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animated videos for business

How to Create Super Animated Videos for Business

Do you want to use animated videos for business or pass them up for now?

That seems to be the question on the minds of many business people. How can you make the right when live production and animation are both doing well?

This blog will not prevent you from making and filming your video for marketing purposes. What we want is share to you the exciting possibilities that video animation has.

The beauty of animated videos for business allows you to do what you want and say what you want no matter how complex your concept you think is.

There are many names for animated videos such as online videos, corporate, and the most common is explainer videos.

But, the main idea is incorporating animation into the digital marketing strategy in a video.

You are giving your audience an incredibly creative platform to engage them easily by using both animation and professionalism at the same time.

 

Animated Videos For Business Set You Ahead Of The Competition.

As a business owner, spend a lot of time and effort in thinking of developing the perfect product, as well as thinking of effective ways to introduce them to the consumers. It does not matter what business you have.

After having a unique product, all you need now is a powerful marketing. This is the animated videos are the marketing trend for businesses today to help them grow their business or even as a start-up.

Read more about Animated Videos to put you ahead of the competition and stand out in front of the crowd.

 

Here are the top benefits of incorporating animated videos in your marketing techniques.

 

7 top tips creating animated videos

7 top tips creating animated videos

  1. It Can Be Powerful Enough to Increase Your Site SEO

Animated videos for business improve the status of your site in the search engines.

This is because most major search engines view positively the pages that contain videos.

In addition, those pages with video are likely to get backlinks.

 

  1. It Brings Ideas to Life

With an explainer video, you can benefit from this creative tool to display and explain to your customer what you hope to tell about your product in a visual manner.

An animated video for business can help you explain your idea and reveal information visually, which can help you close the deal.

 

  1. Promotes Brand Development Easily

An explainer video enables you to integrate brand images, logos, and color schemes into your video with the use of animation.

Animation allows you to create your choice of actors and settings no matter how preposterous they may seem, as long as you convey what you what to say about your business.

You can create and develop brand icons and recurrent themes through a series of explainer videos.

 

  1. Touches the Emotions of Your Audience

An animated video has the ability to tell a story, and I mean any story you can create.

For example, how starting your business changed your life or how a unique idea that you have developed can change the life of your customers.

If you want to get the heart of your viewers pumping, it is possible with your explainer video.

 

  1. Makes People Enjoy Watching the Video

The animation does not promote a specific race, age, or nationality when compared to watching live human actors.

It is quite helpful as the internet has become a global marketplace.

That being said, you want to appeal to all people no matter who they are.

  1. It Is Easy to Understand

Promoting your business through an animated video, particularly whiteboard animation style or 2d animation style makes it easier for your product to comprehend.

In the simplest form, you can break down how your product or service works.

 

  1. Can market Any Product or Service

Whether you are trying to sell food or metal, you can market any product effectively with the help of an animated video for business.

It does not matter how complex or simple your product may be.

Learn more about what animated videos for your business can do for you

 

WHY ANIMATED EXPLAINER VIDEOS INFOGRAPHIC

Some Facts About the Effectiveness of Video Marketing

 

WHY ANIMATED EXPLAINER VIDEOS INFOGRAPHIC

  • About 1.8 Million words have the value of a 60-second video
  • 90% of online users say that watching a video about a product is beneficial in the decision making process.
  • Site visitors stay more than two minutes on a website that contains animated videos.
  • 64% of shoppers are more likely to purchase a product on the internet after watching a video.
  • 96% of introductory emails that include a video have much more click-through to the desired page
  • 59% of executives would like to watch a video instead of reading text.

Here are some more interesting statistics for 2018 

Consideration before Creating Animated Videos for Business

 

Understanding Your Target Audience

 Your target market is the key to your success. Therefore, get a good handle on these two aspects of your target before you order the pizza for the brainstorming session of your video:

  • Their Problem. The solution you give to your audience in solving their problems will be the income source of your video. Make them know that you understand what it means to them and you have the answers to their major pain points.

 

  • Their Personality. Learn the ins and outs of your customers to help you know what the overall tone of voice you will use on your video. This determines if your video will be fun, serious, adventurous, or sophisticated. All other design aspects of your video such as the voice over, script, colors, and images are in accordance to understanding.

 

 

 

 

Optimize Duration of Video

There is still an ongoing discussion about the optimal length for an animated video.

But, experts suggest staying in the 60 to a 120-second range.

While it is a small amount of time to explain the entire reason for your business, the purpose of your explainer video is to act as a teaser.

As viewers understand what you are offering after watching your video, you are actually giving them a hook to engage in future action.

Make them want more. The key components of a compelling explainer video include:

 

  • Focusing on the pain points, which is the problem
  • In one sentence or less, tell your solution.
  • Explain how your solution works in a simple manner.
  • Add a powerful call-to-action.

 

Make a Solid Script

Whether you are working with an agency or making your own script, remember these critical points to an effective script.

Know that you have no long word count to use, and the suggested speed for speaking in a video is 150 words per minute.

Furthermore, begin your script by laying out the four parts of your video; the pain point, solution, why and how it can solve the problem, and the CTA.

 

Choose the Right Video Agency

Not every marketing department is fortunate to have an expert video team in-house.

If you belong in this category, you would likely outsource your animated video production.

When looking for the most suitable agency for your business, answer these questions first:

 

  • What aspects of production do they do and finish? There are agencies that will work with you from start to finish, while others that only suggest and do the video animation, then leaving the rest to you. The skills you have in your team will determine the next step you take, but remember that you want to build an explainer video that is simple and effective. It should be able to convey a clear message to your customers.

 

  • Does the agency seem to create similar videos? If yes, then it is best to leave. It is a warning that you should not ignore. Find an agency that can make a video specifically tailored to each client. It is important that do the videos do not use the same idea.

 

  • Do they make engaging videos? You may not be the target audience of all the videos on the website of the agency, but if get bored or confused after 15 seconds, it is a clear sign that they are not good at making an engaging content. On the other hand, if you are enjoying, find yourself watching the entire video, and would like to learn more about the products on their videos, then they are probably the perfect agency for you.

 

 

Keep it Simple

An effective animated video is simple, and most of them are.

They have and a clear message and a defined goal. When people are constantly bombarded with information and advertising, why follow the annoying trend?

Start making simple videos as you explain how great your product is?

Consider what you want your viewers to take away from the video.

Just think that after each viewer is asked to explain describe what your video was about using several words only. this can be your starting point.

 

Conclusion

Let’s admit it, animated videos for business can be difficult to create and not every video becomes viral, particularly on the first attempt.

You will want to try different concepts for your videos to go popular.

You can look for a skilled animation artist or hire a professional animated explainer video agency that can implement the best qualities to make your video become successful.

Discuss your project with these experts to avoid delays.

The end result, your animation videos for business will be easy to manage and your way to market your business online.

 

 

About the Author Kerry-Anne Simpson

Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.

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