If you want your content to be engaging, make sure you use videos as part of your marketing campaign.
Videos help increase your online presence and win over more customers.
Big brands use explainer videos because they are eye-catching and captivating.
But, start-up companies also use explainer videos for their business because they are effective and affordable.
If you want to use an explainer video for your business, choosing an explainer video company is not easy.
It is tricky to market your product or service to your audience.
You want to find the best video production company that can give you what you want and go beyond your expectations.
Before you start looking around, know the reasons why you need an explainer animated video to help your business become popular and profitable.
The end product for an explainer video is varied and vast.
Motion graphics specialists can make and adjust the colors, illustration style, voice over, and music of the video content to fit your brand.
Your explainer video can be fun and playful, sophisticated and technical, or somber and serious.
With the power of animation in the explainer video, anything is possible.
Saving cost is one of the many reasons why businesses go for explainer videos.
Approximately 95% of companies spend a small amount of money for a 60-second explainer video.
It is remarkably cheaper compared to a live video, in which you need to pay for the equipment, location, talent, crew, and so on.
With the use of the right digital tools and expertise, the explainer video company can give you an explainer video for a much smaller price.
As time goes by, your business will grow and go through some changes.
You will have more products or services to sell.
Your existing product may have some additional features.
The video production company you choose will go to the original video and do their job of tweaking and be improving.
The goal of an explainer video is to convey your message to your viewers easy and fast.
By using animation, you can showcase the features of your product or service and the benefits of using it.
Through infographic illustrations, you get higher retention and sales increase.
If you believe that an animated explainer video is the right marketing method for your business, be on the lookout for the right explainer video company.
There are many video production companies out there.
How do you find the one that can meet your needs and desires?
The following are some helpful factors to consider.
The main purpose of an explainer video is to send a message to the viewers.
A good video production company must know how to tell a story.
Aside from the powerful voiceover, quality graphics, upbeat music, and engaging motion, the explainer video needs to include a storyline.
When meeting with the people in the explainer video company, watch their videos but do not forget to assess how they craft a story.
Find out how do they frame the problem, introduce the solution, as well as build value?
Producing quality work is not the same as having a good reputation.
Do a bit of research on your own before you select your video production.
Perform a Google search and read online reviews about the company.
You will have an idea how they fare in other people, particularly from those who have done some business with them.
It is normal to ask the explainer video company for samples of their work.
They may likely have a portfolio on their website, but you can ask for videos customized for certain industries.
By doing this, you can see the variety of their animation style, the quality of their work, and how they tailor every video according to the needs of the client.
Some telltale signs of a good performance are the quality scripting, captivating sound effects, well-modulated voiceover, and seamless transitions.
A reputable explainer video company should have an established process in video creation.
This process has been perfected in the course of time.
The explainer video company may have a different approach in creating their video, but talking to them would help you know that their projects are all carefully done in lots of detail, and they are strict with their process.
You do not want an agency that misses their deadlines and produce low-quality work.
Basically, the steps in the video creation process include animation, storyboarding, soundtrack selection, script writing, and voiceover.
One vital element in a successful relationship with an explainer video agency is communication.
You should feel comfortable talking and asking questions with them.
If they are easy to communicate, you will have no trouble opening up with the company.
If meetings drag on, emails unanswered, or questions have no clear answers, expect to experience the issues again and again.
Find a video production team you can communicate well and save yourself the stress.
This factor is critical to the success of your explainer video project.
You want to work with people who are approachable and communicative aside from being great at their job.
Are meetings and phone calls pleasant?
Are the conversations smooth flowing?
t is vital that you enjoy working with them as you brainstorm ideas.
The end product will likely show how you feel about the company.
Explainer video companies have different price points.
Make sure that you have an estimated budget in advance before you look for a video production agency.
Ask for a range of what a typical explainer video project would cost.
While an agency may not give you a final price during your initial meetings, they can give you a quote.
Also, you should have a reasonable budget range in mind.
If your budget and the company are not on the same page, find another one that fits your budget.
While their skills and knowledge are important, you need the company to understand your brand and explain that to your audience.
If they can identify the features and elements that comprise your business, it would be easy for them to translate your business into a profitable one?
The initial meetings, video concept, and proposal are the ideal time for the video production team to get to know more of your business.
A well-established video production company is sought-after and busy.
They may not be able to start on your video content immediately.
What you can do is finalize your contract with them and set a specific date, wherein they can give it their time and attention.
It pays to have everything in writing.
You can discuss with them details over the phone, via email, or in person, but make sure to follow it up in written form.
Include the pricing, production, timeline, start date, etc.
An in-demand video production company will have many clients who will come up with loads of requests.
How they handle your request particularly the editing part is an indication of their customer service.
However, a reliable company should know how to address these concerns by using a project management tool so they can easily track requests.
The answer to this question varies, but an animated explainer video typically takes 1 to 2 months to finish.
Ask the video production team to make a revised timeline for you if you need a shorter timeframe.
It is better to monitor the progress of your explainer video and keep track of the timeline.
You want to meet the deadline for your video as much as possible.
The response from the explainer video production company will depend on your project.
But unlike live-action projects, explainer videos would be dealing more with technical issues.
A good agency should expect any potential problems and prepare solutions for unexpected events.
If they cannot provide good answers, they may not be the right company for you.
The internet has a lot of rules that you need to follow to avoid having problems in your hands such as licensing issues.
Did you know that YouTube can pull out a video if it has breached the rules and regulations of the site?
In your case, protect your explainer video when posting it on your website, YouTube, and other social media platforms.
It is beneficial for you if the video production company have knowledge about video licensing.
You can find some companies that use stock photography instead of custom made.
But using these stock images can only limit your script and story.
Look for a company that has a library of pre-made templates that their own video creators made.
You may use your own images as long as they represent your brand well.
A basic principle is that you own your explainer video the moment you pay it in full.
Make sure to ask your video production agency because they may ask for rights to use your video in their portfolio or demo reel.
Negotiate with them if you do not want other people to use the characters in your video.
The payment agreement depends on your chosen explainer video company, but in general, you give a 50% deposit to cover upfront expenses.
You pay the remaining 50% balance upon the completion of the project.
While positive reviews and testimonials from past clients can help the video production agency to have a good reputation in the industry, do not stop there.
Try to do some research and dig deeper into the company, particularly their customer service.
Obtaining referrals is an opportunity for you to talk to other people about their experience during the video production process.View Our Portfolio Click Here
If you want to invest in doing a few explainer videos for your business, it is important to have a professional, trusting, and lasting relationship with your explainer video company.
This is the time to dedicate some of your time in looking for the company that is best suited for your needs.
Treat it as a vital business decision. Use the tips and ideas above to help you find the right partner for your business.
Guide When Choosing The Best Explainer Video Companies
The explainer video you make showcases your brand, but you need to select from the best explainer video companies if you want to make it right.
Such videos can boost conversion rates, improve user understanding, and minimize support queries.
Creating one for your business can help bring you profit and success.
An explainer video production works best when the experts make it.
But, selecting an effective explainer video company may have a bit of difficulty.
It is important to pick a team of skilled professionals with a solid marketing background.
Take the selection process seriously and do not settle for less, otherwise, you will be disappointed with the outcome.
If somehow, you find it hard to explain your product or service in words or texts, try explaining how it works visually.
But, it is not that simple. You want to make a video that is a learning experience for your audience and will make them want more.
The best learning best explainer video companies can create custom graphics with a clear message whether the sound of the video is on or off.
A reliable video production company works hard to understand the business and technology of their clients. If your brand is hard to explain, then you should be paying a company come up with effective and clear visual explanation
Failure to differentiate their brand is one of the worst nightmares of any company.
If that is the main purpose of your explainer video, look for a video production company that is familiar with your specific industry.
They have the capability to focus on your best points and how you stand out from your competitors in a compelling explainer video.
Creating an amazing script sometimes takes many hours to write. The more complex the product or service is, the more drafts will be made before reaching the final script.
You want a video production company that will make as many drafts as needed to produce an interesting explainer video ultimately.
Introducing a new product to your target market is crucial; you want to do it in the most effective way.
The best explainer video companies can make video scripts that are captivating and powerful.
A reputable video production company takes pride in their expertise to help businesses introduce a new product in the market on time and in an affordable way.
An explainer video company usually has a team of experts working for them.
Each of them will share some input in making your explainer video. With your business in mind, they can change or improve the visuals and narration whenever necessary.
They will also suggest other approaches to make the video content much better.
The style of the explainer video is one of the essential considerations when creating it.
When online users see your explainer video, they should connect it with your brand and style can help you accomplish that.
When it comes to choosing the most suitable style for your video, consider what you want to convey. Here are the common styles for explainer videos.
A whiteboard video presents the story in real-time, which create a sense of transparency.
It is ideal for engagement as it encourages the audience to stay tuned and want to know what will happen next. Whiteboard videos are best suited for corporate training videos and for pitching ideas and concepts.
This style of an explainer video is simple and cost-effective as you explain complex topics using simple visual images.
This style has a limitless nature, which is why 44% of marketing professionals use animated explainer videos.
Through animation, nothing is impossible. So, if you want the setting of your explainer video in another country, you can do so without burning a hole in your pocket.
Your animated video may be 2D or 3D. 2D styles are popular among businesses as they are effective and inexpensive.
On the other hand, 3D style videos are a bit costly, but these create more powerful content.
This video is a traditional style of animation. It showcases the illusion of movement by using several photos of objects and moving them between every image.
You must be sure of your concept first as this type of video is complicated to create.
Choose the best explainer video company as creating a stop-motion requires skill and expertise.
These videos are ideal for attracting new customers and educating existing ones.
A screencast style of an explainer video is more about education than branding.
By using this style, you can engage your target market longer than other video styles.
Screencast videos can be recorded directly from your website or app to explain to users how it works.
They are effective for brands with complex products that require detailed instructions.
This style keeps the viewers well-engaged as they watch text spelled out on the screen.
Similar to kinetic typography, a whiteboard video makes people they want to know what will happen next.
With kinetic typography, you can focus on key points to your viewers and convey vital messages.
With this explainer video style, you can show the human side of your business and get your personality across.
Your customers would be interested in seeing the people behind your product.
Live action creates a sense of trust and encourages them to do business with you.
Another advantage of using a live-action video is that is much faster to finish it than other types of explainer videos.
It is vital that you pick from the best explainer video companies that can meet your business expectations.
There are companies that ask for a high cost and give you a poor-quality output.
It pays to know the image and reputation of the company before you make the final choice.
Before you begin business with a video production company, take time to know their experience.
It is a contributing factor that can influence your decision.
Over the years, a company will have gained a lot of experience and improved technical skills of the entire team.
This is because they have worked with different clients.
Watch the recent projects of the production company as a way to figure out their operation.
Remember to read the comments and reviews about the company.
Visit the social networking sites of the best explainer video companies. The popular platforms include Twitter, Facebook, and Instagram.
The cost is an important factor in the production of your video.
In general, great videos come with a price. Therefore, be careful when making decisions.
One of the determining factors of the cost is the video length.
But, there are other crucial factors in measuring the value of the explainer video such as storyboard development, style frames, script, and so on.
All these steps involve hard work and time.
Talk the video production company about their price as there is no fixed amount for those factors.
All explainer videos need a good script.
The video production company you pick can help you make a strong script.
If you have one, they can also alter and enhance an existing script.
Keep looking if they cannot provide you a well-scripted video.
Marketing expertise in explainer video production is the first step in producing a powerful video.
You also need to execute the marketing of the video.
Without the right marketing at the right time, your video won’t be visible.
Select a company that specializes in online marketing, as they know how to promote a video across the internet.
Search engine optimization can increase the online presence of your explainer video.
It goes beyond keywords or tags. Other important elements in SEO are page performance, video responsiveness, and backlinking.
When looking for the best explainer video company for your business, make sure to ask if they have an SEO professional on their team.
Video creation is a creative process, but it must fit your brand image.
A good video company can help you attract more traffic to your website and generate more leads.
It is better to use an explainer video company that offers full-service.
They should be able to make an excellent video from scratch and produce an interesting script.
They should be willing to give expert advice for your video such as the style that is most suitable for your business. Upon the first meeting, they should be asking all the right questions to you before giving you their price.
We have gone a long way from using blueprints and thick documents to explain how a particular product or service works. Today, you do not have to spend hours or days to explain your concepts to leads and investors.
Thanks to explainer video companies, it is possible to explain your brand in as short as 1 minute.
All you have to do is find the best explainer video company to help you create dynamic and customized video content.
We live in a fast-paced society where people are bombarded with emails, social media, texts, and a lot of advertisements.
Marketing experts know that consumers do not want to be presented with boring facts. They want to be amazed and entertained.
People are happy when watching videos. We watch them when we are looking for answers, solutions, or need motivation.
A study has predicted that video will constitute 82% of all the online user traffic by 2020.
This is how the concept of business animation comes to life.
The following are some video ideas to help you create your business animation:
What does your business stand for?
What does your business do?
Why is the feature of your product great for your target market?
Your customers have so many questions that you need to answer before you convince them to choose your product or service. They want to know you and your product before they commit to you.
A business animation video is a fast way to explain a bit more to your audience about what you do, and how your product solves their problem.
Your customers want to connect to the real you.
That is why live video is taking over the social media and vlogs have gained popularity quite fast.
There is something entertaining and appealing about behind-the-scenes footage of yourself and your team. You are somewhat placing your audience in the room with you.
A peek into your thought process, and the way you operate your business can be incomparable. This makes the audience invest in every one that makes your business animation video happen.
Your business refers to more than your top executives. It also talks about all the people that help keep the business running. Share that with your viewers, taking your connection with them to the next level.
Everyone loves an interesting tutorial.
It makes the learning curve much easier.
Business animation that is about how-to videos is fairly easy to follow and easy to create.
They can teach people something new as they demystify a product. Make tutorial videos that answer important questions of your audience.
For example, if you are making a productivity tool, then make tutorials regarding key productivity questions.
Animated videos are not for children only.
You can get business animation video to tell your story, show the data and statistics from your latest survey, or share a product update.
It is engaging and light as you dive into a topic. Animated videos can even make any topic fun.
You can make a cartoon-style explainer video, using animation to tell the story of your business, product, or service. It’s a great way to add some vivacity and wittiness to your content.
Contests are a great way to create a buzz and awareness about a brand or product, all the while making it seem like a game. Making a contest business animation video is simple.
Explain the rules of the contest clearly. Walk the audience through the details of how to join as you make them excited about it.
Do not get your stakes extremely high such as making their own music video. Just focus on making the reward covetable.
Use animation business video as an opportunity to get your customers excited. Be clear and honest about what they can gain when they join the contest.
Facts are valuable, but reading figures on a webpage is not always the ideal way to tell them to other people.
Try to think of something new when you need to present an infographic.
An infographic video is a great way to share data in an engaging manner.
Add some music and a voiceover, and you can transform infographics, particularly the old ones, into attention-grabbing videos.
This is an efficient way to repurpose your old content.
If you want to create something powerful, then make testimonial videos.
These can give you the power of social evidence.
Video testimonials feel more credible and ethical because they make the viewers watch a particular story unfolding in front of their eyes.
When making your testimonial video, consider asking the permission of the customer, and make an animation video about their testimonials.
You may also interview some of your customers and capture it on film. Keep in mind that you must stay authentic and try not to fool your audience.
Believe and trust in your product, and make a few testimonials in support of how much it can help your target market.
A successful promo video is something that catches your attention and does not let go.
For example, the trailers and ads that tap into the emotions of the viewers and tease them what’s coming next. You can release several short teasers that support the story around your product and brand.
The key here is your story. Make a video that an propel your brand toward success. The story in the animation video is your fuel. After that, make your video spark interest and attract curiosity.
An important part of how consumers make decisions is a review.
According to a survey, 84% of online users trust reviews to the same degree as they do with personal recommendations.
Try transforming your reviews into a video aside from listing them on your website. Consider making thematic videos by grouping together those reviews that concentrate on the same features or solutions.
You may also use a video to address negative reviews. If buyers keep bringing up a particular feature or problem in their reviews, it is better to make a video that emphasizes how you solved that problem.
Show your customers that you are open to feedback and willing to act gives more punch to the positive reviews.
There is always something exciting about lists that make people interested in them.
The reason is psychological why lists have the ability to charm us. Use this power to attract your audience.
There are so many topics to make your top 10 animated videos.
However, do not be too strict on the number 10.
Create a video on just top 3 or 5, as they can be just as effective if you just make it right.
Take it easy on the numbers. Simply choose a topic that can spark some interest as you make your explainer list video.
Video marketing provides you plenty of possibilities to get to your customers with the appropriate type of content, depending on the business objectives and goals you have set.
As mentioned above, you can consider using how-to videos, testimonial videos, webinars, about us videos, and animated explainer videos, podcasts, and so on.
When it comes to business animation videos, you can use them to deliver your business idea in an attractive, short, and catchy way.
For many reasons, animated explainer videos are one of the most popular types of content by marketers today. A business animation video can give your brand some emotion, humor, and personality.
In a short period, it can help you stand out from your competition.
In an explainer video that uses animation, the storytelling strategy is crucial.
It is your main stratagem when telling the story of your main character, which should represent the persona of your buyer. With the help of your product or service, you are giving your audience some effective solutions.
How can business animation videos make a huge difference in engaging the viewers? Here are some obvious answers:
With the use of humor in your business animation video, you can increase engagement. Animated characters in your video can help you accomplish this easily. Your video will be more unforgettable and entertaining.
Effective business animation videos are built around a great story.
Regardless of your method whether infographic, testimonial, or review, your explainer video will be successful by following the above methods.
Make sure there is an underlying story and backed by a good script.
Do you want to use animated videos for business or pass them up for now?
That seems to be the question on the minds of many business people. How can you make the right when live production and animation are both doing well?
This blog will not prevent you from making and filming your video for marketing purposes. What we want is share to you the exciting possibilities that video animation has.
The beauty of animated videos for business allows you to do what you want and say what you want no matter how complex your concept you think is.
There are many names for animated videos such as online videos, corporate, and the most common is explainer videos.
But, the main idea is incorporating animation into the digital marketing strategy in a video.
You are giving your audience an incredibly creative platform to engage them easily by using both animation and professionalism at the same time.
As a business owner, spend a lot of time and effort in thinking of developing the perfect product, as well as thinking of effective ways to introduce them to the consumers. It does not matter what business you have.
After having a unique product, all you need now is a powerful marketing. This is the animated videos are the marketing trend for businesses today to help them grow their business or even as a start-up.
Read more about Animated Videos to put you ahead of the competition and stand out in front of the crowd.
Here are the top benefits of incorporating animated videos in your marketing techniques.
Animated videos for business improve the status of your site in the search engines.
This is because most major search engines view positively the pages that contain videos.
In addition, those pages with video are likely to get backlinks.
With an explainer video, you can benefit from this creative tool to display and explain to your customer what you hope to tell about your product in a visual manner.
An animated video for business can help you explain your idea and reveal information visually, which can help you close the deal.
An explainer video enables you to integrate brand images, logos, and color schemes into your video with the use of animation.
Animation allows you to create your choice of actors and settings no matter how preposterous they may seem, as long as you convey what you what to say about your business.
You can create and develop brand icons and recurrent themes through a series of explainer videos.
An animated video has the ability to tell a story, and I mean any story you can create.
For example, how starting your business changed your life or how a unique idea that you have developed can change the life of your customers.
If you want to get the heart of your viewers pumping, it is possible with your explainer video.
The animation does not promote a specific race, age, or nationality when compared to watching live human actors.
It is quite helpful as the internet has become a global marketplace.
That being said, you want to appeal to all people no matter who they are.
Promoting your business through an animated video, particularly whiteboard animation style or 2d animation style makes it easier for your product to comprehend.
In the simplest form, you can break down how your product or service works.
Whether you are trying to sell food or metal, you can market any product effectively with the help of an animated video for business.
It does not matter how complex or simple your product may be.
Learn more about what animated videos for your business can do for you
Here are some more interesting statistics for 2018
Your target market is the key to your success. Therefore, get a good handle on these two aspects of your target before you order the pizza for the brainstorming session of your video:
There is still an ongoing discussion about the optimal length for an animated video.
But, experts suggest staying in the 60 to a 120-second range.
While it is a small amount of time to explain the entire reason for your business, the purpose of your explainer video is to act as a teaser.
As viewers understand what you are offering after watching your video, you are actually giving them a hook to engage in future action.
Make them want more. The key components of a compelling explainer video include:
Whether you are working with an agency or making your own script, remember these critical points to an effective script.
Know that you have no long word count to use, and the suggested speed for speaking in a video is 150 words per minute.
Furthermore, begin your script by laying out the four parts of your video; the pain point, solution, why and how it can solve the problem, and the CTA.
Not every marketing department is fortunate to have an expert video team in-house.
If you belong in this category, you would likely outsource your animated video production.
When looking for the most suitable agency for your business, answer these questions first:
An effective animated video is simple, and most of them are.
They have and a clear message and a defined goal. When people are constantly bombarded with information and advertising, why follow the annoying trend?
Start making simple videos as you explain how great your product is?
Consider what you want your viewers to take away from the video.
Just think that after each viewer is asked to explain describe what your video was about using several words only. this can be your starting point.
Let’s admit it, animated videos for business can be difficult to create and not every video becomes viral, particularly on the first attempt.
You will want to try different concepts for your videos to go popular.
You can look for a skilled animation artist or hire a professional animated explainer video agency that can implement the best qualities to make your video become successful.
Discuss your project with these experts to avoid delays.
The end result, your animation videos for business will be easy to manage and your way to market your business online.
A business explainer video is something that uses animation in explaining what a business is all about. Businesses also use it when they are introducing a new concept or product to their customers.
They use it to get the stories of their brand across in the most striking way. Explainer videos started became popular when Twitter used it to explain what they are about to online users.
Experts agree that video is the best medium for conveying information as long as it is used correctly. It stimulates the auditory and visual senses.
This perfect combination enables the audience to retain the message for a long time.
One great example is the YouTube platform. Every month, more than one billion new visitors watch a YouTube video.
In a month, it has more than 6 billion hours of videos being watched. YouTube has been constantly expanding ever since.
This is what makes video one of the best marketing contents for businesses out there.
Usually, businesses find it difficult to express what they do in an easy way that their target customers will understand.
Have you experienced visiting a site and left without even understanding what it is about or what it is offering?
This is the time when a business animated video can help.
With the combination of video and audio, it can clearly deliver the value proposition of a brand and significantly increase the retention rate.
Most people like to hear a good story particularly when it helps them engage with familiar ideas.
When a business explainer video adds a new concept to the already familiar ones, it helps get the message across to the viewers easily and entertainingly.
Branded videos are when a company includes clips into their video content, providing informative and engaging ideas.
They are geared more into doing ads, which are not necessarily animated. Branded videos are also typically longer than business explainer videos.
On the other hand, business explainer videos are brief and comprehensive, offering a range of ideas in one content.
The goal of these videos is to let viewers know a company’s products and services, and understand what the purpose of a business.
Business explainer videos use a simple yet interesting story to convey something to their viewers.
Video content has been experiencing a wild growth for the past several years.
One of the reasons is that Google gives rewards to websites that are able to keep visitors spend more time on their sites.
So, if you have exciting videos on your website, you are more like to attract visitors to watch them.
A business explainer video is effective in helping a business grow in an affordable way.
This is the reason that animated videos have been seeing the rage in popularity.
It is a great marketing tool that helps your business in explaining your product or service, in boosting the rate of conversion, in increasing sales, among others:
Make a business explainer video to create your pitch. With the right visuals and music plus a strong script, you have a higher chance of grabbing the attention of your viewers.
Traditional web content tends to annoy or confuse the audience instead of catching their attention due to the colored fonts, flash, loads of text, etc. It also slows down the load time of a site. However, a simple business animation video can help make your page clutter free.
You give the viewer the essential information and ideas, making them want to engage and convert.
As mentioned above, Google rewards if users spend more time on a site. Plenty of images, large texts, and not updated site get a low rank on Google search.
This indicates, less exposure and worse, it drives site visitors away.
Business animated videos, on the other hand, engage the interest of the audience and help them make a buying decision fast, resulting in getting a higher rank in search engine result pages.
People normally retain only about 10% of what they hear but are able to retain up to 50% of what they see.
When viewers like a video, they are likely to share it. Also, word of mouth can definitely help your audience grow.
Your business explainer videos do not necessarily have to be exclusive on your site.
You may upload them to YouTube, Vimeo, and other video sharing sites.
Make sure you use proper keywords in attracting more internet users.
People today lean more toward video watching and sharing instead of reading and sharing written text.
According to several surveys, about 85% of consumers are more likely to buy a product after watching an animated explainer video.
Such videos help businesses monitor the number of visitors on their sites as well as those potential customers.
In addition, business explainer videos can show the number of views for each of your video, hence it eliminates the need to do the manual counting of sales.
You can easily identify product or service interest consumers.
Social media allows businesses to spread brand awareness through images and videos.
There are about 70% of users watch videos on the internet.
Videos can significantly help generate interest in the products and services of your business.
If you explain things through written content, it does not always work.
This is because people may interpret written information in different ways.
But, an animated video is straightforward and use audiovisual clues to give viewers a better understanding of the brand.
You can connect with your target market well.
Do not be a faceless company that is selling things online.
Allow the audience to know who you are by using an animated explainer video.
People will connect more to you if you put a face to your name.
To get the best of your videos, here are the best places to put them:
Blog – Make your content easier to digest by including explainer videos with attractive visuals to your blog post.
This will help you get a higher rank in SERPs, and also improve your SEO efforts.
Landing Page– You will have up to a 2-minute increase in visit time and see a decrease in your bounce rate.
Add a solid CTA in the end or middle of your business explainer video.
Home Page– Most users will not bother to scroll down, put your video on top of your homepage.
On that position, visitors can play and watch it immediately.
It is better to use a big font in the play button, as a way to encourage users to click your business explainer video.
Email Marketing-If you include videos in your emails, this increases your click-through.
Also, consumers are more likely to buy after watching a video about a particular product or service.
Email Signature – You can boost visibility by adding an animated explainer video as part of your email signature.
Social network sites–These are the most popular place to post your video because almost everyone uses social media.
Ads – You can obtain fast results if you put explainer videos in paid ads. Doing this helps you keep track of customer interactions, and target leads.
Presentations -When introducing a product or service in your presentations, use business explainer videos to catch the attention of your partners, stakeholders, investors, etc.
Business explainer videos are suitable for businesses that need visual metaphors to explain abstract environments and difficult concepts.
Today, companies utilize technology to solve the problem of consumers.
If users click on a button, they get something. It is considered an abstract idea. But, not all people in the present time understand technology.
When it comes to explaining the complex structure, you can’t seem to do it right. You have a unique product or service, but why is it so hard to deliver a message to your audience.
That is where business explainer videos enter the picture.
These videos that use animations use visuals and graphics to explain abstract concepts; they can show viewers what they cannot see before such as what is inside an app and equipment, what happens behind the scenes, the workings of a computer, and so on.
All over the world, people and companies make videos to make product demos, publish reviews, brand awareness, among other things.
It is just proof that video content is an effective medium for businesses to promote products and services, and share information.
What does this highlight for you and how will you apply this to your business?
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Corporate sales videos are considered an effective marketing strategy for all good reason.
Large corporations and new businesses alike put their trust in video marketing to help them captivate leads that can turn into buying customers.
A business needs to have an online presence if they want to increase their sales. The Internet offers an opportunity to reach a wide audience.
Video can make a brand connect with an audience. Animation helps bring in a human touch even if the video is about non-living things.
Animated explainer videos are ideal for all types of businesses.
Do you want to introduce a new product, encourage target audience to subscribe, invite people to join a webinar? Other important uses of animated video include:
Making a corporate sales video has no limitations in terms of physics, design, and environment. Do you want your characters to be underwater or flying to the moon and back? No problem with that. You can be in the middle of a busy street or forest, and still get your message across. You can create your animated world with only your imagination to limit you.
Your corporate sales video can provide a clearer and cleaner viewing experience to your audience. There are no background distraction problems when it comes to animation videos. You can remove any visual elements so that your audience can focus on what you want them to see. This is particularly useful if you are explaining a complex topic.
Visuals are on your side if you are telling people about numbers. If you combine numbers and animation, you have the perfect formula for an engaging video presentation. With the use of some templates and visual aids, you are able to bring data and statistics to colorful life.
A video is quite powerful that it can stir up some emotions to the viewers. But, you have a challenge in your hands if your industry does not involve emotions, for example, tanks, roofs, water purifier, or heating and air conditioning systems. How do you foster feelings to your audience when explaining these kinds of processes?
An animated video makes it possible for you to generate a kind of emotional reaction from your audience. Animation has the capability to humanize non-human things. It can make a bridge, building, or food has a face and talk. Animation makes an almost impossible task become possible.
Many people like to make videos for a variety of reasons, but they are not confident enough to show their faces on screen. Video marketing needs to create a connection with the viewers. You cannot get that desired connection if you cannot act naturally on camera.
Thanks to explainer videos, you can put animated characters that can perform, get loose, and at-ease in front of the camera, without the pressure that a human actor might experience.
Reshooting a scene is time-consuming, so does change a specific scene in a video. Changes whether minor or major, are risky, as it can distract your viewers. A change of hairstyle, voice, or clothing will look weird on video.
But with an animated sales video, you will have no problems such as this. For example, if you want to change your message or update your pricing, it is easy to make some changes within minutes. You can follow the look of your animated video even after doing your editing.
Abstract ideas are considered to be complex subjects. People will understand your video that includes adage if you show them with the use of visuals. Animation can bring any idea to life, including abstracts.
It is important to have a connection to any words that you include on your video for your audience.
It means the voice over of your corporate sales video is an important element.
If the voice over on your video is saying one thing and the viewers are reading different words on the screen, it is a disaster.
Try to reduce the amount of text that appears in your video.
Doing this will make it easier for people to share it across media.
Moreover, users may create multiple language versions of your video; when it comes to social media applications, a version with a closed caption that without sound can work well.
Corporate sales videos are usually straight in construction, for example, a problem and solution, plus a CTA.
Begin by focusing on a problem that relates to the viewer, then create a good transition as you reveal your solution.
Focus on big ideas you need to deliver, instead of details and trivialities, which you can convey in real conversation.
What does this highlight for you and how will you apply this to your business?
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Spreading the word about your business is an important task you have to do for your business to survive. There are a number of ways of doing that:
Animated Promo Videos have made it an affordable option to get your message across to your audience.
Business leaders and marketing executives are used to preparing and delivering high glossy media releases in magazines or editorials.
This can be an expensive but not very effective way to grow a small business or startup in today’s environment.
Animated Promo Videos have taken center stage and can help your business go viral. Stand out in a crowded marketplace amoAng your top competitors today.
With the latest technology tools available today, ease and affordability and has now become part of every small businesses budget.
Most small businesses can create there own videos without much fuss the tools available are endless and many of them.
Video marketing is taking over as one of the number one mediums for marketing online and offline today.
It’s probably unsurprising, but animated promo videos seem to add tremendous value to our experience as customers, too …
Where both video and text are available on the same page.
72% of people would rather use video to learn about a product or service.
Many successful small businesses which stand strong are using a mix in their content marketing. There blending their visuals with the written content of their brand.
Promoting through social media channels and the use of effective resources.
The new way of marketing has opened an enormous gateway, not only for large startups but also for small businesses.
To compete against your larger competitors you need to look at new ways to promote in an affordable manner.
Being able to withstand in the marketplace to grow significantly animated promo videos are an awesome tool.
From writing blogs to posting various kinds of media. Organizing events, promoting pre-existing stock are few of the many ways you can choose to make your business grow using video marketing.
The purpose of using animated promo videos for marketing to your ideal audience and capture them into lead generation activities.
If done correctly will like and share your idea with their friends and acquaintances opening up to a bigger audience.
From the vast options that you can opt for promoting or marketing your business. Animated videos with their limitless possibilities will serve you as the best channel to create your uniqueness.
Here are a few of the most affordable reasons to consider using the tools available today…
Animated Promo Videos will offer you…
A small business with a limited amount of resources and funds, going for a huge & expensive marketing program will cost a great sum of money.
Will the expense be worth it or not is out of the question as there is no guarantee that your business will benefit from the ROI.
But there is a convenient way to provide you with a safe and effective growth in your business.
The animated promo videos that you intend to make to let your clients understand your business and to let your business reach new heights are arguably cheap.
The major benefit that you will have is that they are affordable to make, giving you the opportunity as a small business owner to create a variety of video.
Now you can promote a variety of different services providing your viewers and ideal audience with full information about your business.
These animated videos have a high impact on the viewer. As a result, you will gain more and more viewers within a short period of time.
With an increase in your consumers and daily viewers, it will be obvious to have an exceptional growth in your business.
We love to share. 83% of consumers would consider sharing it with their friends.
There’s a popular misconception that people will generally only share frivolous, entertainment videos (cats and epic fails!)
Our findings suggest that, if you create video content that your specific audience enjoys.
It has been seen that clients would love to have animated or explainer videos from their leading brand because it is easy to understand and provides easy & adequate knowledge regarding the business.
With an explainer video on your website, it is seen that there is 50% increase in the engagement of viewer.
Choosing animated videos as a way to run your brand name among your competitors will increase your client awareness and sales as well.
Many other options rather than animated videos, you will not give you a fully customizable platform that allows you to interpret and create your business idea.
With full use of animation tools and software availability, graphics, and characters they can make the screen come to life.
With better quality customizable video tools on the market, you will gain better results as your constructed characters will always be active.
The main motive of such animated videos is to make your audience clear about what kind of services you provide.
With so many things to add up while presenting your idea, it has a scope to furnish your thoughts and ideas to your ideal prospects.
Giving you a huge opportunity to convey your message to a broader audience.
It will serve you as a platform to serve your diverse audience with their solutions they are searching for.
When you upload your animated promo animated videos to your website, the engagement of on your website will help to increase the traffic.
This will make the consumer want to stay on your site longer and want to know more about your services and products.
With regular viewers who see your videos, you will have the opportunity for your business name and website to rank better in the search engines
The use of animation shows a sign of professionalism with a touch of uniqueness.
Many other reasons that will help you choose animated videos as your business promotions are that you can actually measure how many people have seen or viewed your videos.
Animated Promo videos are smaller in size; as a result, it binds more viewers than any other kind of business promotion video marketing service.
Viewers don’t get bored and the animation will help you to catch the attention of your customer instantaneously.
Your ideal consumer can view your videos in their own time making the consumer able to easily get through your service.
It enables the on the spot hire of your service because it lacks any lengthy paragraphs to read out or long narrations or having to join a live webinar and attend a scheduled appointment to have a service explained to them “boring”.
It has been claimed that more than 64% out of total who watch videos are sure to become buyers.
It has been proven that cognitive adult brain stimulation gets activated with animation, that’s why big companies are so much obsessed with the use of animation no matter how big or small their project is.
With and visuals combined gives animation videos an emotional experience, users are automatically driven towards animation video.
Provides you the opportunity to show them what you have for them without offending them.
The audio-visual experience helps the consumer to grasp the business or service idea more easily and much faster as well.
The best outcome is that your business will automatically be promoted. Your audience will share what they like making you a trusted brand among them.
Animated videos have the ability to share easily, such a task seems impossible in the case of billboards or other such media like newspapers and magazines.
YouTube is the 2nd largest searchable platform and is the number one video platform, which has billions of users.
Animated Promo Videos tend to present your idea or concept in a form which appeals more to consumers emotions.
“Who doesn’t like a good animation video now”.
The audio-visual effect tends to leave a long-lasting impact on the consumers, making your brand awareness more visible.
Animated videos make it easier to communicate with consumers than any other means of content.
Animation Promo videos are more informative and entertaining doing 2 tasks at once.
When the video is packed with higher graphics content with moving visual effects, it is faster to catch user’s attention.
The audio-video concept leaves your brand impression on the user’s mind.
Almost 50% of web users look for a video before visiting a store, says Google.
Your video will speak up for your brand; the obvious outcome would be that your name as well your brand name will gain more popularity.
With changing trends in the marketplace, the main concern is to catch user’s attention. Apart from any other kind of marketing platform.
Animated videos or Explainer videos are the best way to attract viewers instantly and leave a memorable & shareable impression.
Here are 10 more good reasons to consider using Animated Promo videos.
What does this highlight for you and how will you apply this to your business?
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Using an explainer video as part of the marketing mix tends to increase revenue growth.
Animation explainer videos used as a training aid for employees tend to improve productivity and efficiency.
Keep in mind that explainer videos are not like other video content on the web. It has a specific purpose.
Thus, it has it’s own tactics. For example, the length of the video and the first few minutes are directly linked to its effectiveness.
This is why we suggest that you hire a company that specializes in creating powerful explainer videos.
Specifically, one that can produce videos that are visually appealing and able to effectively communicate the important details of your product or service to the viewer.
While 3D animations are very popular in films and movies, but they can be very expensive to produce.
This is why 2D animation is often the go-to choice for most companies. On top of that, being 2D or 3D is not a big deal in explainer videos.
The most important thing in explainer videos is the content, fluidity of the animation and the formatting.
This is why it’s best that you hire an animation company that has years of experience and has done work for different genres.
This is to ensure that you have the best quality of the character creation to rendering.
A good animation company should also score high points on formatting, designing, and animation.
The attention span of today’s consumers is getting smaller and smaller.
This means that if you want to connect with your target audience, it’s best that you have a medium that is eye-catching, captivating and efficiently delivers your core message.
Thankfully, a good explainer video can achieve all this. This is why explainer videos are getting popular for small businesses as it gives the “best bang for the buck.”
After all, small businesses rarely have deep pockets dedicated to marketing.
However, that’s not all there is to explainer videos, and it’s a medium that offers more advantages.
We will cover some of these important benefits below.
With over thousands of visitors every minute, your products & services will be exposed more to the outer world.
As a result of this exposure, there will be an increase in your sales as videos are there to assist you.
Explainer Videos can be used to address your audience by relating video to every aspect of their life.
Attracting more & more of your ideal audience towards your business website and social media channels will help increase sales.
Also, explainer videos tend to work towards making people more aware of your brand and your business shows up more frequently.
The great thing about a good and professionally-made explainer video is that it’s very “shareable,” which is very important in a social media-centered world that we live in today.
If an explainer video is entertaining, captivating and communicates the core message efficiently and effectively, then people are generous in sharing the video to friends and family.
If someone is interested, then it’s likely that he or she will follow the link on the explainer, which is the company’s website.
As more people share the video, the more traffic your website will receive.
The most important thing in explainer videos is the content, fluidity of the animation and the formatting. This is why it’s best that you hire an animation company that has years of experience and has done work for different genres.
Another advantage of explainer videos is that can work on many platforms.
For example, it can be used on your website, social media sites and video sharing sites. It’s like hitting 2 or more birds with 1 stone.
A good explainer video does not do any “hard selling.” Instead, it’s informational and provides value for the viewer.
As Website explainer videos “explains” a subject to a viewer, the viewer will see the company that’s featured in the explainer video as an authority on the subject.
Authority is very important as today’s consumers are getting smarter and more cautious.
They know that anyone can throw deceiving or false information on the web.
Website explainer videos are a great way of illustrating how your company knows your business very well and your customers will then see your company as an expert.
Ultimately, an authority will lead to trust; and always remember, people will always buy from someone they trust.
Another great advantage of explainer videos is that’s its one of the few marketing mediums that can directly put money into your pocket rather than take money out of your company’s coffers.
As your company grows, your business partners may see how powerful your explainer videos in converting sales.
Because of this, some of your business partners would request permission to use your explainer video to also boost their sales.
When this happens, you can charge a small fee for the explainer video and it now becomes another income stream for your company.
What does this highlight for you and how will you apply this to your business?
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Whiteboard Animation videos are an awesome tool to use to create an affordable video.
Best way to promote your business to create once off seasonal business promotions too.
Over the last several years, the use of whiteboard animation videos and promotional business videos has been steadily rising.
It is becoming a must to use video in your marketing efforts today, whiteboard animation can achieve explanatory better than most other video methods.
Today, people are using pens, markers, and drawings to present their ideas and to connect with their ideal audience in an entertaining way.
There are many tools available for the small business owner to be able to create affordable videos.
They’re short videos (ideally 60-90 seconds) that begin with a prospect or consumers problem and end with the solution to that problem by painting a picture for them with animation.
If you’ve been putting off making video content or getting started with video marketing because it’s too expensive, I have some options for you.
Some companies spend $5,000 to $10,000 to outsource a good online video. Seriously if you are a small business don’t let this put you off getting started with video marketing,
You can still make very professional if not better videos with the tools on offer today.
If you have the resources to do that, great! But many small businesses don’t, and that’s why we have created tools to make your own and many of them if need be.
Here is an example of one of our videos below:
You can use these videos to tell a nice story about how your products or services fit into the lives of your ideal audience or consumers and enhance their experience.
Launching a new product or promotion and need to explain in more detail about your promotion?
There is no other better option than an explainer video.
Whiteboard animation videos are one of the most popular methods of business promotion today.
Thousands of businesses around the world use whiteboard explainer videos to advertise their products and services.
Whiteboard animation videos are ideal for promoting your business message, business identity, and products.
They are ideal for use in your landing pages, external blogs and social media channels such as Facebook, Instagram, LinkedIn and YouTube channel, video streaming networks
Also inside your email marketing is very successful and add the word video in your subject line helps, the list goes on.
If you’re serious about increased traffic inflow, better customer engagement and higher conversion rates, better SEO efforts and ranking higher in the search engines!
For reliable, cost-effective whiteboard explainer videos where you can get started in as little as 30 minutes!
A large variety of promotional, cartoon, corporate, event videos, more than just whiteboard animation videos.
Take a look at our large variety of options available under our categories.
We can help you create in seamlessly little time, effort and money.
Don’t hesitate to look around our store to see what you can create.
Make something customized for your business and upcoming promotions.
What does this highlight for you and how will you apply this to your business?
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Cartoon animation videos are very popular today!
Consumers can easily become engaged and entertained easily with cartoon animation videos.
They are short well-constructed storylines that can get to the point easily.
Cartoons are fun and entertaining so of course, they will capture the attention of your audience.
The opportunities are endless to use cartoon animation videos.
Small businesses are using these types of videos to their full advantage on their social media marketing campaigns and on landing pages and in their email marketing campaigns.
Here are some Damn Good Reasons Why to Start Now!
Not everyone is going to aspire to you behind a camera right!
Apart from attracting potential visitors to your site, cartoon animation videos help increase conversions on your site into sales.
This is what the animated videos can do for any business and particularly allowing small business to play in a bigger league.
Words really become tricky while describing any product. But with the help of animated explainer videos gives the viewer a great outline.
It becomes easier for businesses to eliminate all the guesswork and paint an inspiring picture in storyboards to get a complex service across to your audience without losing them.
shoppers say they’ve used YouTube to search for a video related to a product they’re considering in-store.
Studies have proven that the visitors are more curious to find out the details of any video than reading a block of text to read any message.
Statistics have revealed that cartoon animation videos can increase the interest of the target audiences.
“increases conversion rates by 20%.”
People always search for quick and simple ways to understand about any services or products of any brand. But with the help of cartoon animation videos.
Businesses can enjoy greater exposure and this can bring better search engine ranking.
Indexing in ranking much faster with Google especially by loading videos onto your youtube channel as well.
According to the studies, most of the people have higher levels of retaining information in comparison with the information heard.
The task becomes easier by using these animated explainer videos.
One of the major appeals of the animated video is that it can tell a story in different ways.
Besides, there is no requirement of this type of video to be grounded in the reality as long as it goes well
Studies have proved that a powerful video has the tendency to stick to the minds of the end users for a longer time than any catchy slogan.
Animated videos are used to promote the services or products of any businesses.
Cartoon animation videos can better explain what they can actually do for all the customers.
Now, more and more people are prone to watch documentaries and movies, especially how to videos on youtube.
They are increasing in more popularity than reading books or novels as they can be more easily digested.
This is why now most of the written texts are being replaced by the animated explainer videos.
While compared to traditional content marketing effort with word and images, the animated explainer video can bring more interest to the end users due to their dynamic nature.
Cartoon animation videos are easily shared through social media, helping to spread positive points about your business and brand.Affordable Cartoon Videos Click Here…
Here are a few more statistics
Today it has never been easier to invest in making cartoon animation videos with the number of tools available on the market today.
You can boost your presence online and make all of your marketing campaigns have a higher engagement and CTA -Click through rate.
There are endless ways to share your animation videos:
social media channels, social media ads
Blogs, landing pages, sales letters
email marketing and presentations
Website homepage, pop-ups the list really goes on.
The cool thing about cartoon animation videos and making business promotional videos are:
They’re very visual, entertaining, emotional, and very effective, no matter where you put them.
Making promotional videos, especially cartoon animation videos, can be your greatest business tool ever
If your wanting a bigger boost to your efforts online and on social media you must give promotional business videos a go.
They’re an affordable investment that generates branding and boosts conversions and sales.
Have a look at the many styles and templates to get you started today and the good news is there free to try and you can play with as many as you wish.
Once satisfied with your creation. Pay the small investment, download, and share on all the above platforms mentioned and see your business grow…