Creating an explainer video involves a lot of work patience and time. What viewers can see in those seconds to a couple of minutes is the outcome of a few weeks of hard work.
The complexity and the length of the explainer video are the main factors of how much time and the number of work it takes to do the project.
Another factor to consider is how many edits necessary.
Undeniably, an explainer video is one effective way to enhance your website, attract online users, and increase your revenue.
As you decide using an explainer video in your marketing strategy, then consider choosing an explainer video production company to make your video.
But first, you need to understand that for an explainer to succeed, here are some factors to take into account:
Each of these factors can fail, which is the reason why this kind of service can be costly.
The importance of assessing your target audience is key with regard to creating explainer videos.
It can be easy to make a mistake and confused viewers, as this kind of message includes various elements such as text, audio, and visuals.
A reputable explainer video production can help you make good communication with your viewers.
Everything will just be useless if you lack targeting.
There are animation video companies that create videos for different clients.
But, When they begin the video production project, they do not focus particularly on anybody.
They think that this can still help businesses sell products or services. However, it is not the right way to do things.
A good explainer video production team will talk to the client first. Since you are the client, the project starts and ends with you.
Client briefing means the production agency will want to know your product or service, as well as your vision for creating the explainer video.
They will take note of your inputs and ideas. This is the time to gather all the information about the project.
The core of an explainer video is the script.
Without it, the result will likely to fail. Regardless of the sound effects and visuals used in the video, you cannot accomplish the desired results if there is no proper script.
The message should be simple and clear.
As with any content, every word in your script must have a meaning. You need to take into consideration every word and sentence, as there is a limited time at your disposal. Remember that the script can influence the scenes in the video and the outcome that people will view. Explainer videos are generally restrictive on this aspect.
When it comes to creating a script for your explainer video, make sure to count the number of words that you can have. A study revealed that a 60-second explainer video typically has 160 to 180 words per minute.
During the initial phases, branding is an important factor of an explainer video.
This helps dictate the direction of the video. The explainer video production will know how your corporate branding can fit into your video.
Talk about this as you make the script. The purpose of this is to make people easily identify your video to your brand upon watching it.
The colours you use can have a major impact during this process. Use font on your video the same as the one in your online site.
It will be an added benefit if you can add the logo of your company in the background.
Align your explainer video with the kind of content you have on your website.
For example, a humorous video is not appropriate if your site contains complex, scientific information.
While the explainer videos allow you to make new and diversified content, make sure not to go to extremes.
This can help prevent alienating your audience, especially your loyal customers.
This is the part where the production of your video really starts.
This stage involves choosing the style and creating the characters. Find out what is suitable for your business needs and the image of your company.
The mockup phase is a vital element for branding. There are several styles to choose from. You can have:
The persona of the characters you use should be something that your customers can identify with.
The explainer video production company you choose would normally have a portfolio with lots of concepts and ideas, although they will consider your vision.
Communication is essential during this process to prevent any misunderstanding and lead to starting the video production again.
A storyboard presents single, separate slides to describe an action that is happening by using the script.
A storyboard can act as a master plan or visual blueprint. It is a combination of shots motion and transitions.
The sound effects, illustration, animation, voice-overs, and so on are based on the storyboard. In addition, it is used to make the message of the script alive.
It is better to work together with your explainer video production agency during the storyboard creation.
Discuss how your explainer video will look visually and how will it progresses.
The explainer video production company works with the voice actor.
When the script is finalized, the voice over talent can begin the job and complete it within a set time frame.
The video production will find the right voice for your explainer video, depending on your preference.
The animation is considered the longest stage of the explainer video production. It has a major impact on the quality of the entire video.
Animation offers you flexibility regarding the tone and video style you select.
Here, you will have many different elements, in which you will put them in motion.
For the explainer video production agency, the animation process takes most of the project time.
You can use icons in your explainer video to create a compelling story or use a character-driven story.
Note that the cost of your video depends on how complex your video is.
Music is crucial to the mood of your explainer video, as it can help attract people.
Music can further portray the emotions of the characters in your video.
For example, when your explainer video is selling a new product or service, adding music can set the mood to encourage people to buy.
The sound effects can make the characters in your video serious or funny. Consider putting subtitles to your video as an added feature.
The two main problems that you may encounter during the production of your explainer video are when the project takes too long to complete, and you are not satisfied with the result.
The portfolio that the explainer video production company give you during the initial stage will give you a general idea of how your product how the video will proceed and develop.
Therefore, you cannot blame them for the quality and effectiveness of the final product.
Lack of communication and involvement are also the cause of some problems to occur.
Take time to get involved in different stages of your video production if you want to ensure optimal results.
Often, the process takes too long to finish. Ask in advance what to expect from your explainer video company.
But, the process can take several days up to a few weeks on the average.
The explainer video production process requires good communication the involvement between both parties.
Using explainer videos for your business is a great decision.
They can drive your website to a new level, attract customers, and give variety to your content.
Every step must be done to perfection to achieve an effective final product.
So, make sure to choose the right explainer video production to get the job done for you.
How a Video Animation Company Can Help Your Online Business Presence.
Have you been looking for ways to improve the online visibility of your business?
Do you want to try creating a video as part of your marketing strategy?
If your business has no online videos, you fail to use an opportunity of the fastest growing part of Internet advertising.
This is the time when you need to find a video animation company to help you in this aspect.
Using an animated video for your business is an effective way to tell your story.
It shows another side of your business, more humane. It can also help communicate highly complex concepts and ideas in an easy-to-comprehend way.
If your business has a website, here is something you should know.
If there is a video on the home page, online users usually stay longer going through your web pages than to a website that is only text-based.
Humans are visual entities. They want to see something that is interesting and make them curious, or they lose interest. You know this is true for individuals who are clicker-happy.
Once these people see something in a website that is interesting, or if the web pages are loading quite slow for their patience, then they are gone in seconds.
As a website owner and a business person, it is your responsibility to come up with effective ways to attract people to visit your site, and make them spend time there as long as can.
Looking for a video animation company to help make your killer videos is one way to do that.
An animation video that is simple, engaging and sends out the message clearly with the use of visual impact can help educate people.
Try comparing compare a 2-minute video to a 500-word post, which one do you think people will find more interested? The video is the natural and popular choice.
Online users will not waste their time in sites that do not add value to their browsing experience. Animated videos are one way to engage users as it offers them something to interact with, clearly adding value to their time.
A video animation company usually has animators who work together with other animators.
Therefore, an important factor to look for is for you to work well with other people.
The following are helpful points to help you begin this task:
They are going to be an extension of your company as you hire them for a project.
Look for a video animation company whose work, personality, style can fit well with you.
Also, consider a video production company that will push your company to do amazing things.
They should ask questions you may not have thought of.
The team from the video company should be a dynamic and great addition to your own.
It is something you need to take into consideration upfront.
Some agencies will need your input at a few critical milestones in the production process and ask you to fill out the creative brief.
Other companies will get you far more involved and will wait for you to write the script you want, choose the voice-over, and so on.
Know how much you are going to be involved in the video production process in advance to save you surprises in the future.
But, this depends on your personality, energy, and mental capacity in terms of making an animated video.
This is the most vital factor when looking for a video animation company for your business.
You can find many video production agencies that will promise to produce the most amazing cinematic experience for you.
But, what will you get in return?
Have they won any awards for their videos?
Ask if they have any case studies or clients that you can speak with?
These are all valid concerns because your video must help convert your website visitors into buying customers.
If the video they produce cannot help your business ultimately, then it would be futile.
It is something you need to arrive at an agreement or solution at the beginning of the process as you are scouting for several potential video production companies.
If you want an animated explainer video or shooting a live action, where you belong in the range is based on the scope of the video company.
You can find cheaper agencies, but you get what you pay for.
If your budget is tight, then make a compromise with one or more things.
On the other hand, see to it that the agency can deliver within your time frame.
There are companies that have longer video production cycles compared to others.
So if you have a deadline for a product launch, it is vital that the agency you choose has the capacity to supply your completed video in the time frame you need.
You decide to hire a video animation company to breathe life into your brand.
It is an animated content for your video marketing.
You want it to create an impressive statement about what you do and who you are.
But, what if the potential production house you pick gives you a boring and formulaic concept?
Try to watch some of their previous works, and find out if it all seems to follow the same formula?
In the end, hire an agency that can look at your product or service and bring unique creative flair to it in the video.
You think it is time to get started on the animated video project for your business. This can help build up your brand and grow your business. Besides, it is a fun process. Here are some steps to follow:
Your story is the concept of your animated video.
Without a strong storyline, any kind of visuals will lack the impact you want to achieve, plus, you will not meet your business objectives.
This step involves your creative brief. Being the client, your video production company may ask you to fill this out.
This process helps them to know your unique selling points, non-negotiables, benefits, branding, etc.
All this information would be helpful during a brainstorm of your concept.
This step involves creating your message.
Certain characteristics of a powerful script are clear and natural language, having a strong call to action while staying on point.
The ROI of your video will be hard to measure without a call-to-action.
Creating a script typically takes about 3-5 days. After that, there is the revision process.
Hiring a video animation company means getting an outsider to create a script in a new perspective.
You see the visuals in during this step. The agency will draft up the frame-by-frame look of your video.
You can see the start of the design, as well as the progress of your video.
Keep in mind that everything is not final in this phase.
Being involved in the process will make it easier for the video production house to incorporate your feedback as they keep things moving along.
It is best for the video company to make your video from scratch so that it can reflect your brand as unique as possible.
A style frame is something that is presented in full colour.
It determines the final aesthetic of your video.
This may include backgrounds, icons, characters, text, and so on.
Often, a video animation needs an animator and designer.
The video company you choose may have someone on the team who specializes in both.
Preferably, begin with the design process, then proceed with the animation after its approval.
So, if you want another character in your video, they can make changes before handing it over to the animator.
This carries a lot of weight even though it may seem like a small part of the whole video compared to the animation and design.
What makes it essential is that you need to use a voice that is most suitable for your brand.
Do not go for the one-size-fits-all voiceover.
Make sure to find the appropriate tone for your video that matches your brand.
Some of the few effective tones are neutral, dramatic, and excited. The voice you use can help impact the tone.
Are you releasing a product to increase awareness?
Then, use an excited voice to engage your viewers. Do you have a solution to a major problem in the form of your product or service?
Build up emotions by using drama in the voiceover.
A neutral tone minimizes the distraction. This can help convey your message clearly to your audience.
This is where the project gets exciting. An animation is putting the motion in your content.
Each frame is timed meticulously to ensure smooth transitioning.
The aim is to make the characters lifelike and not robotic.
The animation process can take up to 3 weeks to finish.
There are two kinds of scene animation transitions; one is when a computer is used to make frames in-between, producing a smooth and natural motion.
The other is cel animation, which is a more complex method of scene transition.
The animator creates an accurate motion of the head, arms, torso, and legs of the characters.
This includes adding sound effects or song to your video.
Sound effects have a huge impact on your video.
The video animation company will have an idea what approach to take in terms of the sound design according to your creative brief.
Make sure to know the rules and regulations regarding music licensing.
The best video animation company has a unique quality that comprised of professionals that are talented, dedicated, and focused.
The ideas below can help you find a video production agency that can effectively work on your video according to your needs.