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Successful Recipe for Making an Explainer Video

The technology of explainer videos software has become more accessible and cost-effective.

An explainer video uses a different kind of problem-and-solution illustration. If you want increased conversions, click-throughs, and profits, you need to try this kind of video trend.

Customer engagement is what all businesses aim for, especially new businesses and startups.

Engaging your prospective audience means you need enough people to buy your products or services.

One important component to achieve this is by using an explainer video.

 

What Exactly Is an Explainer Video

Want to simplify complicated information about your business? then an explainer video is an answer.

With the use of animation, explainer videos are effective and affordable at the same time.

These are enough reasons why a lot of companies are effectively using this tool for marketing purposes.

One way of getting a higher rank in Google is to keep your visitors stay for a long time on your site.

This is why there is a boom in online videos in the past few years.

From simple to complex, an explainer video can tell the story of your business much better and in a quick manner.

Give them a short storyline and no one would be the wiser.

 

Types of Explainer Video

The common ways to make an explainer video include:

♦️Demo – If you want to introduce a new product or service in detail, this is the video to make.

♦️Testimonial – This type of explainer video helps you in building trust and gaining credibility

♦️FAQ – This is a time-saver in answering common questions regarding your business.

♦️Benefits – It provides more comprehensive information about your business and website. This one is ideal for a landing page or home page.

♦️How To – Explain certain topics about your products or services with a how-to video.

 

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Why Is Video So Effective?

 

♦️51% of marketing gurus consider video as one of the best types of contents that give the biggest return on

♦️Over 1000% of shared contents on social media are videos.

♦️75% of consumers who watch a certain explainer video are likely to purchase a product.

♦️55% of consumers are willing to give their trust to businesses that use videos showcasing their products and services.

♦️95% of customers acknowledge the idea that watching a video helps them in their buying decision.

♦️59% of successful companies make use of smart videos through marketing automation.

 

Explainer videos – great tools for articulating a message in just a few minutes.

When it comes to human psychology, a high percentage of humans remember and process visual information more than 50,000 times faster than audio or text.

As visual information can influence a wide range of audience according to the statistics.

Explainer videos make great tools for articulating a business’ product or service in just a few minutes.

A video has the capability to grab the attention of the viewers within the first 10 seconds, which is critical to the success of the video.

Note that an explainer video does not only feed the sense of sight but the hearing as well, thus increasing the user’s perception.

It is safe to say that video helps both businesses and consumers.

An explainer video has an educational effect, as it targets your desired market.

If you put a landing page in your video, your conversion rate can increase up to 80%.

 

recipe for explainer videos

 

Style of Animation

Any business can benefit from an explainer video.

Whether you consider your business very simple or a serious one.

Graphics

This is crucial as you need to take into consideration your demographics when adding graphics.

They must be reliable to your target audience.

Music

Music has the power to touch emotions.

Put the right music to your video, and your audience will be hooked.

Voice Over

The tone you use in your video must reflect how you want people to know your business.

Choose the voice for your video appropriately.

Subtitles

As powerful as music is, many people actually watch videos even without sound.

Putting subtitles to your explainer video can still grab the attention of the user.

Script

Your explainer video will not be complete without a script. Add a script for about 1 minute.

Tackle the problems of your target market, and how your business can help to get rid of them.

As you create your explainer video, do not forget your CTA messages.

 

What Makes Animated Videos Special?

There is really no big secret why people go for an animated explainer video.

But, while it is only a type of visualization, it provides significant benefits to businesses compared to other visuals.

 

It does not settle with simple scripts.

One great thing about animation is that you can put any characters that you think are helpful for your video.

They can sing, dance, jump, swim or fly.

You choose any costumes for your characters that are appropriate for the location and period you want.

The more creative your storyline is, the more effective your presentation is.

 

There is something about fun cartoons and colorful characters that talk about business.

It creates an engaging atmosphere that attracts the attention of the viewers and stirs strong emotions.

Rational arguments and emotional elements create a powerful combination.

Your video is more likely to achieve your desired effect if you include feel-good emotions and the information is memorable.

What’s more, an explainer video typically does not come off as an annoying and bothersome advert.

 

Visualizing information with the help of animation is an advantage in itself.

If a business finds it hard to use other forms of video to promote their brand and attract traffic, using animation in the video usually helps.

 

They are concise and hit the target.

In general, explainer videos are from seconds to a few minutes long.

Your audience will not roll their eyes or press the stop button to escape anything that you have to convey.

Moreover, these short videos can be edited; for example, you want to add more features.

 

 

What Goals Are Achieved With Explainer Videos?

 

Word-of-Mouth Advertising

As viewers see and enjoy your explainer video, you get to attract more and more people.

This one, you get to thank those who share your videos and like what you are offering.

 

Upgrade Your Pitch

Pamphlets and PowerPoint are no longer interesting as they used to be.

Pie charts, graphs, and words in between have become a boring paper pitch.

An explainer video, you can capture your audience instantly.

You only need a solid script and some lively visuals.

 

Go Beyond the Traditional Website Content

What have you achieved after putting tons of images, multi-colored fonts, and glittering animation on your website, in your attempt to increase traffic?

You probably only got a slower loading time and a bunch of confused leads?

An explainer video allows you to put all your creative ideas in a short video.

By doing this, expect to get an engaging audience and a clean-looking site.

 

Have Shareable Content

The thing about explainer videos is that they are not exclusive to your site.

You can upload your explainer video to YouTube, Vimeo, Facebook, Instagram, etc. Again, other people can do it for you by sharing your video.

Compared to the written content on a webpage, a video is easier to share.

In addition, video hosting sites are compatible with smartphones, which broadens the reach of your business even more.

 

Create a Virtual Connection

How do you make a customer choose to buy your products over and over again?

The answer is, allow them to know you a bit closer.

In the case of many online businesses, consumers often do not have direct contact with the business owners.

Build a sense of trust to your customers by creating a virtual connection in the form of an explainer video.

View more clients videos here…

 

Examples of Explainer Videos Successes

 

Companies who have used an explainer video and were not disappointed with the results:

 

♦️Animated explainer video of Dropbox

♦A ️gamification solution of Work.com

♦️Twitter, when they first introduce the platform to online users.

♦️The Human Solution standing desk

♦️Hubspot’s What Is AI?

♦️Spotify

♦️Pinterest

♦️Stitch Fix

♦️How Deep Is the Ocean by Tech Insider

♦️Fugoo speaker

♦️Everything Orgo

♦️Groupon

♦️Padmapper

♦️Mint financial life

♦️Dollar Shave Club

 

 

There are many more samples of explainer videos around the web. You can start by looking at the videos within your niche, including your competitors.

 

Conclusion

We can help you boost your business, just as we have done with our many satisfied clients.

The finished product of your explainer video will be in accordance to your preference and budget.

We also have available readymade templates in https://www.explainyourbusiness.com/ for your first video.

All you need is to trust our expertise, as our objective is to help make your business successful in whatever industry you are in.

View our Video Styles Click here…

one of the many benefits animation video

Animated Promo Videos – Make your Business goes Viral

 Animated Promo Videos Taking Center Stage Helping Your Small Business

Spreading the word about your business is an important task you have to do for your business to survive.   There are a number of ways of doing that:

Animated Promo Videos have made it an affordable option to get your message across to your audience.

Business leaders and marketing executives are used to preparing and delivering high glossy media releases in magazines or editorials.

This can be an expensive but not very effective way to grow a small business or startup in today’s environment.

Animated Promo Videos  have taken center stage and can help your business go viral.  Stand out in a crowded marketplace  amoAng your top competitors today.

With the latest technology tools available today, ease and affordability and has now become part of every small businesses budget.

Most small businesses can create there own videos without much fuss the tools available are endless and many of them.

Video marketing is taking over as one of the number one mediums for marketing online and offline today.

 

See more case studies here…

 

It’s probably unsurprising, but animated promo videos seem to add tremendous value to our experience as customers, too …

Where both video and text are available on the same page.

72% of people would rather use video to learn about a product or service.

Many successful small businesses which stand strong are using a mix in their content marketing.  There blending their visuals with the written content of their brand.

Promoting through social media channels and the use of effective resources.

The new way of marketing has opened an enormous gateway, not only for large startups but also for small businesses.

To compete against your larger competitors you need to look at new ways to promote in an affordable manner.

Being able to withstand in the marketplace to grow significantly animated promo videos are an awesome tool.

From writing blogs to posting various kinds of media. Organizing events, promoting pre-existing stock are few of the many ways you can choose to make your business grow using video marketing.

The purpose of using animated promo videos for marketing to your ideal audience and capture them into lead generation activities.

If done correctly will like and share your idea with their friends and acquaintances opening up to a bigger audience.

From the vast options that you can opt for promoting or marketing your business.  Animated videos with their limitless possibilities will serve you as the best channel to create your uniqueness.

Here are a few of the most affordable reasons to consider using the tools available today…

 

Animated Promo Videos will offer you…

whiteboard-animation-videos

 

Simple & Affordable

A small business with a limited amount of resources and funds, going for a huge & expensive marketing program will cost a great sum of money.

Will the expense be worth it or not is out of the question as there is no guarantee that your business will benefit from the ROI.

But there is a convenient way to provide you with a safe and effective growth in your business.

The animated promo videos that you intend to make to let your clients understand your business and to let your business reach new heights are arguably cheap.

The major benefit that you will have is that they are affordable to make,  giving you the opportunity as a small business owner to create a variety of video.

Now you can promote a variety of different services providing your viewers and ideal audience with full information about your business.

 

Animated Promo Videos have  Higher Impact Power

These animated videos have a high impact on the viewer.  As a result, you will gain more and more viewers within a short period of time.

With an increase in your consumers and daily viewers, it will be obvious to have an exceptional growth in your business.

We love to share. 83% of consumers would consider sharing it with their friends.

There’s a popular misconception that people will generally only share frivolous, entertainment videos (cats and epic fails!)

Our findings suggest that, if you create video content that your specific audience enjoys.

It has been seen that clients would love to have animated or explainer videos from their leading brand because it is easy to understand and provides easy & adequate knowledge regarding the business.

With an explainer video on your website, it is seen that there is 50% increase in the engagement of viewer.

Choosing animated videos as a way to run your brand name among your competitors will increase your client awareness and sales as well.

Business Promotional Video

Example

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Fully Customizable

Many other options rather than animated videos, you will not give you a fully customizable platform that allows you to interpret and create your business idea.

With full use of animation tools and software availability, graphics, and characters they can make the screen come to life.

With better quality customizable video tools on the market, you will gain better results as your constructed characters will always be active.

The main motive of such animated videos is to make your audience clear about what kind of services you provide.

With so many things to add up while presenting your idea, it has a scope to furnish your thoughts and ideas to your ideal prospects.

Giving you a huge opportunity to convey your message to a broader audience.

It will serve you as a platform to serve your diverse audience with their solutions they are searching for.

 

Totally Measurable

When you upload your animated promo animated videos to your website, the engagement of on your website will help to increase the traffic.

This will make the consumer want to stay on your site longer and want to know more about your services and products.

With regular viewers who see your videos, you will have the opportunity for your business name and website to rank better in the search engines

The use of animation shows a sign of professionalism with a touch of uniqueness.

Many other reasons that will help you choose animated videos as your business promotions are that you can actually measure how many people have seen or viewed your videos.

 

Shorter yet Powerful due to the Animation 

Animated Promo videos are smaller in size; as a result, it binds more viewers than any other kind of business promotion video marketing service.

Viewers don’t get bored and the animation will help you to catch the attention of your customer instantaneously.

Your ideal consumer can view your videos in their own time making the consumer able to easily get through your service.

It enables the on the spot hire of your service because it lacks any lengthy paragraphs to read out or long narrations or having to join a live webinar and attend a scheduled appointment to have a service explained to them “boring”.

It has been claimed that more than 64% out of total who watch videos are sure to become buyers.

 

Engage your Audience and  Entertain with Animated Videos

It has been proven that cognitive adult brain stimulation gets activated with animation, that’s why big companies are so much obsessed with the use of animation no matter how big or small their project is.

With and visuals combined gives animation videos an emotional experience, users are automatically driven towards animation video.

Provides you the opportunity to show them what you have for them without offending them.

The audio-visual experience helps the consumer to grasp the business or service idea more easily and much faster as well.

 

 

Easy to share

animated videosIt will be much beneficial for you if your consumers share your brand name with their friends.

The best outcome is that your business will automatically be promoted.  Your audience will share what they like making you a trusted brand among them.

Animated videos have the ability to share easily, such a task seems impossible in the case of billboards or other such media like newspapers and magazines.

YouTube is the   2nd largest searchable platform and is the number one video platform, which has billions of users.

 

Conclusion

Animated Promo Videos tend to present your idea or concept in a form which appeals more to consumers emotions.

“Who doesn’t like a good animation video now”.

The audio-visual effect tends to leave a long-lasting impact on the consumers, making your brand awareness more visible.

Animated videos make it easier to communicate with consumers than any other means of content.

Animation Promo videos are more informative and entertaining doing 2 tasks at once.

 

When the video is packed with higher graphics content with moving visual effects, it is faster to catch user’s attention.

The audio-video concept leaves your brand impression on the user’s mind.

 

  • Almost 50% of web users look for a video before visiting a store, says Google.

Your video will speak up for your brand; the obvious outcome would be that your name as well your brand name will gain more popularity.

With changing trends in the marketplace, the main concern is to catch user’s attention.  Apart from any other kind of marketing platform.

Animated videos or Explainer videos are the best way to attract viewers instantly and leave a memorable & shareable impression.

Here are 10 more good reasons to consider using Animated Promo videos.

 

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

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whiteboard explainer video

How to use Whiteboard Explainer Videos

Whiteboard Explainers To Promote Your Business Services

The ability to use whiteboard explainer videos to tell your story of who you are and what you do is perfect for explaining in-depth specific processes, products or services.

Whiteboard explainers are a fantastic tool to promote your business services in a fun and entertaining way is incredibly valuable.

At first, the consumers are not looking for complex explanations but are looking for answers to solutions that you offer.

This makes whiteboard explainers a great opportunity to showcase some of your complex services and solutions to your ideal audience in a more relaxed and non- confrontal way.

Let’s face it who doesn’t want to be entertained.

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

View more Case Studies Click HERE…

 

What’s Whiteboard Explainer video?

Whiteboard explainer videos is a type of video where pictures are drawn on a white background and contain a narrative storytelling.

Whiteboard explainers are simple and tell your story without having to bore your viewer with long blog posts or having to explain your services in person consistently and can present a complex solution or service into something that can be easily understood.

An example of this would be a mortgage broker so to speak who would like to explain LMI – Lenders mortgage insurance to a prospective client, so instead of an explanation all the time they could create a whiteboard explainer video.

Not everyone can understand but an explainer done correctly can do this and can be promoted to encourage more prospects and ideal clients as well.

 

Benefits Using Whiteboard Explainer Videos?

Well, I would say anyone could benefit who has a small business to a large corporation.

To give you some inspiration here are some industries that have successfully used them.

Mortgage Brokers have extensively used them to explain different loan types.

Another example would be why to use a mortgage broker and the services they offer” as not everyone understands.

The benefit of using a mortgage broker so to their advantage gives them a huge opportunity to sell the benefits.

Property buyers agents are another great example as well for the services they offer in their businesses.

95% of people have watched an explainer video to learn more about a product or service.

Here is an example:

Whiteboard Explainer Video

Example

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Ok so let’s see why they are so effective!

whiteboard explainer videosSimplify Ideas

Whiteboard Explainer videos allow you to create ideas in a simple manner.  Regardless of the complexity of the message you are trying to share with your ideal audience.

Whiteboard explainer videos allow you to integrate graphics and text, giving you additional mediums to work with.

When it comes to presenting your brand, product or service you are trying to promote whiteboard explainers is perfect.

 

Tell a Story

Sharing a story with those who are viewing your whiteboard animation is another way to capture your ideal audience.

When you are wanting to promote and share your story, while also increasing your chances of generating good quality leads for your business.

Engaging and connecting with your audience is essential if you want to create and share a successful message.

Whether you are providing information regarding a specific topic or complex service, case study whiteboard explainer videos can do just this.

You can pretty much promote anything that you want to get in front of your ideal audience with a whiteboard explainer video.

 

Increase Web Traffic, Better SEO

The more whiteboard explainer videos you make and use to help with promoting your site and its content.

The  easier it becomes to get your site’s URL within search engines,

Google is the number one search engine and loves video so another important point to make here is that you can also add your whiteboard explainer videos to your youtube account.

As Google owns youtube and they will rank better in SEO rankings as well as put them into your blog posts.

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections and I’d love to hear from you too…please share your thoughts in the comments below ?

 

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