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When You Need to Look for an Explainer Video Production Co

Creating an explainer video involves a lot of work patience and time. What viewers can see in those seconds to a couple of minutes is the outcome of a few weeks of hard work.

The complexity and the length of the explainer video are the main factors of how much time and the number of work it takes to do the project.

Another factor to consider is how many edits necessary.

Undeniably, an explainer video is one effective way to enhance your website, attract online users, and increase your revenue.

As you decide using an explainer video in your marketing strategy, then consider choosing an explainer video production company to make your video.

But first, you need to understand that for an explainer to succeed, here are some factors to take into account:

 

Checklist

  • A clear and easy to comprehend the message
  • A unique script with impressive motion graphics design
  • A clear, pleasant voice of the narrator
  • Appropriate music and sound effects
  • Pleasantandrelatable characters
  • Help from your chosen video animation production

 

Each of these factors can fail, which is the reason why this kind of service can be costly.

Let’s get started:

 

Know and Assess Your Target Market

The importance of assessing your target audience is key with regard to creating explainer videos.

It can be easy to make a mistake and confused viewers, as this kind of message includes various elements such as text, audio, and visuals.

A reputable explainer video production can help you make good communication with your viewers.

Everything will just be useless if you lack targeting.

There are animation video companies that create videos for different clients.

But, When they begin the video production project, they do not focus particularly on anybody.

They think that this can still help businesses sell products or services. However, it is not the right way to do things.

 

Client Briefing

 A good explainer video production team will talk to the client first. Since you are the client, the project starts and ends with you.

Client briefing means the production agency will want to know your product or service, as well as your vision for creating the explainer video.

They will take note of your inputs and ideas. This is the time to gather all the information about the project.

 

Doing the Script

The core of an explainer video is the script.

Without it, the result will likely to fail. Regardless of the sound effects and visuals used in the video, you cannot accomplish the desired results if there is no proper script.

The message should be simple and clear.

As with any content, every word in your script must have a meaning. You need to take into consideration every word and sentence, as there is a limited time at your disposal. Remember that the script can influence the scenes in the video and the outcome that people will view. Explainer videos are generally restrictive on this aspect.

 

When it comes to creating a script for your explainer video, make sure to count the number of words that you can have. A study revealed that a 60-second explainer video typically has 160 to 180 words per minute.

 

The Process of Branding

During the initial phases, branding is an important factor of an explainer video.

This helps dictate the direction of the video. The explainer video production will know how your corporate branding can fit into your video.

Talk about this as you make the script. The purpose of this is to make people easily identify your video to your brand upon watching it.

The colours you use can have a major impact during this process. Use font on your video the same as the one in your online site.

It will be an added benefit if you can add the logo of your company in the background.

Align your explainer video with the kind of content you have on your website.

For example, a humorous video is not appropriate if your site contains complex, scientific information.

While the explainer videos allow you to make new and diversified content, make sure not to go to extremes.

This can help prevent alienating your audience, especially your loyal customers.

 

Mockup Phase

This is the part where the production of your video really starts.

This stage involves choosing the style and creating the characters. Find out what is suitable for your business needs and the image of your company.

The mockup phase is a vital element for branding. There are several styles to choose from. You can have:

 

  • Whiteboard

  • Typography

  • Motion graphics animation

  • Graphic animation

  • Silhouette animation

  • 3D

 

The persona of the characters you use should be something that your customers can identify with.

The explainer video production company you choose would normally have a portfolio with lots of concepts and ideas, although they will consider your vision.

Communication is essential during this process to prevent any misunderstanding and lead to starting the video production again.

 

Storyboard Creation

 A storyboard presents single, separate slides to describe an action that is happening by using the script.

A storyboard can act as a master plan or visual blueprint. It is a combination of shots motion and transitions.

The sound effects, illustration, animation, voice-overs, and so on are based on the storyboard. In addition, it is used to make the message of the script alive.

It is better to work together with your explainer video production agency during the storyboard creation.

Discuss how your explainer video will look visually and how will it progresses.

 

Voice Recording

The explainer video production company works with the voice actor.

When the script is finalized, the voice over talent can begin the job and complete it within a set time frame.

The video production will find the right voice for your explainer video, depending on your preference.

 

Animation

The animation is considered the longest stage of the explainer video production. It has a major impact on the quality of the entire video.

Animation offers you flexibility regarding the tone and video style you select.

Here, you will have many different elements, in which you will put them in motion.

For the explainer video production agency, the animation process takes most of the project time.

You can use icons in your explainer video to create a compelling story or use a character-driven story.

Note that the cost of your video depends on how complex your video is.

 

Sound Effects

Music is crucial to the mood of your explainer video, as it can help attract people.

Music can further portray the emotions of the characters in your video.

For example, when your explainer video is selling a new product or service, adding music can set the mood to encourage people to buy.

The sound effects can make the characters in your video serious or funny. Consider putting subtitles to your video as an added feature.

 

Dealing With Concerns and Issues

The two main problems that you may encounter during the production of your explainer video are when the project takes too long to complete, and you are not satisfied with the result.

The portfolio that the explainer video production company give you during the initial stage will give you a general idea of how your product how the video will proceed and develop.

Therefore, you cannot blame them for the quality and effectiveness of the final product.

Lack of communication and involvement are also the cause of some problems to occur.

Take time to get involved in different stages of your video production if you want to ensure optimal results.

Often, the process takes too long to finish. Ask in advance what to expect from your explainer video company.

But, the process can take several days up to a few weeks on the average.

To Summarize:

Here is what you should do and experience when looking for an explainer video production company.

  1. Conduct some research about the explainer video companies. You can also ask for recommendations from family and friends.
  2. Ask for their portfolios and make a comparison among production companies. Watch some of their videos to get an idea of the quality of their work.
  3. Call the company that you like and schedule a meeting with them.
  4. During the meeting, answer some basic questions that their team will ask about your business.
  5. Talk about the budget upfront. Tell them your expectations and how much you are willing to spend.
  6. The video production team will present a story, concept, and design for your video. This is the time to tell them what you like and what you do not like.
  7. There will be some feedbacks, tweaks, and polishes before the final product.
  8. Your explainer video is ready for publishing.

 

Conclusion

The explainer video production process requires good communication the involvement between both parties.

Using explainer videos for your business is a great decision.

They can drive your website to a new level, attract customers, and give variety to your content.

Every step must be done to perfection to achieve an effective final product.

So, make sure to choose the right explainer video production to get the job done for you.

 

Explainer Video Company

Why Use an Explainer Video Company

Guide When Choosing The Best Explainer Video Companies

The explainer video you make showcases your brand, but you need to select from the best explainer video companies if you want to make it right.

Such videos can boost conversion rates, improve user understanding, and minimize support queries.

Creating one for your business can help bring you profit and success.

An explainer video production works best when the experts make it.

But, selecting an effective explainer video company may have a bit of difficulty.

It is important to pick a team of skilled professionals with a solid marketing background.

Take the selection process seriously and do not settle for less, otherwise, you will be disappointed with the outcome.

 

Why Use an Explainer Video Company…

 

explainer videos heres why

 It Is Difficult to Explain Your Product

 If somehow, you find it hard to explain your product or service in words or texts, try explaining how it works visually.

But, it is not that simple. You want to make a video that is a learning experience for your audience and will make them want more.

The best learning best explainer video companies can create custom graphics with a clear message whether the sound of the video is on or off.

A reliable video production company works hard to understand the business and technology of their clients. If your brand is hard to explain, then you should be paying a company come up with effective and clear visual explanation

 

 You Want to Differentiate Your Product From Others

why use video explainersFailure to differentiate their brand is one of the worst nightmares of any company.

If that is the main purpose of your explainer video, look for a video production company that is familiar with your specific industry.

They have the capability to focus on your best points and how you stand out from your competitors in a compelling explainer video.

 

You Do Not Know How to Write a Good Script

 Creating an amazing script sometimes takes many hours to write. The more complex the product or service is, the more drafts will be made before reaching the final script.

You want a video production company that will make as many drafts as needed to produce an interesting explainer video ultimately.

 

You Want to Introduce a New Product

Introducing a new product to your target market is crucial; you want to do it in the most effective way.

The best explainer video companies can make video scripts that are captivating and powerful.

A reputable video production company takes pride in their expertise to help businesses introduce a new product in the market on time and in an affordable way.

 

 

 

 

There Are Many People Involved in a Video Production

silent salesmanAn explainer video company usually has a team of experts working for them.

Each of them will share some input in making your explainer video. With your business in mind, they can change or improve the visuals and narration whenever necessary.

They will also suggest other approaches to make the video content much better.

 

 

Select Your Explainer Video Style

explanatory videoThe style of the explainer video is one of the essential considerations when creating it.

When online users see your explainer video, they should connect it with your brand and style can help you accomplish that.

When it comes to choosing the most suitable style for your video, consider what you want to convey. Here are the common styles for explainer videos.

 

 

 

Whiteboard Video

A whiteboard video presents the story in real-time, which create a sense of transparency.

It is ideal for engagement as it encourages the audience to stay tuned and want to know what will happen next. Whiteboard videos are best suited for corporate training videos and for pitching ideas and concepts.

This style of an explainer video is simple and cost-effective as you explain complex topics using simple visual images.

Case Studies Click Here

 

Animation Explainer Video

This style has a limitless nature, which is why 44% of marketing professionals use animated explainer videos.

Through animation, nothing is impossible. So, if you want the setting of your explainer video in another country, you can do so without burning a hole in your pocket.

Your animated video may be 2D or 3D. 2D styles are popular among businesses as they are effective and inexpensive.

On the other hand, 3D style videos are a bit costly, but these create more powerful content.

Case Studies Click Here

Stop Motion Video

This video is a traditional style of animation. It showcases the illusion of movement by using several photos of objects and moving them between every image.

You must be sure of your concept first as this type of video is complicated to create.

Choose the best explainer video company as creating a stop-motion requires skill and expertise.

 

 

Screencast Video

These videos are ideal for attracting new customers and educating existing ones.

A screencast style of an explainer video is more about education than branding.

By using this style, you can engage your target market longer than other video styles.

Screencast videos can be recorded directly from your website or app to explain to users how it works.

They are effective for brands with complex products that require detailed instructions.

 

Kinetic Typography.

This style keeps the viewers well-engaged as they watch text spelled out on the screen.

Similar to kinetic typography, a whiteboard video makes people they want to know what will happen next.

With kinetic typography, you can focus on key points to your viewers and convey vital messages.

 

Click here to view more styles

Live Action.

With this explainer video style, you can show the human side of your business and get your personality across.

Your customers would be interested in seeing the people behind your product.

Live action creates a sense of trust and encourages them to do business with you.

Another advantage of using a live-action video is that is much faster to finish it than other types of explainer videos.

 

 

How to Take the First Step?

It is vital that you pick from the best explainer video companies that can meet your business expectations.

There are companies that ask for a high cost and give you a poor-quality output.

It pays to know the image and reputation of the company before you make the final choice.

 

What Are Their Experience

Before you begin business with a video production company, take time to know their experience.

It is a contributing factor that can influence your decision.

Over the years, a company will have gained a lot of experience and improved technical skills of the entire team.

This is because they have worked with different clients.

Watch the recent projects of the production company as a way to figure out their operation.

Remember to read the comments and reviews about the company.

Visit the social networking sites of the best explainer video companies. The popular platforms include Twitter, Facebook, and Instagram.

See Our Case Studies

Know the Cost

The cost is an important factor in the production of your video.

In general, great videos come with a price. Therefore, be careful when making decisions.

One of the determining factors of the cost is the video length.

But, there are other crucial factors in measuring the value of the explainer video such as storyboard development, style frames, script, and so on.

All these steps involve hard work and time.

Talk the video production company about their price as there is no fixed amount for those factors.

 

Scripting Skills and Marketing Ability

All explainer videos need a good script.

The video production company you pick can help you make a strong script.

If you have one, they can also alter and enhance an existing script.

Keep looking if they cannot provide you a well-scripted video.

Marketing expertise in explainer video production is the first step in producing a powerful video.

You also need to execute the marketing of the video.

Without the right marketing at the right time, your video won’t be visible.

Select a company that specializes in online marketing, as they know how to promote a video across the internet.

 

SEO Knowledge

Search engine optimization can increase the online presence of your explainer video.

It goes beyond keywords or tags. Other important elements in SEO are page performance, video responsiveness, and backlinking.

When looking for the best explainer video company for your business, make sure to ask if they have an SEO professional on their team.

Video creation is a creative process, but it must fit your brand image.

A good video company can help you attract more traffic to your website and generate more leads.

 

Do They Provide Full Service?

It is better to use an explainer video company that offers full-service.

They should be able to make an excellent video from scratch and produce an interesting script.

They should be willing to give expert advice for your video such as the style that is most suitable for your business. Upon the first meeting, they should be asking all the right questions to you before giving you their price.

Do you need something that is Customized?

Conclusion

We have gone a long way from using blueprints and thick documents to explain how a particular product or service works. Today, you do not have to spend hours or days to explain your concepts to leads and investors.

Thanks to explainer video companies, it is possible to explain your brand in as short as 1 minute.

All you have to do is find the best explainer video company to help you create dynamic and customized video content.

 

 

 

animated video company

How to Pick the Right Animated Video Company

A video is one of the digital content pillars that is essential for your marketing strategy today.

Video marketing is wide-ranging, but animated videos stand out as an excellent option.

These short and amazing videos are one of the most engaging and effective video formats you use for your business.

An animated video is simple, fast, and convincing. Now, all you need is to find the best-animated video company to help you with your online marketing campaign.

Case Studies view more

Why Use Animation…

 It Can Explain Abstract Ideas Easily.

The animation is suitable for advertising products and services that are Tangible products such as clothes, bread, or shoes are more focused on how the product feels tastes or looks.

However, intangible services are less concerned about such things.

If you are offering a more complex service, your target audience will want to know and understand how the process works and how it can help them.

You can explain the workings and procedures through animation.

An animated video company can help you create your explainer video. For abstract information such as statistics or figures, the same option applies.

 

It Is Simple Yet Stylish.

One of the strengths of an animated explainer video lies is the ability to convey complicated that viewers understand.

Simply put, it is designed to explain things clearly and smoothly.

If you want to get across a tricky, delicate, or complicated idea, animation can express your message into vital and relevant points.

This is the reason why many technological web-based businesses are hiring animated video companies to explain to their customers their valuable offerings, for example, when they need to explain complex cloud-based services.

Animation gives a powerful and persuasive canvas, wherein your business can express your brand. It is quite easy as there are several styles of animated video, including 2D or 3D styles.

Considering that you want to explain what your business is all about, create an animated video that is clean, dynamic, and professional.

It Can Be Slow But Has More Freedom.

When it comes to creating an animated video for your business, it uses a computer screen instead of filming the real world.

The animated video company will have to draw the backgrounds, design the characters, and work on the whole visual style.

The process may be slow at times, but the overall product gives the video content a unique strength.

Impossible does not exist in the world of animation since you can create anything technically. If you want to include flying horses or talking bears in your video content, animation can do them.

It is Easy to Change at a later Date.

Setting aside the complexity and time-consuming parts of video creation, it is possible to make some alterations in your animated explainer video.

Are you thinking of adding some details or removing some scenes?

Do you want to change your CTA at the end of the video?

It is not a problem with animation, compared to reshooting certain scenes in a live action video, which can be costly and long.

 

 

Factors to Consider When Choosing an Animated Video Company

From the perspective of digital content marketing, animated explainer videos can be used in all sorts of ways. It will just depend on your creative skills.

These types of videos are generally short, making them easy to upload to various social media platforms. Your followers can view them fast and easy.

Having said that, not every animated video company knows what your target market wants.

Therefore, hiring the right animation company is extremely important. Here are some things to take into consideration if your content to help your business.

 

Video Style Specialty.

Know that not every video production company specializes in creating animation, even less likely motion graphics. Writing the script for the animated video is also a challenge particularly for people who are not experts in this field.

Animation production needs perfection, although it is a learning process. Choose the service provider that can do the style of the animated video you want.

Generally speaking, good and effective explainer videos come from production companies who have many years of experience doing this kind of content.

A company that has made many videos for a long time would be able to separate the clients they can cater to those who do not, based on their experience. The works they have done for start-ups and big firms give them some intense training.

 

The Post Production

The process of post-production usually requires more attention, which includes matching the volume with the entire visual events and inserting background music.

An inexperienced animated video creator may give you the complete product, but would not deliver a poor job of explaining your brand.

Another important thing is that the video creator should know the difference between an animated explainer video from a commercial.

Explainer videos are mainly for internet marketing, while commercials are made for the purpose of hyping up the audience to be interested in a particular product or service, which is typically shown on billboards and TV.

 

Affordable Services

It is important for startups to pick an animated video company that provides affordable services.

A complete animated explainer video should only be a small percentage of your marketing budget. This should enable you to allocate some of your marketing to other campaigns.

While it is your prerogative to spend as much money as you want in creating the best explainer video, it is not necessary.

When it comes to brand building, you need to stand out from the crowd because video content increases rapidly by the day.

See that you hire an animated video company that makes videos from scratch, in other words, original ones.

The creators should not rely on stock illustrations that are available on the net. The uniqueness of your video will help your viewers understand your brand well.

Animation video makes storytelling visual. Combine a great storyline to distinctive graphics, and the result you get is compelling motion graphics that your audience will love watching and sharing.

 

 

Tips to Make the Selection Process for Animated Video Company Easy

 

Consider Better Customer Service

 

The animation production company must respect the vision that their clients want.

This is the first step in making the best-animated explainer video.

Before you sign any contract with a video production studio, you should be sure that they can respond to your queries promptly and will do so.

It is also important if they allow you to participate in every stage of video creation, simply because you know your business better than anyone.

 

Examine Quality of Voiceover

When selecting a reputable animation video company, do not forget one vital element, and that is the voiceover.

Aside from the expertise, experience, and genre specialty, the voice in your video should have a powerful command with the right tone and diction.

The voiceover will bridge the gap and connect you to your audience. Consider the following factors when choosing the voiceover artist:

 

  • Gender
  • Accent
  • Speed and Pacing
  • Tone of Voice

 

 

Keep Animation Style in Mind

Choose the style for your animation video according to your company.

Take into consideration the colors, brand, logo, and your business website.

The video must reflect your chosen character model based on your needs and preferences.

The graphics of your video should have understandable and intelligible drawings. The animated video company should be able to provide animation styles that are contemporary, unique, and appealing.

 

Check Out Demo Reel

The demo reel that a production company shows will give you a glimpse of the quality of their work.

Examine the camera movement, animation style, animation quality, soundtrack, and visuals.

Many production studios do reels with several individuals in collaboration.

Find out what their role is in making the video.

You can ask one of the animators to explain who is responsible for each scene in a reel.

Observe color selection, transitions between shots, scene composition, complex scenes, etc.

 

Passion and Enthusiasm

The best-animated-video company should not be confident in their knowledge and skills.

The whole team must also possess passion and enthusiasm in their work.

Some animators are undoubtedly good at their job but lack the motivation and energy to work.

Some are only in the business to make money. Preferably, pick a video production company that have pleasant and cheerful people without forgetting to be professional at all times.

Asking for a demo reel is an effective way to determine how passionate they are about giving you the best-animated video for your business.

Helpful Question to Ask Yourself When Creating a Shortlist of Animated Video Companies

  • Are they client-focused?
  • How do they handle project management?
  • Do they have talented writers?
  • Do they fit your budget?
  • When could they deliver?
  • Do they offer useful services beyond video production?

 

Conclusion

 There are many animation studios. But you can make the selection process easier with the help of the tips above. It pays to consider your options in advance seriously.

After all, you want to gain a kind of business relationship with the animated video company that is trustworthy, rewarding, and long-lasting.

video animation

Create Video Animation for Your Brand Identity

If you want to be successful in the online marketing world, you need to fully commit to your audience and create a unique personality for your business.

Build a personal brand that connects with your audience.

Personal means using a personality that is relatable to your target market. There are many forms of content on the Internet that could help you achieve this, but video animation helps you build your business like no other.

Create video animation and see the results

Show your customers empathy. It is important that they feel you care about their problems and that you have the solutions to solve their problems.

Being yourself will make people trust your product or service. Take advantage of the things that make you different and stand out from your competition.

Video animation is entertaining, engaging, visual, and captivating.

But one of the biggest benefits is that you can customize the characters, colors, and backgrounds that you use. Together with these important elements, use a great story to reach to the emotions of your audience.

This helps develop a solid bond between your business and your customers.

Simultaneously, you tell a fun and short story of your brand, and attract leads.

 

 

The Video Animation Strategy

People working in the fields of creative and animation put importance on the strategic alliance advantages for product marketing.

It is vital for creating an effective product in the over-crowded and fragmented marketplace today, mainly because it enables you to put money behind your product.

You get to achieve the right exposure and valuable promotion.

The purpose is to attract an audience to give them time to see your product and encourage them that spending a short time with your video will pay off in entertainment value.

Make them believe your video is more valuable than any other daily entertainment options they have every day. Basically, video marketing is the essential element of the total package, second only to product creation.

 

Branding is the trend in entertainment, animation, and licensing.

 

Building a brand is the only road to financial viability and long-term survival in any business. Whether you are looking to make a one-time event or a series of events, you need to make brand awareness and brand preference among your target audience.

Businesses today must approach video animation and entertainment and animation strategically just like the traditional packaged goods.

Be as it may, make sure to differentiate your product or service in the marketplace. Otherwise, your business becomes just another commodity; easy-to-forget and easy-to-pass by.

Here is how you to make your video animation help build your business:

 

  1. Create Animated Characters in Your Buyer Persona

An important step to building a personal brand with video animation is get to know your target market.

Create a buyer persona according to a detailed representation of your audience.

Learn about your audience as many things as possible.

Using this information, make a fictional character to represent a person from your viewer. Find out:

  • Where they come from
  • Their favorite websites
  • Their favorite brands
  • The kinds of places they frequently visit
  • How they dress
  • Their age bracket
  • Their accent and language

Determine any other useful information to help you make a virtual character will have an age, a job, a name, and a personal background. This virtual character is going to be your buyer persona.

Once ready, craft your main character when you create video animation.

This should resemble your target market. This triggers immediate identification and trust from your viewers, as they sense that the animated explainer video was specifically created for them.

Add a compelling human touch to your business by using custom characters and bring out emotions that will stay attached to your brand for many years to come.


  

  1. Add Your Chosen Brand Style and Colors

Colors are effective branding elements that you should not disregard.

Integrate the colors and style of your brand to your website, landing pages, products, and social networks to help boost the image of your brand.

Using them to your video animation makes an efficient branding impact. The engaging video animation helps you define your brand identity as you identify with your viewers.

Be it green, red, blue, or orange, your brand colors should be a key marketing compromise when making your animated video because they speak directly to your audience and frame the whole perception on your product or service.

 

  1. Pick the Appropriate Animated Style for Your Video

There is a variety of styles when you create video animation.

For example, motion graphic videos, whiteboard animations, or cartoon, all of which utilize character animation. Character animation is a powerful way to build your personal brand, as it allows you to communicate your story easier with dynamic visual quality.

There is no need to pay actors and filmmakers.

The style of the animated marketing video showcases the personality of your brand. If you want to show some humor and add more human touch, character animation video is the answer.

At times, your business needs more sophistication.

No problem, you can go for a more elegant and professional tone in your video animation.

How you introduce your brand to your audience depends on your preference.

  1. Take Advantage of Social Media

Conduct a social marketing plan beyond making your explainer videos if you want to connect closely with your audience.

Thanks to online video, you can make the most affordable and popular content on social media.

Approximately 52% of marketing experts in the world pick video marketing with the best return on investment. Undoubtedly, video promotion today greatly depends on those videos being shared in social media.

The good news is, the visibility of video news feed of Facebook continues to grow with time.

Twitter found that video generates more successful engagement, which gathers 700 video-tweets per minute share rate.

 

Both Facebook and Twitter believe in the power of video marketing.

After releasing a beta version of Promoted Video Ads, the platform also launched a native video service aiming for short videos of high-quality.

While YouTube is directly hit, it is a great opportunity for video marketers all over the world.

Here are some tips for using video animation as a part of your social media method:

 

Coherent.

Make sure to be clear with your brand image in your social media channels when creating your animated videos. Do not present your business as a serious company, and showcase an opposite side on a social site like Facebook.

Your goal is to portray a well-integrated brand identity.

There are custom marketing videos tools to help you achieve this objective.

Use them in your Tweets, Pins, and Facebook posts to attract new visitors and leads, turning them into customers eventually.

 

Consistent.

Remember to be consistent and approachable when communicating with your audience. Clear their doubts, Answer their questions, and provide them with valuable advice.

Try to reply to everyone fact and keep them on-brand.

 

Short Social Videos.

When creating video animation for your social media marketing plan, it is better than your videos engaging and short.

That is what online users look for in videos today. 85% of average users watch 30-second videos, while less than 50% of them watch two-minute videos.

 

Best Practices to Follow

  • For your social media applications, opt to make a closed caption version that works well even without sound.
  • Decrease the amount of text that appears on your video. This makes it easier to reuse again in other platforms and create several language versions.
  • Put emphasis on big ideas that you need to express, instead of details and minutiae, which are more suitable in real conversation.
  • It is important to have a direct correlation with the ones being spoken in the voice over and the words appearing on screen. It can be confusing for the viewers if the voice over is saying one thing and they are reading different texts on screen.
  • While video animation is usually light in construction, you need to follow a pattern, which is to tell a problem, your solution, and a punch.
  • Begin by discussing a problem that relates you’re your audience, make a smooth transition and finishing it with your solution and CTA.

 

Mistakes to Avoid

Video animation describes your product or service within a brief time. Therefore, make sure you do not do these mistakes when creating your video content.

  • Lack of Respect, Rude.

  • One thing you must remember when you create video animation is that every ethnicity fights for its own language.
  • Consciously or unconsciously, do not offend or anger your audience. With that, use native professional voice-over when recording the audio for your video animation.
  • Robotic software dubbing will also not give the desired results. In other words, try to keep it real.

 

  • The Worst Content.

  • One of the major factors that will determine the success or failure of your campaign is the video production company you choose. The wrong company may result in incorrect messages, while the right one can increase your brand image correctly.
  • Dedicate some of your time to go through landing pages and portfolios of several video production companies. Remember, set your mind on professionalism.
  • The style and approach of the company should suit your marketing needs.

 

  • Unending Video.

  • You may think that you have the greatest story to tell. But, that is not the problem. The fact is that, a long video can drop your viewership metrics fast. Online users do not have the time to watch your never-ending video. Therefore, longer videos jusst don’t work.

 

Conclusion

Online viewers are getting sharper by the day.

They quickly judge what content is worth their time and what is not.

It is your job to make your video animation worth watching and worth sharing.

 

business animation

10 Best Tools For Business Animation Today

We live in a fast-paced society where people are bombarded with emails, social media, texts, and a lot of advertisements.

Marketing experts know that consumers do not want to be presented with boring facts. They want to be amazed and entertained.

People are happy when watching videos. We watch them when we are looking for answers, solutions, or need motivation.

A study has predicted that video will constitute 82% of all the online user traffic by 2020.

This is how the concept of business animation comes to life.

 

The following are some video ideas to help you create your business animation:

 

  1. Explainer

What does your business stand for?

What does your business do?

Why is the feature of your product great for your target market?

Your customers have so many questions that you need to answer before you convince them to choose your product or service. They want to know you and your product before they commit to you.

A business animation video is a fast way to explain a bit more to your audience about what you do, and how your product solves their problem.

  1. Behind-the-Scenes

Your customers want to connect to the real you.

That is why live video is taking over the social media and vlogs have gained popularity quite fast.

There is something entertaining and appealing about behind-the-scenes footage of yourself and your team. You are somewhat placing your audience in the room with you.

A peek into your thought process, and the way you operate your business can be incomparable. This makes the audience invest in every one that makes your business animation video happen.

Your business refers to more than your top executives. It also talks about all the people that help keep the business running. Share that with your viewers, taking your connection with them to the next level.

 

  1. Tutorial

Everyone loves an interesting tutorial.

It makes the learning curve much easier.

Business animation that is about how-to videos is fairly easy to follow and easy to create.

They can teach people something new as they demystify a product. Make tutorial videos that answer important questions of your audience.

For example, if you are making a productivity tool, then make tutorials regarding key productivity questions.

 

  1. Animation

Animated videos are not for children only.

You can get business animation video to tell your story, show the data and statistics from your latest survey, or share a product update.

It is engaging and light as you dive into a topic. Animated videos can even make any topic fun.

You can make a cartoon-style explainer video, using animation to tell the story of your business, product, or service. It’s a great way to add some vivacity and wittiness to your content.

 

  1. Contest

Contests are a great way to create a buzz and awareness about a brand or product, all the while making it seem like a game. Making a contest business animation video is simple.

Explain the rules of the contest clearly. Walk the audience through the details of how to join as you make them excited about it.

Do not get your stakes extremely high such as making their own music video. Just focus on making the reward covetable.

Use animation business video as an opportunity to get your customers excited. Be clear and honest about what they can gain when they join the contest.

 

  1. Infographic

Facts are valuable, but reading figures on a webpage is not always the ideal way to tell them to other people.

Try to think of something new when you need to present an infographic.

An infographic video is a great way to share data in an engaging manner.

Add some music and a voiceover, and you can transform infographics, particularly the old ones, into attention-grabbing videos.

This is an efficient way to repurpose your old content.

  1. Testimonial

If you want to create something powerful, then make testimonial videos.

These can give you the power of social evidence.

Video testimonials feel more credible and ethical because they make the viewers watch a particular story unfolding in front of their eyes.

When making your testimonial video, consider asking the permission of the customer, and make an animation video about their testimonials.

You may also interview some of your customers and capture it on film. Keep in mind that you must stay authentic and try not to fool your audience.

Believe and trust in your product, and make a few testimonials in support of how much it can help your target market.

  1. Promo

A successful promo video is something that catches your attention and does not let go.

For example, the trailers and ads that tap into the emotions of the viewers and tease them what’s coming next. You can release several short teasers that support the story around your product and brand.

The key here is your story. Make a video that an propel your brand toward success. The story in the animation video is your fuel. After that, make your video spark interest and attract curiosity.

 

  1. Review

An important part of how consumers make decisions is a review.

According to a survey, 84% of online users trust reviews to the same degree as they do with personal recommendations.

Try transforming your reviews into a video aside from listing them on your website. Consider making thematic videos by grouping together those reviews that concentrate on the same features or solutions.

You may also use a video to address negative reviews. If buyers keep bringing up a particular feature or problem in their reviews, it is better to make a video that emphasizes how you solved that problem.

Show your customers that you are open to feedback and willing to act gives more punch to the positive reviews.

 

  1. Top 10

There is always something exciting about lists that make people interested in them.

The reason is psychological why lists have the ability to charm us. Use this power to attract your audience.

There are so many topics to make your top 10 animated videos.

However, do not be too strict on the number 10.

Create a video on just top 3 or 5, as they can be just as effective if you just make it right.

Take it easy on the numbers. Simply choose a topic that can spark some interest as you make your explainer list video.

 

Business Animation – Best in Popularity

Video marketing provides you plenty of possibilities to get to your customers with the appropriate type of content, depending on the business objectives and goals you have set.

As mentioned above, you can consider using how-to videos, testimonial videos, webinars, about us videos, and animated explainer videos, podcasts, and so on.

When it comes to business animation videos, you can use them to deliver your business idea in an attractive, short, and catchy way.

For many reasons, animated explainer videos are one of the most popular types of content by marketers today. A business animation video can give your brand some emotion, humor, and personality.

In a short period, it can help you stand out from your competition.

In an explainer video that uses animation, the storytelling strategy is crucial.

It is your main stratagem when telling the story of your main character, which should represent the persona of your buyer. With the help of your product or service, you are giving your audience some effective solutions.

Why Are Animated Characters So Effective?

How can business animation videos make a huge difference in engaging the viewers? Here are some obvious answers:

  • Generate Empathy.

  • Animated characters are able to generate empathy from your audience from the story on the video. The person watching it ends up having the same feeling the character is experiencing, for example, sorrow or happiness.

 

  • Empathy can be your friend in involving people in your story and create a curiosity of some kind. Therefore, the animation is important in generating empathy with your audience. If you are able to achieve it, the viewer may be interested in knowing how the character solves a specific problem.

 

  • Use Humor.

    With the use of humor in your business animation video, you can increase engagement. Animated characters in your video can help you accomplish this easily. Your video will be more unforgettable and entertaining.

 

  • Using various alternatives such as ridiculous metaphors, wacky situations, unimaginable circumstances, etc. Be as imaginative and creative as you can be. What’s more, there is no need to be realistic with your approach.

 

  • Identify Audience.

    audience Animated characters can make a connection with the audience. This helps make your video more attractive and engaging.

 

  • Also, generating trust in your brand as people can perceive that you have an interest in making their daily lives better with the help of your product.

 

  • Make sure you understand their needs and can give them an effective solution.

Final Words

Effective business animation videos are built around a great story.

Regardless of your method whether infographic, testimonial, or review, your explainer video will be successful by following the above methods.

Make sure there is an underlying story and backed by a good script.

Find out more about us 

 

animated videos for business

How to Create Super Animated Videos for Business

Do you want to use animated videos for business or pass them up for now?

That seems to be the question on the minds of many business people. How can you make the right when live production and animation are both doing well?

This blog will not prevent you from making and filming your video for marketing purposes. What we want is share to you the exciting possibilities that video animation has.

The beauty of animated videos for business allows you to do what you want and say what you want no matter how complex your concept you think is.

There are many names for animated videos such as online videos, corporate, and the most common is explainer videos.

But, the main idea is incorporating animation into the digital marketing strategy in a video.

You are giving your audience an incredibly creative platform to engage them easily by using both animation and professionalism at the same time.

 

Animated Videos For Business Set You Ahead Of The Competition.

As a business owner, spend a lot of time and effort in thinking of developing the perfect product, as well as thinking of effective ways to introduce them to the consumers. It does not matter what business you have.

After having a unique product, all you need now is a powerful marketing. This is the animated videos are the marketing trend for businesses today to help them grow their business or even as a start-up.

Read more about Animated Videos to put you ahead of the competition and stand out in front of the crowd.

 

Here are the top benefits of incorporating animated videos in your marketing techniques.

 

7 top tips creating animated videos

7 top tips creating animated videos

  1. It Can Be Powerful Enough to Increase Your Site SEO

Animated videos for business improve the status of your site in the search engines.

This is because most major search engines view positively the pages that contain videos.

In addition, those pages with video are likely to get backlinks.

 

  1. It Brings Ideas to Life

With an explainer video, you can benefit from this creative tool to display and explain to your customer what you hope to tell about your product in a visual manner.

An animated video for business can help you explain your idea and reveal information visually, which can help you close the deal.

 

  1. Promotes Brand Development Easily

An explainer video enables you to integrate brand images, logos, and color schemes into your video with the use of animation.

Animation allows you to create your choice of actors and settings no matter how preposterous they may seem, as long as you convey what you what to say about your business.

You can create and develop brand icons and recurrent themes through a series of explainer videos.

 

  1. Touches the Emotions of Your Audience

An animated video has the ability to tell a story, and I mean any story you can create.

For example, how starting your business changed your life or how a unique idea that you have developed can change the life of your customers.

If you want to get the heart of your viewers pumping, it is possible with your explainer video.

 

  1. Makes People Enjoy Watching the Video

The animation does not promote a specific race, age, or nationality when compared to watching live human actors.

It is quite helpful as the internet has become a global marketplace.

That being said, you want to appeal to all people no matter who they are.

  1. It Is Easy to Understand

Promoting your business through an animated video, particularly whiteboard animation style or 2d animation style makes it easier for your product to comprehend.

In the simplest form, you can break down how your product or service works.

 

  1. Can market Any Product or Service

Whether you are trying to sell food or metal, you can market any product effectively with the help of an animated video for business.

It does not matter how complex or simple your product may be.

Learn more about what animated videos for your business can do for you

 

WHY ANIMATED EXPLAINER VIDEOS INFOGRAPHIC

Some Facts About the Effectiveness of Video Marketing

 

WHY ANIMATED EXPLAINER VIDEOS INFOGRAPHIC

  • About 1.8 Million words have the value of a 60-second video
  • 90% of online users say that watching a video about a product is beneficial in the decision making process.
  • Site visitors stay more than two minutes on a website that contains animated videos.
  • 64% of shoppers are more likely to purchase a product on the internet after watching a video.
  • 96% of introductory emails that include a video have much more click-through to the desired page
  • 59% of executives would like to watch a video instead of reading text.

Here are some more interesting statistics for 2018 

Consideration before Creating Animated Videos for Business

 

Understanding Your Target Audience

 Your target market is the key to your success. Therefore, get a good handle on these two aspects of your target before you order the pizza for the brainstorming session of your video:

  • Their Problem. The solution you give to your audience in solving their problems will be the income source of your video. Make them know that you understand what it means to them and you have the answers to their major pain points.

 

  • Their Personality. Learn the ins and outs of your customers to help you know what the overall tone of voice you will use on your video. This determines if your video will be fun, serious, adventurous, or sophisticated. All other design aspects of your video such as the voice over, script, colors, and images are in accordance to understanding.

 

 

 

 

Optimize Duration of Video

There is still an ongoing discussion about the optimal length for an animated video.

But, experts suggest staying in the 60 to a 120-second range.

While it is a small amount of time to explain the entire reason for your business, the purpose of your explainer video is to act as a teaser.

As viewers understand what you are offering after watching your video, you are actually giving them a hook to engage in future action.

Make them want more. The key components of a compelling explainer video include:

 

  • Focusing on the pain points, which is the problem
  • In one sentence or less, tell your solution.
  • Explain how your solution works in a simple manner.
  • Add a powerful call-to-action.

 

Make a Solid Script

Whether you are working with an agency or making your own script, remember these critical points to an effective script.

Know that you have no long word count to use, and the suggested speed for speaking in a video is 150 words per minute.

Furthermore, begin your script by laying out the four parts of your video; the pain point, solution, why and how it can solve the problem, and the CTA.

 

Choose the Right Video Agency

Not every marketing department is fortunate to have an expert video team in-house.

If you belong in this category, you would likely outsource your animated video production.

When looking for the most suitable agency for your business, answer these questions first:

 

  • What aspects of production do they do and finish? There are agencies that will work with you from start to finish, while others that only suggest and do the video animation, then leaving the rest to you. The skills you have in your team will determine the next step you take, but remember that you want to build an explainer video that is simple and effective. It should be able to convey a clear message to your customers.

 

  • Does the agency seem to create similar videos? If yes, then it is best to leave. It is a warning that you should not ignore. Find an agency that can make a video specifically tailored to each client. It is important that do the videos do not use the same idea.

 

  • Do they make engaging videos? You may not be the target audience of all the videos on the website of the agency, but if get bored or confused after 15 seconds, it is a clear sign that they are not good at making an engaging content. On the other hand, if you are enjoying, find yourself watching the entire video, and would like to learn more about the products on their videos, then they are probably the perfect agency for you.

 

 

Keep it Simple

An effective animated video is simple, and most of them are.

They have and a clear message and a defined goal. When people are constantly bombarded with information and advertising, why follow the annoying trend?

Start making simple videos as you explain how great your product is?

Consider what you want your viewers to take away from the video.

Just think that after each viewer is asked to explain describe what your video was about using several words only. this can be your starting point.

 

Conclusion

Let’s admit it, animated videos for business can be difficult to create and not every video becomes viral, particularly on the first attempt.

You will want to try different concepts for your videos to go popular.

You can look for a skilled animation artist or hire a professional animated explainer video agency that can implement the best qualities to make your video become successful.

Discuss your project with these experts to avoid delays.

The end result, your animation videos for business will be easy to manage and your way to market your business online.

 

 

animated sales video

Animated Sales Video

Congratulations!

You now have the most innovative, effective, useful, and the coolest product or service to offer to the marketplace.

Now what?

The truth is, nobody will buy it if people do not know anything about it.

The challenge for you is how you are able to tell consumers about your offering in the most amazing way.

This is where an animated sales video enters the picture.

More and more businesses are turning to explainer videos to help them attract customers and increase conversion rates.

 

 

Interesting Facts

  • 50% of marketing experts consider video as the best online content in terms of
  • 60% of sales increase happens to businesses, according to video production companies.
  • 30% increase in app installations due to animated videos made for promoting them.
  • 40% more affordable rates for marketing videos.
  • 65% increase in brand awareness.
  • 74% improvement in video recall.
  • 72% increase in purchase intent.
  • 70% of online users watch a video while surfing the net
  • 68% of online traffic is due to videos being watched online.
  • 70% of growth every year for how-to video searches on
  • 43% of users are likely to understand visual presentation about numbers and statistics.

Animation Videos Rule

Animated video is accessible, flexible, and affordable.

The animation is capable of explaining things, in which the mind can easily accept.

In retail and marketing industries, they focus on behavioral patterns to convert leads.

Viewers get to watch an engaging content while realizing you have the solution to their problems.

A video that uses animation handles customer experience well.

Websites and social media platforms have a plethora of live recordings and videos, both shared and posted.

The modern world we are enjoying now make us want to have the information we are looking immediately available for us.

The solution to our minimal attention span is short, informative, and entertaining content in the form of animated videos.

Why Do Explainer Videos Boost Sales

video statistics

  1.  Storytelling

During our childhood years, a big part of our development is reading picture books.

Animated sales videos follow this concept. It uses a narrative that is memorable to the audience.

  1. Pitch

An animated sales video is short and fun. It can explain a business, product, or service in seconds.

It is always engaging that a viewer is more likely turn into a customer.

Adding videos to your site creates diversity.

While written content and images can help your website rank in Google, a video is more interactive than the two combined.

How good you make your pitch will determine the number of traffic that goes into your site.

  1. Search Engine

Google takes an interest in your site if it detects huge traffic.

It usually happens when people stay longer on your site, for example, to watch an amazing animated video.

This results in getting a high rank in the search engine results page of Google.

  1. Perfection

An animated sales video can create the perfect story, characters, and scenery.

You are able to do this without hiring actors and renting a location.

Instead, you have a storyline that is entertaining, informative, and most likely to become popular.

  1. Quality

A successful video does not consist of content alone.

It needs the help of visual statement to create a story.

Creative data and design visualization, plus great content will push boundaries that equates to quality sales video.

If you achieve this, you will be rewarded with the viewers’ longer attention span.

  1. Brand Identity

Using an animated explainer video removes the need to pay an expensive ad in a magazine or newspaper.

A sales video has no limitations when it comes to creativity and imagination.

You can express your message in any way you want as long as you do not forget your goal, which is to get attention from your audience.

If you have a team for your explainer video, brainstorm ideas to come up with a great content that will increase conversion rate.

Video-Making Evolution

After the advent of DSLR, the evolution of video-making has risen ever since.

This industry is constantly developing and rapidly growing.

We are in awe with the introduction of advanced hardware and software here and there.

 

 

Videos have become part of our daily lives.

We capture moments ourselves or save them on our computers and gadgets.

If we like certain videos or interested in seeing one, we look for them on the internet.

Because of this, businesses and start-ups realize the amazing possibilities and capabilities of videos.

1995 was the inception of smartphones, which gave people the chance to record live.

While specialized film equipment has a big advantage over smartphones with regard to quality output, they are still used in so many ways.

 

The first digital video was invented in 1984. But, it was in 1986 that a digital video was commercially introduced.

 

It was during this time that the handyman camcorder defeated the Betamax recording period.

In 2002, personal action cam such as GoPro had experienced their success.

This is mainly because of the advent of application software and social media platforms that have accepted the idea of personal recording.

Then, Apple TV provided users the opportunity to watch streaming videos and live TV in 2007.

 

Then came the giant empire of YouTube.

Its first video in 2005 gathered one million views.

Fast forward today, YouTube has billions of visitors every month, and the figures double every year.

In 2013, the social video took the internet by storm.

Social media platforms today such as Facebook, Snapchat, Instagram, and Twitter are not complete without the elements of videos.

Today, animated explainer videos are fast rising.

Their popularity happens, thanks to many other factors, including;

increased internet speed

easy consumer accessibility

bandwidth increase, and lower cost of essential equipment and technology.

Reasons to Use Animated Sales Video

View our Video styles Click Here…

 

 

Connects with People and Builds Trust.

The animation video you make gives you the opportunity to reach your target market.

Your explainer video will likely stay in their minds long after watching it.

It is about how you portray your company through your animated video.

The tone, narrative, colors, and other elements you combine in your video can make viewers get engaged.

Conveys Information in a Short Period.

One reason why explainer videos are so popular is that they are the cure for our busy and slightly lazy characteristics.

Let’s admit it; we tend to have short attention spans particularly when reading about businesses and their offerings.

Moving our eyeballs to read even require much energy and time.

With an animated sales video, you can convey your message to your market in just a couple of minutes.

The combination of concise message and animation creates a powerful tool to boost conversion rates.

 

View our Video styles Click Here…

Grabs Attention.

On the average, you have 8 seconds to catch the interest of a site visitor.

If you have an eye-catching, attention-grabbing video

The visitor can stay on your site much longer than the crucial 8 seconds.

Another interesting statistics is that about 85% of people who watch an animated sales video have a higher possibility of buying a certain product.

 

More Avenues to Show Your Video.

Aside from your website, if you post your explainer video on YouTube, Vimeo, Facebook, Twitter, and Google, it is a great way to increase your online presence.

Starts a Buzz.

If your video makes a noise, you will likely get your desired attention.

Take advantage of the high percentage of users who watch videos at some point in their browsing and surfing time.

Use this opportunity to tell people about your business, what you are about, how to use your product or service, and so on.

Your video must have an impact so that more users will share it, thus creating a buzz on the internet.

 

Click Here for more Styles

 

Opportunity to Explain Your Brand Effectively.

An animated sales video gives you a chance to get your brand’s personality across your target market.

Animation helps make your message easy to understand.

This is particularly helpful if you want to erase any negative presumptions and opinions about your brand. Create a well-executed video with your take on your brand, which is likely to result in a positive impact on your business.

A customer does not want to get confused or feel lost

Boosts Sales.

when looking for a certain product.

You can generate more sales of your site visitors can see that you have an explainer video ready for them.

They can watch how your product or service works for their benefits.

Conclusion

There is a wealth of opportunities for your business if you put animation in your video marketing.

While large companies are creating epic animated sales videos, new businesses can also become a huge success overnight.

All it takes is an animated sales video or explainer video that will do wonders for your business.

If you are ready to increase your sales, we have readymade templates for your animated video.

Whether you want a complex or simple video, we offer a lot of styles that you can choose from.

We can help you connect with your audience by putting up the right message.

Time to create videos is of the essence.  We have mastered the art of making short, professional, and effective explainer videos.

You will have your animated videos right away, and reap the benefits of high return on investment.

View our Video styles Click Here…

animated explainers videos message carriers

Animated Explainer Video – Perfect Message Carrier

Hands down, video is the trending king online and everywhere else.

For businesses, the best way to promote your services is through the use of an “animated explainer videos” or explainer videos” as most people refer them.

These are the latest tools in online marketing and still, everyone is nuts about them.

Video has been at the forefront of our consciousness after seeing a horde of them online since the advent of the medium on the Internet.

In 2015 statistics show YouTube is the second largest visited site ever since it arrived, second only to Google.

People don’t even consider Youtube as a search engine but it is the second largest search engine.

Why Video?

our brains process videos 60,000 times faster than text.

Here are some more bits and pieces all about a video and why it is dominating the media and expected to dominate some more in the next years.

In a 1971 hypothesis, the premise is that audio and video have an individual channel in the brain and can be overwhelmed by a barrage of information.

However, when presented together as content with images on a screen with verbal narration, information is easier to absorb and digest.

Compared with text, Psychology Today notes our brains process videos 60,000 times faster than text.

According to https://www.ssrn.com/en/“>Social Science Research Network, the video is increasingly popular to 65% of the population.

As of 2016, 117.2 million Americans watch video on their phones, which is predicted to grow much larger in the next few years.

According to https://www.comscore.com/“>ComScore research, mobile is responsible for at least 65% of digital media time.

 

 

Statistics show in 2018 video content will be responsible for 79% of Internet traffic.

More current trends, all of which are expected to rise.

    96% of customers believe that video helps them make purchase decisions;

    73% of shoppers are more likely to buy a product after watching an explainer video about it;

    58% of consumers are ready to trust the companies providing videos about their products;

    74% of B2C marketers and 92% of B2B marketers use video in their marketing strategies;

    52% of marketing experts chose video among other types of content as having the best ROI;

    Social videos are shared more often than text and images combined – by 1200%;

    Video viewers are 1.6 times more likely to buy the featured products they see and hear;

silent salesman

Animated Explainer Videos for your Brand

Animated Explainer Videos are not just for educating or entertaining audiences.

They bring on significant benefits for your brand. The first is it can convert more customers.

Liveclicker video commerce survey, including big brands, have reported and 88% increase in conversions after adding video to a product page.

Google also found out that 1 in every 3 millennials said they bought products after directly watching a tutorial or how-to video about it.

Marketing platform Unbounce had an impressive 100% conversion lift after adding video to its landing pages.

When you put your animated explainer video online, you expand its lifespan and reach.

Anyone can find it while viewers can share them as well. Sharing is a very important aspect in the case of mobile audiences.

Research found out that 92% of mobile video consumers share videos with others.

Marketers who use video receive 41% more web traffic from search, according to Aberdeen research.

Posts with video also get three times more inbound links than text-only posts, according to Moz.

The videos are usually the first introductions to customers.

In the past, the company’s customer services reps and salespeople have to make the same pitch or demonstrations over and over again as long as there is an audience.

However, even if there are a few changes in order to customize the tone for the customer, the core information is the same.

With the animated explainer, the video can free up your manpower (and energy) while giving the same consistent messaging across all brand touch points.

 

Marketing with an animated explainer video

Animated explainer videos are just one type of video you can use.

However, it is prevalent because animation explainers are easily understood for all age groups.

The child-like quality makes it more interesting because the content is important.

Animated explainer videos are perfect for those types of business where it is difficult to present or to sell a product through other types of video or promo methods.

 

 

View our video styles HERE…

 

Animated figures

In an animated video, you can include information on target customer’s problems, benefits of the company and its workflow.

Some of these cases may include figures and similar things.

Virtually every piece of information can be visualized with animated explainer videos.

In reality, this is the main advantage of animated video over real video.

Animated characters that are lively and some eye-catching cartoons can trigger strong emotions.

They can create a special atmosphere that can engage the audience and certainly capture their attention.

In doing so, they add to the emotional component to the rational arguments. Overall, it enhances the total desired effect.

Storylines

It is more interesting for the audience to keep up with a storyline when it is in a fun and entertaining story and made relevantly.

An added bonus is animated explainer videos are associated with a marketing tool than staged videos.

This is why it does not come off as irritating or obtrusive advertising.

Characters can fly, dance, sing and wear costumes while the action may take place at any historical period.

This frees the makers to make it possible to create an inventive storyline for better presentations of a product.

This one means so much to the business it entails and the message it puts out.

With a video, it is easy to explain complicated things, create memorable images via simple ways.

They appeal to the emotions of the audience in its raw message.

Can also successfully solve real-world problems, and explain complexities

Improve search engine results and provide an increase in leads, conversions, and sales as other posts can accomplish.

 

Animated Explainer Videos:

 

Four primary goals…

 

animated explainer videos infographicThis first one is very important in the sense that a professionally-made animated explainer video can have a global appeal and can rise up to unprecedented levels.

The interesting portion is that your video’s main goal is to have the right target traffic which in turn would mean good business prospects.

The trick had been to integrate the potential, the mission statements, the business strategies and even the complex services.

Animated explainer videos can get by attracting the visitors and appreciate not just the message but also the style.

#Wider advertising reach

With your animation explainer video and the help the company can extend to you, you can have your video played on the leading advertising channels all over the world.

As always, it is easier for the production company to achieve that status.

The trick is simply to gain it with the professional way that makes the video, such as it is, a high-quality animation explainer video.

The attraction has now gone over and above your target market and is now conquering other places than you can imagine.

#Client trust

As the explainer video can obviously cover overcoming objections and covering your most frequently asked questions easily.

An explainer video can explain those benefits and features that once took up a chunk of your sales team on the phone making them the perfect message carrier for your business.

With the animation explainer video company services, you can be sure to acquire your clients’ trust in your products by the quality of the video themselves.

#Attention to your business

High quality animated explainer videos also can drive huge sales profits on its strength alone. Some have been getting international deals.

These are requests for permissions to use the animated explainer video as a marketing tool.

With requests from other businesses, your animation explainer video can provide you with another income opportunity in your hands.

 

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The popularity of Animated Explainer Videos

Just like the major appeal of animated explainer videos, it is capable of telling a story in different ways.

Everyone likes cartoons, adults, and children.

When they deal with important things, the cartoon identification disappears and everyone forgets they are watching cartoons at all.

It is as the writers are thinking just as much about the adults and the children alike in the audience.

The gig consideration is also that it can explain better than words can.

Powerful videos can have the tendency to stick to the minds of the audience than catchy slogans can.

The simple work is to get the information to the minds of the audience.

One piece usually slips out when recounting how the messages stick to our minds and what makes it so.

The main reason for all its worth, it is highly entertaining and certainly more dynamic than what most people usually see these days.

What does this highlight for you and how will you apply this to your business?

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one of the many benefits animation video

Animated Promo Videos – Make your Business goes Viral

 Animated Promo Videos Taking Center Stage Helping Your Small Business

Spreading the word about your business is an important task you have to do for your business to survive.   There are a number of ways of doing that:

Animated Promo Videos have made it an affordable option to get your message across to your audience.

Business leaders and marketing executives are used to preparing and delivering high glossy media releases in magazines or editorials.

This can be an expensive but not very effective way to grow a small business or startup in today’s environment.

Animated Promo Videos  have taken center stage and can help your business go viral.  Stand out in a crowded marketplace  amoAng your top competitors today.

With the latest technology tools available today, ease and affordability and has now become part of every small businesses budget.

Most small businesses can create there own videos without much fuss the tools available are endless and many of them.

Video marketing is taking over as one of the number one mediums for marketing online and offline today.

 

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It’s probably unsurprising, but animated promo videos seem to add tremendous value to our experience as customers, too …

Where both video and text are available on the same page.

72% of people would rather use video to learn about a product or service.

Many successful small businesses which stand strong are using a mix in their content marketing.  There blending their visuals with the written content of their brand.

Promoting through social media channels and the use of effective resources.

The new way of marketing has opened an enormous gateway, not only for large startups but also for small businesses.

To compete against your larger competitors you need to look at new ways to promote in an affordable manner.

Being able to withstand in the marketplace to grow significantly animated promo videos are an awesome tool.

From writing blogs to posting various kinds of media. Organizing events, promoting pre-existing stock are few of the many ways you can choose to make your business grow using video marketing.

The purpose of using animated promo videos for marketing to your ideal audience and capture them into lead generation activities.

If done correctly will like and share your idea with their friends and acquaintances opening up to a bigger audience.

From the vast options that you can opt for promoting or marketing your business.  Animated videos with their limitless possibilities will serve you as the best channel to create your uniqueness.

Here are a few of the most affordable reasons to consider using the tools available today…

 

Animated Promo Videos will offer you…

whiteboard-animation-videos

 

Simple & Affordable

A small business with a limited amount of resources and funds, going for a huge & expensive marketing program will cost a great sum of money.

Will the expense be worth it or not is out of the question as there is no guarantee that your business will benefit from the ROI.

But there is a convenient way to provide you with a safe and effective growth in your business.

The animated promo videos that you intend to make to let your clients understand your business and to let your business reach new heights are arguably cheap.

The major benefit that you will have is that they are affordable to make,  giving you the opportunity as a small business owner to create a variety of video.

Now you can promote a variety of different services providing your viewers and ideal audience with full information about your business.

 

Animated Promo Videos have  Higher Impact Power

These animated videos have a high impact on the viewer.  As a result, you will gain more and more viewers within a short period of time.

With an increase in your consumers and daily viewers, it will be obvious to have an exceptional growth in your business.

We love to share. 83% of consumers would consider sharing it with their friends.

There’s a popular misconception that people will generally only share frivolous, entertainment videos (cats and epic fails!)

Our findings suggest that, if you create video content that your specific audience enjoys.

It has been seen that clients would love to have animated or explainer videos from their leading brand because it is easy to understand and provides easy & adequate knowledge regarding the business.

With an explainer video on your website, it is seen that there is 50% increase in the engagement of viewer.

Choosing animated videos as a way to run your brand name among your competitors will increase your client awareness and sales as well.

Business Promotional Video

Example

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Fully Customizable

Many other options rather than animated videos, you will not give you a fully customizable platform that allows you to interpret and create your business idea.

With full use of animation tools and software availability, graphics, and characters they can make the screen come to life.

With better quality customizable video tools on the market, you will gain better results as your constructed characters will always be active.

The main motive of such animated videos is to make your audience clear about what kind of services you provide.

With so many things to add up while presenting your idea, it has a scope to furnish your thoughts and ideas to your ideal prospects.

Giving you a huge opportunity to convey your message to a broader audience.

It will serve you as a platform to serve your diverse audience with their solutions they are searching for.

 

Totally Measurable

When you upload your animated promo animated videos to your website, the engagement of on your website will help to increase the traffic.

This will make the consumer want to stay on your site longer and want to know more about your services and products.

With regular viewers who see your videos, you will have the opportunity for your business name and website to rank better in the search engines

The use of animation shows a sign of professionalism with a touch of uniqueness.

Many other reasons that will help you choose animated videos as your business promotions are that you can actually measure how many people have seen or viewed your videos.

 

Shorter yet Powerful due to the Animation 

Animated Promo videos are smaller in size; as a result, it binds more viewers than any other kind of business promotion video marketing service.

Viewers don’t get bored and the animation will help you to catch the attention of your customer instantaneously.

Your ideal consumer can view your videos in their own time making the consumer able to easily get through your service.

It enables the on the spot hire of your service because it lacks any lengthy paragraphs to read out or long narrations or having to join a live webinar and attend a scheduled appointment to have a service explained to them “boring”.

It has been claimed that more than 64% out of total who watch videos are sure to become buyers.

 

Engage your Audience and  Entertain with Animated Videos

It has been proven that cognitive adult brain stimulation gets activated with animation, that’s why big companies are so much obsessed with the use of animation no matter how big or small their project is.

With and visuals combined gives animation videos an emotional experience, users are automatically driven towards animation video.

Provides you the opportunity to show them what you have for them without offending them.

The audio-visual experience helps the consumer to grasp the business or service idea more easily and much faster as well.

 

 

Easy to share

animated videosIt will be much beneficial for you if your consumers share your brand name with their friends.

The best outcome is that your business will automatically be promoted.  Your audience will share what they like making you a trusted brand among them.

Animated videos have the ability to share easily, such a task seems impossible in the case of billboards or other such media like newspapers and magazines.

YouTube is the   2nd largest searchable platform and is the number one video platform, which has billions of users.

 

Conclusion

Animated Promo Videos tend to present your idea or concept in a form which appeals more to consumers emotions.

“Who doesn’t like a good animation video now”.

The audio-visual effect tends to leave a long-lasting impact on the consumers, making your brand awareness more visible.

Animated videos make it easier to communicate with consumers than any other means of content.

Animation Promo videos are more informative and entertaining doing 2 tasks at once.

 

When the video is packed with higher graphics content with moving visual effects, it is faster to catch user’s attention.

The audio-video concept leaves your brand impression on the user’s mind.

 

  • Almost 50% of web users look for a video before visiting a store, says Google.

Your video will speak up for your brand; the obvious outcome would be that your name as well your brand name will gain more popularity.

With changing trends in the marketplace, the main concern is to catch user’s attention.  Apart from any other kind of marketing platform.

Animated videos or Explainer videos are the best way to attract viewers instantly and leave a memorable & shareable impression.

Here are 10 more good reasons to consider using Animated Promo videos.

 

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

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animated-epxlainer

4 Powerful Reasons to use Animation Explainer Videos

Creating animation explainer videos is a technique to gain more leverage for any small business.

Any online business hugely depends on the number of visitors to their website.

Animation explainer video increases traffic and visitors and helps them respond to your marketing messages.

Animation explainer videos usually last for a few seconds to a few minutes in length.

The message can then be clearly displayed in the viewer’s mind and makes it easy to understand.

This method works very well for sites that would like people to stand back and get the picture of what exactly their product or services offer them.

Perfect for complex ideas and solutions that you offer in your business.

 

Case Study

The Sweat Lab had created an app to test how much sweat we lose when exercising.

The complexities we were able to show in this animation video

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1. Build traffic

Having an Animation Explainer Video professionally made, the video would effectively have a global approach.

The attraction of your target market will be elevated luring them, wanting them to know more about your services.

Click here to have a look at the many video styles we have on offer.

Animation effects in your video would mean that the right targeted traffic would get attracted and turn into business prospects.

Business strategies, mission statements and even the complexity of services and products are presented in an engaging way.

Your animation explainer video should be well-produced.

The features and benefits of your business would be explained within a short time.

 

2. Broader advertisement

With the help of an animation explainer video company.

You can acquire to have your video played on the leading advertising channels all over the world.

Sharing your video across multiple channels and search engines gaining more traction for your video to go viral

It is easier for the production company to make a high-quality animation explainer video in relatively a short period of time

They are professionals at creating conversion focused animation videos which attracts the eyes of your target audience.

Here is a great video from Tim Schmoyer on getting the best out of your videos and where to post them and which channels are best for you.

 

3. Gain the trust of clients

Have we all seen an amateur DIY video? Think about how that made you feel about the business?

It can ruin a business brand and the business reputation!

The advantages of hiring an Animation Explainer Video company’s services are limitless

You can get the trust of the clients by showcasing a professionally made animation explainer video, showing you care about your business and it’s brand.

You will be the owner of the explainer video gaining trust in the products and services of your business by watching the high-quality animation video.

 

4. Draw attention to your business

With a high quality animated explainer video, you can gain massive after sales profits.

You can even acquire international deals requesting your permission to use your animated explainer video.

As a marketing tool for their business as well, they can complement other businesses and get shared with your influencers.

Making them another income opportunity with your animation explainer video for marketing your business.

 

What does this highlight for your business?

Share and comment below if you have found this useful for your business or colleagues.

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