Explain Your Business | Animation Video | Animated Explainer | Explainer Video
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The Anatomy Explanatory Video

If you have no explanatory video for your business, then you must know that you need to start creating them.

Now is the time to create one. In the world of marketing, a video is paramount.

This applies to any business from start-ups to giant corporations. Because video marketing is essential today, explanatory videos are great investments.

Explainer videos are the strong foundation for your business campaign.

They are popular and effective because they are engaging, multifunctional, show personality, and cater to both new and old consumers.

 

Debunking the Myths About Explanatory Videos

If you create the perfect explainer video at the right time, it gives you the opportunity to acquire a competitive advantage in your chosen industry.

To learn more about this marketing phenomenon, you should also know the myths that are surrounding it. Some of these are:

recipe for explainer videos

  • The important factor in the success metric is the number of views. Keep in mind that your main objective is to make more sales and increase conversions.

 

  • Use humor to get more views. Sure, humor is a powerful method to attract customers, but it is not always effective. For example, humor won’t get you anywhere if your goal is to stir emotions for your audience.

 

  • It is a must to add a CTA. People today have become wiser. They can easily detect if you are working with them to purchase your product. The key here is to talk about their pain points and offer them a solution.

 

  • Creating an explanatory video consumes plenty of time. In general, they explainer videos are fast and easy to finish. You may just look for an expert to do the job if you have no time to do it yourself.

 

  • Include all the features of your business. While you want to explain and showcase the features of your product or service, stop yourself from doing so. Remember, an explainer video is typically short with a clear message.

 

  • An explainer video is only used to generate leads. It does not do just that. Besides giving you the opportunity to generate your leads, another role of the explainer video is to provide people with important information about your business.

 

  • The shorter your video, the better it is. Quality content is the most essential element with regard to explanatory videos. Don’t forget that you want to explain something to your audience, not make a promo spot. It is fine if your video extends up to 2 minutes.

 

  • Animation only caters to a younger audience. Animation knows no boundaries. It attracts all sorts of people both young and old.

 

 

Why Use Animation in Your Explanatory Video?

One of the best mediums for explanatory videos is the use of animation.

One major advantage of an animated video is that it is more affordable. It reduces the problem of finding a location to rent and dealing with actors who have different personalities.

Also, animated graphics give you more control and freedom in terms of words and design.

An animated explanatory video can magically make your video interesting and engaging. What’s more, animation can easily explain difficult concepts and ideas.

 

The different types of animation that are common today are:

 

Stop motion animation

2D animation

3D animation

 

Motion graphics

 

Whiteboard animation

The Successful Anatomy Explanatory Videos

Whether it is your first time to do an explainer video or done several videos in the past, you can always learn some techniques from the best explainer videos out there.

 

  1. Create a Clear Structure

Each wonderful punchline comes with a setup. Each problem has a solution.

The best explanatory videos know how to set stakes for their brand. However, the structure is always the key to every explanatory video.

You can use a video template to grab the attention of your viewers. With just a couple of minutes to do it, it is important that your video is on point all throughout.

The template will ensure that you give the problem, the solution, and how your product or service works.

 

  1. Be Funny

People should not take themselves seriously, including yourself.

Apply this when doing your explanatory video. Keep your viewers engaged, and add your joke at the right moment.

This can be your way to stir up some positivity. If you must, you can use humor from start to finish of your video.

The key here is to use the right tone in order to create something wonderful.

An explanatory video that uses animation is more cost-effective.

You may use a software for the creation of your video, or find a company to do the job for you.

 

 

 

Classic promotional video that shows a lot of humour

 

  1. Keep Usage of Words to a Minimum

There are many explanatory videos that do not use a lot of words but still obtain the attention it desires.

You can find so many explainer videos that use a voiceover, choosing to use them sparingly is surprisingly better.

You can always go for handwritten words, and see your video succeed.

If you decide not to use words, compensate it with the perfect music.

If you want to spend less money on your explanatory video, you will save money by not hiring a guy to do the voiceover.

 

  1. Make Use of Animation

An animated explanatory video is a fantastic way to get your idea across to your audience much quicker.

But, remember not to go overboard. You can get your point across by using subtle animation.

If you are not careful, your animated explanatory video will just look like an expensive PowerPoint project.

Make sue of animation in a tasteful manner.

It should be able to draw attention to the message while helping you save money and time.

 

  1. List Benefits

An explanatory video has something to explain to the consumers.

It is important to list the benefits of choosing your product or service, rather than focusing on its features.

Get rid of the gimmicks. The most successful explanatory videos out there lack gimmickry.

Explaining what the product is all about in simple ways can be the reason for its success.

Simply showcase your offering elegantly. Make your video effective by directing the point of view to the audience.

Use your creativity to captivate your target market. You can do so without actors or any dialogue.

Your location can also make your video the best explainer video today. So, choose your background carefully.

 

  1. Use Different Types of Actors

It is a good idea to include different types of genders and races.

Unless you are targeting a specific demographic, for example, your target market are pregnant women.

Using a lot of protagonists creates immediate empathy with your audience. It allows them to see themselves as they watch your video.

If you take this advice seriously, people will easily connect to your characters.

You can use real people in your video if you want to achieve this technique.

Choose your characters carefully to acquire instant success. The story of your explanatory video will gain instant buy.

You can use images and video clips of people in your explanatory video without hiring.

 

  1. Opt for a Short Explanatory Video

When it comes to explanatory videos, less is usually more.

It seems that if you talk more about something, the less important it becomes.

The idea is not to forget your objective and do not get lost on your video.

 

Case Study of a Short Explanatory Video

Mistakes Creating Explanatory Video 

When it comes to keeping ahead of the competition and being successful in video marketing, you can’t afford to make a lot of mistakes.

 

  1. Disregarding Your Target Market.

    The mentality of catering to all people will not do the trick. If you offer your product or service to everyone, you will fail on all sides. In the end, you do not convince anybody. You need to target a specific demographic. If you focus your attention to a certain group of people, it helps you craft the right message for them.

 

  1. Not Using a Good Script.

    The backbone of a successful video is the script. You must use your script accordingly in order to get a clear idea of your goal. Your script should be able to describe your message, your characters, and scenario. Do not cripple your video by taking your script lightly.

 

  1. Does Not Have a Plan for Launching.

    While it is important to get your explanatory video right, make sure you are also prepared for the next steps of your marketing. The next steps usually include planning where to use the video, what video hosting to choose, etc.

 

  1. Not Focusing on Video Quality.

    An explanatory video that is ok will not get you leads. People tend to ignore anything that looks cheap, including videos. What you need to do is consider your explainer video as an investment. If you must, do not skimp on the budget for your video. Also, concentrate on brand awareness and online presence to bring in many leads.

 

Explanatory Video Recap

If you are creating an explanatory video on your own, we have readymade templates that you can use on your project.

There is a lot to choose from, surely you can find those that are best suited for your explainer video.

You don’t want your explanatory video to get lost in the sea of other videos.

Let us help you stand out from the rest and stay on top, which will help you get more leads in the long run.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

About the Author Kerry-Anne Simpson

Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.

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