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How to Pick the Right Animated Video Company

A video is one of the digital content pillars that is essential for your marketing strategy today.

Video marketing is wide-ranging, but animated videos stand out as an excellent option.

These short and amazing videos are one of the most engaging and effective video formats you use for your business.

An animated video is simple, fast, and convincing. Now, all you need is to find the best-animated video company to help you with your online marketing campaign.

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Why Use Animation…

 It Can Explain Abstract Ideas Easily.

The animation is suitable for advertising products and services that are Tangible products such as clothes, bread, or shoes are more focused on how the product feels tastes or looks.

However, intangible services are less concerned about such things.

If you are offering a more complex service, your target audience will want to know and understand how the process works and how it can help them.

You can explain the workings and procedures through animation.

An animated video company can help you create your explainer video. For abstract information such as statistics or figures, the same option applies.

 

It Is Simple Yet Stylish.

One of the strengths of an animated explainer video lies is the ability to convey complicated that viewers understand.

Simply put, it is designed to explain things clearly and smoothly.

If you want to get across a tricky, delicate, or complicated idea, animation can express your message into vital and relevant points.

This is the reason why many technological web-based businesses are hiring animated video companies to explain to their customers their valuable offerings, for example, when they need to explain complex cloud-based services.

Animation gives a powerful and persuasive canvas, wherein your business can express your brand. It is quite easy as there are several styles of animated video, including 2D or 3D styles.

Considering that you want to explain what your business is all about, create an animated video that is clean, dynamic, and professional.

It Can Be Slow But Has More Freedom.

When it comes to creating an animated video for your business, it uses a computer screen instead of filming the real world.

The animated video company will have to draw the backgrounds, design the characters, and work on the whole visual style.

The process may be slow at times, but the overall product gives the video content a unique strength.

Impossible does not exist in the world of animation since you can create anything technically. If you want to include flying horses or talking bears in your video content, animation can do them.

It is Easy to Change at a later Date.

Setting aside the complexity and time-consuming parts of video creation, it is possible to make some alterations in your animated explainer video.

Are you thinking of adding some details or removing some scenes?

Do you want to change your CTA at the end of the video?

It is not a problem with animation, compared to reshooting certain scenes in a live action video, which can be costly and long.

 

 

Factors to Consider When Choosing an Animated Video Company

From the perspective of digital content marketing, animated explainer videos can be used in all sorts of ways. It will just depend on your creative skills.

These types of videos are generally short, making them easy to upload to various social media platforms. Your followers can view them fast and easy.

Having said that, not every animated video company knows what your target market wants.

Therefore, hiring the right animation company is extremely important. Here are some things to take into consideration if your content to help your business.

 

Video Style Specialty.

Know that not every video production company specializes in creating animation, even less likely motion graphics. Writing the script for the animated video is also a challenge particularly for people who are not experts in this field.

Animation production needs perfection, although it is a learning process. Choose the service provider that can do the style of the animated video you want.

Generally speaking, good and effective explainer videos come from production companies who have many years of experience doing this kind of content.

A company that has made many videos for a long time would be able to separate the clients they can cater to those who do not, based on their experience. The works they have done for start-ups and big firms give them some intense training.

 

The Post Production

The process of post-production usually requires more attention, which includes matching the volume with the entire visual events and inserting background music.

An inexperienced animated video creator may give you the complete product, but would not deliver a poor job of explaining your brand.

Another important thing is that the video creator should know the difference between an animated explainer video from a commercial.

Explainer videos are mainly for internet marketing, while commercials are made for the purpose of hyping up the audience to be interested in a particular product or service, which is typically shown on billboards and TV.

 

Affordable Services

It is important for startups to pick an animated video company that provides affordable services.

A complete animated explainer video should only be a small percentage of your marketing budget. This should enable you to allocate some of your marketing to other campaigns.

While it is your prerogative to spend as much money as you want in creating the best explainer video, it is not necessary.

When it comes to brand building, you need to stand out from the crowd because video content increases rapidly by the day.

See that you hire an animated video company that makes videos from scratch, in other words, original ones.

The creators should not rely on stock illustrations that are available on the net. The uniqueness of your video will help your viewers understand your brand well.

Animation video makes storytelling visual. Combine a great storyline to distinctive graphics, and the result you get is compelling motion graphics that your audience will love watching and sharing.

 

 

Tips to Make the Selection Process for Animated Video Company Easy

 

Consider Better Customer Service

 

The animation production company must respect the vision that their clients want.

This is the first step in making the best-animated explainer video.

Before you sign any contract with a video production studio, you should be sure that they can respond to your queries promptly and will do so.

It is also important if they allow you to participate in every stage of video creation, simply because you know your business better than anyone.

 

Examine Quality of Voiceover

When selecting a reputable animation video company, do not forget one vital element, and that is the voiceover.

Aside from the expertise, experience, and genre specialty, the voice in your video should have a powerful command with the right tone and diction.

The voiceover will bridge the gap and connect you to your audience. Consider the following factors when choosing the voiceover artist:

 

  • Gender
  • Accent
  • Speed and Pacing
  • Tone of Voice

 

 

Keep Animation Style in Mind

Choose the style for your animation video according to your company.

Take into consideration the colors, brand, logo, and your business website.

The video must reflect your chosen character model based on your needs and preferences.

The graphics of your video should have understandable and intelligible drawings. The animated video company should be able to provide animation styles that are contemporary, unique, and appealing.

 

Check Out Demo Reel

The demo reel that a production company shows will give you a glimpse of the quality of their work.

Examine the camera movement, animation style, animation quality, soundtrack, and visuals.

Many production studios do reels with several individuals in collaboration.

Find out what their role is in making the video.

You can ask one of the animators to explain who is responsible for each scene in a reel.

Observe color selection, transitions between shots, scene composition, complex scenes, etc.

 

Passion and Enthusiasm

The best-animated-video company should not be confident in their knowledge and skills.

The whole team must also possess passion and enthusiasm in their work.

Some animators are undoubtedly good at their job but lack the motivation and energy to work.

Some are only in the business to make money. Preferably, pick a video production company that have pleasant and cheerful people without forgetting to be professional at all times.

Asking for a demo reel is an effective way to determine how passionate they are about giving you the best-animated video for your business.

Helpful Question to Ask Yourself When Creating a Shortlist of Animated Video Companies

  • Are they client-focused?
  • How do they handle project management?
  • Do they have talented writers?
  • Do they fit your budget?
  • When could they deliver?
  • Do they offer useful services beyond video production?

 

Conclusion

 There are many animation studios. But you can make the selection process easier with the help of the tips above. It pays to consider your options in advance seriously.

After all, you want to gain a kind of business relationship with the animated video company that is trustworthy, rewarding, and long-lasting.

About the Author Kerry-Anne Simpson

Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.

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