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Getting the Most Out of Your Corporate Sales Videos

Corporate sales videos are considered an effective marketing strategy for all good reason.

Large corporations and new businesses alike put their trust in video marketing to help them captivate leads that can turn into buying customers.

A business needs to have an online presence if they want to increase their sales. The Internet offers an opportunity to reach a wide audience.

Video can make a brand connect with an audience. Animation helps bring in a human touch even if the video is about non-living things.

Animated explainer videos are ideal for all types of businesses.

Do you want to introduce a new product, encourage target audience to subscribe, invite people to join a webinar? Other important uses of animated video include:

 

  • Corporate branding
  • Product launch
  • Distilling Complexity
  • Corporate launch
  • Training

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Why Should You Use Animation in Your Corporate Sales Videos?

 

  1. If you want total control.

Making a corporate sales video has no limitations in terms of physics, design, and environment. Do you want your characters to be underwater or flying to the moon and back? No problem with that. You can be in the middle of a busy street or forest, and still get your message across. You can create your animated world with only your imagination to limit you.

Your corporate sales video can provide a clearer and cleaner viewing experience to your audience. There are no background distraction problems when it comes to animation videos. You can remove any visual elements so that your audience can focus on what you want them to see. This is particularly useful if you are explaining a complex topic.

 

  1. If your topic includes lots of statistics.

Visuals are on your side if you are telling people about numbers. If you combine numbers and animation, you have the perfect formula for an engaging video presentation. With the use of some templates and visual aids, you are able to bring data and statistics to colorful life.

 

  1. If your product or service is not people-driven.

A video is quite powerful that it can stir up some emotions to the viewers. But, you have a challenge in your hands if your industry does not involve emotions, for example, tanks, roofs, water purifier, or heating and air conditioning systems. How do you foster feelings to your audience when explaining these kinds of processes?

An animated video makes it possible for you to generate a kind of emotional reaction from your audience. Animation has the capability to humanize non-human things. It can make a bridge, building, or food has a face and talk. Animation makes an almost impossible task become possible.

  1. If you lack acting talent and short on available equipment.

Many people like to make videos for a variety of reasons, but they are not confident enough to show their faces on screen. Video marketing needs to create a connection with the viewers. You cannot get that desired connection if you cannot act naturally on camera.

Thanks to explainer videos, you can put animated characters that can perform, get loose, and at-ease in front of the camera, without the pressure that a human actor might experience.

 

  1. If you plan to make some changes in the future.

Reshooting a scene is time-consuming, so does change a specific scene in a video. Changes whether minor or major, are risky, as it can distract your viewers. A change of hairstyle, voice, or clothing will look weird on video.

But with an animated sales video, you will have no problems such as this. For example, if you want to change your message or update your pricing, it is easy to make some changes within minutes. You can follow the look of your animated video even after doing your editing.

 

  1. If your storyline includes abstract concepts.

Abstract ideas are considered to be complex subjects. People will understand your video that includes adage if you show them with the use of visuals. Animation can bring any idea to life, including abstracts.

 

 

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Where to Put Your Corporate Sales Videos

 

  • Sales Presentations. One effective way that you can experience a sales increase is by providing captivating visual aids in your sales process. Start a sales presentation with a shirt animation to establish quality and value, which will make an audience, be more receptive to the following sales conversation.

 

  • Social Media. Using animated video in social media platforms is a great way of expanding your market. The key here is the shorter the better. Long animated videos are not what users are likely to share.

 

  • Tradeshow. Catching the attention of booth visitors and teaching passersby are two essential applications. You want to penetrate the clutter and tell a clear story is exactly what people need in these environments. Usually, just catching the eyes of the attendees creates a good opening to start a conversation.

 

  • Website Design. While it is clear that your site is the main real estate, an explainer video has a lot of roles to play such as in your product presentations on interior pages, huge branding on top of the home page, and in About Us page to tell the business story.

 

 

Best Practices using your Corporate Sales Videos

It is important to have a connection to any words that you include on your video for your audience.

It means the voice over of your corporate sales video is an important element.

If the voice over on your video is saying one thing and the viewers are reading different words on the screen, it is a disaster.

Try to reduce the amount of text that appears in your video.

Doing this will make it easier for people to share it across media.

Moreover, users may create multiple language versions of your video; when it comes to social media applications, a version with a closed caption that without sound can work well.

Corporate sales videos are usually straight in construction, for example, a problem and solution, plus a CTA.

Begin by focusing on a problem that relates to the viewer, then create a good transition as you reveal your solution.

Focus on big ideas you need to deliver, instead of details and trivialities, which you can convey in real conversation.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

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About the Author Kerry-Anne Simpson

Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.

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