We live in a fast-paced society where people are bombarded with emails, social media, texts, and a lot of advertisements.
Marketing experts know that consumers do not want to be presented with boring facts. They want to be amazed and entertained.
People are happy when watching videos. We watch them when we are looking for answers, solutions, or need motivation.
A study has predicted that video will constitute 82% of all the online user traffic by 2020.
This is how the concept of business animation comes to life.
The following are some video ideas to help you create your business animation:
What does your business stand for?
What does your business do?
Why is the feature of your product great for your target market?
Your customers have so many questions that you need to answer before you convince them to choose your product or service. They want to know you and your product before they commit to you.
A business animation video is a fast way to explain a bit more to your audience about what you do, and how your product solves their problem.
Your customers want to connect to the real you.
That is why live video is taking over the social media and vlogs have gained popularity quite fast.
There is something entertaining and appealing about behind-the-scenes footage of yourself and your team. You are somewhat placing your audience in the room with you.
A peek into your thought process, and the way you operate your business can be incomparable. This makes the audience invest in every one that makes your business animation video happen.
Your business refers to more than your top executives. It also talks about all the people that help keep the business running. Share that with your viewers, taking your connection with them to the next level.
Everyone loves an interesting tutorial.
It makes the learning curve much easier.
Business animation that is about how-to videos is fairly easy to follow and easy to create.
They can teach people something new as they demystify a product. Make tutorial videos that answer important questions of your audience.
For example, if you are making a productivity tool, then make tutorials regarding key productivity questions.
Animated videos are not for children only.
You can get business animation video to tell your story, show the data and statistics from your latest survey, or share a product update.
It is engaging and light as you dive into a topic. Animated videos can even make any topic fun.
You can make a cartoon-style explainer video, using animation to tell the story of your business, product, or service. It’s a great way to add some vivacity and wittiness to your content.
Contests are a great way to create a buzz and awareness about a brand or product, all the while making it seem like a game. Making a contest business animation video is simple.
Explain the rules of the contest clearly. Walk the audience through the details of how to join as you make them excited about it.
Do not get your stakes extremely high such as making their own music video. Just focus on making the reward covetable.
Use animation business video as an opportunity to get your customers excited. Be clear and honest about what they can gain when they join the contest.
Facts are valuable, but reading figures on a webpage is not always the ideal way to tell them to other people.
Try to think of something new when you need to present an infographic.
An infographic video is a great way to share data in an engaging manner.
Add some music and a voiceover, and you can transform infographics, particularly the old ones, into attention-grabbing videos.
This is an efficient way to repurpose your old content.
If you want to create something powerful, then make testimonial videos.
These can give you the power of social evidence.
Video testimonials feel more credible and ethical because they make the viewers watch a particular story unfolding in front of their eyes.
When making your testimonial video, consider asking the permission of the customer, and make an animation video about their testimonials.
You may also interview some of your customers and capture it on film. Keep in mind that you must stay authentic and try not to fool your audience.
Believe and trust in your product, and make a few testimonials in support of how much it can help your target market.
A successful promo video is something that catches your attention and does not let go.
For example, the trailers and ads that tap into the emotions of the viewers and tease them what’s coming next. You can release several short teasers that support the story around your product and brand.
The key here is your story. Make a video that an propel your brand toward success. The story in the animation video is your fuel. After that, make your video spark interest and attract curiosity.
An important part of how consumers make decisions is a review.
According to a survey, 84% of online users trust reviews to the same degree as they do with personal recommendations.
Try transforming your reviews into a video aside from listing them on your website. Consider making thematic videos by grouping together those reviews that concentrate on the same features or solutions.
You may also use a video to address negative reviews. If buyers keep bringing up a particular feature or problem in their reviews, it is better to make a video that emphasizes how you solved that problem.
Show your customers that you are open to feedback and willing to act gives more punch to the positive reviews.
There is always something exciting about lists that make people interested in them.
The reason is psychological why lists have the ability to charm us. Use this power to attract your audience.
There are so many topics to make your top 10 animated videos.
However, do not be too strict on the number 10.
Create a video on just top 3 or 5, as they can be just as effective if you just make it right.
Take it easy on the numbers. Simply choose a topic that can spark some interest as you make your explainer list video.
Video marketing provides you plenty of possibilities to get to your customers with the appropriate type of content, depending on the business objectives and goals you have set.
As mentioned above, you can consider using how-to videos, testimonial videos, webinars, about us videos, and animated explainer videos, podcasts, and so on.
When it comes to business animation videos, you can use them to deliver your business idea in an attractive, short, and catchy way.
For many reasons, animated explainer videos are one of the most popular types of content by marketers today. A business animation video can give your brand some emotion, humor, and personality.
In a short period, it can help you stand out from your competition.
In an explainer video that uses animation, the storytelling strategy is crucial.
It is your main stratagem when telling the story of your main character, which should represent the persona of your buyer. With the help of your product or service, you are giving your audience some effective solutions.
How can business animation videos make a huge difference in engaging the viewers? Here are some obvious answers:
With the use of humor in your business animation video, you can increase engagement. Animated characters in your video can help you accomplish this easily. Your video will be more unforgettable and entertaining.
Effective business animation videos are built around a great story.
Regardless of your method whether infographic, testimonial, or review, your explainer video will be successful by following the above methods.
Make sure there is an underlying story and backed by a good script.