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video animation

Create Video Animation for Your Brand Identity

If you want to be successful in the online marketing world, you need to fully commit to your audience and create a unique personality for your business.

Build a personal brand that connects with your audience.

Personal means using a personality that is relatable to your target market. There are many forms of content on the Internet that could help you achieve this, but video animation helps you build your business like no other.

Create video animation and see the results

Show your customers empathy. It is important that they feel you care about their problems and that you have the solutions to solve their problems.

Being yourself will make people trust your product or service. Take advantage of the things that make you different and stand out from your competition.

Video animation is entertaining, engaging, visual, and captivating.

But one of the biggest benefits is that you can customize the characters, colors, and backgrounds that you use. Together with these important elements, use a great story to reach to the emotions of your audience.

This helps develop a solid bond between your business and your customers.

Simultaneously, you tell a fun and short story of your brand, and attract leads.

View our Video Animation Styles click HERE…

 

The Video Animation Strategy

People working in the fields of creative and animation put importance on the strategic alliance advantages for product marketing.

It is vital for creating an effective product in the over-crowded and fragmented marketplace today, mainly because it enables you to put money behind your product.

You get to achieve the right exposure and valuable promotion.

The purpose is to attract an audience to give them time to see your product and encourage them that spending a short time with your video will pay off in entertainment value.

Make them believe your video is more valuable than any other daily entertainment options they have every day. Basically, video marketing is the essential element of the total package, second only to product creation.

 

Branding is the trend in entertainment, animation, and licensing.

More on Branding your Business

 

Building a brand is the only road to financial viability and long-term survival in any business. Whether you are looking to make a one-time event or a series of events, you need to make brand awareness and brand preference among your target audience.

Businesses today must approach video animation and entertainment and animation strategically just like the traditional packaged goods.

Be as it may, make sure to differentiate your product or service in the marketplace. Otherwise, your business becomes just another commodity; easy-to-forget and easy-to-pass by.

Here is how you to make your video animation help build your business:

 

  1. Create Animated Characters in Your Buyer Persona

An important step to building a personal brand with video animation is get to know your target market.

Create a buyer persona according to a detailed representation of your audience.

Learn about your audience as many things as possible.

Using this information, make a fictional character to represent a person from your viewer. Find out:

  • Where they come from
  • Their favorite websites
  • Their favorite brands
  • The kinds of places they frequently visit
  • How they dress
  • Their age bracket
  • Their accent and language

More on Buyers Personas

 

Determine any other useful information to help you make a virtual character will have an age, a job, a name, and a personal background. This virtual character is going to be your buyer persona.

Once ready, craft your main character when you create video animation.

This should resemble your target market. This triggers immediate identification and trust from your viewers, as they sense that the animated explainer video was specifically created for them.

Add a compelling human touch to your business by using custom characters and bring out emotions that will stay attached to your brand for many years to come.


  

  1. Add Your Chosen Brand Style and Colors

Colors are effective branding elements that you should not disregard.

Integrate the colors and style of your brand to your website, landing pages, products, and social networks to help boost the image of your brand.

Using them to your video animation makes an efficient branding impact. The engaging video animation helps you define your brand identity as you identify with your viewers.

Be it green, red, blue, or orange, your brand colors should be a key marketing compromise when making your animated video because they speak directly to your audience and frame the whole perception on your product or service.

 

  1. Pick the Appropriate Animated Style for Your Video

There is a variety of styles when you create video animation.

For example, motion graphic videos, whiteboard animations, or cartoon, all of which utilize character animation. Character animation is a powerful way to build your personal brand, as it allows you to communicate your story easier with dynamic visual quality.

There is no need to pay actors and filmmakers.

The style of the animated marketing video showcases the personality of your brand. If you want to show some humor and add more human touch, character animation video is the answer.

At times, your business needs more sophistication.

No problem, you can go for a more elegant and professional tone in your video animation.

How you introduce your brand to your audience depends on your preference.

View More Custom Made videos HERE

 

  1. Take Advantage of Social Media

Conduct a social marketing plan beyond making your explainer videos if you want to connect closely with your audience.

Thanks to online video, you can make the most affordable and popular content on social media.

Approximately 52% of marketing experts in the world pick video marketing with the best return on investment. Undoubtedly, video promotion today greatly depends on those videos being shared in social media.

The good news is, the visibility of video news feed of Facebook continues to grow with time.

Twitter found that video generates more successful engagement, which gathers 700 video-tweets per minute share rate.

 

Both Facebook and Twitter believe in the power of video marketing.

After releasing a beta version of Promoted Video Ads, the platform also launched a native video service aiming for short videos of high-quality.

While YouTube is directly hit, it is a great opportunity for video marketers all over the world.

Here are some tips for using video animation as a part of your social media method:

 

Coherent.

Make sure to be clear with your brand image in your social media channels when creating your animated videos. Do not present your business as a serious company, and showcase an opposite side on a social site like Facebook.

Your goal is to portray a well-integrated brand identity.

There are custom marketing videos tools to help you achieve this objective.

Use them in your Tweets, Pins, and Facebook posts to attract new visitors and leads, turning them into customers eventually.

 

Consistent.

Remember to be consistent and approachable when communicating with your audience. Clear their doubts, Answer their questions, and provide them with valuable advice.

Try to reply to everyone fact and keep them on-brand.

 

Short Social Videos.

When creating video animation for your social media marketing plan, it is better than your videos engaging and short.

That is what online users look for in videos today. 85% of average users watch 30-second videos, while less than 50% of them watch two-minute videos.

Create Short Social Video under 60 seconds – Click HERE…

 

Best Practices to Follow

  • For your social media applications, opt to make a closed caption version that works well even without sound.
  • Decrease the amount of text that appears on your video. This makes it easier to reuse again in other platforms and create several language versions.
  • Put emphasis on big ideas that you need to express, instead of details and minutiae, which are more suitable in real conversation.
  • It is important to have a direct correlation with the ones being spoken in the voice over and the words appearing on screen. It can be confusing for the viewers if the voice over is saying one thing and they are reading different texts on screen.
  • While video animation is usually light in construction, you need to follow a pattern, which is to tell a problem, your solution, and a punch.
  • Begin by discussing a problem that relates you’re your audience, make a smooth transition and finishing it with your solution and CTA.

 

Mistakes to Avoid

Video animation describes your product or service within a brief time. Therefore, make sure you do not do these mistakes when creating your video content.

  • Lack of Respect, Rude.

  • One thing you must remember when you create video animation is that every ethnicity fights for its own language.
  • Consciously or unconsciously, do not offend or anger your audience. With that, use native professional voice-over when recording the audio for your video animation.
  • Robotic software dubbing will also not give the desired results. In other words, try to keep it real.

 

  • The Worst Content.

  • One of the major factors that will determine the success or failure of your campaign is the video production company you choose. The wrong company may result in incorrect messages, while the right one can increase your brand image correctly.
  • Dedicate some of your time to go through landing pages and portfolios of several video production companies. Remember, set your mind on professionalism.
  • The style and approach of the company should suit your marketing needs.

 

  • Unending Video.

  • You may think that you have the greatest story to tell. But, that is not the problem. The fact is that, a long video can drop your viewership metrics fast. Online users do not have the time to watch your never-ending video. Therefore, longer videos jusst don’t work.

 

Conclusion

Online viewers are getting sharper by the day.

They quickly judge what content is worth their time and what is not.

It is your job to make your video animation worth watching and worth sharing.

 

Create Animation Video – Try For FREE HERE…

 

business animation

10 Best Tools For Business Animation Today

We live in a fast-paced society where people are bombarded with emails, social media, texts, and a lot of advertisements.

Marketing experts know that consumers do not want to be presented with boring facts. They want to be amazed and entertained.

People are happy when watching videos. We watch them when we are looking for answers, solutions, or need motivation.

A study has predicted that video will constitute 82% of all the online user traffic by 2020.

This is how the concept of business animation comes to life.

 

The following are some video ideas to help you create your business animation:

 

  1. Explainer

What does your business stand for?

What does your business do?

Why is the feature of your product great for your target market?

Your customers have so many questions that you need to answer before you convince them to choose your product or service. They want to know you and your product before they commit to you.

A business animation video is a fast way to explain a bit more to your audience about what you do, and how your product solves their problem.

View more Explainer Case Studies Here

 

  1. Behind-the-Scenes

Your customers want to connect to the real you.

That is why live video is taking over the social media and vlogs have gained popularity quite fast.

There is something entertaining and appealing about behind-the-scenes footage of yourself and your team. You are somewhat placing your audience in the room with you.

A peek into your thought process, and the way you operate your business can be incomparable. This makes the audience invest in every one that makes your business animation video happen.

Your business refers to more than your top executives. It also talks about all the people that help keep the business running. Share that with your viewers, taking your connection with them to the next level.

An example of Live video marketing

 

  1. Tutorial

Everyone loves an interesting tutorial.

It makes the learning curve much easier.

Business animation that is about how-to videos is fairly easy to follow and easy to create.

They can teach people something new as they demystify a product. Make tutorial videos that answer important questions of your audience.

For example, if you are making a productivity tool, then make tutorials regarding key productivity questions.

Example of Tutorial Videos

 

  1. Animation

Animated videos are not for children only.

You can get business animation video to tell your story, show the data and statistics from your latest survey, or share a product update.

It is engaging and light as you dive into a topic. Animated videos can even make any topic fun.

You can make a cartoon-style explainer video, using animation to tell the story of your business, product, or service. It’s a great way to add some vivacity and wittiness to your content.

View our Video Styles Click HERE…

 

  1. Contest

Contests are a great way to create a buzz and awareness about a brand or product, all the while making it seem like a game. Making a contest business animation video is simple.

Explain the rules of the contest clearly. Walk the audience through the details of how to join as you make them excited about it.

Do not get your stakes extremely high such as making their own music video. Just focus on making the reward covetable.

Use animation business video as an opportunity to get your customers excited. Be clear and honest about what they can gain when they join the contest.

Example of how to do Contests

 

  1. Infographic

Facts are valuable, but reading figures on a webpage is not always the ideal way to tell them to other people.

Try to think of something new when you need to present an infographic.

An infographic video is a great way to share data in an engaging manner.

Add some music and a voiceover, and you can transform infographics, particularly the old ones, into attention-grabbing videos.

This is an efficient way to repurpose your old content.

Example of Inofgraphic videos Click here to see more…

 

  1. Testimonial

If you want to create something powerful, then make testimonial videos.

These can give you the power of social evidence.

Video testimonials feel more credible and ethical because they make the viewers watch a particular story unfolding in front of their eyes.

When making your testimonial video, consider asking the permission of the customer, and make an animation video about their testimonials.

You may also interview some of your customers and capture it on film. Keep in mind that you must stay authentic and try not to fool your audience.

Believe and trust in your product, and make a few testimonials in support of how much it can help your target market.

Example of Testimonial video

 

  1. Promo

A successful promo video is something that catches your attention and does not let go.

For example, the trailers and ads that tap into the emotions of the viewers and tease them what’s coming next. You can release several short teasers that support the story around your product and brand.

The key here is your story. Make a video that an propel your brand toward success. The story in the animation video is your fuel. After that, make your video spark interest and attract curiosity.

View more Promo video Click HERE…

 

  1. Review

An important part of how consumers make decisions is a review.

According to a survey, 84% of online users trust reviews to the same degree as they do with personal recommendations.

Try transforming your reviews into a video aside from listing them on your website. Consider making thematic videos by grouping together those reviews that concentrate on the same features or solutions.

You may also use a video to address negative reviews. If buyers keep bringing up a particular feature or problem in their reviews, it is better to make a video that emphasizes how you solved that problem.

Show your customers that you are open to feedback and willing to act gives more punch to the positive reviews.

Example of a Product Review Video

 

  1. Top 10

There is always something exciting about lists that make people interested in them.

The reason is psychological why lists have the ability to charm us. Use this power to attract your audience.

There are so many topics to make your top 10 animated videos.

However, do not be too strict on the number 10.

Create a video on just top 3 or 5, as they can be just as effective if you just make it right.

Take it easy on the numbers. Simply choose a topic that can spark some interest as you make your explainer list video.

Some ideas to get you started

 

Business Animation – Best in Popularity

Video marketing provides you plenty of possibilities to get to your customers with the appropriate type of content, depending on the business objectives and goals you have set.

As mentioned above, you can consider using how-to videos, testimonial videos, webinars, about us videos, and animated explainer videos, podcasts, and so on.

When it comes to business animation videos, you can use them to deliver your business idea in an attractive, short, and catchy way.

For many reasons, animated explainer videos are one of the most popular types of content by marketers today. A business animation video can give your brand some emotion, humor, and personality.

In a short period, it can help you stand out from your competition.

In an explainer video that uses animation, the storytelling strategy is crucial.

It is your main stratagem when telling the story of your main character, which should represent the persona of your buyer. With the help of your product or service, you are giving your audience some effective solutions.

View our Short and catchy video styles HERE…

 

Why Are Animated Characters So Effective?

How can business animation videos make a huge difference in engaging the viewers? Here are some obvious answers:

  • Generate Empathy.

  • Animated characters are able to generate empathy from your audience from the story on the video. The person watching it ends up having the same feeling the character is experiencing, for example, sorrow or happiness.

 

  • Empathy can be your friend in involving people in your story and create a curiosity of some kind. Therefore, the animation is important in generating empathy with your audience. If you are able to achieve it, the viewer may be interested in knowing how the character solves a specific problem.

 

  • Use Humor.

    With the use of humor in your business animation video, you can increase engagement. Animated characters in your video can help you accomplish this easily. Your video will be more unforgettable and entertaining.

 

  • Using various alternatives such as ridiculous metaphors, wacky situations, unimaginable circumstances, etc. Be as imaginative and creative as you can be. What’s more, there is no need to be realistic with your approach.

 

  • Identify Audience.

    audience Animated characters can make a connection with the audience. This helps make your video more attractive and engaging.

 

  • Also, generating trust in your brand as people can perceive that you have an interest in making their daily lives better with the help of your product.

 

  • Make sure you understand their needs and can give them an effective solution.

Final Words

Effective business animation videos are built around a great story.

Regardless of your method whether infographic, testimonial, or review, your explainer video will be successful by following the above methods.

Make sure there is an underlying story and backed by a good script.

Find out more about us 

 

View Our Video Style – Click HERE…
animated videos for business

How to Create Super Animated Videos for Business

Do you want to use animated videos for business or pass them up for now?

That seems to be the question on the minds of many business people. How can you make the right when live production and animation are both doing well?

This blog will not prevent you from making and filming your video for marketing purposes. What we want is share to you the exciting possibilities that video animation has.

The beauty of animated videos for business allows you to do what you want and say what you want no matter how complex your concept you think is.

There are many names for animated videos such as online videos, corporate, and the most common is explainer videos.

But, the main idea is incorporating animation into the digital marketing strategy in a video.

You are giving your audience an incredibly creative platform to engage them easily by using both animation and professionalism at the same time.

 

Animated Videos For Business Set You Ahead Of The Competition.

As a business owner, spend a lot of time and effort in thinking of developing the perfect product, as well as thinking of effective ways to introduce them to the consumers. It does not matter what business you have.

After having a unique product, all you need now is a powerful marketing. This is the animated videos are the marketing trend for businesses today to help them grow their business or even as a start-up.

Read more about Animated Videos to put you ahead of the competition and stand out in front of the crowd.

 

Here are the top benefits of incorporating animated videos in your marketing techniques.

 

7 top tips creating animated videos

7 top tips creating animated videos

  1. It Can Be Powerful Enough to Increase Your Site SEO

Animated videos for business improve the status of your site in the search engines.

This is because most major search engines view positively the pages that contain videos.

In addition, those pages with video are likely to get backlinks.

 

  1. It Brings Ideas to Life

With an explainer video, you can benefit from this creative tool to display and explain to your customer what you hope to tell about your product in a visual manner.

An animated video for business can help you explain your idea and reveal information visually, which can help you close the deal.

 

  1. Promotes Brand Development Easily

An explainer video enables you to integrate brand images, logos, and color schemes into your video with the use of animation.

Animation allows you to create your choice of actors and settings no matter how preposterous they may seem, as long as you convey what you what to say about your business.

You can create and develop brand icons and recurrent themes through a series of explainer videos.

 

  1. Touches the Emotions of Your Audience

An animated video has the ability to tell a story, and I mean any story you can create.

For example, how starting your business changed your life or how a unique idea that you have developed can change the life of your customers.

If you want to get the heart of your viewers pumping, it is possible with your explainer video.

 

  1. Makes People Enjoy Watching the Video

The animation does not promote a specific race, age, or nationality when compared to watching live human actors.

It is quite helpful as the internet has become a global marketplace.

That being said, you want to appeal to all people no matter who they are.

  1. It Is Easy to Understand

Promoting your business through an animated video, particularly whiteboard animation style or 2d animation style makes it easier for your product to comprehend.

In the simplest form, you can break down how your product or service works.

 

  1. Can market Any Product or Service

Whether you are trying to sell food or metal, you can market any product effectively with the help of an animated video for business.

It does not matter how complex or simple your product may be.

Learn more about what animated videos for your business can do for you

 

WHY ANIMATED EXPLAINER VIDEOS INFOGRAPHIC

Some Facts About the Effectiveness of Video Marketing

 

WHY ANIMATED EXPLAINER VIDEOS INFOGRAPHIC

  • About 1.8 Million words have the value of a 60-second video
  • 90% of online users say that watching a video about a product is beneficial in the decision making process.
  • Site visitors stay more than two minutes on a website that contains animated videos.
  • 64% of shoppers are more likely to purchase a product on the internet after watching a video.
  • 96% of introductory emails that include a video have much more click-through to the desired page
  • 59% of executives would like to watch a video instead of reading text.

Here are some more interesting statistics for 2018 

Consideration before Creating Animated Videos for Business

 

Understanding Your Target Audience

 Your target market is the key to your success. Therefore, get a good handle on these two aspects of your target before you order the pizza for the brainstorming session of your video:

  • Their Problem. The solution you give to your audience in solving their problems will be the income source of your video. Make them know that you understand what it means to them and you have the answers to their major pain points.

 

  • Their Personality. Learn the ins and outs of your customers to help you know what the overall tone of voice you will use on your video. This determines if your video will be fun, serious, adventurous, or sophisticated. All other design aspects of your video such as the voice over, script, colors, and images are in accordance to understanding.

 

 

 

 

See our Video Styles Click HERE…

 

Optimize Duration of Video

There is still an ongoing discussion about the optimal length for an animated video.

But, experts suggest staying in the 60 to a 120-second range.

While it is a small amount of time to explain the entire reason for your business, the purpose of your explainer video is to act as a teaser.

As viewers understand what you are offering after watching your video, you are actually giving them a hook to engage in future action.

Make them want more. The key components of a compelling explainer video include:

 

  • Focusing on the pain points, which is the problem
  • In one sentence or less, tell your solution.
  • Explain how your solution works in a simple manner.
  • Add a powerful call-to-action.
See our Video Styles Click HERE…

Make a Solid Script

Whether you are working with an agency or making your own script, remember these critical points to an effective script.

Know that you have no long word count to use, and the suggested speed for speaking in a video is 150 words per minute.

Furthermore, begin your script by laying out the four parts of your video; the pain point, solution, why and how it can solve the problem, and the CTA.

 

See our Video Styles Click HERE…

Choose the Right Video Agency

Not every marketing department is fortunate to have an expert video team in-house.

If you belong in this category, you would likely outsource your animated video production.

When looking for the most suitable agency for your business, answer these questions first:

 

  • What aspects of production do they do and finish? There are agencies that will work with you from start to finish, while others that only suggest and do the video animation, then leaving the rest to you. The skills you have in your team will determine the next step you take, but remember that you want to build an explainer video that is simple and effective. It should be able to convey a clear message to your customers.

 

  • Does the agency seem to create similar videos? If yes, then it is best to leave. It is a warning that you should not ignore. Find an agency that can make a video specifically tailored to each client. It is important that do the videos do not use the same idea.

 

  • Do they make engaging videos? You may not be the target audience of all the videos on the website of the agency, but if get bored or confused after 15 seconds, it is a clear sign that they are not good at making an engaging content. On the other hand, if you are enjoying, find yourself watching the entire video, and would like to learn more about the products on their videos, then they are probably the perfect agency for you.

 

 

Keep it Simple

An effective animated video is simple, and most of them are.

They have and a clear message and a defined goal. When people are constantly bombarded with information and advertising, why follow the annoying trend?

Start making simple videos as you explain how great your product is?

Consider what you want your viewers to take away from the video.

Just think that after each viewer is asked to explain describe what your video was about using several words only. this can be your starting point.

 

Conclusion

Let’s admit it, animated videos for business can be difficult to create and not every video becomes viral, particularly on the first attempt.

You will want to try different concepts for your videos to go popular.

You can look for a skilled animation artist or hire a professional animated explainer video agency that can implement the best qualities to make your video become successful.

Discuss your project with these experts to avoid delays.

The end result, your animation videos for business will be easy to manage and your way to market your business online.

See our Video Styles Click HERE…

 

 

 

business explainer video

Outsmart Your Competition with a Business Explainer Video

A business explainer video is something that uses animation in explaining what a business is all about. Businesses also use it when they are introducing a new concept or product to their customers.

They use it to get the stories of their brand across in the most striking way. Explainer videos started became popular when Twitter used it to explain what they are about to online users.

 

How Does Business Explainer Videos Work?

Experts agree that video is the best medium for conveying information as long as it is used correctly. It stimulates the auditory and visual senses.

This perfect combination enables the audience to retain the message for a long time.

One great example is the YouTube platform. Every month, more than one billion new visitors watch a YouTube video.

In a month, it has more than 6 billion hours of videos being watched. YouTube has been constantly expanding ever since.

This is what makes video one of the best marketing contents for businesses out there.

 

How Effective Is A Business Explainer Video And Why Does It Work?

Usually, businesses find it difficult to express what they do in an easy way that their target customers will understand.

Have you experienced visiting a site and left without even understanding what it is about or what it is offering?

This is the time when a business animated video can help.

With the combination of video and audio, it can clearly deliver the value proposition of a brand and significantly increase the retention rate.

Most people like to hear a good story particularly when it helps them engage with familiar ideas.

When a business explainer video adds a new concept to the already familiar ones, it helps get the message across to the viewers easily and entertainingly.

 

Business Explainer Video Case Study

View our Video Styles Click HERE…

 

Branded Video Vs’s Business Explainer Video

Branded videos are when a company includes clips into their video content, providing informative and engaging ideas.

They are geared more into doing ads, which are not necessarily animated. Branded videos are also typically longer than business explainer videos.

On the other hand, business explainer videos are brief and comprehensive, offering a range of ideas in one content.

The goal of these videos is to let viewers know a company’s products and services, and understand what the purpose of a business.

Business explainer videos use a simple yet interesting story to convey something to their viewers.

 

Branded Sales Video Example

View our Video Styles Click HERE…

How Does An Animated Explainer Video Help Your Business? 

Video content has been experiencing a wild growth for the past several years.

One of the reasons is that Google gives rewards to websites that are able to keep visitors spend more time on their sites.

So, if you have exciting videos on your website, you are more like to attract visitors to watch them.

A business explainer video is effective in helping a business grow in an affordable way.

This is the reason that animated videos have been seeing the rage in popularity.

It is a great marketing tool that helps your business in explaining your product or service, in boosting rate of conversion, in increasing sales, among others:

 

why explainer videosMake Pitch More Engaging –

Make a business explainer video to create your pitch. With the right visuals and music plus a strong script, you have a higher chance of grabbing the attention of your viewers.

Traditional web content tends to annoy or confuse the audience instead of catching their attention due to the colored fonts, flash, loads of text, etc. It also slows down the load time of a site. However, a simple business animation video can help make your page clutter free.

You give the viewer the essential information and ideas, making them want to engage and convert.

 

Higher Rank in SERPs

As mentioned above, Google rewards if users spend more time on a site. Plenty of images, large texts, and not updated site get a low rank on Google search.

This indicates, less exposure and worse, it drives site visitors away.

Business animated videos, on the other hand, engage the interest of the audience and help them make a buying decision fast, resulting in getting a higher rank in search engine result pages.

Boost the Audience Information Retention

People normally retain only about 10% of what they hear but are able to retain up to 50% of what they see.

When viewers like a video, they are likely to share it. Also, word of mouth can definitely help your audience grow.

 

Shareable

Your business explainer videos does not necessarily have to be exclusive on your site.

You may upload them to YouTube, Vimeo, and other video sharing sites.

Make sure you use proper keywords in attracting more internet users.

People today lean more toward video watching and sharing instead of reading and sharing written text.

 

Improve Conversion Rate

According to several surveys, about 85% of consumers are more likely to buy a product after watching an animated explainer video.

Such videos help businesses monitor the number of visitors on their sites as well as those potential customers.

In addition, business explainer videos can show the number of views for each of your video, hence it eliminates the need to do the manual counting of sales.

You can easily identify product or service interest consumers.

 

Generate More Interest

Social media allows businesses to spread brand awareness through images and videos.

There are about 70% of users watch videos on the internet.

Videos can significantly help generate interest in the products and services of your business.

 

Explain Your Offering

If you explain things through written content, it does not always work.

This is because people may interpret written information in different ways.

But, an animated video is straightforward and use audiovisual clues to give viewers a better understanding of the brand.

You can connect with your target market well.

 

Introduce Your Personality –

Do not be a faceless company that is selling things online.

Allow the audience to know who you are by using an animated explainer video.

People will connect more to you if you put a face to your name.

 

 

Perfect Positioning for Your Business Explainer Video

 

To get the best of your videos, here are the best places to put them:

Blog – Make your content easier to digest by including explainer videos with attractive visuals to your blog post.

This will help you get a higher rank in SERPs, and also improve your SEO efforts.

Landing Page– You will have up to a 2-minute increase in visit time and see a decrease in your bounce rate.

Add a solid CTA in the end or middle of your business explainer video.

 

 

 

 

 

Home Page– Most users will not bother to scroll down, put your video on top of your homepage.

On that position, visitors can play and watch it immediately.

It is better to use a big font in the play button, as a way to encourage users to click your business explainer video.

 

 

 

 

 

Email Marketing-If you include videos in your emails, this increases your click-through.

Also, consumers are more likely to buy after watching a video about a particular product or service.

 

 

 

 

 

Email Signature – You can boost visibility by adding an animated explainer video as part of your email signature.

 

 

 

 

 

Social network sites–These are the most popular place to post your video because almost everyone uses social media.

 

 

 

 

Ads – You can obtain fast results if you put explainer videos in paid ads. Doing this helps you keep track of customer interactions, and target leads.

 

 

 

 

Presentations -When introducing a product or service in your presentations, use business explainer videos to catch the attention of your partners, stakeholders, investors, etc.

Business explainer videos are suitable for businesses that need visual metaphors to explain abstract environments and difficult concepts.

Today, companies utilize technology to solve the problem of consumers.

If users click on a button, they get something. It is considered an abstract idea. But, not all people in the present time understand technology.

When it comes to explaining the complex structure, you can’t seem to do it right. You have a unique product or service, but why is it so hard to deliver a message to your audience.

That is where business explainer videos enter the picture.

These videos that use animations use visuals and graphics to explain abstract concepts; they can show viewers what they cannot see before such as what is inside an app and equipment, what happens behind the scenes, the workings of a computer, and so on.

All over the world, people and companies make videos to make product demos, publish reviews, brand awareness, among other things.

It is just a proof that video content is an effective medium for businesses to promote products and services, and share information.

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

View our Video Styles Click HERE…

animated sales video

Animated Sales Video

Congratulations!

You now have the most innovative, effective, useful, and the coolest product or service to offer to the marketplace.

Now what?

The truth is, nobody will buy it if people do not know anything about it.

The challenge for you is how you are able to tell consumers about your offering in the most amazing way.

This is where an animated sales video enters the picture.

More and more businesses are turning to explainer videos to help them attract customers and increase conversion rates.

 

 

Interesting Facts

  • 50% of marketing experts consider video as the best online content in terms of
  • 60% of sales increase happens to businesses, according to video production companies.
  • 30% increase in app installations due to animated videos made for promoting them.
  • 40% more affordable rates for marketing videos.
  • 65% increase in brand awareness.
  • 74% improvement in video recall.
  • 72% increase in purchase intent.
  • 70% of online users watch a video while surfing the net
  • 68% of online traffic is due to videos being watched online.
  • 70% of growth every year for how-to video searches on
  • 43% of users are likely to understand visual presentation about numbers and statistics.

Animation Videos Rule

Animated video is accessible, flexible, and affordable.

The animation is capable of explaining things, in which the mind can easily accept.

In retail and marketing industries, they focus on behavioral patterns to convert leads.

Viewers get to watch an engaging content while realizing you have the solution to their problems.

A video that uses animation handles customer experience well.

Websites and social media platforms have a plethora of live recordings and videos, both shared and posted.

The modern world we are enjoying now make us want to have the information we are looking immediately available for us.

The solution to our minimal attention span is short, informative, and entertaining content in the form of animated videos.

Why Do Explainer Videos Boost Sales

video statistics

  1.  Storytelling

During our childhood years, a big part of our development is reading picture books.

Animated sales videos follow this concept. It uses a narrative that is memorable to the audience.

  1. Pitch

An animated sales video is short and fun. It can explain a business, product, or service in seconds.

It is always engaging that a viewer is more likely turn into a customer.

Adding videos to your site creates diversity.

While written content and images can help your website rank in Google, a video is more interactive than the two combined.

How good you make your pitch will determine the number of traffic that goes into your site.

  1. Search Engine

Google takes an interest in your site if it detects huge traffic.

It usually happens when people stay longer on your site, for example, to watch an amazing animated video.

This results in getting a high rank in the search engine results page of Google.

  1. Perfection

An animated sales video can create the perfect story, characters, and scenery.

You are able to do this without hiring actors and renting a location.

Instead, you have a storyline that is entertaining, informative, and most likely to become popular.

  1. Quality

A successful video does not consist of content alone.

It needs the help of visual statement to create a story.

Creative data and design visualization, plus great content will push boundaries that equates to quality sales video.

If you achieve this, you will be rewarded with the viewers’ longer attention span.

  1. Brand Identity

Using an animated explainer video removes the need to pay an expensive ad in a magazine or newspaper.

A sales video has no limitations when it comes to creativity and imagination.

You can express your message in any way you want as long as you do not forget your goal, which is to get attention from your audience.

If you have a team for your explainer video, brainstorm ideas to come up with a great content that will increase conversion rate.

Video-Making Evolution

After the advent of DSLR, the evolution of video-making has risen ever since.

This industry is constantly developing and rapidly growing.

We are in awe with the introduction of advanced hardware and software here and there.

 

 

Videos have become part of our daily lives.

We capture moments ourselves or save them on our computers and gadgets.

If we like certain videos or interested in seeing one, we look for them on the internet.

Because of this, businesses and start-ups realize the amazing possibilities and capabilities of videos.

1995 was the inception of smartphones, which gave people the chance to record live.

While specialized film equipment has a big advantage over smartphones with regard to quality output, they are still used in so many ways.

 

The first digital video was invented in 1984. But, it was in 1986 that a digital video was commercially introduced.

 

It was during this time that the handyman camcorder defeated the Betamax recording period.

In 2002, personal action cam such as GoPro had experienced their success.

This is mainly because of the advent of application software and social media platforms that have accepted the idea of personal recording.

Then, Apple TV provided users the opportunity to watch streaming videos and live TV in 2007.

 

Then came the giant empire of YouTube.

Its first video in 2005 gathered one million views.

Fast forward today, YouTube has billions of visitors every month, and the figures double every year.

In 2013, the social video took the internet by storm.

Social media platforms today such as Facebook, Snapchat, Instagram, and Twitter are not complete without the elements of videos.

Today, animated explainer videos are fast rising.

Their popularity happens, thanks to many other factors, including;

increased internet speed

easy consumer accessibility

bandwidth increase, and lower cost of essential equipment and technology.

Reasons to Use Animated Sales Video

View our Video styles Click Here…

 

 

Connects with People and Builds Trust.

The animation video you make gives you the opportunity to reach your target market.

Your explainer video will likely stay in their minds long after watching it.

It is about how you portray your company through your animated video.

The tone, narrative, colors, and other elements you combine in your video can make viewers get engaged.

Conveys Information in a Short Period.

One reason why explainer videos are so popular is that they are the cure for our busy and slightly lazy characteristics.

Let’s admit it; we tend to have short attention spans particularly when reading about businesses and their offerings.

Moving our eyeballs to read even require much energy and time.

With an animated sales video, you can convey your message to your market in just a couple of minutes.

The combination of concise message and animation creates a powerful tool to boost conversion rates.

 

View our Video styles Click Here…

Grabs Attention.

On the average, you have 8 seconds to catch the interest of a site visitor.

If you have an eye-catching, attention-grabbing video

The visitor can stay on your site much longer than the crucial 8 seconds.

Another interesting statistics is that about 85% of people who watch an animated sales video have a higher possibility of buying a certain product.

 

More Avenues to Show Your Video.

Aside from your website, if you post your explainer video on YouTube, Vimeo, Facebook, Twitter, and Google, it is a great way to increase your online presence.

Starts a Buzz.

If your video makes a noise, you will likely get your desired attention.

Take advantage of the high percentage of users who watch videos at some point in their browsing and surfing time.

Use this opportunity to tell people about your business, what you are about, how to use your product or service, and so on.

Your video must have an impact so that more users will share it, thus creating a buzz on the internet.

 

Click Here for more Styles

 

Opportunity to Explain Your Brand Effectively.

An animated sales video gives you a chance to get your brand’s personality across your target market.

Animation helps make your message easy to understand.

This is particularly helpful if you want to erase any negative presumptions and opinions about your brand. Create a well-executed video with your take on your brand, which is likely to result in a positive impact on your business.

A customer does not want to get confused or feel lost

Boosts Sales.

when looking for a certain product.

You can generate more sales of your site visitors can see that you have an explainer video ready for them.

They can watch how your product or service works for their benefits.

Conclusion

There is a wealth of opportunities for your business if you put animation in your video marketing.

While large companies are creating epic animated sales videos, new businesses can also become a huge success overnight.

All it takes is an animated sales video or explainer video that will do wonders for your business.

If you are ready to increase your sales, we have readymade templates for your animated video.

Whether you want a complex or simple video, we offer a lot of styles that you can choose from.

We can help you connect with your audience by putting up the right message.

Time to create videos is of the essence.  We have mastered the art of making short, professional, and effective explainer videos.

You will have your animated videos right away, and reap the benefits of high return on investment.

View our Video styles Click Here…

animated explainers videos message carriers

Animated Explainer Video – Perfect Message Carrier

Hands down, video is the trending king online and everywhere else.

For businesses, the best way to promote your services is through the use of an “animated explainer videos” or explainer videos” as most people refer them.

These are the latest tools in online marketing and still, everyone is nuts about them.

Video has been at the forefront of our consciousness after seeing a horde of them online since the advent of the medium on the Internet.

In 2015 statistics show YouTube is the second largest visited site ever since it arrived, second only to Google.

People don’t even consider Youtube as a search engine but it is the second largest search engine.

Why Video?

our brains process videos 60,000 times faster than text.

Here are some more bits and pieces all about a video and why it is dominating the media and expected to dominate some more in the next years.

In a 1971 hypothesis, the premise is that audio and video have an individual channel in the brain and can be overwhelmed by a barrage of information.

However, when presented together as content with images on a screen with verbal narration, information is easier to absorb and digest.

Compared with text, Psychology Today notes our brains process videos 60,000 times faster than text.

According to https://www.ssrn.com/en/“>Social Science Research Network, the video is increasingly popular to 65% of the population.

As of 2016, 117.2 million Americans watch video on their phones, which is predicted to grow much larger in the next few years.

According to https://www.comscore.com/“>ComScore research, mobile is responsible for at least 65% of digital media time.

 

 

Statistics show in 2018 video content will be responsible for 79% of Internet traffic.

More current trends, all of which are expected to rise.

    96% of customers believe that video helps them make purchase decisions;

    73% of shoppers are more likely to buy a product after watching an explainer video about it;

    58% of consumers are ready to trust the companies providing videos about their products;

    74% of B2C marketers and 92% of B2B marketers use video in their marketing strategies;

    52% of marketing experts chose video among other types of content as having the best ROI;

    Social videos are shared more often than text and images combined – by 1200%;

    Video viewers are 1.6 times more likely to buy the featured products they see and hear;

silent salesman

Animated Explainer Videos for your Brand

Animated Explainer Videos are not just for educating or entertaining audiences.

They bring on significant benefits for your brand. The first is it can convert more customers.

Liveclicker video commerce survey, including big brands, have reported and 88% increase in conversions after adding video to a product page.

Google also found out that 1 in every 3 millennials said they bought products after directly watching a tutorial or how-to video about it.

Marketing platform Unbounce had an impressive 100% conversion lift after adding video to its landing pages.

When you put your animated explainer video online, you expand its lifespan and reach.

Anyone can find it while viewers can share them as well. Sharing is a very important aspect in the case of mobile audiences.

Research found out that 92% of mobile video consumers share videos with others.

Marketers who use video receive 41% more web traffic from search, according to Aberdeen research.

Posts with video also get three times more inbound links than text-only posts, according to Moz.

The videos are usually the first introductions to customers.

In the past, the company’s customer services reps and salespeople have to make the same pitch or demonstrations over and over again as long as there is an audience.

However, even if there are a few changes in order to customize the tone for the customer, the core information is the same.

With the animated explainer, the video can free up your manpower (and energy) while giving the same consistent messaging across all brand touch points.

 

Marketing with an animated explainer video

Animated explainer videos are just one type of video you can use.

However, it is prevalent because animation explainers are easily understood for all age groups.

The child-like quality makes it more interesting because the content is important.

Animated explainer videos are perfect for those types of business where it is difficult to present or to sell a product through other types of video or promo methods.

 

 

View our video styles HERE…

 

Animated figures

In an animated video, you can include information on target customer’s problems, benefits of the company and its workflow.

Some of these cases may include figures and similar things.

Virtually every piece of information can be visualized with animated explainer videos.

In reality, this is the main advantage of animated video over real video.

Animated characters that are lively and some eye-catching cartoons can trigger strong emotions.

They can create a special atmosphere that can engage the audience and certainly capture their attention.

In doing so, they add to the emotional component to the rational arguments. Overall, it enhances the total desired effect.

Storylines

It is more interesting for the audience to keep up with a storyline when it is in a fun and entertaining story and made relevantly.

An added bonus is animated explainer videos are associated with a marketing tool than staged videos.

This is why it does not come off as irritating or obtrusive advertising.

Characters can fly, dance, sing and wear costumes while the action may take place at any historical period.

This frees the makers to make it possible to create an inventive storyline for better presentations of a product.

This one means so much to the business it entails and the message it puts out.

With a video, it is easy to explain complicated things, create memorable images via simple ways.

They appeal to the emotions of the audience in its raw message.

Can also successfully solve real-world problems, and explain complexities

Improve search engine results and provide an increase in leads, conversions, and sales as other posts can accomplish.

 

Animated Explainer Videos:

 

Four primary goals…

 

animated explainer videos infographicThis first one is very important in the sense that a professionally-made animated explainer video can have a global appeal and can rise up to unprecedented levels.

The interesting portion is that your video’s main goal is to have the right target traffic which in turn would mean good business prospects.

The trick had been to integrate the potential, the mission statements, the business strategies and even the complex services.

Animated explainer videos can get by attracting the visitors and appreciate not just the message but also the style.

#Wider advertising reach

With your animation explainer video and the help the company can extend to you, you can have your video played on the leading advertising channels all over the world.

As always, it is easier for the production company to achieve that status.

The trick is simply to gain it with the professional way that makes the video, such as it is, a high-quality animation explainer video.

The attraction has now gone over and above your target market and is now conquering other places than you can imagine.

#Client trust

As the explainer video can obviously cover overcoming objections and covering your most frequently asked questions easily.

An explainer video can explain those benefits and features that once took up a chunk of your sales team on the phone making them the perfect message carrier for your business.

With the animation explainer video company services, you can be sure to acquire your clients’ trust in your products by the quality of the video themselves.

#Attention to your business

High quality animated explainer videos also can drive huge sales profits on its strength alone. Some have been getting international deals.

These are requests for permissions to use the animated explainer video as a marketing tool.

With requests from other businesses, your animation explainer video can provide you with another income opportunity in your hands.

 

View our video styles HERE…

 

The popularity of Animated Explainer Videos

Just like the major appeal of animated explainer videos, it is capable of telling a story in different ways.

Everyone likes cartoons, adults, and children.

When they deal with important things, the cartoon identification disappears and everyone forgets they are watching cartoons at all.

It is as the writers are thinking just as much about the adults and the children alike in the audience.

The gig consideration is also that it can explain better than words can.

Powerful videos can have the tendency to stick to the minds of the audience than catchy slogans can.

The simple work is to get the information to the minds of the audience.

One piece usually slips out when recounting how the messages stick to our minds and what makes it so.

The main reason for all its worth, it is highly entertaining and certainly more dynamic than what most people usually see these days.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

View our video styles HERE…

explainer-videos-fastest-way-get-customers-attention

Explainer Videos Fastest Way Get Customers Attention

“Explainer Videos” 

The Fastest Way to Get Your Customer’s Attention    

By now, everyone knows that explainer videos is the greatest attention-grabber since video marketing hit the Internet.

It is such a runaway hit when compared to other online videos, voices, pictures, and images or some other combinations like presentation slide shows.

Consider this: Search engines are essential in all of everyone’s online activities and Google is the largest of them all.

However, the second largest visited site (and is not even classified as a search engine) is YouTube.

This is the video-sharing site where people go to do only one thing: watch the video that they want, nothing else.

Where do you mostly go to when you want to know how to do something?

YouTube for most of us.

Very interesting facts on vlogging online, listen to what Tim Smchoyer has to say…

 

Video Statistics

These days, popular music videos alone now number in the billions of viewers.

Videos top even the figures reached by other social media sites (where some also incorporate feature videos in them).

From YouTube, there is information that more than four billion hours of video are viewed every month on its site alone.

At the same time, there are around 100 hours of video uploaded to the site every single minute.

This fact is 3 years old, and you can only surmise the extent of its scope now.

These videos come from everywhere, big and small clips that sometimes become viral and seize the attention of everyone in the online world.

This includes all kinds of publicity-seekers, stunt-makers, all kinds of advocates and what-not, all of them seeking the viewers’ attention.

The good news is that there is also now a trend where commercial brands are using video-sharing platforms in sending their messages over video and are noticed.

Business Opportunities 

_Explainer Videos_ The Fastest Way to Get Your Customer’s Attention

If nothing else, beating your competition in the crowded online market, a video is your best bet, and everything would count in your favor.

They stand out in any place. Get your contents rich enough and engaging enough (or more), and it can definitely stimulate your customers’ buying instincts.

This is over and above the usual funny animal videos or cartoons, how-to’s and amazing commercials and movie trailers.

The phenomenon only goes to show that people are engaged with videos and haven’t gotten tired of them.

In fact, the interest on them hasn’t waned but is steadily mounting.

Video Technology Ease of Use

As technology marches on, and there is an increasing availability in bandwidths plus the other advances in video technology.

People had been watching more and more videos offered around and sharing them as they had never done before.

People, in short, had been into videos now with more frequency than ever before and for all kinds of reasons: entertainment, information, valuable content, and other ideas and concepts.

The goal these days is using searches to find video content and understanding how to create videos for online use.

The optimization of these videos for searching is one important part of a digital strategy for most sites.

Our video creation tool makes it simple to create your very own unique videos in minutes CLICK HERE

Interaction

Not surprisingly, people are now interacting with brands through video and this trend is on the rise.

These days, there are now opinion videos, answers video, video parodies and reaction and response videos.

The notable thing is that these people with their videos now have the power to market themselves, their ideas, what they are, and their work and places in society.

View our Video Styles Click HERE…

Video Primary Goals

When you decide to create your animated video, the aim is to gain more leverage for your small business.

As we all know, any online business relies on the number and quality of the visitors.

Most important, especially these days is how the visitors will react and respond to the site’s marketing messages.

On the whole, explainer videos usually last for only a few seconds to some few minutes and present a message to imprint on the viewer’s mind.

Understanding your audience is also of prime importance.

For our explainer videos, we take into account all of these primary and important goals.

Have a look at some of the various categories and styles HERE

Build Traffic

This is of great importance because a professionally-made animation explainer video can have a global appeal.

The interesting portion is that your video would mean you have the right target traffic which in turn would mean good business prospects.

The trick had been to integrate the potential, the mission statements, the business strategies, and even the complex services our business may offer to gain the attraction of the audience.

business strategy videos

Wider advertising reach

With your animation explainer videos and the help the company can extend to you, you can have your video played on the leading advertising channels all over the world.

As always, it is easier for the production company to achieve that status.

The trick is simply to gain it with the professional way that makes the video, such as it is, a high-quality animation explainer.

The attraction has now gone over and above your target market and is now conquering other places than you can imagine.

Building Clients’ Trust

The only guideline here is the professional way your explainer videos are going to be produced for everyone, amateurs, and professionals alike, to view and assess.

With the animation explainer video company services, you can be sure to acquire your clients’ trust in your products by the quality of the video themselves.

 

Attention To Your Business

High quality animated explainer videos also can drive huge sales profits on its strength alone. Some have been getting international deals.

These are requests for permissions to use the animated explainer video as a marketing tool.

Requests from other business enterprises, your animation explainer video can provide your business with another income opportunity in your hands.

Other uses of explainer videos

In direct context, the use of explainer videos as components to your marketing mix also tends to increase your revenues, both directly and indirectly.

In addition, the animation videos that are used as a training aid for company men can improve productivity and efficiency.

These animation explainer videos are unlike the other videos frequently seen on the web.

The explainer videos have their own specific purposes. As such, it has its own tactics.

These explainer videos usually have their first few minutes to be linked directly to its effectiveness.

A video that had been created by a company that specializes in making powerful explainer videos are several notches in visual appeal.

They are also very effective in communicating the important details of your product or services to the viewer.

View our Video Styles Click HERE…

 

Content

After all, is said, content is still the most important component even for videos.

Equally important would also be the fluidity of the animation and the overall formatting.

With these requirements, it becomes imperative that you need to hire an experienced and competent animation company with experiences in different genres.

This is simply to ensure quality in the rendering and in character creation.

3D is popular in movies but they are expensive. 2D animation is the nearest choice, although 2D or 3D are not big deals in explainer videos.

A good animation company always has top points on formatting, designing and in animation.

Using explainer videos

Like children, today’s consumers have very short attention spans.

Getting to connect with your audience needs a special video-maker that can produce eye-catching and captivating animation while being able to deliver your main message.

With a good explainer video, this is easily done because of their experiences and expertise.

For small businesses, they usually produce the best-animated work for your bucks.

Small businesses have smaller budgets.

See how affordable we are Click HERE

Traffic generation

A professionally-made explainer video is “share friendly”, meaning it experts importance on the social media.

If it is entertaining, captivating and delivers the core message as efficiently and effectively as it should, the people usually share them with others based on other qualities it has as well.

If it interests someone, it is likely that someone will follow the link to the explainer, which is the company’s site.

When more people get interested, you can also expect that there will be more traffic to your site.

 

Multiple platforms 

Explainer videos are able to work on many platforms.

For instance, you can have it used on your website, on social media sites and still on other video sharing sites.

Each of these sites (other than your own) has their own built-in audiences which can multiply your total audiences.

This type of video is not treated like a hard sell in any context.

They are more like informational and have values for the viewer. During the “explanation points” in the video, the viewer will see the featured company.

This is usually seen as a qualified authority on the subject.

With it, the authority you earned can enhance to your viewers the authority of your company on the subject and are usually bound to believe you than in other sources.

This authority will lead to trust and people purchase only from people (and places) they trust.

  Animated Explainer Video Advantages

Animated explainer videos have always been an affordable option for getting your message across with very minimal outlays, compared to glossy media releases in print and other media.

These are expensive investments, but for small businesses and start-ups, it is not very effective.

Aided in fact with the latest technological tools now available, the affordability of explainer videos it has now become a viable option for most small businesses and startups.

Small companies can create their own videos without much knowledge or experience since the tools are all available for them.

 

Leading Video Animation Company

Currently, video marketing is becoming the leading marketing efforts online.

Explain your Business is the top go-to company for small businesses to help them with their explainer videos to bring their businesses forward.

The company has more a hundred video templates and the number is growing to help startups and small businesses move ahead in the very competitive world of online business.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

View our Video Styles Click HERE…

one of the many benefits animation video

Animated Promo Videos – Make your Business goes Viral

 Animated Promo Videos Taking Center Stage Helping Your Small Business

Spreading the word about your business is an important task you have to do for your business to survive.   There are a number of ways of doing that:

Animated Promo Videos have made it an affordable option to get your message across to your audience.

Business leaders and marketing executives are used to preparing and delivering high glossy media releases in magazines or editorials.

This can be an expensive but not very effective way to grow a small business or startup in today’s environment.

Animated Promo Videos  have taken center stage and can help your business go viral.  Stand out in a crowded marketplace  amoAng your top competitors today.

With the latest technology tools available today, ease and affordability and has now become part of every small businesses budget.

Most small businesses can create there own videos without much fuss the tools available are endless and many of them.

Video marketing is taking over as one of the number one mediums for marketing online and offline today.

 

See more case studies here…

 

It’s probably unsurprising, but animated promo videos seem to add tremendous value to our experience as customers, too …

Where both video and text are available on the same page.

72% of people would rather use video to learn about a product or service.

Many successful small businesses which stand strong are using a mix in their content marketing.  There blending their visuals with the written content of their brand.

Promoting through social media channels and the use of effective resources.

The new way of marketing has opened an enormous gateway, not only for large startups but also for small businesses.

To compete against your larger competitors you need to look at new ways to promote in an affordable manner.

Being able to withstand in the marketplace to grow significantly animated promo videos are an awesome tool.

From writing blogs to posting various kinds of media. Organizing events, promoting pre-existing stock are few of the many ways you can choose to make your business grow using video marketing.

The purpose of using animated promo videos for marketing to your ideal audience and capture them into lead generation activities.

If done correctly will like and share your idea with their friends and acquaintances opening up to a bigger audience.

From the vast options that you can opt for promoting or marketing your business.  Animated videos with their limitless possibilities will serve you as the best channel to create your uniqueness.

Here are a few of the most affordable reasons to consider using the tools available today…

 

Animated Promo Videos will offer you…

whiteboard-animation-videos

 

Simple & Affordable

A small business with a limited amount of resources and funds, going for a huge & expensive marketing program will cost a great sum of money.

Will the expense be worth it or not is out of the question as there is no guarantee that your business will benefit from the ROI.

But there is a convenient way to provide you with a safe and effective growth in your business.

The animated promo videos that you intend to make to let your clients understand your business and to let your business reach new heights are arguably cheap.

The major benefit that you will have is that they are affordable to make,  giving you the opportunity as a small business owner to create a variety of video.

Now you can promote a variety of different services providing your viewers and ideal audience with full information about your business.

 

Animated Promo Videos have  Higher Impact Power

These animated videos have a high impact on the viewer.  As a result, you will gain more and more viewers within a short period of time.

With an increase in your consumers and daily viewers, it will be obvious to have an exceptional growth in your business.

We love to share. 83% of consumers would consider sharing it with their friends.

There’s a popular misconception that people will generally only share frivolous, entertainment videos (cats and epic fails!)

Our findings suggest that, if you create video content that your specific audience enjoys.

It has been seen that clients would love to have animated or explainer videos from their leading brand because it is easy to understand and provides easy & adequate knowledge regarding the business.

With an explainer video on your website, it is seen that there is 50% increase in the engagement of viewer.

Choosing animated videos as a way to run your brand name among your competitors will increase your client awareness and sales as well.

Business Promotional Video

Example

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Fully Customizable

Many other options rather than animated videos, you will not give you a fully customizable platform that allows you to interpret and create your business idea.

With full use of animation tools and software availability, graphics, and characters they can make the screen come to life.

With better quality customizable video tools on the market, you will gain better results as your constructed characters will always be active.

The main motive of such animated videos is to make your audience clear about what kind of services you provide.

With so many things to add up while presenting your idea, it has a scope to furnish your thoughts and ideas to your ideal prospects.

Giving you a huge opportunity to convey your message to a broader audience.

It will serve you as a platform to serve your diverse audience with their solutions they are searching for.

 

Totally Measurable

When you upload your animated promo animated videos to your website, the engagement of on your website will help to increase the traffic.

This will make the consumer want to stay on your site longer and want to know more about your services and products.

With regular viewers who see your videos, you will have the opportunity for your business name and website to rank better in the search engines

The use of animation shows a sign of professionalism with a touch of uniqueness.

Many other reasons that will help you choose animated videos as your business promotions are that you can actually measure how many people have seen or viewed your videos.

 

Shorter yet Powerful due to the Animation 

Animated Promo videos are smaller in size; as a result, it binds more viewers than any other kind of business promotion video marketing service.

Viewers don’t get bored and the animation will help you to catch the attention of your customer instantaneously.

Your ideal consumer can view your videos in their own time making the consumer able to easily get through your service.

It enables the on the spot hire of your service because it lacks any lengthy paragraphs to read out or long narrations or having to join a live webinar and attend a scheduled appointment to have a service explained to them “boring”.

It has been claimed that more than 64% out of total who watch videos are sure to become buyers.

 

Engage your Audience and  Entertain with Animated Videos

It has been proven that cognitive adult brain stimulation gets activated with animation, that’s why big companies are so much obsessed with the use of animation no matter how big or small their project is.

With and visuals combined gives animation videos an emotional experience, users are automatically driven towards animation video.

Provides you the opportunity to show them what you have for them without offending them.

The audio-visual experience helps the consumer to grasp the business or service idea more easily and much faster as well.

 

 

Easy to share

animated videosIt will be much beneficial for you if your consumers share your brand name with their friends.

The best outcome is that your business will automatically be promoted.  Your audience will share what they like making you a trusted brand among them.

Animated videos have the ability to share easily, such a task seems impossible in the case of billboards or other such media like newspapers and magazines.

YouTube is the   2nd largest searchable platform and is the number one video platform, which has billions of users.

 

Conclusion

Animated Promo Videos tend to present your idea or concept in a form which appeals more to consumers emotions.

“Who doesn’t like a good animation video now”.

The audio-visual effect tends to leave a long-lasting impact on the consumers, making your brand awareness more visible.

Animated videos make it easier to communicate with consumers than any other means of content.

Animation Promo videos are more informative and entertaining doing 2 tasks at once.

 

When the video is packed with higher graphics content with moving visual effects, it is faster to catch user’s attention.

The audio-video concept leaves your brand impression on the user’s mind.

 

  • Almost 50% of web users look for a video before visiting a store, says Google.

Your video will speak up for your brand; the obvious outcome would be that your name as well your brand name will gain more popularity.

With changing trends in the marketplace, the main concern is to catch user’s attention.  Apart from any other kind of marketing platform.

Animated videos or Explainer videos are the best way to attract viewers instantly and leave a memorable & shareable impression.

Here are 10 more good reasons to consider using Animated Promo videos.

 

 

What does this highlight for you and how will you apply this to your business?

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animated-epxlainer

4 Powerful Reasons to use Animation Explainer Videos

Creating animation explainer videos is a technique to gain more leverage for any small business.

Any online business hugely depends on the number of visitors to their website.

Animation explainer video increases traffic and visitors and helps them respond to your marketing messages.

Animation explainer videos usually last for a few seconds to a few minutes in length.

The message can then be clearly displayed in the viewer’s mind and makes it easy to understand.

This method works very well for sites that would like people to stand back and get the picture of what exactly their product or services offer them.

Perfect for complex ideas and solutions that you offer in your business.

 

Case Study

The Sweat Lab had created an app to test how much sweat we lose when exercising.

The complexities we were able to show in this animation video

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1. Build traffic

Having an Animation Explainer Video professionally made, the video would effectively have a global approach.

The attraction of your target market will be elevated luring them, wanting them to know more about your services.

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Animation effects in your video would mean that the right targeted traffic would get attracted and turn into business prospects.

Business strategies, mission statements and even the complexity of services and products are presented in an engaging way.

Your animation explainer video should be well-produced.

The features and benefits of your business would be explained within a short time.

 

2. Broader advertisement

With the help of an animation explainer video company.

You can acquire to have your video played on the leading advertising channels all over the world.

Sharing your video across multiple channels and search engines gaining more traction for your video to go viral

It is easier for the production company to make a high-quality animation explainer video in relatively a short period of time

They are professionals at creating conversion focused animation videos which attracts the eyes of your target audience.

Here is a great video from Tim Schmoyer on getting the best out of your videos and where to post them and which channels are best for you.

 

3. Gain the trust of clients

Have we all seen an amateur DIY video? Think about how that made you feel about the business?

It can ruin a business brand and the business reputation!

The advantages of hiring an Animation Explainer Video company’s services are limitless

You can get the trust of the clients by showcasing a professionally made animation explainer video, showing you care about your business and it’s brand.

You will be the owner of the explainer video gaining trust in the products and services of your business by watching the high-quality animation video.

 

4. Draw attention to your business

With a high quality animated explainer video, you can gain massive after sales profits.

You can even acquire international deals requesting your permission to use your animated explainer video.

As a marketing tool for their business as well, they can complement other businesses and get shared with your influencers.

Making them another income opportunity with your animation explainer video for marketing your business.

 

What does this highlight for your business?

Share and comment below if you have found this useful for your business or colleagues.

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why use explainer videos

Why Use Explainer Videos

Website Explainer Videos Increases Sales and Revenue

Using an explainer video as part of the marketing mix tends to increase revenue growth.

Animation explainer videos used as a training aid for employees tend to improve productivity and efficiency.

Keep in mind that explainer videos are not like other video content on the web. It has a specific purpose.

Thus, it has it’s own tactics. For example, the length of the video and the first few minutes are directly linked to its effectiveness.

This is why we suggest that you hire a company that specializes in creating powerful explainer videos.

Specifically, one that can produce videos that are visually appealing and able to effectively communicate the important details of your product or service to the viewer.

While 3D animations are very popular in films and movies, but they can be very expensive to produce.

 

2D animation is often the go-to choice for most companies

 

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This is why 2D animation is often the go-to choice for most companies. On top of that, being 2D or 3D is not a big deal in explainer videos.

The most important thing in explainer videos is the content, fluidity of the animation and the formatting.

This is why it’s best that you hire an animation company that has years of experience and has done work for different genres.

This is to ensure that you have the best quality of the character creation to rendering.

A good animation company should also score high points on formatting, designing, and animation.

 

 

Why Use Website Explainer Videos

The attention span of today’s consumers is getting smaller and smaller.

This means that if you want to connect with your target audience, it’s best that you have a medium that is eye-catching, captivating and efficiently delivers your core message.

Thankfully, a good explainer video can achieve all this. This is why explainer videos are getting popular for small businesses as it gives the “best bang for the buck.”

After all, small businesses rarely have deep pockets dedicated to marketing.

However, that’s not all there is to explainer videos, and it’s a medium that offers more advantages.

We will cover some of these important benefits below.

 

 

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Increase your Sales and Brand FAST

With over thousands of visitors every minute, your products & services will be exposed more to the outer world.

As a result of this exposure, there will be an increase in your sales as videos are there to assist you.

Explainer Videos can be used to address your audience by relating video to every aspect of their life.

Attracting more & more of your ideal audience towards your business website and social media channels will help increase sales.

Also, explainer videos tend to work towards making people more aware of your brand and your business shows up more frequently.

 

Building Traffic

The great thing about a good and professionally-made explainer video is that it’s very “shareable,” which is very important in a social media-centered world that we live in today.

If an explainer video is entertaining, captivating and communicates the core message efficiently and effectively, then people are generous in sharing the video to friends and family.

If someone is interested, then it’s likely that he or she will follow the link on the explainer, which is the company’s website.

As more people share the video, the more traffic your website will receive.

 

The most important thing in explainer videos is the content, fluidity of the animation and the formatting. This is why it’s best that you hire an animation company that has years of experience and has done work for different genres.

 

Website Explainer Videos Have Multiple Uses

Another advantage of explainer videos is that can work on many platforms.

For example, it can be used on your website, social media sites and video sharing sites. It’s like hitting 2 or more birds with 1 stone.

 

website explainer video ideaGaining Authority

A good explainer video does not do any “hard selling.” Instead, it’s informational and provides value for the viewer.

As  Website explainer videos “explains” a subject to a viewer, the viewer will see the company that’s featured in the explainer video as an authority on the subject.

Authority is very important as today’s consumers are getting smarter and more cautious.

They know that anyone can throw deceiving or false information on the web.

Website explainer videos are a great way of illustrating how your company knows your business very well and your customers will then see your company as an expert.

Ultimately, an authority will lead to trust; and always remember, people will always buy from someone they trust.

 

Additional Income Opportunity

Another great advantage of explainer videos is that’s its one of the few marketing mediums that can directly put money into your pocket rather than take money out of your company’s coffers.

As your company grows, your business partners may see how powerful your explainer videos in converting sales.

Because of this, some of your business partners would request permission to use your explainer video to also boost their sales.

When this happens, you can charge a small fee for the explainer video and it now becomes another income stream for your company.

 

What does this highlight for you and how will you apply this to your business?

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