If you want your content to be engaging, make sure you use videos as part of your marketing campaign.
Videos help increase your online presence and win over more customers.
Big brands use explainer videos because they are eye-catching and captivating.
But, start-up companies also use explainer videos for their business because they are effective and affordable.
If you want to use an explainer video for your business, choosing an explainer video company is not easy.
It is tricky to market your product or service to your audience.
You want to find the best video production company that can give you what you want and go beyond your expectations.
Before you start looking around, know the reasons why you need an explainer animated video to help your business become popular and profitable.
The end product for an explainer video is varied and vast.
Motion graphics specialists can make and adjust the colors, illustration style, voice over, and music of the video content to fit your brand.
Your explainer video can be fun and playful, sophisticated and technical, or somber and serious.
With the power of animation in the explainer video, anything is possible.
Saving cost is one of the many reasons why businesses go for explainer videos.
Approximately 95% of companies spend a small amount of money for a 60-second explainer video.
It is remarkably cheaper compared to a live video, in which you need to pay for the equipment, location, talent, crew, and so on.
With the use of the right digital tools and expertise, the explainer video company can give you an explainer video for a much smaller price.
As time goes by, your business will grow and go through some changes.
You will have more products or services to sell.
Your existing product may have some additional features.
The video production company you choose will go to the original video and do their job of tweaking and be improving.
The goal of an explainer video is to convey your message to your viewers easy and fast.
By using animation, you can showcase the features of your product or service and the benefits of using it.
Through infographic illustrations, you get higher retention and sales increase.
If you believe that an animated explainer video is the right marketing method for your business, be on the lookout for the right explainer video company.
There are many video production companies out there.
How do you find the one that can meet your needs and desires?
The following are some helpful factors to consider.
The main purpose of an explainer video is to send a message to the viewers.
A good video production company must know how to tell a story.
Aside from the powerful voiceover, quality graphics, upbeat music, and engaging motion, the explainer video needs to include a storyline.
When meeting with the people in the explainer video company, watch their videos but do not forget to assess how they craft a story.
Find out how do they frame the problem, introduce the solution, as well as build value?
Producing quality work is not the same as having a good reputation.
Do a bit of research on your own before you select your video production.
Perform a Google search and read online reviews about the company.
You will have an idea how they fare in other people, particularly from those who have done some business with them.
It is normal to ask the explainer video company for samples of their work.
They may likely have a portfolio on their website, but you can ask for videos customized for certain industries.
By doing this, you can see the variety of their animation style, the quality of their work, and how they tailor every video according to the needs of the client.
Some telltale signs of a good performance are the quality scripting, captivating sound effects, well-modulated voiceover, and seamless transitions.
A reputable explainer video company should have an established process in video creation.
This process has been perfected in the course of time.
The explainer video company may have a different approach in creating their video, but talking to them would help you know that their projects are all carefully done in lots of detail, and they are strict with their process.
You do not want an agency that misses their deadlines and produce low-quality work.
Basically, the steps in the video creation process include animation, storyboarding, soundtrack selection, script writing, and voiceover.
One vital element in a successful relationship with an explainer video agency is communication.
You should feel comfortable talking and asking questions with them.
If they are easy to communicate, you will have no trouble opening up with the company.
If meetings drag on, emails unanswered, or questions have no clear answers, expect to experience the issues again and again.
Find a video production team you can communicate well and save yourself the stress.
This factor is critical to the success of your explainer video project.
You want to work with people who are approachable and communicative aside from being great at their job.
Are meetings and phone calls pleasant?
Are the conversations smooth flowing?
t is vital that you enjoy working with them as you brainstorm ideas.
The end product will likely show how you feel about the company.
Explainer video companies have different price points.
Make sure that you have an estimated budget in advance before you look for a video production agency.
Ask for a range of what a typical explainer video project would cost.
While an agency may not give you a final price during your initial meetings, they can give you a quote.
Also, you should have a reasonable budget range in mind.
If your budget and the company are not on the same page, find another one that fits your budget.
While their skills and knowledge are important, you need the company to understand your brand and explain that to your audience.
If they can identify the features and elements that comprise your business, it would be easy for them to translate your business into a profitable one?
The initial meetings, video concept, and proposal are the ideal time for the video production team to get to know more of your business.
A well-established video production company is sought-after and busy.
They may not be able to start on your video content immediately.
What you can do is finalize your contract with them and set a specific date, wherein they can give it their time and attention.
It pays to have everything in writing.
You can discuss with them details over the phone, via email, or in person, but make sure to follow it up in written form.
Include the pricing, production, timeline, start date, etc.
An in-demand video production company will have many clients who will come up with loads of requests.
How they handle your request particularly the editing part is an indication of their customer service.
However, a reliable company should know how to address these concerns by using a project management tool so they can easily track requests.
The answer to this question varies, but an animated explainer video typically takes 1 to 2 months to finish.
Ask the video production team to make a revised timeline for you if you need a shorter timeframe.
It is better to monitor the progress of your explainer video and keep track of the timeline.
You want to meet the deadline for your video as much as possible.
The response from the explainer video production company will depend on your project.
But unlike live-action projects, explainer videos would be dealing more with technical issues.
A good agency should expect any potential problems and prepare solutions for unexpected events.
If they cannot provide good answers, they may not be the right company for you.
The internet has a lot of rules that you need to follow to avoid having problems in your hands such as licensing issues.
Did you know that YouTube can pull out a video if it has breached the rules and regulations of the site?
In your case, protect your explainer video when posting it on your website, YouTube, and other social media platforms.
It is beneficial for you if the video production company have knowledge about video licensing.
You can find some companies that use stock photography instead of custom made.
But using these stock images can only limit your script and story.
Look for a company that has a library of pre-made templates that their own video creators made.
You may use your own images as long as they represent your brand well.
A basic principle is that you own your explainer video the moment you pay it in full.
Make sure to ask your video production agency because they may ask for rights to use your video in their portfolio or demo reel.
Negotiate with them if you do not want other people to use the characters in your video.
The payment agreement depends on your chosen explainer video company, but in general, you give a 50% deposit to cover upfront expenses.
You pay the remaining 50% balance upon the completion of the project.
While positive reviews and testimonials from past clients can help the video production agency to have a good reputation in the industry, do not stop there.
Try to do some research and dig deeper into the company, particularly their customer service.
Obtaining referrals is an opportunity for you to talk to other people about their experience during the video production process.View Our Portfolio Click Here
If you want to invest in doing a few explainer videos for your business, it is important to have a professional, trusting, and lasting relationship with your explainer video company.
This is the time to dedicate some of your time in looking for the company that is best suited for your needs.
Treat it as a vital business decision. Use the tips and ideas above to help you find the right partner for your business.
Guide When Choosing The Best Explainer Video Companies
The explainer video you make showcases your brand, but you need to select from the best explainer video companies if you want to make it right.
Such videos can boost conversion rates, improve user understanding, and minimize support queries.
Creating one for your business can help bring you profit and success.
An explainer video production works best when the experts make it.
But, selecting an effective explainer video company may have a bit of difficulty.
It is important to pick a team of skilled professionals with a solid marketing background.
Take the selection process seriously and do not settle for less, otherwise, you will be disappointed with the outcome.
If somehow, you find it hard to explain your product or service in words or texts, try explaining how it works visually.
But, it is not that simple. You want to make a video that is a learning experience for your audience and will make them want more.
The best learning best explainer video companies can create custom graphics with a clear message whether the sound of the video is on or off.
A reliable video production company works hard to understand the business and technology of their clients. If your brand is hard to explain, then you should be paying a company come up with effective and clear visual explanation
Failure to differentiate their brand is one of the worst nightmares of any company.
If that is the main purpose of your explainer video, look for a video production company that is familiar with your specific industry.
They have the capability to focus on your best points and how you stand out from your competitors in a compelling explainer video.
Creating an amazing script sometimes takes many hours to write. The more complex the product or service is, the more drafts will be made before reaching the final script.
You want a video production company that will make as many drafts as needed to produce an interesting explainer video ultimately.
Introducing a new product to your target market is crucial; you want to do it in the most effective way.
The best explainer video companies can make video scripts that are captivating and powerful.
A reputable video production company takes pride in their expertise to help businesses introduce a new product in the market on time and in an affordable way.
An explainer video company usually has a team of experts working for them.
Each of them will share some input in making your explainer video. With your business in mind, they can change or improve the visuals and narration whenever necessary.
They will also suggest other approaches to make the video content much better.
The style of the explainer video is one of the essential considerations when creating it.
When online users see your explainer video, they should connect it with your brand and style can help you accomplish that.
When it comes to choosing the most suitable style for your video, consider what you want to convey. Here are the common styles for explainer videos.
A whiteboard video presents the story in real-time, which create a sense of transparency.
It is ideal for engagement as it encourages the audience to stay tuned and want to know what will happen next. Whiteboard videos are best suited for corporate training videos and for pitching ideas and concepts.
This style of an explainer video is simple and cost-effective as you explain complex topics using simple visual images.
This style has a limitless nature, which is why 44% of marketing professionals use animated explainer videos.
Through animation, nothing is impossible. So, if you want the setting of your explainer video in another country, you can do so without burning a hole in your pocket.
Your animated video may be 2D or 3D. 2D styles are popular among businesses as they are effective and inexpensive.
On the other hand, 3D style videos are a bit costly, but these create more powerful content.
This video is a traditional style of animation. It showcases the illusion of movement by using several photos of objects and moving them between every image.
You must be sure of your concept first as this type of video is complicated to create.
Choose the best explainer video company as creating a stop-motion requires skill and expertise.
These videos are ideal for attracting new customers and educating existing ones.
A screencast style of an explainer video is more about education than branding.
By using this style, you can engage your target market longer than other video styles.
Screencast videos can be recorded directly from your website or app to explain to users how it works.
They are effective for brands with complex products that require detailed instructions.
This style keeps the viewers well-engaged as they watch text spelled out on the screen.
Similar to kinetic typography, a whiteboard video makes people they want to know what will happen next.
With kinetic typography, you can focus on key points to your viewers and convey vital messages.
With this explainer video style, you can show the human side of your business and get your personality across.
Your customers would be interested in seeing the people behind your product.
Live action creates a sense of trust and encourages them to do business with you.
Another advantage of using a live-action video is that is much faster to finish it than other types of explainer videos.
It is vital that you pick from the best explainer video companies that can meet your business expectations.
There are companies that ask for a high cost and give you a poor-quality output.
It pays to know the image and reputation of the company before you make the final choice.
Before you begin business with a video production company, take time to know their experience.
It is a contributing factor that can influence your decision.
Over the years, a company will have gained a lot of experience and improved technical skills of the entire team.
This is because they have worked with different clients.
Watch the recent projects of the production company as a way to figure out their operation.
Remember to read the comments and reviews about the company.
Visit the social networking sites of the best explainer video companies. The popular platforms include Twitter, Facebook, and Instagram.
The cost is an important factor in the production of your video.
In general, great videos come with a price. Therefore, be careful when making decisions.
One of the determining factors of the cost is the video length.
But, there are other crucial factors in measuring the value of the explainer video such as storyboard development, style frames, script, and so on.
All these steps involve hard work and time.
Talk the video production company about their price as there is no fixed amount for those factors.
All explainer videos need a good script.
The video production company you pick can help you make a strong script.
If you have one, they can also alter and enhance an existing script.
Keep looking if they cannot provide you a well-scripted video.
Marketing expertise in explainer video production is the first step in producing a powerful video.
You also need to execute the marketing of the video.
Without the right marketing at the right time, your video won’t be visible.
Select a company that specializes in online marketing, as they know how to promote a video across the internet.
Search engine optimization can increase the online presence of your explainer video.
It goes beyond keywords or tags. Other important elements in SEO are page performance, video responsiveness, and backlinking.
When looking for the best explainer video company for your business, make sure to ask if they have an SEO professional on their team.
Video creation is a creative process, but it must fit your brand image.
A good video company can help you attract more traffic to your website and generate more leads.
It is better to use an explainer video company that offers full-service.
They should be able to make an excellent video from scratch and produce an interesting script.
They should be willing to give expert advice for your video such as the style that is most suitable for your business. Upon the first meeting, they should be asking all the right questions to you before giving you their price.
We have gone a long way from using blueprints and thick documents to explain how a particular product or service works. Today, you do not have to spend hours or days to explain your concepts to leads and investors.
Thanks to explainer video companies, it is possible to explain your brand in as short as 1 minute.
All you have to do is find the best explainer video company to help you create dynamic and customized video content.