Some people call animated business videos “corporate videos,” “explainer videos,” and “animated marketing videos.”
Whatever you call them, they all have the same purpose. They explain a product or service for the purpose of engaging the audience.
The goal is to boost visibility on Google, increase conversions, become shareable on social media.
The rise of animated business videos in practically any industry is also causing it to be an in-demand tool to increase brand recognition. As this concept grows in popularity, video production service providers are also showing up everywhere, resulting in intense marketing and competition for unique ideas.
Animated videos for business are widely used today. Companies all over the world use this short clip to tell stories to their target market.
Anyone can advertise almost anything online with the use of an explainer video.
Each company devises a unique animation and video style to establish a distinct signature. In the era of social media and online media, an animated video is considered a form of art. It is a useful content made for the target customers of a company.
So, if your business thinks of creating a video animation, there are many different video styles to choose from. An animated business video typically has 160 to 180 words per minute.
An animation video is not live action as it does not use actors, stages, and sets. It is also not a screencast as it does not emphasize computer screens.
Animated explainer videos generally exist in a fictional world that is designed by the animator or the business owner.
They make use of illustrated symbols and representations of the world in their storyline as opposed to the objects themselves.
Humor is a great way to bridge the gap between businesses and people with different sorts of personalities.
Whatever form of humor you use, you will have an opportunity to capture a wide range of audience. Surprise can be hilarious.
At times, people laugh at ideas that startle or shock them into seeing things differently. The human brain becomes engaged, causing it to recall this kind of stuff.
Humor can have a huge impact in a brief message, for example, the punch line.
In a few words, it slams the idea and message home with the inclusion of jokes in the content. Illustrated humor can stuff loads of knowledge in a small, surprising, and humorous package.
It is like triggering an emotional response from the viewers.
You can make your animated video for business according to the following super easy styles.
Each of them is effective, depending on your target market. Simply select the most appropriate video style for your explainer video
The motion graphic uses graphic design to come to life with the use of animation. This style uses graphics elements, for example, shapes, patterns, and colors to tell a message through a smooth movement. This style easily explains abstract or complex ideas whether it applies fun or serious, approach. This type of video is suitable for start-ups in boosting brand strength and engagement. You can add 3D elements to your basic motion graphics style to create a modernized look to their products, especially if your business is related to new technologies, software, or digital services.
You get the best of both worlds if you choose this popular. The use of cartoon characters gives a close approach with your customers. Animated motion graphics can help explain the most complicated concepts. The style works well for a startup company that wants to introduce a new product or service, for example, explaining new mobile apps. This style tries to maintain humor and professionalism at the same time.
This style uses a character in the animated business video but in silhouette form. If you think a silhouette character may come off as dull, boring, or cold or scary, try to play up the expressions of the character, or use some interesting color, such as your company color.
A 3D video production has no limit as to what it can accomplish. This is why it is the most expensive one. If you have a limited budget, you may want to skip this style for now. Also, making 3D videos is time-consuming particularly if you want to make some changes to the video: a change of animation adjustment and graphics can take several days to finish. But, with the right budget and time, the results can be rewarding.
This kind of video has become digital while trying to recreate the traditional procedure. Whiteboard videos are highly engaging as the story is created in front of the viewer’s eyes. You can try to add 2D character animation and some special effects. Whiteboard animated video is useful in simply explaining difficult ideas. Make use of this style for marketing IT solutions, computer software, and for your B2B campaigns.
This style of an explainer video is typically 5 minutes long to deliver a clear explanation and often used on try-before-you-buy campaigns. Using computer screen capture or a Smartphone can be used to explain how your product or service works. If you are running a startup with a low-budget, this may be the ideal step for your first project. Be sure to aim for more complex videos in your next video marketing campaign.
Kinetic typography is used to express an idea and way of thinking, inspire someone’s mind, and move people’s feelings. It conveys a message with the use of words. As the name indicates, this type of animated business video depends on number and text. This style includes background music and relevant animation.
Every day, a growing number of businesses use animated videos as part of their marketing campaign. But, how do you know if your business needs one? Here are the signs to watch out for:
Hardly anyone scrolls down past the first page of search engines. It is extremely important to fight the hardest to get your site on that first page.
This is not impossible to achieve, and the first page is not exclusive to the giant companies. Any company can reach that spot, including yours.
The answer is to have an effective SEO, and one way to do this is to use an explainer video. Just look at the statistics that say web pages with video are 50% more likely to rank on the first page of SERPs.
In addition to that, YouTube is another giant search engine. Therefore, posting a video on the platform can increase your visibility on the top internet.
About 68% of internet marketers believe that video is vital to the success of their business, and this includes your competitors. Most online users love to watch videos, so you need to take advantage of this.
If you do not have an animated explainer video and your competitors have, then is a loss in business for you every view they get from their video.
Make sure to create a high-quality explainer video that can help you get ahead of your competition, all this without burning a hole in your pocket.
This is a quite a struggle for any small business to survive the stiff competition. Consumers trust the businesses that they know and feel comfortable. An animated business video gives you the chance to humanize your brand and effectively break the barrier a bit.
Eventually, you start to develop a trusting relationship with your customers. Explainer videos are the most successful type of video content to make your brand more humane.
Create a character that is modeled to your target audience so that they can relate to it. It is one way to gain loyal customers.
It is not all about your business, the content that you create also needs to be interesting. A surefire way to gain customers is to pique their interest, as customer acquisition is equally important as customer retention.
People like watching animated business videos because they tell fun stories that are easy to comprehend. The challenge is to produce highly shareable content that can have a wide reach.
According to the recent studies, approximately 92% of mobile users share with others. If you make interesting animated videos, it can help increase the visibility of your business.
If your website is not interesting, your visitors will leave even before you know it. In as short as 6 seconds, you must grab their attention. You can achieve this by including videos in your site.
Through this, you can keep them for at least 5 minutes. Also, people stay on your site longer not just for the fun factor, but because of the useful information they get from the content.
An effective explainer video can help present you as an expert in your industry.
These days, videos are everywhere. They are powerful content, and they are not going anywhere.
Animated business videos provide great results when it comes to presenting a solution to the problem of your target market.
They are eye-catching visuals, clever animations, and attention-grabbing narrative audio, making them also ideal for good education media.
You can make an explainer video that viewers cannot miss.
Simply take into consideration the useful tips and ideas above to help you execute the best marketing strategy for your business.
Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.