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Create Video Animation for Your Brand Identity

If you want to be successful in the online marketing world, you need to fully commit to your audience and create a unique personality for your business.

Build a personal brand that connects with your audience.

Personal means using a personality that is relatable to your target market. There are many forms of content on the Internet that could help you achieve this, but video animation helps you build your business like no other.

Create video animation and see the results

Show your customers empathy. It is important that they feel you care about their problems and that you have the solutions to solve their problems.

Being yourself will make people trust your product or service. Take advantage of the things that make you different and stand out from your competition.

Video animation is entertaining, engaging, visual, and captivating.

But one of the biggest benefits is that you can customize the characters, colors, and backgrounds that you use. Together with these important elements, use a great story to reach to the emotions of your audience.

This helps develop a solid bond between your business and your customers.

Simultaneously, you tell a fun and short story of your brand, and attract leads.

View our Video Animation Styles click HERE…

 

The Video Animation Strategy

People working in the fields of creative and animation put importance on the strategic alliance advantages for product marketing.

It is vital for creating an effective product in the over-crowded and fragmented marketplace today, mainly because it enables you to put money behind your product.

You get to achieve the right exposure and valuable promotion.

The purpose is to attract an audience to give them time to see your product and encourage them that spending a short time with your video will pay off in entertainment value.

Make them believe your video is more valuable than any other daily entertainment options they have every day. Basically, video marketing is the essential element of the total package, second only to product creation.

 

Branding is the trend in entertainment, animation, and licensing.

More on Branding your Business

 

Building a brand is the only road to financial viability and long-term survival in any business. Whether you are looking to make a one-time event or a series of events, you need to make brand awareness and brand preference among your target audience.

Businesses today must approach video animation and entertainment and animation strategically just like the traditional packaged goods.

Be as it may, make sure to differentiate your product or service in the marketplace. Otherwise, your business becomes just another commodity; easy-to-forget and easy-to-pass by.

Here is how you to make your video animation help build your business:

 

  1. Create Animated Characters in Your Buyer Persona

An important step to building a personal brand with video animation is get to know your target market.

Create a buyer persona according to a detailed representation of your audience.

Learn about your audience as many things as possible.

Using this information, make a fictional character to represent a person from your viewer. Find out:

  • Where they come from
  • Their favorite websites
  • Their favorite brands
  • The kinds of places they frequently visit
  • How they dress
  • Their age bracket
  • Their accent and language

More on Buyers Personas

 

Determine any other useful information to help you make a virtual character will have an age, a job, a name, and a personal background. This virtual character is going to be your buyer persona.

Once ready, craft your main character when you create video animation.

This should resemble your target market. This triggers immediate identification and trust from your viewers, as they sense that the animated explainer video was specifically created for them.

Add a compelling human touch to your business by using custom characters and bring out emotions that will stay attached to your brand for many years to come.


  

  1. Add Your Chosen Brand Style and Colors

Colors are effective branding elements that you should not disregard.

Integrate the colors and style of your brand to your website, landing pages, products, and social networks to help boost the image of your brand.

Using them to your video animation makes an efficient branding impact. The engaging video animation helps you define your brand identity as you identify with your viewers.

Be it green, red, blue, or orange, your brand colors should be a key marketing compromise when making your animated video because they speak directly to your audience and frame the whole perception on your product or service.

 

  1. Pick the Appropriate Animated Style for Your Video

There is a variety of styles when you create video animation.

For example, motion graphic videos, whiteboard animations, or cartoon, all of which utilize character animation. Character animation is a powerful way to build your personal brand, as it allows you to communicate your story easier with dynamic visual quality.

There is no need to pay actors and filmmakers.

The style of the animated marketing video showcases the personality of your brand. If you want to show some humor and add more human touch, character animation video is the answer.

At times, your business needs more sophistication.

No problem, you can go for a more elegant and professional tone in your video animation.

How you introduce your brand to your audience depends on your preference.

View More Custom Made videos HERE

 

  1. Take Advantage of Social Media

Conduct a social marketing plan beyond making your explainer videos if you want to connect closely with your audience.

Thanks to online video, you can make the most affordable and popular content on social media.

Approximately 52% of marketing experts in the world pick video marketing with the best return on investment. Undoubtedly, video promotion today greatly depends on those videos being shared in social media.

The good news is, the visibility of video news feed of Facebook continues to grow with time.

Twitter found that video generates more successful engagement, which gathers 700 video-tweets per minute share rate.

 

Both Facebook and Twitter believe in the power of video marketing.

After releasing a beta version of Promoted Video Ads, the platform also launched a native video service aiming for short videos of high-quality.

While YouTube is directly hit, it is a great opportunity for video marketers all over the world.

Here are some tips for using video animation as a part of your social media method:

 

Coherent.

Make sure to be clear with your brand image in your social media channels when creating your animated videos. Do not present your business as a serious company, and showcase an opposite side on a social site like Facebook.

Your goal is to portray a well-integrated brand identity.

There are custom marketing videos tools to help you achieve this objective.

Use them in your Tweets, Pins, and Facebook posts to attract new visitors and leads, turning them into customers eventually.

 

Consistent.

Remember to be consistent and approachable when communicating with your audience. Clear their doubts, Answer their questions, and provide them with valuable advice.

Try to reply to everyone fact and keep them on-brand.

 

Short Social Videos.

When creating video animation for your social media marketing plan, it is better than your videos engaging and short.

That is what online users look for in videos today. 85% of average users watch 30-second videos, while less than 50% of them watch two-minute videos.

Create Short Social Video under 60 seconds – Click HERE…

 

Best Practices to Follow

  • For your social media applications, opt to make a closed caption version that works well even without sound.
  • Decrease the amount of text that appears on your video. This makes it easier to reuse again in other platforms and create several language versions.
  • Put emphasis on big ideas that you need to express, instead of details and minutiae, which are more suitable in real conversation.
  • It is important to have a direct correlation with the ones being spoken in the voice over and the words appearing on screen. It can be confusing for the viewers if the voice over is saying one thing and they are reading different texts on screen.
  • While video animation is usually light in construction, you need to follow a pattern, which is to tell a problem, your solution, and a punch.
  • Begin by discussing a problem that relates you’re your audience, make a smooth transition and finishing it with your solution and CTA.

 

Mistakes to Avoid

Video animation describes your product or service within a brief time. Therefore, make sure you do not do these mistakes when creating your video content.

  • Lack of Respect, Rude.

  • One thing you must remember when you create video animation is that every ethnicity fights for its own language.
  • Consciously or unconsciously, do not offend or anger your audience. With that, use native professional voice-over when recording the audio for your video animation.
  • Robotic software dubbing will also not give the desired results. In other words, try to keep it real.

 

  • The Worst Content.

  • One of the major factors that will determine the success or failure of your campaign is the video production company you choose. The wrong company may result in incorrect messages, while the right one can increase your brand image correctly.
  • Dedicate some of your time to go through landing pages and portfolios of several video production companies. Remember, set your mind on professionalism.
  • The style and approach of the company should suit your marketing needs.

 

  • Unending Video.

  • You may think that you have the greatest story to tell. But, that is not the problem. The fact is that, a long video can drop your viewership metrics fast. Online users do not have the time to watch your never-ending video. Therefore, longer videos jusst don’t work.

 

Conclusion

Online viewers are getting sharper by the day.

They quickly judge what content is worth their time and what is not.

It is your job to make your video animation worth watching and worth sharing.

 

Create Animation Video – Try For FREE HERE…

 

About the Author Kerry-Anne Simpson

Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.

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