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Archive Monthly Archives: July 2018

animated video company

How to Pick the Right Animated Video Company

A video is one of the digital content pillars that is essential for your marketing strategy today.

Video marketing is wide-ranging, but animated videos stand out as an excellent option.

These short and amazing videos are one of the most engaging and effective video formats you use for your business.

An animated video is simple, fast, and convincing. Now, all you need is to find the best-animated video company to help you with your online marketing campaign.

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Why Use Animation…

 It Can Explain Abstract Ideas Easily.

The animation is suitable for advertising products and services that are Tangible products such as clothes, bread, or shoes are more focused on how the product feels tastes or looks.

However, intangible services are less concerned about such things.

If you are offering a more complex service, your target audience will want to know and understand how the process works and how it can help them.

You can explain the workings and procedures through animation.

An animated video company can help you create your explainer video. For abstract information such as statistics or figures, the same option applies.

 

It Is Simple Yet Stylish.

One of the strengths of an animated explainer video lies is the ability to convey complicated that viewers understand.

Simply put, it is designed to explain things clearly and smoothly.

If you want to get across a tricky, delicate, or complicated idea, animation can express your message into vital and relevant points.

This is the reason why many technological web-based businesses are hiring animated video companies to explain to their customers their valuable offerings, for example, when they need to explain complex cloud-based services.

Animation gives a powerful and persuasive canvas, wherein your business can express your brand. It is quite easy as there are several styles of animated video, including 2D or 3D styles.

Considering that you want to explain what your business is all about, create an animated video that is clean, dynamic, and professional.

It Can Be Slow But Has More Freedom.

When it comes to creating an animated video for your business, it uses a computer screen instead of filming the real world.

The animated video company will have to draw the backgrounds, design the characters, and work on the whole visual style.

The process may be slow at times, but the overall product gives the video content a unique strength.

Impossible does not exist in the world of animation since you can create anything technically. If you want to include flying horses or talking bears in your video content, animation can do them.

It is Easy to Change at a later Date.

Setting aside the complexity and time-consuming parts of video creation, it is possible to make some alterations in your animated explainer video.

Are you thinking of adding some details or removing some scenes?

Do you want to change your CTA at the end of the video?

It is not a problem with animation, compared to reshooting certain scenes in a live action video, which can be costly and long.

 

 

Factors to Consider When Choosing an Animated Video Company

From the perspective of digital content marketing, animated explainer videos can be used in all sorts of ways. It will just depend on your creative skills.

These types of videos are generally short, making them easy to upload to various social media platforms. Your followers can view them fast and easy.

Having said that, not every animated video company knows what your target market wants.

Therefore, hiring the right animation company is extremely important. Here are some things to take into consideration if your content to help your business.

 

Video Style Specialty.

Know that not every video production company specializes in creating animation, even less likely motion graphics. Writing the script for the animated video is also a challenge particularly for people who are not experts in this field.

Animation production needs perfection, although it is a learning process. Choose the service provider that can do the style of the animated video you want.

Generally speaking, good and effective explainer videos come from production companies who have many years of experience doing this kind of content.

A company that has made many videos for a long time would be able to separate the clients they can cater to those who do not, based on their experience. The works they have done for start-ups and big firms give them some intense training.

 

The Post Production

The process of post-production usually requires more attention, which includes matching the volume with the entire visual events and inserting background music.

An inexperienced animated video creator may give you the complete product, but would not deliver a poor job of explaining your brand.

Another important thing is that the video creator should know the difference between an animated explainer video from a commercial.

Explainer videos are mainly for internet marketing, while commercials are made for the purpose of hyping up the audience to be interested in a particular product or service, which is typically shown on billboards and TV.

 

Affordable Services

It is important for startups to pick an animated video company that provides affordable services.

A complete animated explainer video should only be a small percentage of your marketing budget. This should enable you to allocate some of your marketing to other campaigns.

While it is your prerogative to spend as much money as you want in creating the best explainer video, it is not necessary.

When it comes to brand building, you need to stand out from the crowd because video content increases rapidly by the day.

See that you hire an animated video company that makes videos from scratch, in other words, original ones.

The creators should not rely on stock illustrations that are available on the net. The uniqueness of your video will help your viewers understand your brand well.

Animation video makes storytelling visual. Combine a great storyline to distinctive graphics, and the result you get is compelling motion graphics that your audience will love watching and sharing.

 

 

Tips to Make the Selection Process for Animated Video Company Easy

 

Consider Better Customer Service

 

The animation production company must respect the vision that their clients want.

This is the first step in making the best-animated explainer video.

Before you sign any contract with a video production studio, you should be sure that they can respond to your queries promptly and will do so.

It is also important if they allow you to participate in every stage of video creation, simply because you know your business better than anyone.

 

Examine Quality of Voiceover

When selecting a reputable animation video company, do not forget one vital element, and that is the voiceover.

Aside from the expertise, experience, and genre specialty, the voice in your video should have a powerful command with the right tone and diction.

The voiceover will bridge the gap and connect you to your audience. Consider the following factors when choosing the voiceover artist:

 

  • Gender
  • Accent
  • Speed and Pacing
  • Tone of Voice

 

 

Keep Animation Style in Mind

Choose the style for your animation video according to your company.

Take into consideration the colors, brand, logo, and your business website.

The video must reflect your chosen character model based on your needs and preferences.

The graphics of your video should have understandable and intelligible drawings. The animated video company should be able to provide animation styles that are contemporary, unique, and appealing.

 

Check Out Demo Reel

The demo reel that a production company shows will give you a glimpse of the quality of their work.

Examine the camera movement, animation style, animation quality, soundtrack, and visuals.

Many production studios do reels with several individuals in collaboration.

Find out what their role is in making the video.

You can ask one of the animators to explain who is responsible for each scene in a reel.

Observe color selection, transitions between shots, scene composition, complex scenes, etc.

 

Passion and Enthusiasm

The best-animated-video company should not be confident in their knowledge and skills.

The whole team must also possess passion and enthusiasm in their work.

Some animators are undoubtedly good at their job but lack the motivation and energy to work.

Some are only in the business to make money. Preferably, pick a video production company that have pleasant and cheerful people without forgetting to be professional at all times.

Asking for a demo reel is an effective way to determine how passionate they are about giving you the best-animated video for your business.

Helpful Question to Ask Yourself When Creating a Shortlist of Animated Video Companies

  • Are they client-focused?
  • How do they handle project management?
  • Do they have talented writers?
  • Do they fit your budget?
  • When could they deliver?
  • Do they offer useful services beyond video production?

 

Conclusion

 There are many animation studios. But you can make the selection process easier with the help of the tips above. It pays to consider your options in advance seriously.

After all, you want to gain a kind of business relationship with the animated video company that is trustworthy, rewarding, and long-lasting.

Business animated videos

Animated Business Videos: 9 Super Easy Styles that Convert

Some people call animated business videos “corporate videos,” “explainer videos,” and “animated marketing videos.”

Whatever you call them, they all have the same purpose. They explain a product or service for the purpose of engaging the audience.

The goal is to boost visibility on Google, increase conversions, become shareable on social media.

The rise of animated business videos in practically any industry is also causing it to be an in-demand tool to increase brand recognition. As this concept grows in popularity, video production service providers are also showing up everywhere, resulting in intense marketing and competition for unique ideas.

 

What Is an Animated Business Video? 

Animated videos for business are widely used today. Companies all over the world use this short clip to tell stories to their target market.

Anyone can advertise almost anything online with the use of an explainer video.

Each company devises a unique animation and video style to establish a distinct signature. In the era of social media and online media, an animated video is considered a form of art. It is a useful content made for the target customers of a company.

So, if your business thinks of creating a video animation, there are many different video styles to choose from. An animated business video typically has 160 to 180 words per minute.

An animation video is not live action

An animation video is not live action as it does not use actors, stages, and sets.  It is also not a screencast as it does not emphasize computer screens.

Animated explainer videos generally exist in a fictional world that is designed by the animator or the business owner.

They make use of illustrated symbols and representations of the world in their storyline as opposed to the objects themselves.

Animated Business Video! The Humor Is Of Essence

Humor is a great way to bridge the gap between businesses and people with different sorts of personalities.

Whatever form of humor you use, you will have an opportunity to capture a wide range of audience. Surprise can be hilarious.

At times, people laugh at ideas that startle or shock them into seeing things differently. The human brain becomes engaged, causing it to recall this kind of stuff.

Humor can have a huge impact in a brief message, for example, the punch line.

In a few words, it slams the idea and message home with the inclusion of jokes in the content. Illustrated humor can stuff loads of knowledge in a small, surprising, and humorous package.

It is like triggering an emotional response from the viewers.

 

Super Easy Styles to create for Animated Business Video

You can make your animated video for business according to the following super easy styles.

Each of them is effective, depending on your target market. Simply select the most appropriate video style for your explainer video

 

Cartoon Style Business Animated Video

  1. Business explainer videoAlso called as a character animated video, cartoon style is one of the most popular styles in video content. Customized animated characters can add personality and bring emotion to your brand. It grabs attention fast and encourages memorable tales. Storytelling has a big role to play in this kind of video. You brand persona is the main character, which solves the problem of your customers with the aid of your product or service. A cartoon style is an ideal B2C option. But, keep in mind that there are real people that want to connect with their audience behind all businesses. Therefore, B2B companies prefer this styles particularly if they want a more friendly approach.

 

  1. Motion Graphics.

    motion graphicsThe motion graphic uses graphic design to come to life with the use of animation. This style uses graphics elements, for example, shapes, patterns, and colors to tell a message through a smooth movement. This style easily explains abstract or complex ideas whether it applies fun or serious, approach. This type of video is suitable for start-ups in boosting brand strength and engagement. You can add 3D elements to your basic motion graphics style to create a modernized look to their products, especially if your business is related to new technologies, software, or digital services.

 

  1. Cartoon Style with Motion Graphics.

    cartoon style motion graphicsYou get the best of both worlds if you choose this popular. The use of cartoon characters gives a close approach with your customers. Animated motion graphics can help explain the most complicated concepts. The style works well for a startup company that wants to introduce a new product or service, for example, explaining new mobile apps. This style tries to maintain humor and professionalism at the same time.

 

  1. Silhouette Animation.

    Silhouette AnimationThis style uses a character in the animated business video but in silhouette form. If you think a silhouette character may come off as dull, boring, or cold or scary, try to play up the expressions of the character, or use some interesting color, such as your company color.

 

  1. 3D Animated Video.

    3D Animated Video.A 3D video production has no limit as to what it can accomplish. This is why it is the most expensive one. If you have a limited budget, you may want to skip this style for now. Also, making 3D videos is time-consuming particularly if you want to make some changes to the video: a change of animation adjustment and graphics can take several days to finish. But, with the right budget and time, the results can be rewarding.

 

  1. Whiteboard Video Animation.

    whiateboard animation 3Whiteboard Video Animation.This kind of video has become digital while trying to recreate the traditional procedure. Whiteboard videos are highly engaging as the story is created in front of the viewer’s eyes. You can try to add 2D character animation and some special effects. Whiteboard animated video is useful in simply explaining difficult ideas. Make use of this style for marketing IT solutions, computer software, and for your B2B campaigns.

 

  1. Claymation.

  2. Claymation. It is one of the methods for creating animated business videos, and still, they are as effective as ever. It uses stop-motion animation and time is key here. Among the other styles, Claymation takes longer to produce. Remember, every time each object moves, an animator takes a picture. There are about 30 photos in 1 animated second. So, if you have a video for 90 seconds, you would need more than 2,500 photos. Even so, this style has a great sentimental approach for nostalgic audiences. This is definitely worth the investment and your time.

 

  1. Screencast Video.

    Screencast Video.This style of an explainer video is typically 5 minutes long to deliver a clear explanation and often used on try-before-you-buy campaigns. Using computer screen capture or a Smartphone can be used to explain how your product or service works. If you are running a startup with a low-budget, this may be the ideal step for your first project. Be sure to aim for more complex videos in your next video marketing campaign.

 

  1. Kinetic Typography Animation.

    Kinetic Typography Animation.Kinetic typography is used to express an idea and way of thinking, inspire someone’s mind, and move people’s feelings. It conveys a message with the use of words. As the name indicates, this type of animated business video depends on number and text. This style includes background music and relevant animation.

 

 

Signs That You Need an Animated Business Video

Every day, a growing number of businesses use animated videos as part of their marketing campaign. But, how do you know if your business needs one? Here are the signs to watch out for:

 

  1. You Have Poor SEO

Hardly anyone scrolls down past the first page of search engines. It is extremely important to fight the hardest to get your site on that first page.

This is not impossible to achieve, and the first page is not exclusive to the giant companies. Any company can reach that spot, including yours.

The answer is to have an effective SEO, and one way to do this is to use an explainer video. Just look at the statistics that say web pages with video are 50% more likely to rank on the first page of SERPs.

In addition to that, YouTube is another giant search engine. Therefore, posting a video on the platform can increase your visibility on the top internet.

 

  1. There Is a Need to Keep Pace with Your Competitors

About 68% of internet marketers believe that video is vital to the success of their business, and this includes your competitors. Most online users love to watch videos, so you need to take advantage of this.

If you do not have an animated explainer video and your competitors have, then is a loss in business for you every view they get from their video.

Make sure to create a high-quality explainer video that can help you get ahead of your competition, all this without burning a hole in your pocket.

 

  1. Your Business Is Not Human Enough

This is a quite a struggle for any small business to survive the stiff competition. Consumers trust the businesses that they know and feel comfortable. An animated business video gives you the chance to humanize your brand and effectively break the barrier a bit.

Eventually, you start to develop a trusting relationship with your customers. Explainer videos are the most successful type of video content to make your brand more humane.

Create a character that is modeled to your target audience so that they can relate to it. It is one way to gain loyal customers.

 

  1. What You Share Is Not Interesting Enough

It is not all about your business, the content that you create also needs to be interesting. A surefire way to gain customers is to pique their interest, as customer acquisition is equally important as customer retention.

People like watching animated business videos because they tell fun stories that are easy to comprehend. The challenge is to produce highly shareable content that can have a wide reach.

According to the recent studies, approximately 92% of mobile users share with others. If you make interesting animated videos, it can help increase the visibility of your business.

 

  1. You Have a High Bounce Rate

If your website is not interesting, your visitors will leave even before you know it. In as short as 6 seconds, you must grab their attention. You can achieve this by including videos in your site.

Through this, you can keep them for at least 5 minutes. Also, people stay on your site longer not just for the fun factor, but because of the useful information they get from the content.

An effective explainer video can help present you as an expert in your industry.

 

 

Conclusion

These days, videos are everywhere. They are powerful content, and they are not going anywhere.

Animated business videos provide great results when it comes to presenting a solution to the problem of your target market.

They are eye-catching visuals, clever animations, and attention-grabbing narrative audio, making them also ideal for good education media.

You can make an explainer video that viewers cannot miss.

Simply take into consideration the useful tips and ideas above to help you execute the best marketing strategy for your business.

 

video animation

Create Video Animation for Your Brand Identity

If you want to be successful in the online marketing world, you need to fully commit to your audience and create a unique personality for your business.

Build a personal brand that connects with your audience.

Personal means using a personality that is relatable to your target market. There are many forms of content on the Internet that could help you achieve this, but video animation helps you build your business like no other.

Create video animation and see the results

Show your customers empathy. It is important that they feel you care about their problems and that you have the solutions to solve their problems.

Being yourself will make people trust your product or service. Take advantage of the things that make you different and stand out from your competition.

Video animation is entertaining, engaging, visual, and captivating.

But one of the biggest benefits is that you can customize the characters, colors, and backgrounds that you use. Together with these important elements, use a great story to reach to the emotions of your audience.

This helps develop a solid bond between your business and your customers.

Simultaneously, you tell a fun and short story of your brand, and attract leads.

 

 

The Video Animation Strategy

People working in the fields of creative and animation put importance on the strategic alliance advantages for product marketing.

It is vital for creating an effective product in the over-crowded and fragmented marketplace today, mainly because it enables you to put money behind your product.

You get to achieve the right exposure and valuable promotion.

The purpose is to attract an audience to give them time to see your product and encourage them that spending a short time with your video will pay off in entertainment value.

Make them believe your video is more valuable than any other daily entertainment options they have every day. Basically, video marketing is the essential element of the total package, second only to product creation.

 

Branding is the trend in entertainment, animation, and licensing.

 

Building a brand is the only road to financial viability and long-term survival in any business. Whether you are looking to make a one-time event or a series of events, you need to make brand awareness and brand preference among your target audience.

Businesses today must approach video animation and entertainment and animation strategically just like the traditional packaged goods.

Be as it may, make sure to differentiate your product or service in the marketplace. Otherwise, your business becomes just another commodity; easy-to-forget and easy-to-pass by.

Here is how you to make your video animation help build your business:

 

  1. Create Animated Characters in Your Buyer Persona

An important step to building a personal brand with video animation is get to know your target market.

Create a buyer persona according to a detailed representation of your audience.

Learn about your audience as many things as possible.

Using this information, make a fictional character to represent a person from your viewer. Find out:

  • Where they come from
  • Their favorite websites
  • Their favorite brands
  • The kinds of places they frequently visit
  • How they dress
  • Their age bracket
  • Their accent and language

Determine any other useful information to help you make a virtual character will have an age, a job, a name, and a personal background. This virtual character is going to be your buyer persona.

Once ready, craft your main character when you create video animation.

This should resemble your target market. This triggers immediate identification and trust from your viewers, as they sense that the animated explainer video was specifically created for them.

Add a compelling human touch to your business by using custom characters and bring out emotions that will stay attached to your brand for many years to come.


  

  1. Add Your Chosen Brand Style and Colors

Colors are effective branding elements that you should not disregard.

Integrate the colors and style of your brand to your website, landing pages, products, and social networks to help boost the image of your brand.

Using them to your video animation makes an efficient branding impact. The engaging video animation helps you define your brand identity as you identify with your viewers.

Be it green, red, blue, or orange, your brand colors should be a key marketing compromise when making your animated video because they speak directly to your audience and frame the whole perception on your product or service.

 

  1. Pick the Appropriate Animated Style for Your Video

There is a variety of styles when you create video animation.

For example, motion graphic videos, whiteboard animations, or cartoon, all of which utilize character animation. Character animation is a powerful way to build your personal brand, as it allows you to communicate your story easier with dynamic visual quality.

There is no need to pay actors and filmmakers.

The style of the animated marketing video showcases the personality of your brand. If you want to show some humor and add more human touch, character animation video is the answer.

At times, your business needs more sophistication.

No problem, you can go for a more elegant and professional tone in your video animation.

How you introduce your brand to your audience depends on your preference.

  1. Take Advantage of Social Media

Conduct a social marketing plan beyond making your explainer videos if you want to connect closely with your audience.

Thanks to online video, you can make the most affordable and popular content on social media.

Approximately 52% of marketing experts in the world pick video marketing with the best return on investment. Undoubtedly, video promotion today greatly depends on those videos being shared in social media.

The good news is, the visibility of video news feed of Facebook continues to grow with time.

Twitter found that video generates more successful engagement, which gathers 700 video-tweets per minute share rate.

 

Both Facebook and Twitter believe in the power of video marketing.

After releasing a beta version of Promoted Video Ads, the platform also launched a native video service aiming for short videos of high-quality.

While YouTube is directly hit, it is a great opportunity for video marketers all over the world.

Here are some tips for using video animation as a part of your social media method:

 

Coherent.

Make sure to be clear with your brand image in your social media channels when creating your animated videos. Do not present your business as a serious company, and showcase an opposite side on a social site like Facebook.

Your goal is to portray a well-integrated brand identity.

There are custom marketing videos tools to help you achieve this objective.

Use them in your Tweets, Pins, and Facebook posts to attract new visitors and leads, turning them into customers eventually.

 

Consistent.

Remember to be consistent and approachable when communicating with your audience. Clear their doubts, Answer their questions, and provide them with valuable advice.

Try to reply to everyone fact and keep them on-brand.

 

Short Social Videos.

When creating video animation for your social media marketing plan, it is better than your videos engaging and short.

That is what online users look for in videos today. 85% of average users watch 30-second videos, while less than 50% of them watch two-minute videos.

 

Best Practices to Follow

  • For your social media applications, opt to make a closed caption version that works well even without sound.
  • Decrease the amount of text that appears on your video. This makes it easier to reuse again in other platforms and create several language versions.
  • Put emphasis on big ideas that you need to express, instead of details and minutiae, which are more suitable in real conversation.
  • It is important to have a direct correlation with the ones being spoken in the voice over and the words appearing on screen. It can be confusing for the viewers if the voice over is saying one thing and they are reading different texts on screen.
  • While video animation is usually light in construction, you need to follow a pattern, which is to tell a problem, your solution, and a punch.
  • Begin by discussing a problem that relates you’re your audience, make a smooth transition and finishing it with your solution and CTA.

 

Mistakes to Avoid

Video animation describes your product or service within a brief time. Therefore, make sure you do not do these mistakes when creating your video content.

  • Lack of Respect, Rude.

  • One thing you must remember when you create video animation is that every ethnicity fights for its own language.
  • Consciously or unconsciously, do not offend or anger your audience. With that, use native professional voice-over when recording the audio for your video animation.
  • Robotic software dubbing will also not give the desired results. In other words, try to keep it real.

 

  • The Worst Content.

  • One of the major factors that will determine the success or failure of your campaign is the video production company you choose. The wrong company may result in incorrect messages, while the right one can increase your brand image correctly.
  • Dedicate some of your time to go through landing pages and portfolios of several video production companies. Remember, set your mind on professionalism.
  • The style and approach of the company should suit your marketing needs.

 

  • Unending Video.

  • You may think that you have the greatest story to tell. But, that is not the problem. The fact is that, a long video can drop your viewership metrics fast. Online users do not have the time to watch your never-ending video. Therefore, longer videos jusst don’t work.

 

Conclusion

Online viewers are getting sharper by the day.

They quickly judge what content is worth their time and what is not.

It is your job to make your video animation worth watching and worth sharing.

 

business animation

10 Best Tools For Business Animation Today

We live in a fast-paced society where people are bombarded with emails, social media, texts, and a lot of advertisements.

Marketing experts know that consumers do not want to be presented with boring facts. They want to be amazed and entertained.

People are happy when watching videos. We watch them when we are looking for answers, solutions, or need motivation.

A study has predicted that video will constitute 82% of all the online user traffic by 2020.

This is how the concept of business animation comes to life.

 

The following are some video ideas to help you create your business animation:

 

  1. Explainer

What does your business stand for?

What does your business do?

Why is the feature of your product great for your target market?

Your customers have so many questions that you need to answer before you convince them to choose your product or service. They want to know you and your product before they commit to you.

A business animation video is a fast way to explain a bit more to your audience about what you do, and how your product solves their problem.

  1. Behind-the-Scenes

Your customers want to connect to the real you.

That is why live video is taking over the social media and vlogs have gained popularity quite fast.

There is something entertaining and appealing about behind-the-scenes footage of yourself and your team. You are somewhat placing your audience in the room with you.

A peek into your thought process, and the way you operate your business can be incomparable. This makes the audience invest in every one that makes your business animation video happen.

Your business refers to more than your top executives. It also talks about all the people that help keep the business running. Share that with your viewers, taking your connection with them to the next level.

 

  1. Tutorial

Everyone loves an interesting tutorial.

It makes the learning curve much easier.

Business animation that is about how-to videos is fairly easy to follow and easy to create.

They can teach people something new as they demystify a product. Make tutorial videos that answer important questions of your audience.

For example, if you are making a productivity tool, then make tutorials regarding key productivity questions.

 

  1. Animation

Animated videos are not for children only.

You can get business animation video to tell your story, show the data and statistics from your latest survey, or share a product update.

It is engaging and light as you dive into a topic. Animated videos can even make any topic fun.

You can make a cartoon-style explainer video, using animation to tell the story of your business, product, or service. It’s a great way to add some vivacity and wittiness to your content.

 

  1. Contest

Contests are a great way to create a buzz and awareness about a brand or product, all the while making it seem like a game. Making a contest business animation video is simple.

Explain the rules of the contest clearly. Walk the audience through the details of how to join as you make them excited about it.

Do not get your stakes extremely high such as making their own music video. Just focus on making the reward covetable.

Use animation business video as an opportunity to get your customers excited. Be clear and honest about what they can gain when they join the contest.

 

  1. Infographic

Facts are valuable, but reading figures on a webpage is not always the ideal way to tell them to other people.

Try to think of something new when you need to present an infographic.

An infographic video is a great way to share data in an engaging manner.

Add some music and a voiceover, and you can transform infographics, particularly the old ones, into attention-grabbing videos.

This is an efficient way to repurpose your old content.

  1. Testimonial

If you want to create something powerful, then make testimonial videos.

These can give you the power of social evidence.

Video testimonials feel more credible and ethical because they make the viewers watch a particular story unfolding in front of their eyes.

When making your testimonial video, consider asking the permission of the customer, and make an animation video about their testimonials.

You may also interview some of your customers and capture it on film. Keep in mind that you must stay authentic and try not to fool your audience.

Believe and trust in your product, and make a few testimonials in support of how much it can help your target market.

  1. Promo

A successful promo video is something that catches your attention and does not let go.

For example, the trailers and ads that tap into the emotions of the viewers and tease them what’s coming next. You can release several short teasers that support the story around your product and brand.

The key here is your story. Make a video that an propel your brand toward success. The story in the animation video is your fuel. After that, make your video spark interest and attract curiosity.

 

  1. Review

An important part of how consumers make decisions is a review.

According to a survey, 84% of online users trust reviews to the same degree as they do with personal recommendations.

Try transforming your reviews into a video aside from listing them on your website. Consider making thematic videos by grouping together those reviews that concentrate on the same features or solutions.

You may also use a video to address negative reviews. If buyers keep bringing up a particular feature or problem in their reviews, it is better to make a video that emphasizes how you solved that problem.

Show your customers that you are open to feedback and willing to act gives more punch to the positive reviews.

 

  1. Top 10

There is always something exciting about lists that make people interested in them.

The reason is psychological why lists have the ability to charm us. Use this power to attract your audience.

There are so many topics to make your top 10 animated videos.

However, do not be too strict on the number 10.

Create a video on just top 3 or 5, as they can be just as effective if you just make it right.

Take it easy on the numbers. Simply choose a topic that can spark some interest as you make your explainer list video.

 

Business Animation – Best in Popularity

Video marketing provides you plenty of possibilities to get to your customers with the appropriate type of content, depending on the business objectives and goals you have set.

As mentioned above, you can consider using how-to videos, testimonial videos, webinars, about us videos, and animated explainer videos, podcasts, and so on.

When it comes to business animation videos, you can use them to deliver your business idea in an attractive, short, and catchy way.

For many reasons, animated explainer videos are one of the most popular types of content by marketers today. A business animation video can give your brand some emotion, humor, and personality.

In a short period, it can help you stand out from your competition.

In an explainer video that uses animation, the storytelling strategy is crucial.

It is your main stratagem when telling the story of your main character, which should represent the persona of your buyer. With the help of your product or service, you are giving your audience some effective solutions.

Why Are Animated Characters So Effective?

How can business animation videos make a huge difference in engaging the viewers? Here are some obvious answers:

  • Generate Empathy.

  • Animated characters are able to generate empathy from your audience from the story on the video. The person watching it ends up having the same feeling the character is experiencing, for example, sorrow or happiness.

 

  • Empathy can be your friend in involving people in your story and create a curiosity of some kind. Therefore, the animation is important in generating empathy with your audience. If you are able to achieve it, the viewer may be interested in knowing how the character solves a specific problem.

 

  • Use Humor.

    With the use of humor in your business animation video, you can increase engagement. Animated characters in your video can help you accomplish this easily. Your video will be more unforgettable and entertaining.

 

  • Using various alternatives such as ridiculous metaphors, wacky situations, unimaginable circumstances, etc. Be as imaginative and creative as you can be. What’s more, there is no need to be realistic with your approach.

 

  • Identify Audience.

    audience Animated characters can make a connection with the audience. This helps make your video more attractive and engaging.

 

  • Also, generating trust in your brand as people can perceive that you have an interest in making their daily lives better with the help of your product.

 

  • Make sure you understand their needs and can give them an effective solution.

Final Words

Effective business animation videos are built around a great story.

Regardless of your method whether infographic, testimonial, or review, your explainer video will be successful by following the above methods.

Make sure there is an underlying story and backed by a good script.

Find out more about us 

 

animated videos for business

How to Create Super Animated Videos for Business

Do you want to use animated videos for business or pass them up for now?

That seems to be the question on the minds of many business people. How can you make the right when live production and animation are both doing well?

This blog will not prevent you from making and filming your video for marketing purposes. What we want is share to you the exciting possibilities that video animation has.

The beauty of animated videos for business allows you to do what you want and say what you want no matter how complex your concept you think is.

There are many names for animated videos such as online videos, corporate, and the most common is explainer videos.

But, the main idea is incorporating animation into the digital marketing strategy in a video.

You are giving your audience an incredibly creative platform to engage them easily by using both animation and professionalism at the same time.

 

Animated Videos For Business Set You Ahead Of The Competition.

As a business owner, spend a lot of time and effort in thinking of developing the perfect product, as well as thinking of effective ways to introduce them to the consumers. It does not matter what business you have.

After having a unique product, all you need now is a powerful marketing. This is the animated videos are the marketing trend for businesses today to help them grow their business or even as a start-up.

Read more about Animated Videos to put you ahead of the competition and stand out in front of the crowd.

 

Here are the top benefits of incorporating animated videos in your marketing techniques.

 

7 top tips creating animated videos

7 top tips creating animated videos

  1. It Can Be Powerful Enough to Increase Your Site SEO

Animated videos for business improve the status of your site in the search engines.

This is because most major search engines view positively the pages that contain videos.

In addition, those pages with video are likely to get backlinks.

 

  1. It Brings Ideas to Life

With an explainer video, you can benefit from this creative tool to display and explain to your customer what you hope to tell about your product in a visual manner.

An animated video for business can help you explain your idea and reveal information visually, which can help you close the deal.

 

  1. Promotes Brand Development Easily

An explainer video enables you to integrate brand images, logos, and color schemes into your video with the use of animation.

Animation allows you to create your choice of actors and settings no matter how preposterous they may seem, as long as you convey what you what to say about your business.

You can create and develop brand icons and recurrent themes through a series of explainer videos.

 

  1. Touches the Emotions of Your Audience

An animated video has the ability to tell a story, and I mean any story you can create.

For example, how starting your business changed your life or how a unique idea that you have developed can change the life of your customers.

If you want to get the heart of your viewers pumping, it is possible with your explainer video.

 

  1. Makes People Enjoy Watching the Video

The animation does not promote a specific race, age, or nationality when compared to watching live human actors.

It is quite helpful as the internet has become a global marketplace.

That being said, you want to appeal to all people no matter who they are.

  1. It Is Easy to Understand

Promoting your business through an animated video, particularly whiteboard animation style or 2d animation style makes it easier for your product to comprehend.

In the simplest form, you can break down how your product or service works.

 

  1. Can market Any Product or Service

Whether you are trying to sell food or metal, you can market any product effectively with the help of an animated video for business.

It does not matter how complex or simple your product may be.

Learn more about what animated videos for your business can do for you

 

WHY ANIMATED EXPLAINER VIDEOS INFOGRAPHIC

Some Facts About the Effectiveness of Video Marketing

 

WHY ANIMATED EXPLAINER VIDEOS INFOGRAPHIC

  • About 1.8 Million words have the value of a 60-second video
  • 90% of online users say that watching a video about a product is beneficial in the decision making process.
  • Site visitors stay more than two minutes on a website that contains animated videos.
  • 64% of shoppers are more likely to purchase a product on the internet after watching a video.
  • 96% of introductory emails that include a video have much more click-through to the desired page
  • 59% of executives would like to watch a video instead of reading text.

Here are some more interesting statistics for 2018 

Consideration before Creating Animated Videos for Business

 

Understanding Your Target Audience

 Your target market is the key to your success. Therefore, get a good handle on these two aspects of your target before you order the pizza for the brainstorming session of your video:

  • Their Problem. The solution you give to your audience in solving their problems will be the income source of your video. Make them know that you understand what it means to them and you have the answers to their major pain points.

 

  • Their Personality. Learn the ins and outs of your customers to help you know what the overall tone of voice you will use on your video. This determines if your video will be fun, serious, adventurous, or sophisticated. All other design aspects of your video such as the voice over, script, colors, and images are in accordance to understanding.

 

 

 

 

Optimize Duration of Video

There is still an ongoing discussion about the optimal length for an animated video.

But, experts suggest staying in the 60 to a 120-second range.

While it is a small amount of time to explain the entire reason for your business, the purpose of your explainer video is to act as a teaser.

As viewers understand what you are offering after watching your video, you are actually giving them a hook to engage in future action.

Make them want more. The key components of a compelling explainer video include:

 

  • Focusing on the pain points, which is the problem
  • In one sentence or less, tell your solution.
  • Explain how your solution works in a simple manner.
  • Add a powerful call-to-action.

 

Make a Solid Script

Whether you are working with an agency or making your own script, remember these critical points to an effective script.

Know that you have no long word count to use, and the suggested speed for speaking in a video is 150 words per minute.

Furthermore, begin your script by laying out the four parts of your video; the pain point, solution, why and how it can solve the problem, and the CTA.

 

Choose the Right Video Agency

Not every marketing department is fortunate to have an expert video team in-house.

If you belong in this category, you would likely outsource your animated video production.

When looking for the most suitable agency for your business, answer these questions first:

 

  • What aspects of production do they do and finish? There are agencies that will work with you from start to finish, while others that only suggest and do the video animation, then leaving the rest to you. The skills you have in your team will determine the next step you take, but remember that you want to build an explainer video that is simple and effective. It should be able to convey a clear message to your customers.

 

  • Does the agency seem to create similar videos? If yes, then it is best to leave. It is a warning that you should not ignore. Find an agency that can make a video specifically tailored to each client. It is important that do the videos do not use the same idea.

 

  • Do they make engaging videos? You may not be the target audience of all the videos on the website of the agency, but if get bored or confused after 15 seconds, it is a clear sign that they are not good at making an engaging content. On the other hand, if you are enjoying, find yourself watching the entire video, and would like to learn more about the products on their videos, then they are probably the perfect agency for you.

 

 

Keep it Simple

An effective animated video is simple, and most of them are.

They have and a clear message and a defined goal. When people are constantly bombarded with information and advertising, why follow the annoying trend?

Start making simple videos as you explain how great your product is?

Consider what you want your viewers to take away from the video.

Just think that after each viewer is asked to explain describe what your video was about using several words only. this can be your starting point.

 

Conclusion

Let’s admit it, animated videos for business can be difficult to create and not every video becomes viral, particularly on the first attempt.

You will want to try different concepts for your videos to go popular.

You can look for a skilled animation artist or hire a professional animated explainer video agency that can implement the best qualities to make your video become successful.

Discuss your project with these experts to avoid delays.

The end result, your animation videos for business will be easy to manage and your way to market your business online.