance to your preference and budget.

We also have available readymade templates in https://www.explainyourbusiness.com/ for your first video.

All you need is to trust our expertise, as our objective is to help make your business successful in whatever industry you are in.

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