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When You Need to Look for an Explainer Video Production Co

Creating an explainer video involves a lot of work patience and time. What viewers can see in those seconds to a couple of minutes is the outcome of a few weeks of hard work.

The complexity and the length of the explainer video are the main factors of how much time and the number of work it takes to do the project.

Another factor to consider is how many edits necessary.

Undeniably, an explainer video is one effective way to enhance your website, attract online users, and increase your revenue.

As you decide using an explainer video in your marketing strategy, then consider choosing an explainer video production company to make your video.

But first, you need to understand that for an explainer to succeed, here are some factors to take into account:

 

Checklist

  • A clear and easy to comprehend the message
  • A unique script with impressive motion graphics design
  • A clear, pleasant voice of the narrator
  • Appropriate music and sound effects
  • Pleasantandrelatable characters
  • Help from your chosen video animation production

 

Each of these factors can fail, which is the reason why this kind of service can be costly.

Let’s get started:

 

Know and Assess Your Target Market

The importance of assessing your target audience is key with regard to creating explainer videos.

It can be easy to make a mistake and confused viewers, as this kind of message includes various elements such as text, audio, and visuals.

A reputable explainer video production can help you make good communication with your viewers.

Everything will just be useless if you lack targeting.

There are animation video companies that create videos for different clients.

But, When they begin the video production project, they do not focus particularly on anybody.

They think that this can still help businesses sell products or services. However, it is not the right way to do things.

 

Client Briefing

 A good explainer video production team will talk to the client first. Since you are the client, the project starts and ends with you.

Client briefing means the production agency will want to know your product or service, as well as your vision for creating the explainer video.

They will take note of your inputs and ideas. This is the time to gather all the information about the project.

 

Doing the Script

The core of an explainer video is the script.

Without it, the result will likely to fail. Regardless of the sound effects and visuals used in the video, you cannot accomplish the desired results if there is no proper script.

The message should be simple and clear.

As with any content, every word in your script must have a meaning. You need to take into consideration every word and sentence, as there is a limited time at your disposal. Remember that the script can influence the scenes in the video and the outcome that people will view. Explainer videos are generally restrictive on this aspect.

 

When it comes to creating a script for your explainer video, make sure to count the number of words that you can have. A study revealed that a 60-second explainer video typically has 160 to 180 words per minute.

 

The Process of Branding

During the initial phases, branding is an important factor of an explainer video.

This helps dictate the direction of the video. The explainer video production will know how your corporate branding can fit into your video.

Talk about this as you make the script. The purpose of this is to make people easily identify your video to your brand upon watching it.

The colours you use can have a major impact during this process. Use font on your video the same as the one in your online site.

It will be an added benefit if you can add the logo of your company in the background.

Align your explainer video with the kind of content you have on your website.

For example, a humorous video is not appropriate if your site contains complex, scientific information.

While the explainer videos allow you to make new and diversified content, make sure not to go to extremes.

This can help prevent alienating your audience, especially your loyal customers.

 

Mockup Phase

This is the part where the production of your video really starts.

This stage involves choosing the style and creating the characters. Find out what is suitable for your business needs and the image of your company.

The mockup phase is a vital element for branding. There are several styles to choose from. You can have:

 

  • Whiteboard

  • Typography

  • Motion graphics animation

  • Graphic animation

  • Silhouette animation

  • 3D

 

The persona of the characters you use should be something that your customers can identify with.

The explainer video production company you choose would normally have a portfolio with lots of concepts and ideas, although they will consider your vision.

Communication is essential during this process to prevent any misunderstanding and lead to starting the video production again.

 

Storyboard Creation

 A storyboard presents single, separate slides to describe an action that is happening by using the script.

A storyboard can act as a master plan or visual blueprint. It is a combination of shots motion and transitions.

The sound effects, illustration, animation, voice-overs, and so on are based on the storyboard. In addition, it is used to make the message of the script alive.

It is better to work together with your explainer video production agency during the storyboard creation.

Discuss how your explainer video will look visually and how will it progresses.

 

Voice Recording

The explainer video production company works with the voice actor.

When the script is finalized, the voice over talent can begin the job and complete it within a set time frame.

The video production will find the right voice for your explainer video, depending on your preference.

 

Animation

The animation is considered the longest stage of the explainer video production. It has a major impact on the quality of the entire video.

Animation offers you flexibility regarding the tone and video style you select.

Here, you will have many different elements, in which you will put them in motion.

For the explainer video production agency, the animation process takes most of the project time.

You can use icons in your explainer video to create a compelling story or use a character-driven story.

Note that the cost of your video depends on how complex your video is.

 

Sound Effects

Music is crucial to the mood of your explainer video, as it can help attract people.

Music can further portray the emotions of the characters in your video.

For example, when your explainer video is selling a new product or service, adding music can set the mood to encourage people to buy.

The sound effects can make the characters in your video serious or funny. Consider putting subtitles to your video as an added feature.

 

Dealing With Concerns and Issues

The two main problems that you may encounter during the production of your explainer video are when the project takes too long to complete, and you are not satisfied with the result.

The portfolio that the explainer video production company give you during the initial stage will give you a general idea of how your product how the video will proceed and develop.

Therefore, you cannot blame them for the quality and effectiveness of the final product.

Lack of communication and involvement are also the cause of some problems to occur.

Take time to get involved in different stages of your video production if you want to ensure optimal results.

Often, the process takes too long to finish. Ask in advance what to expect from your explainer video company.

But, the process can take several days up to a few weeks on the average.

To Summarize:

Here is what you should do and experience when looking for an explainer video production company.

  1. Conduct some research about the explainer video companies. You can also ask for recommendations from family and friends.
  2. Ask for their portfolios and make a comparison among production companies. Watch some of their videos to get an idea of the quality of their work.
  3. Call the company that you like and schedule a meeting with them.
  4. During the meeting, answer some basic questions that their team will ask about your business.
  5. Talk about the budget upfront. Tell them your expectations and how much you are willing to spend.
  6. The video production team will present a story, concept, and design for your video. This is the time to tell them what you like and what you do not like.
  7. There will be some feedbacks, tweaks, and polishes before the final product.
  8. Your explainer video is ready for publishing.

 

Conclusion

The explainer video production process requires good communication the involvement between both parties.

Using explainer videos for your business is a great decision.

They can drive your website to a new level, attract customers, and give variety to your content.

Every step must be done to perfection to achieve an effective final product.

So, make sure to choose the right explainer video production to get the job done for you.

 

Video Animation Company Can Help Your Online Presence

How a Video Animation Company Can Help Your Online Business Presence.

Have you been looking for ways to improve the online visibility of your business?

Do you want to try creating a video as part of your marketing strategy?

If your business has no online videos, you fail to use an opportunity of the fastest growing part of Internet advertising.

This is the time when you need to find a video animation company to help you in this aspect.

 

How Important Is Video Animation?

Using an animated video for your business is an effective way to tell your story.

It shows another side of your business, more humane. It can also help communicate highly complex concepts and ideas in an easy-to-comprehend way.

If your business has a website, here is something you should know.

If there is a video on the home page, online users usually stay longer going through your web pages than to a website that is only text-based.

Humans are visual entities. They want to see something that is interesting and make them curious, or they lose interest. You know this is true for individuals who are clicker-happy.

Video Animation Boosts Conversions

Once these people see something in a website that is interesting, or if the web pages are loading quite slow for their patience, then they are gone in seconds.

As a website owner and a business person, it is your responsibility to come up with effective ways to attract people to visit your site, and make them spend time there as long as can.

Looking for a video animation company to help make your killer videos is one way to do that.

 

Advantages of Animated Videos when Used on Websites

 

They educate your target market.

An animation video that is simple, engaging and sends out the message clearly with the use of visual impact can help educate people.

They increase conversions.

Try comparing compare a 2-minute video to a 500-word post, which one do you think people will find more interested? The video is the natural and popular choice.

They engage visitors.

Online users will not waste their time in sites that do not add value to their browsing experience. Animated videos are one way to engage users as it offers them something to interact with, clearly adding value to their time.

Case Studies Click Here

 

Get Started Finding a Video Animation Company for Your Business

A video animation company usually has animators who work together with other animators.

Therefore, an important factor to look for is for you to work well with other people.

The following are helpful points to help you begin this task:

 

  1. Do they go with the culture of your company?

They are going to be an extension of your company as you hire them for a project.

Look for a video animation company whose work, personality, style can fit well with you.

Also, consider a video production company that will push your company to do amazing things.

They should ask questions you may not have thought of.

The team from the video company should be a dynamic and great addition to your own.

 

  1. How do I get involved in the video production of the video?

It is something you need to take into consideration upfront.

Some agencies will need your input at a few critical milestones in the production process and ask you to fill out the creative brief.

Other companies will get you far more involved and will wait for you to write the script you want, choose the voice-over, and so on.

Know how much you are going to be involved in the video production process in advance to save you surprises in the future.

But, this depends on your personality, energy, and mental capacity in terms of making an animated video.

 

  1. Are their videos successful?

This is the most vital factor when looking for a video animation company for your business.

You can find many video production agencies that will promise to produce the most amazing cinematic experience for you.

But, what will you get in return?

Have they won any awards for their videos?

Ask if they have any case studies or clients that you can speak with?

These are all valid concerns because your video must help convert your website visitors into buying customers.

If the video they produce cannot help your business ultimately, then it would be futile.

 

 

  1. Can they deliver quality videos within my budget?

It is something you need to arrive at an agreement or solution at the beginning of the process as you are scouting for several potential video production companies.

If you want an animated explainer video or shooting a live action, where you belong in the range is based on the scope of the video company.

You can find cheaper agencies, but you get what you pay for.

If your budget is tight, then make a compromise with one or more things.

On the other hand, see to it that the agency can deliver within your time frame.

There are companies that have longer video production cycles compared to others.

So if you have a deadline for a product launch, it is vital that the agency you choose has the capacity to supply your completed video in the time frame you need.

 

  1. Do they have unique and fresh ideas?

 You decide to hire a video animation company to breathe life into your brand.

It is an animated content for your video marketing.

You want it to create an impressive statement about what you do and who you are.

But, what if the potential production house you pick gives you a boring and formulaic concept?

Try to watch some of their previous works, and find out if it all seems to follow the same formula?

In the end, hire an agency that can look at your product or service and bring unique creative flair to it in the video.

 

Top Tips to Get Everything Right

You think it is time to get started on the animated video project for your business. This can help build up your brand and grow your business. Besides, it is a fun process. Here are some steps to follow:

Concept.

Your story is the concept of your animated video.

Without a strong storyline, any kind of visuals will lack the impact you want to achieve, plus, you will not meet your business objectives.

This step involves your creative brief. Being the client, your video production company may ask you to fill this out.

This process helps them to know your unique selling points, non-negotiables, benefits, branding, etc.

All this information would be helpful during a brainstorm of your concept.

 

Script.

This step involves creating your message.

Certain characteristics of a powerful script are clear and natural language, having a strong call to action while staying on point.

The ROI of your video will be hard to measure without a call-to-action.

Creating a script typically takes about 3-5 days. After that, there is the revision process.

Hiring a video animation company means getting an outsider to create a script in a new perspective.

 

Storyboard.

You see the visuals in during this step. The agency will draft up the frame-by-frame look of your video.

You can see the start of the design, as well as the progress of your video.

Keep in mind that everything is not final in this phase.

Being involved in the process will make it easier for the video production house to incorporate your feedback as they keep things moving along.

 

 Style.

It is best for the video company to make your video from scratch so that it can reflect your brand as unique as possible.

A style frame is something that is presented in full colour.

It determines the final aesthetic of your video.

This may include backgrounds, icons, characters, text, and so on.

Often, a video animation needs an animator and designer.

The video company you choose may have someone on the team who specializes in both.

Preferably, begin with the design process, then proceed with the animation after its approval.

So, if you want another character in your video, they can make changes before handing it over to the animator.

Click Here – 9 Super Easy Styles that Convert

Voiceover and Tone.

This carries a lot of weight even though it may seem like a small part of the whole video compared to the animation and design.

What makes it essential is that you need to use a voice that is most suitable for your brand.

Do not go for the one-size-fits-all voiceover.

Make sure to find the appropriate tone for your video that matches your brand.

Some of the few effective tones are neutral, dramatic, and excited.  The voice you use can help impact the tone.

Are you releasing a product to increase awareness?

Then, use an excited voice to engage your viewers. Do you have a solution to a major problem in the form of your product or service?

Build up emotions by using drama in the voiceover.

A neutral tone minimizes the distraction. This can help convey your message clearly to your audience.

Animation.

This is where the project gets exciting. An animation is putting the motion in your content.

Each frame is timed meticulously to ensure smooth transitioning.

The aim is to make the characters lifelike and not robotic.

The animation process can take up to 3 weeks to finish.

There are two kinds of scene animation transitions; one is when a computer is used to make frames in-between, producing a smooth and natural motion.

The other is cel animation, which is a more complex method of scene transition.

The animator creates an accurate motion of the head, arms, torso, and legs of the characters.

Sound Design.

This includes adding sound effects or song to your video.

Sound effects have a huge impact on your video.

The video animation company will have an idea what approach to take in terms of the sound design according to your creative brief.

Make sure to know the rules and regulations regarding music licensing.

 

Conclusion

The best video animation company has a unique quality that comprised of professionals that are talented, dedicated, and focused.

The ideas below can help you find a video production agency that can effectively work on your video according to your needs.

Help Your Business Succeed with an Explainer Video Company

If you want your content to be engaging, make sure you use videos as part of your marketing campaign.

Videos help increase your online presence and win over more customers.

Big brands use explainer videos because they are eye-catching and captivating.

But, start-up companies also use explainer videos for their business because they are effective and affordable.

 

Explainer Video For Your Business

If you want to use an explainer video for your business, choosing an explainer video company is not easy.

It is tricky to market your product or service to your audience.

You want to find the best video production company that can give you what you want and go beyond your expectations.

Before you start looking around, know the reasons why you need an explainer animated video to help your business become popular and profitable.

You can customize it according to your preferences.

The end product for an explainer video is varied and vast.

Motion graphics specialists can make and adjust the colors, illustration style, voice over, and music of the video content to fit your brand.

Your explainer video can be fun and playful, sophisticated and technical, or somber and serious.

With the power of animation in the explainer video, anything is possible.

 

It is cost-effective.

Saving cost is one of the many reasons why businesses go for explainer videos.

Approximately 95% of companies spend a small amount of money for a 60-second explainer video.

It is remarkably cheaper compared to a live video, in which you need to pay for the equipment, location, talent, crew, and so on.

With the use of the right digital tools and expertise, the explainer video company can give you an explainer video for a much smaller price.

 

It can adapt to changes.

As time goes by, your business will grow and go through some changes.

You will have more products or services to sell.

Your existing product may have some additional features.

The video production company you choose will go to the original video and do their job of tweaking and be improving.

 

It can provide your audience with clarity.

The goal of an explainer video is to convey your message to your viewers easy and fast.

By using animation, you can showcase the features of your product or service and the benefits of using it.

Through infographic illustrations, you get higher retention and sales increase.

What to Consider When Looking for an Explainer Video Company

If you believe that an animated explainer video is the right marketing method for your business, be on the lookout for the right explainer video company.

There are many video production companies out there.

How do you find the one that can meet your needs and desires?

The following are some helpful factors to consider.

 

  1. The Company Knows How to Tell an Interesting Story

The main purpose of an explainer video is to send a message to the viewers.

A good video production company must know how to tell a story.

Aside from the powerful voiceover, quality graphics, upbeat music, and engaging motion, the explainer video needs to include a storyline.

When meeting with the people in the explainer video company, watch their videos but do not forget to assess how they craft a story.

Find out how do they frame the problem, introduce the solution, as well as build value?

 

  1. The Company Has a Good Reputation

Meet the team

Producing quality work is not the same as having a good reputation.

Do a bit of research on your own before you select your video production.

Perform a Google search and read online reviews about the company.

You will have an idea how they fare in other people, particularly from those who have done some business with them.

 

  1. Their Portfolio Is Impressive

It is normal to ask the explainer video company for samples of their work.

They may likely have a portfolio on their website, but you can ask for videos customized for certain industries.

By doing this, you can see the variety of their animation style, the quality of their work, and how they tailor every video according to the needs of the client.

Some telltale signs of a good performance are the quality scripting, captivating sound effects, well-modulated voiceover, and seamless transitions.

 

  1. The Process They Follow Is Tried and Tested

A reputable explainer video company should have an established process in video creation.

This process has been perfected in the course of time.

The explainer video company may have a different approach in creating their video, but talking to them would help you know that their projects are all carefully done in lots of detail, and they are strict with their process.

You do not want an agency that misses their deadlines and produce low-quality work.

Basically, the steps in the video creation process include animation, storyboarding, soundtrack selection, script writing, and voiceover.

 

  1. Their Communication Lines Are Always Open

One vital element in a successful relationship with an explainer video agency is communication.

You should feel comfortable talking and asking questions with them.

If they are easy to communicate, you will have no trouble opening up with the company.

If meetings drag on, emails unanswered, or questions have no clear answers, expect to experience the issues again and again.

Find a video production team you can communicate well and save yourself the stress.

 

  1. You Like Their Personalities

This factor is critical to the success of your explainer video project.

You want to work with people who are approachable and communicative aside from being great at their job.

Are meetings and phone calls pleasant?

Are the conversations smooth flowing?

t is vital that you enjoy working with them as you brainstorm ideas.

The end product will likely show how you feel about the company.

 

  1. Your Budget Fits Their Price

Explainer video companies have different price points.

Make sure that you have an estimated budget in advance before you look for a video production agency.

Ask for a range of what a typical explainer video project would cost.

While an agency may not give you a final price during your initial meetings, they can give you a quote.

Also, you should have a reasonable budget range in mind.

If your budget and the company are not on the same page, find another one that fits your budget.

 

 

Helpful Questions to Ask the Explainer Video Company

 

Does the company know and understand what your business is all about?

While their skills and knowledge are important, you need the company to understand your brand and explain that to your audience.

If they can identify the features and elements that comprise your business, it would be easy for them to translate your business into a profitable one?

The initial meetings, video concept, and proposal are the ideal time for the video production team to get to know more of your business.

Explainer Video CompanyWhen do they start your explainer video?

A well-established video production company is sought-after and busy.

They may not be able to start on your video content immediately.

What you can do is finalize your contract with them and set a specific date, wherein they can give it their time and attention.

It pays to have everything in writing.

You can discuss with them details over the phone, via email, or in person, but make sure to follow it up in written form.

Include the pricing, production, timeline, start date, etc.

 

How do they handle edit requests?

An in-demand video production company will have many clients who will come up with loads of requests.

How they handle your request particularly the editing part is an indication of their customer service.

However, a reliable company should know how to address these concerns by using a project management tool so they can easily track requests.

 

What is the timeline for your project?

The answer to this question varies, but an animated explainer video typically takes 1 to 2 months to finish.

Ask the video production team to make a revised timeline for you if you need a shorter timeframe.

It is better to monitor the progress of your explainer video and keep track of the timeline.

You want to meet the deadline for your video as much as possible.

 

 What potential setbacks could happen?

The response from the explainer video production company will depend on your project.

But unlike live-action projects, explainer videos would be dealing more with technical issues.

A good agency should expect any potential problems and prepare solutions for unexpected events.

If they cannot provide good answers, they may not be the right company for you.

 

Do they pay attention to voiceover and music score licensing?

The internet has a lot of rules that you need to follow to avoid having problems in your hands such as licensing issues.

Did you know that YouTube can pull out a video if it has breached the rules and regulations of the site?

In your case, protect your explainer video when posting it on your website, YouTube, and other social media platforms.

It is beneficial for you if the video production company have knowledge about video licensing.

 

Where do they get the image that they use in video production?

You can find some companies that use stock photography instead of custom made.

But using these stock images can only limit your script and story.

Look for a company that has a library of pre-made templates that their own video creators made.

You may use your own images as long as they represent your brand well.

Who has full ownership of the video?

A basic principle is that you own your explainer video the moment you pay it in full.

Make sure to ask your video production agency because they may ask for rights to use your video in their portfolio or demo reel.

Negotiate with them if you do not want other people to use the characters in your video.

 

What is the mode of payment and schedule?

The payment agreement depends on your chosen explainer video company, but in general, you give a 50% deposit to cover upfront expenses.

You pay the remaining 50% balance upon the completion of the project.

 

Can they give you referrals?

While positive reviews and testimonials from past clients can help the video production agency to have a good reputation in the industry, do not stop there.

Try to do some research and dig deeper into the company, particularly their customer service.

Obtaining referrals is an opportunity for you to talk to other people about their experience during the video production process.

View Our Portfolio Click Here

Conclusion

If you want to invest in doing a few explainer videos for your business, it is important to have a professional, trusting, and lasting relationship with your explainer video company.

This is the time to dedicate some of your time in looking for the company that is best suited for your needs.

Treat it as a vital business decision. Use the tips and ideas above to help you find the right partner for your business.

Business animated videos

Animated Business Videos: 9 Super Easy Styles that Convert

Some people call animated business videos “corporate videos,” “explainer videos,” and “animated marketing videos.”

Whatever you call them, they all have the same purpose. They explain a product or service for the purpose of engaging the audience.

The goal is to boost visibility on Google, increase conversions, become shareable on social media.

The rise of animated business videos in practically any industry is also causing it to be an in-demand tool to increase brand recognition. As this concept grows in popularity, video production service providers are also showing up everywhere, resulting in intense marketing and competition for unique ideas.

 

What Is an Animated Business Video? 

Animated videos for business are widely used today. Companies all over the world use this short clip to tell stories to their target market.

Anyone can advertise almost anything online with the use of an explainer video.

Each company devises a unique animation and video style to establish a distinct signature. In the era of social media and online media, an animated video is considered a form of art. It is a useful content made for the target customers of a company.

So, if your business thinks of creating a video animation, there are many different video styles to choose from. An animated business video typically has 160 to 180 words per minute.

An animation video is not live action

An animation video is not live action as it does not use actors, stages, and sets.  It is also not a screencast as it does not emphasize computer screens.

Animated explainer videos generally exist in a fictional world that is designed by the animator or the business owner.

They make use of illustrated symbols and representations of the world in their storyline as opposed to the objects themselves.

Animated Business Video! The Humor Is Of Essence

Humor is a great way to bridge the gap between businesses and people with different sorts of personalities.

Whatever form of humor you use, you will have an opportunity to capture a wide range of audience. Surprise can be hilarious.

At times, people laugh at ideas that startle or shock them into seeing things differently. The human brain becomes engaged, causing it to recall this kind of stuff.

Humor can have a huge impact in a brief message, for example, the punch line.

In a few words, it slams the idea and message home with the inclusion of jokes in the content. Illustrated humor can stuff loads of knowledge in a small, surprising, and humorous package.

It is like triggering an emotional response from the viewers.

 

Super Easy Styles to create for Animated Business Video

You can make your animated video for business according to the following super easy styles.

Each of them is effective, depending on your target market. Simply select the most appropriate video style for your explainer video

 

Cartoon Style Business Animated Video

  1. Business explainer videoAlso called as a character animated video, cartoon style is one of the most popular styles in video content. Customized animated characters can add personality and bring emotion to your brand. It grabs attention fast and encourages memorable tales. Storytelling has a big role to play in this kind of video. You brand persona is the main character, which solves the problem of your customers with the aid of your product or service. A cartoon style is an ideal B2C option. But, keep in mind that there are real people that want to connect with their audience behind all businesses. Therefore, B2B companies prefer this styles particularly if they want a more friendly approach.

 

  1. Motion Graphics.

    motion graphicsThe motion graphic uses graphic design to come to life with the use of animation. This style uses graphics elements, for example, shapes, patterns, and colors to tell a message through a smooth movement. This style easily explains abstract or complex ideas whether it applies fun or serious, approach. This type of video is suitable for start-ups in boosting brand strength and engagement. You can add 3D elements to your basic motion graphics style to create a modernized look to their products, especially if your business is related to new technologies, software, or digital services.

 

  1. Cartoon Style with Motion Graphics.

    cartoon style motion graphicsYou get the best of both worlds if you choose this popular. The use of cartoon characters gives a close approach with your customers. Animated motion graphics can help explain the most complicated concepts. The style works well for a startup company that wants to introduce a new product or service, for example, explaining new mobile apps. This style tries to maintain humor and professionalism at the same time.

 

  1. Silhouette Animation.

    Silhouette AnimationThis style uses a character in the animated business video but in silhouette form. If you think a silhouette character may come off as dull, boring, or cold or scary, try to play up the expressions of the character, or use some interesting color, such as your company color.

 

  1. 3D Animated Video.

    3D Animated Video.A 3D video production has no limit as to what it can accomplish. This is why it is the most expensive one. If you have a limited budget, you may want to skip this style for now. Also, making 3D videos is time-consuming particularly if you want to make some changes to the video: a change of animation adjustment and graphics can take several days to finish. But, with the right budget and time, the results can be rewarding.

 

  1. Whiteboard Video Animation.

    whiateboard animation 3Whiteboard Video Animation.This kind of video has become digital while trying to recreate the traditional procedure. Whiteboard videos are highly engaging as the story is created in front of the viewer’s eyes. You can try to add 2D character animation and some special effects. Whiteboard animated video is useful in simply explaining difficult ideas. Make use of this style for marketing IT solutions, computer software, and for your B2B campaigns.

 

  1. Claymation.

  2. Claymation. It is one of the methods for creating animated business videos, and still, they are as effective as ever. It uses stop-motion animation and time is key here. Among the other styles, Claymation takes longer to produce. Remember, every time each object moves, an animator takes a picture. There are about 30 photos in 1 animated second. So, if you have a video for 90 seconds, you would need more than 2,500 photos. Even so, this style has a great sentimental approach for nostalgic audiences. This is definitely worth the investment and your time.

 

  1. Screencast Video.

    Screencast Video.This style of an explainer video is typically 5 minutes long to deliver a clear explanation and often used on try-before-you-buy campaigns. Using computer screen capture or a Smartphone can be used to explain how your product or service works. If you are running a startup with a low-budget, this may be the ideal step for your first project. Be sure to aim for more complex videos in your next video marketing campaign.

 

  1. Kinetic Typography Animation.

    Kinetic Typography Animation.Kinetic typography is used to express an idea and way of thinking, inspire someone’s mind, and move people’s feelings. It conveys a message with the use of words. As the name indicates, this type of animated business video depends on number and text. This style includes background music and relevant animation.

 

 

Signs That You Need an Animated Business Video

Every day, a growing number of businesses use animated videos as part of their marketing campaign. But, how do you know if your business needs one? Here are the signs to watch out for:

 

  1. You Have Poor SEO

Hardly anyone scrolls down past the first page of search engines. It is extremely important to fight the hardest to get your site on that first page.

This is not impossible to achieve, and the first page is not exclusive to the giant companies. Any company can reach that spot, including yours.

The answer is to have an effective SEO, and one way to do this is to use an explainer video. Just look at the statistics that say web pages with video are 50% more likely to rank on the first page of SERPs.

In addition to that, YouTube is another giant search engine. Therefore, posting a video on the platform can increase your visibility on the top internet.

 

  1. There Is a Need to Keep Pace with Your Competitors

About 68% of internet marketers believe that video is vital to the success of their business, and this includes your competitors. Most online users love to watch videos, so you need to take advantage of this.

If you do not have an animated explainer video and your competitors have, then is a loss in business for you every view they get from their video.

Make sure to create a high-quality explainer video that can help you get ahead of your competition, all this without burning a hole in your pocket.

 

  1. Your Business Is Not Human Enough

This is a quite a struggle for any small business to survive the stiff competition. Consumers trust the businesses that they know and feel comfortable. An animated business video gives you the chance to humanize your brand and effectively break the barrier a bit.

Eventually, you start to develop a trusting relationship with your customers. Explainer videos are the most successful type of video content to make your brand more humane.

Create a character that is modeled to your target audience so that they can relate to it. It is one way to gain loyal customers.

 

  1. What You Share Is Not Interesting Enough

It is not all about your business, the content that you create also needs to be interesting. A surefire way to gain customers is to pique their interest, as customer acquisition is equally important as customer retention.

People like watching animated business videos because they tell fun stories that are easy to comprehend. The challenge is to produce highly shareable content that can have a wide reach.

According to the recent studies, approximately 92% of mobile users share with others. If you make interesting animated videos, it can help increase the visibility of your business.

 

  1. You Have a High Bounce Rate

If your website is not interesting, your visitors will leave even before you know it. In as short as 6 seconds, you must grab their attention. You can achieve this by including videos in your site.

Through this, you can keep them for at least 5 minutes. Also, people stay on your site longer not just for the fun factor, but because of the useful information they get from the content.

An effective explainer video can help present you as an expert in your industry.

 

 

Conclusion

These days, videos are everywhere. They are powerful content, and they are not going anywhere.

Animated business videos provide great results when it comes to presenting a solution to the problem of your target market.

They are eye-catching visuals, clever animations, and attention-grabbing narrative audio, making them also ideal for good education media.

You can make an explainer video that viewers cannot miss.

Simply take into consideration the useful tips and ideas above to help you execute the best marketing strategy for your business.

 

video animation

Create Video Animation for Your Brand Identity

If you want to be successful in the online marketing world, you need to fully commit to your audience and create a unique personality for your business.

Build a personal brand that connects with your audience.

Personal means using a personality that is relatable to your target market. There are many forms of content on the Internet that could help you achieve this, but video animation helps you build your business like no other.

Create video animation and see the results

Show your customers empathy. It is important that they feel you care about their problems and that you have the solutions to solve their problems.

Being yourself will make people trust your product or service. Take advantage of the things that make you different and stand out from your competition.

Video animation is entertaining, engaging, visual, and captivating.

But one of the biggest benefits is that you can customize the characters, colors, and backgrounds that you use. Together with these important elements, use a great story to reach to the emotions of your audience.

This helps develop a solid bond between your business and your customers.

Simultaneously, you tell a fun and short story of your brand, and attract leads.

 

 

The Video Animation Strategy

People working in the fields of creative and animation put importance on the strategic alliance advantages for product marketing.

It is vital for creating an effective product in the over-crowded and fragmented marketplace today, mainly because it enables you to put money behind your product.

You get to achieve the right exposure and valuable promotion.

The purpose is to attract an audience to give them time to see your product and encourage them that spending a short time with your video will pay off in entertainment value.

Make them believe your video is more valuable than any other daily entertainment options they have every day. Basically, video marketing is the essential element of the total package, second only to product creation.

 

Branding is the trend in entertainment, animation, and licensing.

 

Building a brand is the only road to financial viability and long-term survival in any business. Whether you are looking to make a one-time event or a series of events, you need to make brand awareness and brand preference among your target audience.

Businesses today must approach video animation and entertainment and animation strategically just like the traditional packaged goods.

Be as it may, make sure to differentiate your product or service in the marketplace. Otherwise, your business becomes just another commodity; easy-to-forget and easy-to-pass by.

Here is how you to make your video animation help build your business:

 

  1. Create Animated Characters in Your Buyer Persona

An important step to building a personal brand with video animation is get to know your target market.

Create a buyer persona according to a detailed representation of your audience.

Learn about your audience as many things as possible.

Using this information, make a fictional character to represent a person from your viewer. Find out:

  • Where they come from
  • Their favorite websites
  • Their favorite brands
  • The kinds of places they frequently visit
  • How they dress
  • Their age bracket
  • Their accent and language

Determine any other useful information to help you make a virtual character will have an age, a job, a name, and a personal background. This virtual character is going to be your buyer persona.

Once ready, craft your main character when you create video animation.

This should resemble your target market. This triggers immediate identification and trust from your viewers, as they sense that the animated explainer video was specifically created for them.

Add a compelling human touch to your business by using custom characters and bring out emotions that will stay attached to your brand for many years to come.


  

  1. Add Your Chosen Brand Style and Colors

Colors are effective branding elements that you should not disregard.

Integrate the colors and style of your brand to your website, landing pages, products, and social networks to help boost the image of your brand.

Using them to your video animation makes an efficient branding impact. The engaging video animation helps you define your brand identity as you identify with your viewers.

Be it green, red, blue, or orange, your brand colors should be a key marketing compromise when making your animated video because they speak directly to your audience and frame the whole perception on your product or service.

 

  1. Pick the Appropriate Animated Style for Your Video

There is a variety of styles when you create video animation.

For example, motion graphic videos, whiteboard animations, or cartoon, all of which utilize character animation. Character animation is a powerful way to build your personal brand, as it allows you to communicate your story easier with dynamic visual quality.

There is no need to pay actors and filmmakers.

The style of the animated marketing video showcases the personality of your brand. If you want to show some humor and add more human touch, character animation video is the answer.

At times, your business needs more sophistication.

No problem, you can go for a more elegant and professional tone in your video animation.

How you introduce your brand to your audience depends on your preference.

  1. Take Advantage of Social Media

Conduct a social marketing plan beyond making your explainer videos if you want to connect closely with your audience.

Thanks to online video, you can make the most affordable and popular content on social media.

Approximately 52% of marketing experts in the world pick video marketing with the best return on investment. Undoubtedly, video promotion today greatly depends on those videos being shared in social media.

The good news is, the visibility of video news feed of Facebook continues to grow with time.

Twitter found that video generates more successful engagement, which gathers 700 video-tweets per minute share rate.

 

Both Facebook and Twitter believe in the power of video marketing.

After releasing a beta version of Promoted Video Ads, the platform also launched a native video service aiming for short videos of high-quality.

While YouTube is directly hit, it is a great opportunity for video marketers all over the world.

Here are some tips for using video animation as a part of your social media method:

 

Coherent.

Make sure to be clear with your brand image in your social media channels when creating your animated videos. Do not present your business as a serious company, and showcase an opposite side on a social site like Facebook.

Your goal is to portray a well-integrated brand identity.

There are custom marketing videos tools to help you achieve this objective.

Use them in your Tweets, Pins, and Facebook posts to attract new visitors and leads, turning them into customers eventually.

 

Consistent.

Remember to be consistent and approachable when communicating with your audience. Clear their doubts, Answer their questions, and provide them with valuable advice.

Try to reply to everyone fact and keep them on-brand.

 

Short Social Videos.

When creating video animation for your social media marketing plan, it is better than your videos engaging and short.

That is what online users look for in videos today. 85% of average users watch 30-second videos, while less than 50% of them watch two-minute videos.

 

Best Practices to Follow

  • For your social media applications, opt to make a closed caption version that works well even without sound.
  • Decrease the amount of text that appears on your video. This makes it easier to reuse again in other platforms and create several language versions.
  • Put emphasis on big ideas that you need to express, instead of details and minutiae, which are more suitable in real conversation.
  • It is important to have a direct correlation with the ones being spoken in the voice over and the words appearing on screen. It can be confusing for the viewers if the voice over is saying one thing and they are reading different texts on screen.
  • While video animation is usually light in construction, you need to follow a pattern, which is to tell a problem, your solution, and a punch.
  • Begin by discussing a problem that relates you’re your audience, make a smooth transition and finishing it with your solution and CTA.

 

Mistakes to Avoid

Video animation describes your product or service within a brief time. Therefore, make sure you do not do these mistakes when creating your video content.

  • Lack of Respect, Rude.

  • One thing you must remember when you create video animation is that every ethnicity fights for its own language.
  • Consciously or unconsciously, do not offend or anger your audience. With that, use native professional voice-over when recording the audio for your video animation.
  • Robotic software dubbing will also not give the desired results. In other words, try to keep it real.

 

  • The Worst Content.

  • One of the major factors that will determine the success or failure of your campaign is the video production company you choose. The wrong company may result in incorrect messages, while the right one can increase your brand image correctly.
  • Dedicate some of your time to go through landing pages and portfolios of several video production companies. Remember, set your mind on professionalism.
  • The style and approach of the company should suit your marketing needs.

 

  • Unending Video.

  • You may think that you have the greatest story to tell. But, that is not the problem. The fact is that, a long video can drop your viewership metrics fast. Online users do not have the time to watch your never-ending video. Therefore, longer videos jusst don’t work.

 

Conclusion

Online viewers are getting sharper by the day.

They quickly judge what content is worth their time and what is not.

It is your job to make your video animation worth watching and worth sharing.

 

business explainer video

Outsmart Your Competition with a Business Explainer Video

A business explainer video is something that uses animation in explaining what a business is all about. Businesses also use it when they are introducing a new concept or product to their customers.

They use it to get the stories of their brand across in the most striking way. Explainer videos started became popular when Twitter used it to explain what they are about to online users.

 

How Does Business Explainer Videos Work?

Experts agree that video is the best medium for conveying information as long as it is used correctly. It stimulates the auditory and visual senses.

This perfect combination enables the audience to retain the message for a long time.

One great example is the YouTube platform. Every month, more than one billion new visitors watch a YouTube video.

In a month, it has more than 6 billion hours of videos being watched. YouTube has been constantly expanding ever since.

This is what makes video one of the best marketing contents for businesses out there.

 

How Effective Is A Business Explainer Video And Why Does It Work?

Usually, businesses find it difficult to express what they do in an easy way that their target customers will understand.

Have you experienced visiting a site and left without even understanding what it is about or what it is offering?

This is the time when a business animated video can help.

With the combination of video and audio, it can clearly deliver the value proposition of a brand and significantly increase the retention rate.

Most people like to hear a good story particularly when it helps them engage with familiar ideas.

When a business explainer video adds a new concept to the already familiar ones, it helps get the message across to the viewers easily and entertainingly.

 

Business Explainer Video Case Study

 

Branded Video Vs’s Business Explainer Video

Branded videos are when a company includes clips into their video content, providing informative and engaging ideas.

They are geared more into doing ads, which are not necessarily animated. Branded videos are also typically longer than business explainer videos.

On the other hand, business explainer videos are brief and comprehensive, offering a range of ideas in one content.

The goal of these videos is to let viewers know a company’s products and services, and understand what the purpose of a business.

Business explainer videos use a simple yet interesting story to convey something to their viewers.

Branded Sales Video Example

How Does An Animated Explainer Video Help Your Business? 

Video content has been experiencing a wild growth for the past several years.

One of the reasons is that Google gives rewards to websites that are able to keep visitors spend more time on their sites.

So, if you have exciting videos on your website, you are more like to attract visitors to watch them.

A business explainer video is effective in helping a business grow in an affordable way.

This is the reason that animated videos have been seeing the rage in popularity.

It is a great marketing tool that helps your business in explaining your product or service, in boosting the rate of conversion, in increasing sales, among others:

 

why explainer videosMake Pitch More Engaging –

Make a business explainer video to create your pitch. With the right visuals and music plus a strong script, you have a higher chance of grabbing the attention of your viewers.

Traditional web content tends to annoy or confuse the audience instead of catching their attention due to the colored fonts, flash, loads of text, etc. It also slows down the load time of a site. However, a simple business animation video can help make your page clutter free.

You give the viewer the essential information and ideas, making them want to engage and convert.

 

Higher Rank in SERPs

As mentioned above, Google rewards if users spend more time on a site. Plenty of images, large texts, and not updated site get a low rank on Google search.

This indicates, less exposure and worse, it drives site visitors away.

Business animated videos, on the other hand, engage the interest of the audience and help them make a buying decision fast, resulting in getting a higher rank in search engine result pages.

Boost the Audience Information Retention

People normally retain only about 10% of what they hear but are able to retain up to 50% of what they see.

When viewers like a video, they are likely to share it. Also, word of mouth can definitely help your audience grow.

 

Shareable

Your business explainer videos do not necessarily have to be exclusive on your site.

You may upload them to YouTube, Vimeo, and other video sharing sites.

Make sure you use proper keywords in attracting more internet users.

People today lean more toward video watching and sharing instead of reading and sharing written text.

 

Improve Conversion Rate

According to several surveys, about 85% of consumers are more likely to buy a product after watching an animated explainer video.

Such videos help businesses monitor the number of visitors on their sites as well as those potential customers.

In addition, business explainer videos can show the number of views for each of your video, hence it eliminates the need to do the manual counting of sales.

You can easily identify product or service interest consumers.

 

Generate More Interest

Social media allows businesses to spread brand awareness through images and videos.

There are about 70% of users watch videos on the internet.

Videos can significantly help generate interest in the products and services of your business.

 

Explain Your Offering

If you explain things through written content, it does not always work.

This is because people may interpret written information in different ways.

But, an animated video is straightforward and use audiovisual clues to give viewers a better understanding of the brand.

You can connect with your target market well.

 

Introduce Your Personality –

Do not be a faceless company that is selling things online.

Allow the audience to know who you are by using an animated explainer video.

People will connect more to you if you put a face to your name.

 

 

Perfect Positioning for Your Business Explainer Video

 

To get the best of your videos, here are the best places to put them:

Blog – Make your content easier to digest by including explainer videos with attractive visuals to your blog post.

This will help you get a higher rank in SERPs, and also improve your SEO efforts.

Landing Page– You will have up to a 2-minute increase in visit time and see a decrease in your bounce rate.

Add a solid CTA in the end or middle of your business explainer video.

 

 

 

 

 

Home Page– Most users will not bother to scroll down, put your video on top of your homepage.

On that position, visitors can play and watch it immediately.

It is better to use a big font in the play button, as a way to encourage users to click your business explainer video.

 

 

 

 

 

Email Marketing-If you include videos in your emails, this increases your click-through.

Also, consumers are more likely to buy after watching a video about a particular product or service.

 

 

 

 

 

Email Signature – You can boost visibility by adding an animated explainer video as part of your email signature.

 

 

 

 

 

Social network sites–These are the most popular place to post your video because almost everyone uses social media.

 

 

 

 

Ads – You can obtain fast results if you put explainer videos in paid ads. Doing this helps you keep track of customer interactions, and target leads.

 

 

 

 

Presentations -When introducing a product or service in your presentations, use business explainer videos to catch the attention of your partners, stakeholders, investors, etc.

Business explainer videos are suitable for businesses that need visual metaphors to explain abstract environments and difficult concepts.

Today, companies utilize technology to solve the problem of consumers.

If users click on a button, they get something. It is considered an abstract idea. But, not all people in the present time understand technology.

When it comes to explaining the complex structure, you can’t seem to do it right. You have a unique product or service, but why is it so hard to deliver a message to your audience.

That is where business explainer videos enter the picture.

These videos that use animations use visuals and graphics to explain abstract concepts; they can show viewers what they cannot see before such as what is inside an app and equipment, what happens behind the scenes, the workings of a computer, and so on.

All over the world, people and companies make videos to make product demos, publish reviews, brand awareness, among other things.

It is just proof that video content is an effective medium for businesses to promote products and services, and share information.

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

animated sales video

Animated Sales Video

Congratulations!

You now have the most innovative, effective, useful, and the coolest product or service to offer to the marketplace.

Now what?

The truth is, nobody will buy it if people do not know anything about it.

The challenge for you is how you are able to tell consumers about your offering in the most amazing way.

This is where an animated sales video enters the picture.

More and more businesses are turning to explainer videos to help them attract customers and increase conversion rates.

 

 

Interesting Facts

  • 50% of marketing experts consider video as the best online content in terms of
  • 60% of sales increase happens to businesses, according to video production companies.
  • 30% increase in app installations due to animated videos made for promoting them.
  • 40% more affordable rates for marketing videos.
  • 65% increase in brand awareness.
  • 74% improvement in video recall.
  • 72% increase in purchase intent.
  • 70% of online users watch a video while surfing the net
  • 68% of online traffic is due to videos being watched online.
  • 70% of growth every year for how-to video searches on
  • 43% of users are likely to understand visual presentation about numbers and statistics.

Animation Videos Rule

Animated video is accessible, flexible, and affordable.

The animation is capable of explaining things, in which the mind can easily accept.

In retail and marketing industries, they focus on behavioral patterns to convert leads.

Viewers get to watch an engaging content while realizing you have the solution to their problems.

A video that uses animation handles customer experience well.

Websites and social media platforms have a plethora of live recordings and videos, both shared and posted.

The modern world we are enjoying now make us want to have the information we are looking immediately available for us.

The solution to our minimal attention span is short, informative, and entertaining content in the form of animated videos.

Why Do Explainer Videos Boost Sales

video statistics

  1.  Storytelling

During our childhood years, a big part of our development is reading picture books.

Animated sales videos follow this concept. It uses a narrative that is memorable to the audience.

  1. Pitch

An animated sales video is short and fun. It can explain a business, product, or service in seconds.

It is always engaging that a viewer is more likely turn into a customer.

Adding videos to your site creates diversity.

While written content and images can help your website rank in Google, a video is more interactive than the two combined.

How good you make your pitch will determine the number of traffic that goes into your site.

  1. Search Engine

Google takes an interest in your site if it detects huge traffic.

It usually happens when people stay longer on your site, for example, to watch an amazing animated video.

This results in getting a high rank in the search engine results page of Google.

  1. Perfection

An animated sales video can create the perfect story, characters, and scenery.

You are able to do this without hiring actors and renting a location.

Instead, you have a storyline that is entertaining, informative, and most likely to become popular.

  1. Quality

A successful video does not consist of content alone.

It needs the help of visual statement to create a story.

Creative data and design visualization, plus great content will push boundaries that equates to quality sales video.

If you achieve this, you will be rewarded with the viewers’ longer attention span.

  1. Brand Identity

Using an animated explainer video removes the need to pay an expensive ad in a magazine or newspaper.

A sales video has no limitations when it comes to creativity and imagination.

You can express your message in any way you want as long as you do not forget your goal, which is to get attention from your audience.

If you have a team for your explainer video, brainstorm ideas to come up with a great content that will increase conversion rate.

Video-Making Evolution

After the advent of DSLR, the evolution of video-making has risen ever since.

This industry is constantly developing and rapidly growing.

We are in awe with the introduction of advanced hardware and software here and there.

 

 

Videos have become part of our daily lives.

We capture moments ourselves or save them on our computers and gadgets.

If we like certain videos or interested in seeing one, we look for them on the internet.

Because of this, businesses and start-ups realize the amazing possibilities and capabilities of videos.

1995 was the inception of smartphones, which gave people the chance to record live.

While specialized film equipment has a big advantage over smartphones with regard to quality output, they are still used in so many ways.

 

The first digital video was invented in 1984. But, it was in 1986 that a digital video was commercially introduced.

 

It was during this time that the handyman camcorder defeated the Betamax recording period.

In 2002, personal action cam such as GoPro had experienced their success.

This is mainly because of the advent of application software and social media platforms that have accepted the idea of personal recording.

Then, Apple TV provided users the opportunity to watch streaming videos and live TV in 2007.

 

Then came the giant empire of YouTube.

Its first video in 2005 gathered one million views.

Fast forward today, YouTube has billions of visitors every month, and the figures double every year.

In 2013, the social video took the internet by storm.

Social media platforms today such as Facebook, Snapchat, Instagram, and Twitter are not complete without the elements of videos.

Today, animated explainer videos are fast rising.

Their popularity happens, thanks to many other factors, including;

increased internet speed

easy consumer accessibility

bandwidth increase, and lower cost of essential equipment and technology.

Reasons to Use Animated Sales Video

View our Video styles Click Here…

 

 

Connects with People and Builds Trust.

The animation video you make gives you the opportunity to reach your target market.

Your explainer video will likely stay in their minds long after watching it.

It is about how you portray your company through your animated video.

The tone, narrative, colors, and other elements you combine in your video can make viewers get engaged.

Conveys Information in a Short Period.

One reason why explainer videos are so popular is that they are the cure for our busy and slightly lazy characteristics.

Let’s admit it; we tend to have short attention spans particularly when reading about businesses and their offerings.

Moving our eyeballs to read even require much energy and time.

With an animated sales video, you can convey your message to your market in just a couple of minutes.

The combination of concise message and animation creates a powerful tool to boost conversion rates.

 

View our Video styles Click Here…

Grabs Attention.

On the average, you have 8 seconds to catch the interest of a site visitor.

If you have an eye-catching, attention-grabbing video

The visitor can stay on your site much longer than the crucial 8 seconds.

Another interesting statistics is that about 85% of people who watch an animated sales video have a higher possibility of buying a certain product.

 

More Avenues to Show Your Video.

Aside from your website, if you post your explainer video on YouTube, Vimeo, Facebook, Twitter, and Google, it is a great way to increase your online presence.

Starts a Buzz.

If your video makes a noise, you will likely get your desired attention.

Take advantage of the high percentage of users who watch videos at some point in their browsing and surfing time.

Use this opportunity to tell people about your business, what you are about, how to use your product or service, and so on.

Your video must have an impact so that more users will share it, thus creating a buzz on the internet.

 

Click Here for more Styles

 

Opportunity to Explain Your Brand Effectively.

An animated sales video gives you a chance to get your brand’s personality across your target market.

Animation helps make your message easy to understand.

This is particularly helpful if you want to erase any negative presumptions and opinions about your brand. Create a well-executed video with your take on your brand, which is likely to result in a positive impact on your business.

A customer does not want to get confused or feel lost

Boosts Sales.

when looking for a certain product.

You can generate more sales of your site visitors can see that you have an explainer video ready for them.

They can watch how your product or service works for their benefits.

Conclusion

There is a wealth of opportunities for your business if you put animation in your video marketing.

While large companies are creating epic animated sales videos, new businesses can also become a huge success overnight.

All it takes is an animated sales video or explainer video that will do wonders for your business.

If you are ready to increase your sales, we have readymade templates for your animated video.

Whether you want a complex or simple video, we offer a lot of styles that you can choose from.

We can help you connect with your audience by putting up the right message.

Time to create videos is of the essence.  We have mastered the art of making short, professional, and effective explainer videos.

You will have your animated videos right away, and reap the benefits of high return on investment.

View our Video styles Click Here…

animated explainers videos message carriers

Animated Explainer Video – Perfect Message Carrier

Hands down, video is the trending king online and everywhere else.

For businesses, the best way to promote your services is through the use of an “animated explainer videos” or explainer videos” as most people refer them.

These are the latest tools in online marketing and still, everyone is nuts about them.

Video has been at the forefront of our consciousness after seeing a horde of them online since the advent of the medium on the Internet.

In 2015 statistics show YouTube is the second largest visited site ever since it arrived, second only to Google.

People don’t even consider Youtube as a search engine but it is the second largest search engine.

Why Video?

our brains process videos 60,000 times faster than text.

Here are some more bits and pieces all about a video and why it is dominating the media and expected to dominate some more in the next years.

In a 1971 hypothesis, the premise is that audio and video have an individual channel in the brain and can be overwhelmed by a barrage of information.

However, when presented together as content with images on a screen with verbal narration, information is easier to absorb and digest.

Compared with text, Psychology Today notes our brains process videos 60,000 times faster than text.

According to https://www.ssrn.com/en/“>Social Science Research Network, the video is increasingly popular to 65% of the population.

As of 2016, 117.2 million Americans watch video on their phones, which is predicted to grow much larger in the next few years.

According to https://www.comscore.com/“>ComScore research, mobile is responsible for at least 65% of digital media time.

 

 

Statistics show in 2018 video content will be responsible for 79% of Internet traffic.

More current trends, all of which are expected to rise.

    96% of customers believe that video helps them make purchase decisions;

    73% of shoppers are more likely to buy a product after watching an explainer video about it;

    58% of consumers are ready to trust the companies providing videos about their products;

    74% of B2C marketers and 92% of B2B marketers use video in their marketing strategies;

    52% of marketing experts chose video among other types of content as having the best ROI;

    Social videos are shared more often than text and images combined – by 1200%;

    Video viewers are 1.6 times more likely to buy the featured products they see and hear;

silent salesman

Animated Explainer Videos for your Brand

Animated Explainer Videos are not just for educating or entertaining audiences.

They bring on significant benefits for your brand. The first is it can convert more customers.

Liveclicker video commerce survey, including big brands, have reported and 88% increase in conversions after adding video to a product page.

Google also found out that 1 in every 3 millennials said they bought products after directly watching a tutorial or how-to video about it.

Marketing platform Unbounce had an impressive 100% conversion lift after adding video to its landing pages.

When you put your animated explainer video online, you expand its lifespan and reach.

Anyone can find it while viewers can share them as well. Sharing is a very important aspect in the case of mobile audiences.

Research found out that 92% of mobile video consumers share videos with others.

Marketers who use video receive 41% more web traffic from search, according to Aberdeen research.

Posts with video also get three times more inbound links than text-only posts, according to Moz.

The videos are usually the first introductions to customers.

In the past, the company’s customer services reps and salespeople have to make the same pitch or demonstrations over and over again as long as there is an audience.

However, even if there are a few changes in order to customize the tone for the customer, the core information is the same.

With the animated explainer, the video can free up your manpower (and energy) while giving the same consistent messaging across all brand touch points.

 

Marketing with an animated explainer video

Animated explainer videos are just one type of video you can use.

However, it is prevalent because animation explainers are easily understood for all age groups.

The child-like quality makes it more interesting because the content is important.

Animated explainer videos are perfect for those types of business where it is difficult to present or to sell a product through other types of video or promo methods.

 

 

View our video styles HERE…

 

Animated figures

In an animated video, you can include information on target customer’s problems, benefits of the company and its workflow.

Some of these cases may include figures and similar things.

Virtually every piece of information can be visualized with animated explainer videos.

In reality, this is the main advantage of animated video over real video.

Animated characters that are lively and some eye-catching cartoons can trigger strong emotions.

They can create a special atmosphere that can engage the audience and certainly capture their attention.

In doing so, they add to the emotional component to the rational arguments. Overall, it enhances the total desired effect.

Storylines

It is more interesting for the audience to keep up with a storyline when it is in a fun and entertaining story and made relevantly.

An added bonus is animated explainer videos are associated with a marketing tool than staged videos.

This is why it does not come off as irritating or obtrusive advertising.

Characters can fly, dance, sing and wear costumes while the action may take place at any historical period.

This frees the makers to make it possible to create an inventive storyline for better presentations of a product.

This one means so much to the business it entails and the message it puts out.

With a video, it is easy to explain complicated things, create memorable images via simple ways.

They appeal to the emotions of the audience in its raw message.

Can also successfully solve real-world problems, and explain complexities

Improve search engine results and provide an increase in leads, conversions, and sales as other posts can accomplish.

 

Animated Explainer Videos:

 

Four primary goals…

 

animated explainer videos infographicThis first one is very important in the sense that a professionally-made animated explainer video can have a global appeal and can rise up to unprecedented levels.

The interesting portion is that your video’s main goal is to have the right target traffic which in turn would mean good business prospects.

The trick had been to integrate the potential, the mission statements, the business strategies and even the complex services.

Animated explainer videos can get by attracting the visitors and appreciate not just the message but also the style.

#Wider advertising reach

With your animation explainer video and the help the company can extend to you, you can have your video played on the leading advertising channels all over the world.

As always, it is easier for the production company to achieve that status.

The trick is simply to gain it with the professional way that makes the video, such as it is, a high-quality animation explainer video.

The attraction has now gone over and above your target market and is now conquering other places than you can imagine.

#Client trust

As the explainer video can obviously cover overcoming objections and covering your most frequently asked questions easily.

An explainer video can explain those benefits and features that once took up a chunk of your sales team on the phone making them the perfect message carrier for your business.

With the animation explainer video company services, you can be sure to acquire your clients’ trust in your products by the quality of the video themselves.

#Attention to your business

High quality animated explainer videos also can drive huge sales profits on its strength alone. Some have been getting international deals.

These are requests for permissions to use the animated explainer video as a marketing tool.

With requests from other businesses, your animation explainer video can provide you with another income opportunity in your hands.

 

View our video styles HERE…

 

The popularity of Animated Explainer Videos

Just like the major appeal of animated explainer videos, it is capable of telling a story in different ways.

Everyone likes cartoons, adults, and children.

When they deal with important things, the cartoon identification disappears and everyone forgets they are watching cartoons at all.

It is as the writers are thinking just as much about the adults and the children alike in the audience.

The gig consideration is also that it can explain better than words can.

Powerful videos can have the tendency to stick to the minds of the audience than catchy slogans can.

The simple work is to get the information to the minds of the audience.

One piece usually slips out when recounting how the messages stick to our minds and what makes it so.

The main reason for all its worth, it is highly entertaining and certainly more dynamic than what most people usually see these days.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

View our video styles HERE…

explainer-videos-fastest-way-get-customers-attention

Explainer Videos Fastest Way Get Customers Attention

“Explainer Videos” 

The Fastest Way to Get Your Customer’s Attention    

By now, everyone knows that explainer videos is the greatest attention-grabber since video marketing hit the Internet.

It is such a runaway hit when compared to other online videos, voices, pictures, and images or some other combinations like presentation slide shows.

Consider this: Search engines are essential in all of everyone’s online activities and Google is the largest of them all.

However, the second largest visited site (and is not even classified as a search engine) is YouTube.

This is the video-sharing site where people go to do only one thing: watch the video that they want, nothing else.

Where do you mostly go to when you want to know how to do something?

YouTube for most of us.

Very interesting facts on vlogging online, listen to what Tim Smchoyer has to say…

 

Video Statistics

These days, popular music videos alone now number in the billions of viewers.

Videos top even the figures reached by other social media sites (where some also incorporate feature videos in them).

From YouTube, there is information that more than four billion hours of video are viewed every month on its site alone.

At the same time, there are around 100 hours of video uploaded to the site every single minute.

This fact is 3 years old, and you can only surmise the extent of its scope now.

These videos come from everywhere, big and small clips that sometimes become viral and seize the attention of everyone in the online world.

This includes all kinds of publicity-seekers, stunt-makers, all kinds of advocates and what-not, all of them seeking the viewers’ attention.

The good news is that there is also now a trend where commercial brands are using video-sharing platforms in sending their messages over video and are noticed.

Business Opportunities 

_Explainer Videos_ The Fastest Way to Get Your Customer’s Attention

If nothing else, beating your competition in the crowded online market, a video is your best bet, and everything would count in your favor.

They stand out in any place. Get your contents rich enough and engaging enough (or more), and it can definitely stimulate your customers’ buying instincts.

This is over and above the usual funny animal videos or cartoons, how-to’s and amazing commercials and movie trailers.

The phenomenon only goes to show that people are engaged with videos and haven’t gotten tired of them.

In fact, the interest on them hasn’t waned but is steadily mounting.

Video Technology Ease of Use

As technology marches on, and there is an increasing availability in bandwidths plus the other advances in video technology.

People had been watching more and more videos offered around and sharing them as they had never done before.

People, in short, had been into videos now with more frequency than ever before and for all kinds of reasons: entertainment, information, valuable content, and other ideas and concepts.

The goal these days is using searches to find video content and understanding how to create videos for online use.

The optimization of these videos for searching is one important part of a digital strategy for most sites.

Our video creation tool makes it simple to create your very own unique videos in minutes CLICK HERE

Interaction

Not surprisingly, people are now interacting with brands through video and this trend is on the rise.

These days, there are now opinion videos, answers video, video parodies and reaction and response videos.

The notable thing is that these people with their videos now have the power to market themselves, their ideas, what they are, and their work and places in society.

View our Video Styles Click HERE…

Video Primary Goals

When you decide to create your animated video, the aim is to gain more leverage for your small business.

As we all know, any online business relies on the number and quality of the visitors.

Most important, especially these days is how the visitors will react and respond to the site’s marketing messages.

On the whole, explainer videos usually last for only a few seconds to some few minutes and present a message to imprint on the viewer’s mind.

Understanding your audience is also of prime importance.

For our explainer videos, we take into account all of these primary and important goals.

Have a look at some of the various categories and styles HERE

Build Traffic

This is of great importance because a professionally-made animation explainer video can have a global appeal.

The interesting portion is that your video would mean you have the right target traffic which in turn would mean good business prospects.

The trick had been to integrate the potential, the mission statements, the business strategies, and even the complex services our business may offer to gain the attraction of the audience.

business strategy videos

Wider advertising reach

With your animation explainer videos and the help the company can extend to you, you can have your video played on the leading advertising channels all over the world.

As always, it is easier for the production company to achieve that status.

The trick is simply to gain it with the professional way that makes the video, such as it is, a high-quality animation explainer.

The attraction has now gone over and above your target market and is now conquering other places than you can imagine.

Building Clients’ Trust

The only guideline here is the professional way your explainer videos are going to be produced for everyone, amateurs, and professionals alike, to view and assess.

With the animation explainer video company services, you can be sure to acquire your clients’ trust in your products by the quality of the video themselves.

 

Attention To Your Business

High quality animated explainer videos also can drive huge sales profits on its strength alone. Some have been getting international deals.

These are requests for permissions to use the animated explainer video as a marketing tool.

Requests from other business enterprises, your animation explainer video can provide your business with another income opportunity in your hands.

Other uses of explainer videos

In direct context, the use of explainer videos as components to your marketing mix also tends to increase your revenues, both directly and indirectly.

In addition, the animation videos that are used as a training aid for company men can improve productivity and efficiency.

These animation explainer videos are unlike the other videos frequently seen on the web.

The explainer videos have their own specific purposes. As such, it has its own tactics.

These explainer videos usually have their first few minutes to be linked directly to its effectiveness.

A video that had been created by a company that specializes in making powerful explainer videos are several notches in visual appeal.

They are also very effective in communicating the important details of your product or services to the viewer.

View our Video Styles Click HERE…

 

Content

After all, is said, content is still the most important component even for videos.

Equally important would also be the fluidity of the animation and the overall formatting.

With these requirements, it becomes imperative that you need to hire an experienced and competent animation company with experiences in different genres.

This is simply to ensure quality in the rendering and in character creation.

3D is popular in movies but they are expensive. 2D animation is the nearest choice, although 2D or 3D are not big deals in explainer videos.

A good animation company always has top points on formatting, designing and in animation.

Using explainer videos

Like children, today’s consumers have very short attention spans.

Getting to connect with your audience needs a special video-maker that can produce eye-catching and captivating animation while being able to deliver your main message.

With a good explainer video, this is easily done because of their experiences and expertise.

For small businesses, they usually produce the best-animated work for your bucks.

Small businesses have smaller budgets.

See how affordable we are Click HERE

Traffic generation

A professionally-made explainer video is “share friendly”, meaning it experts importance on the social media.

If it is entertaining, captivating and delivers the core message as efficiently and effectively as it should, the people usually share them with others based on other qualities it has as well.

If it interests someone, it is likely that someone will follow the link to the explainer, which is the company’s site.

When more people get interested, you can also expect that there will be more traffic to your site.

 

Multiple platforms 

Explainer videos are able to work on many platforms.

For instance, you can have it used on your website, on social media sites and still on other video sharing sites.

Each of these sites (other than your own) has their own built-in audiences which can multiply your total audiences.

This type of video is not treated like a hard sell in any context.

They are more like informational and have values for the viewer. During the “explanation points” in the video, the viewer will see the featured company.

This is usually seen as a qualified authority on the subject.

With it, the authority you earned can enhance to your viewers the authority of your company on the subject and are usually bound to believe you than in other sources.

This authority will lead to trust and people purchase only from people (and places) they trust.

  Animated Explainer Video Advantages

Animated explainer videos have always been an affordable option for getting your message across with very minimal outlays, compared to glossy media releases in print and other media.

These are expensive investments, but for small businesses and start-ups, it is not very effective.

Aided in fact with the latest technological tools now available, the affordability of explainer videos it has now become a viable option for most small businesses and startups.

Small companies can create their own videos without much knowledge or experience since the tools are all available for them.

 

Leading Video Animation Company

Currently, video marketing is becoming the leading marketing efforts online.

Explain your Business is the top go-to company for small businesses to help them with their explainer videos to bring their businesses forward.

The company has more a hundred video templates and the number is growing to help startups and small businesses move ahead in the very competitive world of online business.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

View our Video Styles Click HERE…

one of the many benefits animation video

Animated Promo Videos – Make your Business goes Viral

 Animated Promo Videos Taking Center Stage Helping Your Small Business

Spreading the word about your business is an important task you have to do for your business to survive.   There are a number of ways of doing that:

Animated Promo Videos have made it an affordable option to get your message across to your audience.

Business leaders and marketing executives are used to preparing and delivering high glossy media releases in magazines or editorials.

This can be an expensive but not very effective way to grow a small business or startup in today’s environment.

Animated Promo Videos  have taken center stage and can help your business go viral.  Stand out in a crowded marketplace  amoAng your top competitors today.

With the latest technology tools available today, ease and affordability and has now become part of every small businesses budget.

Most small businesses can create there own videos without much fuss the tools available are endless and many of them.

Video marketing is taking over as one of the number one mediums for marketing online and offline today.

 

See more case studies here…

 

It’s probably unsurprising, but animated promo videos seem to add tremendous value to our experience as customers, too …

Where both video and text are available on the same page.

72% of people would rather use video to learn about a product or service.

Many successful small businesses which stand strong are using a mix in their content marketing.  There blending their visuals with the written content of their brand.

Promoting through social media channels and the use of effective resources.

The new way of marketing has opened an enormous gateway, not only for large startups but also for small businesses.

To compete against your larger competitors you need to look at new ways to promote in an affordable manner.

Being able to withstand in the marketplace to grow significantly animated promo videos are an awesome tool.

From writing blogs to posting various kinds of media. Organizing events, promoting pre-existing stock are few of the many ways you can choose to make your business grow using video marketing.

The purpose of using animated promo videos for marketing to your ideal audience and capture them into lead generation activities.

If done correctly will like and share your idea with their friends and acquaintances opening up to a bigger audience.

From the vast options that you can opt for promoting or marketing your business.  Animated videos with their limitless possibilities will serve you as the best channel to create your uniqueness.

Here are a few of the most affordable reasons to consider using the tools available today…

 

Animated Promo Videos will offer you…

whiteboard-animation-videos

 

Simple & Affordable

A small business with a limited amount of resources and funds, going for a huge & expensive marketing program will cost a great sum of money.

Will the expense be worth it or not is out of the question as there is no guarantee that your business will benefit from the ROI.

But there is a convenient way to provide you with a safe and effective growth in your business.

The animated promo videos that you intend to make to let your clients understand your business and to let your business reach new heights are arguably cheap.

The major benefit that you will have is that they are affordable to make,  giving you the opportunity as a small business owner to create a variety of video.

Now you can promote a variety of different services providing your viewers and ideal audience with full information about your business.

 

Animated Promo Videos have  Higher Impact Power

These animated videos have a high impact on the viewer.  As a result, you will gain more and more viewers within a short period of time.

With an increase in your consumers and daily viewers, it will be obvious to have an exceptional growth in your business.

We love to share. 83% of consumers would consider sharing it with their friends.

There’s a popular misconception that people will generally only share frivolous, entertainment videos (cats and epic fails!)

Our findings suggest that, if you create video content that your specific audience enjoys.

It has been seen that clients would love to have animated or explainer videos from their leading brand because it is easy to understand and provides easy & adequate knowledge regarding the business.

With an explainer video on your website, it is seen that there is 50% increase in the engagement of viewer.

Choosing animated videos as a way to run your brand name among your competitors will increase your client awareness and sales as well.

Business Promotional Video

Example

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View Video Styles click HERE

Fully Customizable

Many other options rather than animated videos, you will not give you a fully customizable platform that allows you to interpret and create your business idea.

With full use of animation tools and software availability, graphics, and characters they can make the screen come to life.

With better quality customizable video tools on the market, you will gain better results as your constructed characters will always be active.

The main motive of such animated videos is to make your audience clear about what kind of services you provide.

With so many things to add up while presenting your idea, it has a scope to furnish your thoughts and ideas to your ideal prospects.

Giving you a huge opportunity to convey your message to a broader audience.

It will serve you as a platform to serve your diverse audience with their solutions they are searching for.

 

Totally Measurable

When you upload your animated promo animated videos to your website, the engagement of on your website will help to increase the traffic.

This will make the consumer want to stay on your site longer and want to know more about your services and products.

With regular viewers who see your videos, you will have the opportunity for your business name and website to rank better in the search engines

The use of animation shows a sign of professionalism with a touch of uniqueness.

Many other reasons that will help you choose animated videos as your business promotions are that you can actually measure how many people have seen or viewed your videos.

 

Shorter yet Powerful due to the Animation 

Animated Promo videos are smaller in size; as a result, it binds more viewers than any other kind of business promotion video marketing service.

Viewers don’t get bored and the animation will help you to catch the attention of your customer instantaneously.

Your ideal consumer can view your videos in their own time making the consumer able to easily get through your service.

It enables the on the spot hire of your service because it lacks any lengthy paragraphs to read out or long narrations or having to join a live webinar and attend a scheduled appointment to have a service explained to them “boring”.

It has been claimed that more than 64% out of total who watch videos are sure to become buyers.

 

Engage your Audience and  Entertain with Animated Videos

It has been proven that cognitive adult brain stimulation gets activated with animation, that’s why big companies are so much obsessed with the use of animation no matter how big or small their project is.

With and visuals combined gives animation videos an emotional experience, users are automatically driven towards animation video.

Provides you the opportunity to show them what you have for them without offending them.

The audio-visual experience helps the consumer to grasp the business or service idea more easily and much faster as well.

 

 

Easy to share

animated videosIt will be much beneficial for you if your consumers share your brand name with their friends.

The best outcome is that your business will automatically be promoted.  Your audience will share what they like making you a trusted brand among them.

Animated videos have the ability to share easily, such a task seems impossible in the case of billboards or other such media like newspapers and magazines.

YouTube is the   2nd largest searchable platform and is the number one video platform, which has billions of users.

 

Conclusion

Animated Promo Videos tend to present your idea or concept in a form which appeals more to consumers emotions.

“Who doesn’t like a good animation video now”.

The audio-visual effect tends to leave a long-lasting impact on the consumers, making your brand awareness more visible.

Animated videos make it easier to communicate with consumers than any other means of content.

Animation Promo videos are more informative and entertaining doing 2 tasks at once.

 

When the video is packed with higher graphics content with moving visual effects, it is faster to catch user’s attention.

The audio-video concept leaves your brand impression on the user’s mind.

 

  • Almost 50% of web users look for a video before visiting a store, says Google.

Your video will speak up for your brand; the obvious outcome would be that your name as well your brand name will gain more popularity.

With changing trends in the marketplace, the main concern is to catch user’s attention.  Apart from any other kind of marketing platform.

Animated videos or Explainer videos are the best way to attract viewers instantly and leave a memorable & shareable impression.

Here are 10 more good reasons to consider using Animated Promo videos.

 

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

View our Many Video Styles Click HERE…