Creating an explainer video involves a lot of work patience and time. What viewers can see in those seconds to a couple of minutes is the outcome of a few weeks of hard work.
The complexity and the length of the explainer video are the main factors of how much time and the number of work it takes to do the project.
Another factor to consider is how many edits necessary.
Undeniably, an explainer video is one effective way to enhance your website, attract online users, and increase your revenue.
As you decide using an explainer video in your marketing strategy, then consider choosing an explainer video production company to make your video.
But first, you need to understand that for an explainer to succeed, here are some factors to take into account:
Each of these factors can fail, which is the reason why this kind of service can be costly.
The importance of assessing your target audience is key with regard to creating explainer videos.
It can be easy to make a mistake and confused viewers, as this kind of message includes various elements such as text, audio, and visuals.
A reputable explainer video production can help you make good communication with your viewers.
Everything will just be useless if you lack targeting.
There are animation video companies that create videos for different clients.
But, When they begin the video production project, they do not focus particularly on anybody.
They think that this can still help businesses sell products or services. However, it is not the right way to do things.
A good explainer video production team will talk to the client first. Since you are the client, the project starts and ends with you.
Client briefing means the production agency will want to know your product or service, as well as your vision for creating the explainer video.
They will take note of your inputs and ideas. This is the time to gather all the information about the project.
The core of an explainer video is the script.
Without it, the result will likely to fail. Regardless of the sound effects and visuals used in the video, you cannot accomplish the desired results if there is no proper script.
The message should be simple and clear.
As with any content, every word in your script must have a meaning. You need to take into consideration every word and sentence, as there is a limited time at your disposal. Remember that the script can influence the scenes in the video and the outcome that people will view. Explainer videos are generally restrictive on this aspect.
When it comes to creating a script for your explainer video, make sure to count the number of words that you can have. A study revealed that a 60-second explainer video typically has 160 to 180 words per minute.
During the initial phases, branding is an important factor of an explainer video.
This helps dictate the direction of the video. The explainer video production will know how your corporate branding can fit into your video.
Talk about this as you make the script. The purpose of this is to make people easily identify your video to your brand upon watching it.
The colours you use can have a major impact during this process. Use font on your video the same as the one in your online site.
It will be an added benefit if you can add the logo of your company in the background.
Align your explainer video with the kind of content you have on your website.
For example, a humorous video is not appropriate if your site contains complex, scientific information.
While the explainer videos allow you to make new and diversified content, make sure not to go to extremes.
This can help prevent alienating your audience, especially your loyal customers.
This is the part where the production of your video really starts.
This stage involves choosing the style and creating the characters. Find out what is suitable for your business needs and the image of your company.
The mockup phase is a vital element for branding. There are several styles to choose from. You can have:
The persona of the characters you use should be something that your customers can identify with.
The explainer video production company you choose would normally have a portfolio with lots of concepts and ideas, although they will consider your vision.
Communication is essential during this process to prevent any misunderstanding and lead to starting the video production again.
A storyboard presents single, separate slides to describe an action that is happening by using the script.
A storyboard can act as a master plan or visual blueprint. It is a combination of shots motion and transitions.
The sound effects, illustration, animation, voice-overs, and so on are based on the storyboard. In addition, it is used to make the message of the script alive.
It is better to work together with your explainer video production agency during the storyboard creation.
Discuss how your explainer video will look visually and how will it progresses.
The explainer video production company works with the voice actor.
When the script is finalized, the voice over talent can begin the job and complete it within a set time frame.
The video production will find the right voice for your explainer video, depending on your preference.
The animation is considered the longest stage of the explainer video production. It has a major impact on the quality of the entire video.
Animation offers you flexibility regarding the tone and video style you select.
Here, you will have many different elements, in which you will put them in motion.
For the explainer video production agency, the animation process takes most of the project time.
You can use icons in your explainer video to create a compelling story or use a character-driven story.
Note that the cost of your video depends on how complex your video is.
Music is crucial to the mood of your explainer video, as it can help attract people.
Music can further portray the emotions of the characters in your video.
For example, when your explainer video is selling a new product or service, adding music can set the mood to encourage people to buy.
The sound effects can make the characters in your video serious or funny. Consider putting subtitles to your video as an added feature.
The two main problems that you may encounter during the production of your explainer video are when the project takes too long to complete, and you are not satisfied with the result.
The portfolio that the explainer video production company give you during the initial stage will give you a general idea of how your product how the video will proceed and develop.
Therefore, you cannot blame them for the quality and effectiveness of the final product.
Lack of communication and involvement are also the cause of some problems to occur.
Take time to get involved in different stages of your video production if you want to ensure optimal results.
Often, the process takes too long to finish. Ask in advance what to expect from your explainer video company.
But, the process can take several days up to a few weeks on the average.
The explainer video production process requires good communication the involvement between both parties.
Using explainer videos for your business is a great decision.
They can drive your website to a new level, attract customers, and give variety to your content.
Every step must be done to perfection to achieve an effective final product.
So, make sure to choose the right explainer video production to get the job done for you.
How a Video Animation Company Can Help Your Online Business Presence.
Have you been looking for ways to improve the online visibility of your business?
Do you want to try creating a video as part of your marketing strategy?
If your business has no online videos, you fail to use an opportunity of the fastest growing part of Internet advertising.
This is the time when you need to find a video animation company to help you in this aspect.
Using an animated video for your business is an effective way to tell your story.
It shows another side of your business, more humane. It can also help communicate highly complex concepts and ideas in an easy-to-comprehend way.
If your business has a website, here is something you should know.
If there is a video on the home page, online users usually stay longer going through your web pages than to a website that is only text-based.
Humans are visual entities. They want to see something that is interesting and make them curious, or they lose interest. You know this is true for individuals who are clicker-happy.
Once these people see something in a website that is interesting, or if the web pages are loading quite slow for their patience, then they are gone in seconds.
As a website owner and a business person, it is your responsibility to come up with effective ways to attract people to visit your site, and make them spend time there as long as can.
Looking for a video animation company to help make your killer videos is one way to do that.
An animation video that is simple, engaging and sends out the message clearly with the use of visual impact can help educate people.
Try comparing compare a 2-minute video to a 500-word post, which one do you think people will find more interested? The video is the natural and popular choice.
Online users will not waste their time in sites that do not add value to their browsing experience. Animated videos are one way to engage users as it offers them something to interact with, clearly adding value to their time.
A video animation company usually has animators who work together with other animators.
Therefore, an important factor to look for is for you to work well with other people.
The following are helpful points to help you begin this task:
They are going to be an extension of your company as you hire them for a project.
Look for a video animation company whose work, personality, style can fit well with you.
Also, consider a video production company that will push your company to do amazing things.
They should ask questions you may not have thought of.
The team from the video company should be a dynamic and great addition to your own.
It is something you need to take into consideration upfront.
Some agencies will need your input at a few critical milestones in the production process and ask you to fill out the creative brief.
Other companies will get you far more involved and will wait for you to write the script you want, choose the voice-over, and so on.
Know how much you are going to be involved in the video production process in advance to save you surprises in the future.
But, this depends on your personality, energy, and mental capacity in terms of making an animated video.
This is the most vital factor when looking for a video animation company for your business.
You can find many video production agencies that will promise to produce the most amazing cinematic experience for you.
But, what will you get in return?
Have they won any awards for their videos?
Ask if they have any case studies or clients that you can speak with?
These are all valid concerns because your video must help convert your website visitors into buying customers.
If the video they produce cannot help your business ultimately, then it would be futile.
It is something you need to arrive at an agreement or solution at the beginning of the process as you are scouting for several potential video production companies.
If you want an animated explainer video or shooting a live action, where you belong in the range is based on the scope of the video company.
You can find cheaper agencies, but you get what you pay for.
If your budget is tight, then make a compromise with one or more things.
On the other hand, see to it that the agency can deliver within your time frame.
There are companies that have longer video production cycles compared to others.
So if you have a deadline for a product launch, it is vital that the agency you choose has the capacity to supply your completed video in the time frame you need.
You decide to hire a video animation company to breathe life into your brand.
It is an animated content for your video marketing.
You want it to create an impressive statement about what you do and who you are.
But, what if the potential production house you pick gives you a boring and formulaic concept?
Try to watch some of their previous works, and find out if it all seems to follow the same formula?
In the end, hire an agency that can look at your product or service and bring unique creative flair to it in the video.
You think it is time to get started on the animated video project for your business. This can help build up your brand and grow your business. Besides, it is a fun process. Here are some steps to follow:
Your story is the concept of your animated video.
Without a strong storyline, any kind of visuals will lack the impact you want to achieve, plus, you will not meet your business objectives.
This step involves your creative brief. Being the client, your video production company may ask you to fill this out.
This process helps them to know your unique selling points, non-negotiables, benefits, branding, etc.
All this information would be helpful during a brainstorm of your concept.
This step involves creating your message.
Certain characteristics of a powerful script are clear and natural language, having a strong call to action while staying on point.
The ROI of your video will be hard to measure without a call-to-action.
Creating a script typically takes about 3-5 days. After that, there is the revision process.
Hiring a video animation company means getting an outsider to create a script in a new perspective.
You see the visuals in during this step. The agency will draft up the frame-by-frame look of your video.
You can see the start of the design, as well as the progress of your video.
Keep in mind that everything is not final in this phase.
Being involved in the process will make it easier for the video production house to incorporate your feedback as they keep things moving along.
It is best for the video company to make your video from scratch so that it can reflect your brand as unique as possible.
A style frame is something that is presented in full colour.
It determines the final aesthetic of your video.
This may include backgrounds, icons, characters, text, and so on.
Often, a video animation needs an animator and designer.
The video company you choose may have someone on the team who specializes in both.
Preferably, begin with the design process, then proceed with the animation after its approval.
So, if you want another character in your video, they can make changes before handing it over to the animator.
This carries a lot of weight even though it may seem like a small part of the whole video compared to the animation and design.
What makes it essential is that you need to use a voice that is most suitable for your brand.
Do not go for the one-size-fits-all voiceover.
Make sure to find the appropriate tone for your video that matches your brand.
Some of the few effective tones are neutral, dramatic, and excited. The voice you use can help impact the tone.
Are you releasing a product to increase awareness?
Then, use an excited voice to engage your viewers. Do you have a solution to a major problem in the form of your product or service?
Build up emotions by using drama in the voiceover.
A neutral tone minimizes the distraction. This can help convey your message clearly to your audience.
This is where the project gets exciting. An animation is putting the motion in your content.
Each frame is timed meticulously to ensure smooth transitioning.
The aim is to make the characters lifelike and not robotic.
The animation process can take up to 3 weeks to finish.
There are two kinds of scene animation transitions; one is when a computer is used to make frames in-between, producing a smooth and natural motion.
The other is cel animation, which is a more complex method of scene transition.
The animator creates an accurate motion of the head, arms, torso, and legs of the characters.
This includes adding sound effects or song to your video.
Sound effects have a huge impact on your video.
The video animation company will have an idea what approach to take in terms of the sound design according to your creative brief.
Make sure to know the rules and regulations regarding music licensing.
The best video animation company has a unique quality that comprised of professionals that are talented, dedicated, and focused.
The ideas below can help you find a video production agency that can effectively work on your video according to your needs.
If you want your content to be engaging, make sure you use videos as part of your marketing campaign.
Videos help increase your online presence and win over more customers.
Big brands use explainer videos because they are eye-catching and captivating.
But, start-up companies also use explainer videos for their business because they are effective and affordable.
If you want to use an explainer video for your business, choosing an explainer video company is not easy.
It is tricky to market your product or service to your audience.
You want to find the best video production company that can give you what you want and go beyond your expectations.
Before you start looking around, know the reasons why you need an explainer animated video to help your business become popular and profitable.
The end product for an explainer video is varied and vast.
Motion graphics specialists can make and adjust the colors, illustration style, voice over, and music of the video content to fit your brand.
Your explainer video can be fun and playful, sophisticated and technical, or somber and serious.
With the power of animation in the explainer video, anything is possible.
Saving cost is one of the many reasons why businesses go for explainer videos.
Approximately 95% of companies spend a small amount of money for a 60-second explainer video.
It is remarkably cheaper compared to a live video, in which you need to pay for the equipment, location, talent, crew, and so on.
With the use of the right digital tools and expertise, the explainer video company can give you an explainer video for a much smaller price.
As time goes by, your business will grow and go through some changes.
You will have more products or services to sell.
Your existing product may have some additional features.
The video production company you choose will go to the original video and do their job of tweaking and be improving.
The goal of an explainer video is to convey your message to your viewers easy and fast.
By using animation, you can showcase the features of your product or service and the benefits of using it.
Through infographic illustrations, you get higher retention and sales increase.
If you believe that an animated explainer video is the right marketing method for your business, be on the lookout for the right explainer video company.
There are many video production companies out there.
How do you find the one that can meet your needs and desires?
The following are some helpful factors to consider.
The main purpose of an explainer video is to send a message to the viewers.
A good video production company must know how to tell a story.
Aside from the powerful voiceover, quality graphics, upbeat music, and engaging motion, the explainer video needs to include a storyline.
When meeting with the people in the explainer video company, watch their videos but do not forget to assess how they craft a story.
Find out how do they frame the problem, introduce the solution, as well as build value?
Producing quality work is not the same as having a good reputation.
Do a bit of research on your own before you select your video production.
Perform a Google search and read online reviews about the company.
You will have an idea how they fare in other people, particularly from those who have done some business with them.
It is normal to ask the explainer video company for samples of their work.
They may likely have a portfolio on their website, but you can ask for videos customized for certain industries.
By doing this, you can see the variety of their animation style, the quality of their work, and how they tailor every video according to the needs of the client.
Some telltale signs of a good performance are the quality scripting, captivating sound effects, well-modulated voiceover, and seamless transitions.
A reputable explainer video company should have an established process in video creation.
This process has been perfected in the course of time.
The explainer video company may have a different approach in creating their video, but talking to them would help you know that their projects are all carefully done in lots of detail, and they are strict with their process.
You do not want an agency that misses their deadlines and produce low-quality work.
Basically, the steps in the video creation process include animation, storyboarding, soundtrack selection, script writing, and voiceover.
One vital element in a successful relationship with an explainer video agency is communication.
You should feel comfortable talking and asking questions with them.
If they are easy to communicate, you will have no trouble opening up with the company.
If meetings drag on, emails unanswered, or questions have no clear answers, expect to experience the issues again and again.
Find a video production team you can communicate well and save yourself the stress.
This factor is critical to the success of your explainer video project.
You want to work with people who are approachable and communicative aside from being great at their job.
Are meetings and phone calls pleasant?
Are the conversations smooth flowing?
t is vital that you enjoy working with them as you brainstorm ideas.
The end product will likely show how you feel about the company.
Explainer video companies have different price points.
Make sure that you have an estimated budget in advance before you look for a video production agency.
Ask for a range of what a typical explainer video project would cost.
While an agency may not give you a final price during your initial meetings, they can give you a quote.
Also, you should have a reasonable budget range in mind.
If your budget and the company are not on the same page, find another one that fits your budget.
While their skills and knowledge are important, you need the company to understand your brand and explain that to your audience.
If they can identify the features and elements that comprise your business, it would be easy for them to translate your business into a profitable one?
The initial meetings, video concept, and proposal are the ideal time for the video production team to get to know more of your business.
A well-established video production company is sought-after and busy.
They may not be able to start on your video content immediately.
What you can do is finalize your contract with them and set a specific date, wherein they can give it their time and attention.
It pays to have everything in writing.
You can discuss with them details over the phone, via email, or in person, but make sure to follow it up in written form.
Include the pricing, production, timeline, start date, etc.
An in-demand video production company will have many clients who will come up with loads of requests.
How they handle your request particularly the editing part is an indication of their customer service.
However, a reliable company should know how to address these concerns by using a project management tool so they can easily track requests.
The answer to this question varies, but an animated explainer video typically takes 1 to 2 months to finish.
Ask the video production team to make a revised timeline for you if you need a shorter timeframe.
It is better to monitor the progress of your explainer video and keep track of the timeline.
You want to meet the deadline for your video as much as possible.
The response from the explainer video production company will depend on your project.
But unlike live-action projects, explainer videos would be dealing more with technical issues.
A good agency should expect any potential problems and prepare solutions for unexpected events.
If they cannot provide good answers, they may not be the right company for you.
The internet has a lot of rules that you need to follow to avoid having problems in your hands such as licensing issues.
Did you know that YouTube can pull out a video if it has breached the rules and regulations of the site?
In your case, protect your explainer video when posting it on your website, YouTube, and other social media platforms.
It is beneficial for you if the video production company have knowledge about video licensing.
You can find some companies that use stock photography instead of custom made.
But using these stock images can only limit your script and story.
Look for a company that has a library of pre-made templates that their own video creators made.
You may use your own images as long as they represent your brand well.
A basic principle is that you own your explainer video the moment you pay it in full.
Make sure to ask your video production agency because they may ask for rights to use your video in their portfolio or demo reel.
Negotiate with them if you do not want other people to use the characters in your video.
The payment agreement depends on your chosen explainer video company, but in general, you give a 50% deposit to cover upfront expenses.
You pay the remaining 50% balance upon the completion of the project.
While positive reviews and testimonials from past clients can help the video production agency to have a good reputation in the industry, do not stop there.
Try to do some research and dig deeper into the company, particularly their customer service.
Obtaining referrals is an opportunity for you to talk to other people about their experience during the video production process.View Our Portfolio Click Here
If you want to invest in doing a few explainer videos for your business, it is important to have a professional, trusting, and lasting relationship with your explainer video company.
This is the time to dedicate some of your time in looking for the company that is best suited for your needs.
Treat it as a vital business decision. Use the tips and ideas above to help you find the right partner for your business.
Guide When Choosing The Best Explainer Video Companies
The explainer video you make showcases your brand, but you need to select from the best explainer video companies if you want to make it right.
Such videos can boost conversion rates, improve user understanding, and minimize support queries.
Creating one for your business can help bring you profit and success.
An explainer video production works best when the experts make it.
But, selecting an effective explainer video company may have a bit of difficulty.
It is important to pick a team of skilled professionals with a solid marketing background.
Take the selection process seriously and do not settle for less, otherwise, you will be disappointed with the outcome.
If somehow, you find it hard to explain your product or service in words or texts, try explaining how it works visually.
But, it is not that simple. You want to make a video that is a learning experience for your audience and will make them want more.
The best learning best explainer video companies can create custom graphics with a clear message whether the sound of the video is on or off.
A reliable video production company works hard to understand the business and technology of their clients. If your brand is hard to explain, then you should be paying a company come up with effective and clear visual explanation
Failure to differentiate their brand is one of the worst nightmares of any company.
If that is the main purpose of your explainer video, look for a video production company that is familiar with your specific industry.
They have the capability to focus on your best points and how you stand out from your competitors in a compelling explainer video.
Creating an amazing script sometimes takes many hours to write. The more complex the product or service is, the more drafts will be made before reaching the final script.
You want a video production company that will make as many drafts as needed to produce an interesting explainer video ultimately.
Introducing a new product to your target market is crucial; you want to do it in the most effective way.
The best explainer video companies can make video scripts that are captivating and powerful.
A reputable video production company takes pride in their expertise to help businesses introduce a new product in the market on time and in an affordable way.
An explainer video company usually has a team of experts working for them.
Each of them will share some input in making your explainer video. With your business in mind, they can change or improve the visuals and narration whenever necessary.
They will also suggest other approaches to make the video content much better.
The style of the explainer video is one of the essential considerations when creating it.
When online users see your explainer video, they should connect it with your brand and style can help you accomplish that.
When it comes to choosing the most suitable style for your video, consider what you want to convey. Here are the common styles for explainer videos.
A whiteboard video presents the story in real-time, which create a sense of transparency.
It is ideal for engagement as it encourages the audience to stay tuned and want to know what will happen next. Whiteboard videos are best suited for corporate training videos and for pitching ideas and concepts.
This style of an explainer video is simple and cost-effective as you explain complex topics using simple visual images.
This style has a limitless nature, which is why 44% of marketing professionals use animated explainer videos.
Through animation, nothing is impossible. So, if you want the setting of your explainer video in another country, you can do so without burning a hole in your pocket.
Your animated video may be 2D or 3D. 2D styles are popular among businesses as they are effective and inexpensive.
On the other hand, 3D style videos are a bit costly, but these create more powerful content.
This video is a traditional style of animation. It showcases the illusion of movement by using several photos of objects and moving them between every image.
You must be sure of your concept first as this type of video is complicated to create.
Choose the best explainer video company as creating a stop-motion requires skill and expertise.
These videos are ideal for attracting new customers and educating existing ones.
A screencast style of an explainer video is more about education than branding.
By using this style, you can engage your target market longer than other video styles.
Screencast videos can be recorded directly from your website or app to explain to users how it works.
They are effective for brands with complex products that require detailed instructions.
This style keeps the viewers well-engaged as they watch text spelled out on the screen.
Similar to kinetic typography, a whiteboard video makes people they want to know what will happen next.
With kinetic typography, you can focus on key points to your viewers and convey vital messages.
With this explainer video style, you can show the human side of your business and get your personality across.
Your customers would be interested in seeing the people behind your product.
Live action creates a sense of trust and encourages them to do business with you.
Another advantage of using a live-action video is that is much faster to finish it than other types of explainer videos.
It is vital that you pick from the best explainer video companies that can meet your business expectations.
There are companies that ask for a high cost and give you a poor-quality output.
It pays to know the image and reputation of the company before you make the final choice.
Before you begin business with a video production company, take time to know their experience.
It is a contributing factor that can influence your decision.
Over the years, a company will have gained a lot of experience and improved technical skills of the entire team.
This is because they have worked with different clients.
Watch the recent projects of the production company as a way to figure out their operation.
Remember to read the comments and reviews about the company.
Visit the social networking sites of the best explainer video companies. The popular platforms include Twitter, Facebook, and Instagram.
The cost is an important factor in the production of your video.
In general, great videos come with a price. Therefore, be careful when making decisions.
One of the determining factors of the cost is the video length.
But, there are other crucial factors in measuring the value of the explainer video such as storyboard development, style frames, script, and so on.
All these steps involve hard work and time.
Talk the video production company about their price as there is no fixed amount for those factors.
All explainer videos need a good script.
The video production company you pick can help you make a strong script.
If you have one, they can also alter and enhance an existing script.
Keep looking if they cannot provide you a well-scripted video.
Marketing expertise in explainer video production is the first step in producing a powerful video.
You also need to execute the marketing of the video.
Without the right marketing at the right time, your video won’t be visible.
Select a company that specializes in online marketing, as they know how to promote a video across the internet.
Search engine optimization can increase the online presence of your explainer video.
It goes beyond keywords or tags. Other important elements in SEO are page performance, video responsiveness, and backlinking.
When looking for the best explainer video company for your business, make sure to ask if they have an SEO professional on their team.
Video creation is a creative process, but it must fit your brand image.
A good video company can help you attract more traffic to your website and generate more leads.
It is better to use an explainer video company that offers full-service.
They should be able to make an excellent video from scratch and produce an interesting script.
They should be willing to give expert advice for your video such as the style that is most suitable for your business. Upon the first meeting, they should be asking all the right questions to you before giving you their price.
We have gone a long way from using blueprints and thick documents to explain how a particular product or service works. Today, you do not have to spend hours or days to explain your concepts to leads and investors.
Thanks to explainer video companies, it is possible to explain your brand in as short as 1 minute.
All you have to do is find the best explainer video company to help you create dynamic and customized video content.
A video is one of the digital content pillars that is essential for your marketing strategy today.
Video marketing is wide-ranging, but animated videos stand out as an excellent option.
These short and amazing videos are one of the most engaging and effective video formats you use for your business.
An animated video is simple, fast, and convincing. Now, all you need is to find the best-animated video company to help you with your online marketing campaign.
The animation is suitable for advertising products and services that are Tangible products such as clothes, bread, or shoes are more focused on how the product feels tastes or looks.
However, intangible services are less concerned about such things.
If you are offering a more complex service, your target audience will want to know and understand how the process works and how it can help them.
You can explain the workings and procedures through animation.
An animated video company can help you create your explainer video. For abstract information such as statistics or figures, the same option applies.
One of the strengths of an animated explainer video lies is the ability to convey complicated that viewers understand.
Simply put, it is designed to explain things clearly and smoothly.
If you want to get across a tricky, delicate, or complicated idea, animation can express your message into vital and relevant points.
This is the reason why many technological web-based businesses are hiring animated video companies to explain to their customers their valuable offerings, for example, when they need to explain complex cloud-based services.
Animation gives a powerful and persuasive canvas, wherein your business can express your brand. It is quite easy as there are several styles of animated video, including 2D or 3D styles.
Considering that you want to explain what your business is all about, create an animated video that is clean, dynamic, and professional.
When it comes to creating an animated video for your business, it uses a computer screen instead of filming the real world.
The animated video company will have to draw the backgrounds, design the characters, and work on the whole visual style.
The process may be slow at times, but the overall product gives the video content a unique strength.
Impossible does not exist in the world of animation since you can create anything technically. If you want to include flying horses or talking bears in your video content, animation can do them.
Setting aside the complexity and time-consuming parts of video creation, it is possible to make some alterations in your animated explainer video.
Are you thinking of adding some details or removing some scenes?
Do you want to change your CTA at the end of the video?
It is not a problem with animation, compared to reshooting certain scenes in a live action video, which can be costly and long.
From the perspective of digital content marketing, animated explainer videos can be used in all sorts of ways. It will just depend on your creative skills.
These types of videos are generally short, making them easy to upload to various social media platforms. Your followers can view them fast and easy.
Having said that, not every animated video company knows what your target market wants.
Therefore, hiring the right animation company is extremely important. Here are some things to take into consideration if your content to help your business.
Know that not every video production company specializes in creating animation, even less likely motion graphics. Writing the script for the animated video is also a challenge particularly for people who are not experts in this field.
Animation production needs perfection, although it is a learning process. Choose the service provider that can do the style of the animated video you want.
Generally speaking, good and effective explainer videos come from production companies who have many years of experience doing this kind of content.
A company that has made many videos for a long time would be able to separate the clients they can cater to those who do not, based on their experience. The works they have done for start-ups and big firms give them some intense training.
The process of post-production usually requires more attention, which includes matching the volume with the entire visual events and inserting background music.
An inexperienced animated video creator may give you the complete product, but would not deliver a poor job of explaining your brand.
Another important thing is that the video creator should know the difference between an animated explainer video from a commercial.
Explainer videos are mainly for internet marketing, while commercials are made for the purpose of hyping up the audience to be interested in a particular product or service, which is typically shown on billboards and TV.
It is important for startups to pick an animated video company that provides affordable services.
A complete animated explainer video should only be a small percentage of your marketing budget. This should enable you to allocate some of your marketing to other campaigns.
While it is your prerogative to spend as much money as you want in creating the best explainer video, it is not necessary.
When it comes to brand building, you need to stand out from the crowd because video content increases rapidly by the day.
See that you hire an animated video company that makes videos from scratch, in other words, original ones.
The creators should not rely on stock illustrations that are available on the net. The uniqueness of your video will help your viewers understand your brand well.
Animation video makes storytelling visual. Combine a great storyline to distinctive graphics, and the result you get is compelling motion graphics that your audience will love watching and sharing.
The animation production company must respect the vision that their clients want.
This is the first step in making the best-animated explainer video.
Before you sign any contract with a video production studio, you should be sure that they can respond to your queries promptly and will do so.
It is also important if they allow you to participate in every stage of video creation, simply because you know your business better than anyone.
When selecting a reputable animation video company, do not forget one vital element, and that is the voiceover.
Aside from the expertise, experience, and genre specialty, the voice in your video should have a powerful command with the right tone and diction.
The voiceover will bridge the gap and connect you to your audience. Consider the following factors when choosing the voiceover artist:
Keep Animation Style in Mind
Choose the style for your animation video according to your company.
Take into consideration the colors, brand, logo, and your business website.
The video must reflect your chosen character model based on your needs and preferences.
The graphics of your video should have understandable and intelligible drawings. The animated video company should be able to provide animation styles that are contemporary, unique, and appealing.
The demo reel that a production company shows will give you a glimpse of the quality of their work.
Examine the camera movement, animation style, animation quality, soundtrack, and visuals.
Many production studios do reels with several individuals in collaboration.
Find out what their role is in making the video.
You can ask one of the animators to explain who is responsible for each scene in a reel.
Observe color selection, transitions between shots, scene composition, complex scenes, etc.
The best-animated-video company should not be confident in their knowledge and skills.
The whole team must also possess passion and enthusiasm in their work.
Some animators are undoubtedly good at their job but lack the motivation and energy to work.
Some are only in the business to make money. Preferably, pick a video production company that have pleasant and cheerful people without forgetting to be professional at all times.
Asking for a demo reel is an effective way to determine how passionate they are about giving you the best-animated video for your business.
There are many animation studios. But you can make the selection process easier with the help of the tips above. It pays to consider your options in advance seriously.
After all, you want to gain a kind of business relationship with the animated video company that is trustworthy, rewarding, and long-lasting.
Some people call animated business videos “corporate videos,” “explainer videos,” and “animated marketing videos.”
Whatever you call them, they all have the same purpose. They explain a product or service for the purpose of engaging the audience.
The goal is to boost visibility on Google, increase conversions, become shareable on social media.
The rise of animated business videos in practically any industry is also causing it to be an in-demand tool to increase brand recognition. As this concept grows in popularity, video production service providers are also showing up everywhere, resulting in intense marketing and competition for unique ideas.
Animated videos for business are widely used today. Companies all over the world use this short clip to tell stories to their target market.
Anyone can advertise almost anything online with the use of an explainer video.
Each company devises a unique animation and video style to establish a distinct signature. In the era of social media and online media, an animated video is considered a form of art. It is a useful content made for the target customers of a company.
So, if your business thinks of creating a video animation, there are many different video styles to choose from. An animated business video typically has 160 to 180 words per minute.
An animation video is not live action as it does not use actors, stages, and sets. It is also not a screencast as it does not emphasize computer screens.
Animated explainer videos generally exist in a fictional world that is designed by the animator or the business owner.
They make use of illustrated symbols and representations of the world in their storyline as opposed to the objects themselves.
Humor is a great way to bridge the gap between businesses and people with different sorts of personalities.
Whatever form of humor you use, you will have an opportunity to capture a wide range of audience. Surprise can be hilarious.
At times, people laugh at ideas that startle or shock them into seeing things differently. The human brain becomes engaged, causing it to recall this kind of stuff.
Humor can have a huge impact in a brief message, for example, the punch line.
In a few words, it slams the idea and message home with the inclusion of jokes in the content. Illustrated humor can stuff loads of knowledge in a small, surprising, and humorous package.
It is like triggering an emotional response from the viewers.
You can make your animated video for business according to the following super easy styles.
Each of them is effective, depending on your target market. Simply select the most appropriate video style for your explainer video
The motion graphic uses graphic design to come to life with the use of animation. This style uses graphics elements, for example, shapes, patterns, and colors to tell a message through a smooth movement. This style easily explains abstract or complex ideas whether it applies fun or serious, approach. This type of video is suitable for start-ups in boosting brand strength and engagement. You can add 3D elements to your basic motion graphics style to create a modernized look to their products, especially if your business is related to new technologies, software, or digital services.
You get the best of both worlds if you choose this popular. The use of cartoon characters gives a close approach with your customers. Animated motion graphics can help explain the most complicated concepts. The style works well for a startup company that wants to introduce a new product or service, for example, explaining new mobile apps. This style tries to maintain humor and professionalism at the same time.
This style uses a character in the animated business video but in silhouette form. If you think a silhouette character may come off as dull, boring, or cold or scary, try to play up the expressions of the character, or use some interesting color, such as your company color.
A 3D video production has no limit as to what it can accomplish. This is why it is the most expensive one. If you have a limited budget, you may want to skip this style for now. Also, making 3D videos is time-consuming particularly if you want to make some changes to the video: a change of animation adjustment and graphics can take several days to finish. But, with the right budget and time, the results can be rewarding.
This kind of video has become digital while trying to recreate the traditional procedure. Whiteboard videos are highly engaging as the story is created in front of the viewer’s eyes. You can try to add 2D character animation and some special effects. Whiteboard animated video is useful in simply explaining difficult ideas. Make use of this style for marketing IT solutions, computer software, and for your B2B campaigns.
This style of an explainer video is typically 5 minutes long to deliver a clear explanation and often used on try-before-you-buy campaigns. Using computer screen capture or a Smartphone can be used to explain how your product or service works. If you are running a startup with a low-budget, this may be the ideal step for your first project. Be sure to aim for more complex videos in your next video marketing campaign.
Kinetic typography is used to express an idea and way of thinking, inspire someone’s mind, and move people’s feelings. It conveys a message with the use of words. As the name indicates, this type of animated business video depends on number and text. This style includes background music and relevant animation.
Every day, a growing number of businesses use animated videos as part of their marketing campaign. But, how do you know if your business needs one? Here are the signs to watch out for:
Hardly anyone scrolls down past the first page of search engines. It is extremely important to fight the hardest to get your site on that first page.
This is not impossible to achieve, and the first page is not exclusive to the giant companies. Any company can reach that spot, including yours.
The answer is to have an effective SEO, and one way to do this is to use an explainer video. Just look at the statistics that say web pages with video are 50% more likely to rank on the first page of SERPs.
In addition to that, YouTube is another giant search engine. Therefore, posting a video on the platform can increase your visibility on the top internet.
About 68% of internet marketers believe that video is vital to the success of their business, and this includes your competitors. Most online users love to watch videos, so you need to take advantage of this.
If you do not have an animated explainer video and your competitors have, then is a loss in business for you every view they get from their video.
Make sure to create a high-quality explainer video that can help you get ahead of your competition, all this without burning a hole in your pocket.
This is a quite a struggle for any small business to survive the stiff competition. Consumers trust the businesses that they know and feel comfortable. An animated business video gives you the chance to humanize your brand and effectively break the barrier a bit.
Eventually, you start to develop a trusting relationship with your customers. Explainer videos are the most successful type of video content to make your brand more humane.
Create a character that is modeled to your target audience so that they can relate to it. It is one way to gain loyal customers.
It is not all about your business, the content that you create also needs to be interesting. A surefire way to gain customers is to pique their interest, as customer acquisition is equally important as customer retention.
People like watching animated business videos because they tell fun stories that are easy to comprehend. The challenge is to produce highly shareable content that can have a wide reach.
According to the recent studies, approximately 92% of mobile users share with others. If you make interesting animated videos, it can help increase the visibility of your business.
If your website is not interesting, your visitors will leave even before you know it. In as short as 6 seconds, you must grab their attention. You can achieve this by including videos in your site.
Through this, you can keep them for at least 5 minutes. Also, people stay on your site longer not just for the fun factor, but because of the useful information they get from the content.
An effective explainer video can help present you as an expert in your industry.
These days, videos are everywhere. They are powerful content, and they are not going anywhere.
Animated business videos provide great results when it comes to presenting a solution to the problem of your target market.
They are eye-catching visuals, clever animations, and attention-grabbing narrative audio, making them also ideal for good education media.
You can make an explainer video that viewers cannot miss.
Simply take into consideration the useful tips and ideas above to help you execute the best marketing strategy for your business.
If you want to be successful in the online marketing world, you need to fully commit to your audience and create a unique personality for your business.
Build a personal brand that connects with your audience.
Personal means using a personality that is relatable to your target market. There are many forms of content on the Internet that could help you achieve this, but video animation helps you build your business like no other.
Show your customers empathy. It is important that they feel you care about their problems and that you have the solutions to solve their problems.
Being yourself will make people trust your product or service. Take advantage of the things that make you different and stand out from your competition.
Video animation is entertaining, engaging, visual, and captivating.
But one of the biggest benefits is that you can customize the characters, colors, and backgrounds that you use. Together with these important elements, use a great story to reach to the emotions of your audience.
This helps develop a solid bond between your business and your customers.
Simultaneously, you tell a fun and short story of your brand, and attract leads.
People working in the fields of creative and animation put importance on the strategic alliance advantages for product marketing.
It is vital for creating an effective product in the over-crowded and fragmented marketplace today, mainly because it enables you to put money behind your product.
You get to achieve the right exposure and valuable promotion.
The purpose is to attract an audience to give them time to see your product and encourage them that spending a short time with your video will pay off in entertainment value.
Make them believe your video is more valuable than any other daily entertainment options they have every day. Basically, video marketing is the essential element of the total package, second only to product creation.
Building a brand is the only road to financial viability and long-term survival in any business. Whether you are looking to make a one-time event or a series of events, you need to make brand awareness and brand preference among your target audience.
Businesses today must approach video animation and entertainment and animation strategically just like the traditional packaged goods.
Be as it may, make sure to differentiate your product or service in the marketplace. Otherwise, your business becomes just another commodity; easy-to-forget and easy-to-pass by.
Here is how you to make your video animation help build your business:
An important step to building a personal brand with video animation is get to know your target market.
Create a buyer persona according to a detailed representation of your audience.
Learn about your audience as many things as possible.
Using this information, make a fictional character to represent a person from your viewer. Find out:
Determine any other useful information to help you make a virtual character will have an age, a job, a name, and a personal background. This virtual character is going to be your buyer persona.
Once ready, craft your main character when you create video animation.
This should resemble your target market. This triggers immediate identification and trust from your viewers, as they sense that the animated explainer video was specifically created for them.
Add a compelling human touch to your business by using custom characters and bring out emotions that will stay attached to your brand for many years to come.
Colors are effective branding elements that you should not disregard.
Integrate the colors and style of your brand to your website, landing pages, products, and social networks to help boost the image of your brand.
Using them to your video animation makes an efficient branding impact. The engaging video animation helps you define your brand identity as you identify with your viewers.
Be it green, red, blue, or orange, your brand colors should be a key marketing compromise when making your animated video because they speak directly to your audience and frame the whole perception on your product or service.
There is a variety of styles when you create video animation.
For example, motion graphic videos, whiteboard animations, or cartoon, all of which utilize character animation. Character animation is a powerful way to build your personal brand, as it allows you to communicate your story easier with dynamic visual quality.
There is no need to pay actors and filmmakers.
The style of the animated marketing video showcases the personality of your brand. If you want to show some humor and add more human touch, character animation video is the answer.
At times, your business needs more sophistication.
No problem, you can go for a more elegant and professional tone in your video animation.
How you introduce your brand to your audience depends on your preference.
Conduct a social marketing plan beyond making your explainer videos if you want to connect closely with your audience.
Thanks to online video, you can make the most affordable and popular content on social media.
Approximately 52% of marketing experts in the world pick video marketing with the best return on investment. Undoubtedly, video promotion today greatly depends on those videos being shared in social media.
The good news is, the visibility of video news feed of Facebook continues to grow with time.
Twitter found that video generates more successful engagement, which gathers 700 video-tweets per minute share rate.
After releasing a beta version of Promoted Video Ads, the platform also launched a native video service aiming for short videos of high-quality.
While YouTube is directly hit, it is a great opportunity for video marketers all over the world.
Here are some tips for using video animation as a part of your social media method:
Make sure to be clear with your brand image in your social media channels when creating your animated videos. Do not present your business as a serious company, and showcase an opposite side on a social site like Facebook.
Your goal is to portray a well-integrated brand identity.
There are custom marketing videos tools to help you achieve this objective.
Use them in your Tweets, Pins, and Facebook posts to attract new visitors and leads, turning them into customers eventually.
Remember to be consistent and approachable when communicating with your audience. Clear their doubts, Answer their questions, and provide them with valuable advice.
Try to reply to everyone fact and keep them on-brand.
When creating video animation for your social media marketing plan, it is better than your videos engaging and short.
That is what online users look for in videos today. 85% of average users watch 30-second videos, while less than 50% of them watch two-minute videos.
Video animation describes your product or service within a brief time. Therefore, make sure you do not do these mistakes when creating your video content.
Online viewers are getting sharper by the day.
They quickly judge what content is worth their time and what is not.
It is your job to make your video animation worth watching and worth sharing.
We live in a fast-paced society where people are bombarded with emails, social media, texts, and a lot of advertisements.
Marketing experts know that consumers do not want to be presented with boring facts. They want to be amazed and entertained.
People are happy when watching videos. We watch them when we are looking for answers, solutions, or need motivation.
A study has predicted that video will constitute 82% of all the online user traffic by 2020.
This is how the concept of business animation comes to life.
The following are some video ideas to help you create your business animation:
What does your business stand for?
What does your business do?
Why is the feature of your product great for your target market?
Your customers have so many questions that you need to answer before you convince them to choose your product or service. They want to know you and your product before they commit to you.
A business animation video is a fast way to explain a bit more to your audience about what you do, and how your product solves their problem.
Your customers want to connect to the real you.
That is why live video is taking over the social media and vlogs have gained popularity quite fast.
There is something entertaining and appealing about behind-the-scenes footage of yourself and your team. You are somewhat placing your audience in the room with you.
A peek into your thought process, and the way you operate your business can be incomparable. This makes the audience invest in every one that makes your business animation video happen.
Your business refers to more than your top executives. It also talks about all the people that help keep the business running. Share that with your viewers, taking your connection with them to the next level.
Everyone loves an interesting tutorial.
It makes the learning curve much easier.
Business animation that is about how-to videos is fairly easy to follow and easy to create.
They can teach people something new as they demystify a product. Make tutorial videos that answer important questions of your audience.
For example, if you are making a productivity tool, then make tutorials regarding key productivity questions.
Animated videos are not for children only.
You can get business animation video to tell your story, show the data and statistics from your latest survey, or share a product update.
It is engaging and light as you dive into a topic. Animated videos can even make any topic fun.
You can make a cartoon-style explainer video, using animation to tell the story of your business, product, or service. It’s a great way to add some vivacity and wittiness to your content.
Contests are a great way to create a buzz and awareness about a brand or product, all the while making it seem like a game. Making a contest business animation video is simple.
Explain the rules of the contest clearly. Walk the audience through the details of how to join as you make them excited about it.
Do not get your stakes extremely high such as making their own music video. Just focus on making the reward covetable.
Use animation business video as an opportunity to get your customers excited. Be clear and honest about what they can gain when they join the contest.
Facts are valuable, but reading figures on a webpage is not always the ideal way to tell them to other people.
Try to think of something new when you need to present an infographic.
An infographic video is a great way to share data in an engaging manner.
Add some music and a voiceover, and you can transform infographics, particularly the old ones, into attention-grabbing videos.
This is an efficient way to repurpose your old content.
If you want to create something powerful, then make testimonial videos.
These can give you the power of social evidence.
Video testimonials feel more credible and ethical because they make the viewers watch a particular story unfolding in front of their eyes.
When making your testimonial video, consider asking the permission of the customer, and make an animation video about their testimonials.
You may also interview some of your customers and capture it on film. Keep in mind that you must stay authentic and try not to fool your audience.
Believe and trust in your product, and make a few testimonials in support of how much it can help your target market.
A successful promo video is something that catches your attention and does not let go.
For example, the trailers and ads that tap into the emotions of the viewers and tease them what’s coming next. You can release several short teasers that support the story around your product and brand.
The key here is your story. Make a video that an propel your brand toward success. The story in the animation video is your fuel. After that, make your video spark interest and attract curiosity.
An important part of how consumers make decisions is a review.
According to a survey, 84% of online users trust reviews to the same degree as they do with personal recommendations.
Try transforming your reviews into a video aside from listing them on your website. Consider making thematic videos by grouping together those reviews that concentrate on the same features or solutions.
You may also use a video to address negative reviews. If buyers keep bringing up a particular feature or problem in their reviews, it is better to make a video that emphasizes how you solved that problem.
Show your customers that you are open to feedback and willing to act gives more punch to the positive reviews.
There is always something exciting about lists that make people interested in them.
The reason is psychological why lists have the ability to charm us. Use this power to attract your audience.
There are so many topics to make your top 10 animated videos.
However, do not be too strict on the number 10.
Create a video on just top 3 or 5, as they can be just as effective if you just make it right.
Take it easy on the numbers. Simply choose a topic that can spark some interest as you make your explainer list video.
Video marketing provides you plenty of possibilities to get to your customers with the appropriate type of content, depending on the business objectives and goals you have set.
As mentioned above, you can consider using how-to videos, testimonial videos, webinars, about us videos, and animated explainer videos, podcasts, and so on.
When it comes to business animation videos, you can use them to deliver your business idea in an attractive, short, and catchy way.
For many reasons, animated explainer videos are one of the most popular types of content by marketers today. A business animation video can give your brand some emotion, humor, and personality.
In a short period, it can help you stand out from your competition.
In an explainer video that uses animation, the storytelling strategy is crucial.
It is your main stratagem when telling the story of your main character, which should represent the persona of your buyer. With the help of your product or service, you are giving your audience some effective solutions.
How can business animation videos make a huge difference in engaging the viewers? Here are some obvious answers:
With the use of humor in your business animation video, you can increase engagement. Animated characters in your video can help you accomplish this easily. Your video will be more unforgettable and entertaining.
Effective business animation videos are built around a great story.
Regardless of your method whether infographic, testimonial, or review, your explainer video will be successful by following the above methods.
Make sure there is an underlying story and backed by a good script.
Do you want to use animated videos for business or pass them up for now?
That seems to be the question on the minds of many business people. How can you make the right when live production and animation are both doing well?
This blog will not prevent you from making and filming your video for marketing purposes. What we want is share to you the exciting possibilities that video animation has.
The beauty of animated videos for business allows you to do what you want and say what you want no matter how complex your concept you think is.
There are many names for animated videos such as online videos, corporate, and the most common is explainer videos.
But, the main idea is incorporating animation into the digital marketing strategy in a video.
You are giving your audience an incredibly creative platform to engage them easily by using both animation and professionalism at the same time.
As a business owner, spend a lot of time and effort in thinking of developing the perfect product, as well as thinking of effective ways to introduce them to the consumers. It does not matter what business you have.
After having a unique product, all you need now is a powerful marketing. This is the animated videos are the marketing trend for businesses today to help them grow their business or even as a start-up.
Read more about Animated Videos to put you ahead of the competition and stand out in front of the crowd.
Here are the top benefits of incorporating animated videos in your marketing techniques.
Animated videos for business improve the status of your site in the search engines.
This is because most major search engines view positively the pages that contain videos.
In addition, those pages with video are likely to get backlinks.
With an explainer video, you can benefit from this creative tool to display and explain to your customer what you hope to tell about your product in a visual manner.
An animated video for business can help you explain your idea and reveal information visually, which can help you close the deal.
An explainer video enables you to integrate brand images, logos, and color schemes into your video with the use of animation.
Animation allows you to create your choice of actors and settings no matter how preposterous they may seem, as long as you convey what you what to say about your business.
You can create and develop brand icons and recurrent themes through a series of explainer videos.
An animated video has the ability to tell a story, and I mean any story you can create.
For example, how starting your business changed your life or how a unique idea that you have developed can change the life of your customers.
If you want to get the heart of your viewers pumping, it is possible with your explainer video.
The animation does not promote a specific race, age, or nationality when compared to watching live human actors.
It is quite helpful as the internet has become a global marketplace.
That being said, you want to appeal to all people no matter who they are.
Promoting your business through an animated video, particularly whiteboard animation style or 2d animation style makes it easier for your product to comprehend.
In the simplest form, you can break down how your product or service works.
Whether you are trying to sell food or metal, you can market any product effectively with the help of an animated video for business.
It does not matter how complex or simple your product may be.
Learn more about what animated videos for your business can do for you
Here are some more interesting statistics for 2018
Your target market is the key to your success. Therefore, get a good handle on these two aspects of your target before you order the pizza for the brainstorming session of your video:
There is still an ongoing discussion about the optimal length for an animated video.
But, experts suggest staying in the 60 to a 120-second range.
While it is a small amount of time to explain the entire reason for your business, the purpose of your explainer video is to act as a teaser.
As viewers understand what you are offering after watching your video, you are actually giving them a hook to engage in future action.
Make them want more. The key components of a compelling explainer video include:
Whether you are working with an agency or making your own script, remember these critical points to an effective script.
Know that you have no long word count to use, and the suggested speed for speaking in a video is 150 words per minute.
Furthermore, begin your script by laying out the four parts of your video; the pain point, solution, why and how it can solve the problem, and the CTA.
Not every marketing department is fortunate to have an expert video team in-house.
If you belong in this category, you would likely outsource your animated video production.
When looking for the most suitable agency for your business, answer these questions first:
An effective animated video is simple, and most of them are.
They have and a clear message and a defined goal. When people are constantly bombarded with information and advertising, why follow the annoying trend?
Start making simple videos as you explain how great your product is?
Consider what you want your viewers to take away from the video.
Just think that after each viewer is asked to explain describe what your video was about using several words only. this can be your starting point.
Let’s admit it, animated videos for business can be difficult to create and not every video becomes viral, particularly on the first attempt.
You will want to try different concepts for your videos to go popular.
You can look for a skilled animation artist or hire a professional animated explainer video agency that can implement the best qualities to make your video become successful.
Discuss your project with these experts to avoid delays.
The end result, your animation videos for business will be easy to manage and your way to market your business online.
A business explainer video is something that uses animation in explaining what a business is all about. Businesses also use it when they are introducing a new concept or product to their customers.
They use it to get the stories of their brand across in the most striking way. Explainer videos started became popular when Twitter used it to explain what they are about to online users.
Experts agree that video is the best medium for conveying information as long as it is used correctly. It stimulates the auditory and visual senses.
This perfect combination enables the audience to retain the message for a long time.
One great example is the YouTube platform. Every month, more than one billion new visitors watch a YouTube video.
In a month, it has more than 6 billion hours of videos being watched. YouTube has been constantly expanding ever since.
This is what makes video one of the best marketing contents for businesses out there.
Usually, businesses find it difficult to express what they do in an easy way that their target customers will understand.
Have you experienced visiting a site and left without even understanding what it is about or what it is offering?
This is the time when a business animated video can help.
With the combination of video and audio, it can clearly deliver the value proposition of a brand and significantly increase the retention rate.
Most people like to hear a good story particularly when it helps them engage with familiar ideas.
When a business explainer video adds a new concept to the already familiar ones, it helps get the message across to the viewers easily and entertainingly.
Branded videos are when a company includes clips into their video content, providing informative and engaging ideas.
They are geared more into doing ads, which are not necessarily animated. Branded videos are also typically longer than business explainer videos.
On the other hand, business explainer videos are brief and comprehensive, offering a range of ideas in one content.
The goal of these videos is to let viewers know a company’s products and services, and understand what the purpose of a business.
Business explainer videos use a simple yet interesting story to convey something to their viewers.
Video content has been experiencing a wild growth for the past several years.
One of the reasons is that Google gives rewards to websites that are able to keep visitors spend more time on their sites.
So, if you have exciting videos on your website, you are more like to attract visitors to watch them.
A business explainer video is effective in helping a business grow in an affordable way.
This is the reason that animated videos have been seeing the rage in popularity.
It is a great marketing tool that helps your business in explaining your product or service, in boosting the rate of conversion, in increasing sales, among others:
Make a business explainer video to create your pitch. With the right visuals and music plus a strong script, you have a higher chance of grabbing the attention of your viewers.
Traditional web content tends to annoy or confuse the audience instead of catching their attention due to the colored fonts, flash, loads of text, etc. It also slows down the load time of a site. However, a simple business animation video can help make your page clutter free.
You give the viewer the essential information and ideas, making them want to engage and convert.
As mentioned above, Google rewards if users spend more time on a site. Plenty of images, large texts, and not updated site get a low rank on Google search.
This indicates, less exposure and worse, it drives site visitors away.
Business animated videos, on the other hand, engage the interest of the audience and help them make a buying decision fast, resulting in getting a higher rank in search engine result pages.
People normally retain only about 10% of what they hear but are able to retain up to 50% of what they see.
When viewers like a video, they are likely to share it. Also, word of mouth can definitely help your audience grow.
Your business explainer videos do not necessarily have to be exclusive on your site.
You may upload them to YouTube, Vimeo, and other video sharing sites.
Make sure you use proper keywords in attracting more internet users.
People today lean more toward video watching and sharing instead of reading and sharing written text.
According to several surveys, about 85% of consumers are more likely to buy a product after watching an animated explainer video.
Such videos help businesses monitor the number of visitors on their sites as well as those potential customers.
In addition, business explainer videos can show the number of views for each of your video, hence it eliminates the need to do the manual counting of sales.
You can easily identify product or service interest consumers.
Social media allows businesses to spread brand awareness through images and videos.
There are about 70% of users watch videos on the internet.
Videos can significantly help generate interest in the products and services of your business.
If you explain things through written content, it does not always work.
This is because people may interpret written information in different ways.
But, an animated video is straightforward and use audiovisual clues to give viewers a better understanding of the brand.
You can connect with your target market well.
Do not be a faceless company that is selling things online.
Allow the audience to know who you are by using an animated explainer video.
People will connect more to you if you put a face to your name.
To get the best of your videos, here are the best places to put them:
Blog – Make your content easier to digest by including explainer videos with attractive visuals to your blog post.
This will help you get a higher rank in SERPs, and also improve your SEO efforts.
Landing Page– You will have up to a 2-minute increase in visit time and see a decrease in your bounce rate.
Add a solid CTA in the end or middle of your business explainer video.
Home Page– Most users will not bother to scroll down, put your video on top of your homepage.
On that position, visitors can play and watch it immediately.
It is better to use a big font in the play button, as a way to encourage users to click your business explainer video.
Email Marketing-If you include videos in your emails, this increases your click-through.
Also, consumers are more likely to buy after watching a video about a particular product or service.
Email Signature – You can boost visibility by adding an animated explainer video as part of your email signature.
Social network sites–These are the most popular place to post your video because almost everyone uses social media.
Ads – You can obtain fast results if you put explainer videos in paid ads. Doing this helps you keep track of customer interactions, and target leads.
Presentations -When introducing a product or service in your presentations, use business explainer videos to catch the attention of your partners, stakeholders, investors, etc.
Business explainer videos are suitable for businesses that need visual metaphors to explain abstract environments and difficult concepts.
Today, companies utilize technology to solve the problem of consumers.
If users click on a button, they get something. It is considered an abstract idea. But, not all people in the present time understand technology.
When it comes to explaining the complex structure, you can’t seem to do it right. You have a unique product or service, but why is it so hard to deliver a message to your audience.
That is where business explainer videos enter the picture.
These videos that use animations use visuals and graphics to explain abstract concepts; they can show viewers what they cannot see before such as what is inside an app and equipment, what happens behind the scenes, the workings of a computer, and so on.
All over the world, people and companies make videos to make product demos, publish reviews, brand awareness, among other things.
It is just proof that video content is an effective medium for businesses to promote products and services, and share information.
What does this highlight for you and how will you apply this to your business?
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