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Video Animation Company Can Help Your Online Presence

How a Video Animation Company Can Help Your Online Business Presence.

Have you been looking for ways to improve the online visibility of your business?

Do you want to try creating a video as part of your marketing strategy?

If your business has no online videos, you fail to use an opportunity of the fastest growing part of Internet advertising.

This is the time when you need to find a video animation company to help you in this aspect.

 

How Important Is Video Animation?

Using an animated video for your business is an effective way to tell your story.

It shows another side of your business, more humane. It can also help communicate highly complex concepts and ideas in an easy-to-comprehend way.

If your business has a website, here is something you should know.

If there is a video on the home page, online users usually stay longer going through your web pages than to a website that is only text-based.

Humans are visual entities. They want to see something that is interesting and make them curious, or they lose interest. You know this is true for individuals who are clicker-happy.

Video Animation Boosts Conversions

Once these people see something in a website that is interesting, or if the web pages are loading quite slow for their patience, then they are gone in seconds.

As a website owner and a business person, it is your responsibility to come up with effective ways to attract people to visit your site, and make them spend time there as long as can.

Looking for a video animation company to help make your killer videos is one way to do that.

 

Advantages of Animated Videos when Used on Websites

 

They educate your target market.

An animation video that is simple, engaging and sends out the message clearly with the use of visual impact can help educate people.

They increase conversions.

Try comparing compare a 2-minute video to a 500-word post, which one do you think people will find more interested? The video is the natural and popular choice.

They engage visitors.

Online users will not waste their time in sites that do not add value to their browsing experience. Animated videos are one way to engage users as it offers them something to interact with, clearly adding value to their time.

Case Studies Click Here

 

Get Started Finding a Video Animation Company for Your Business

A video animation company usually has animators who work together with other animators.

Therefore, an important factor to look for is for you to work well with other people.

The following are helpful points to help you begin this task:

 

  1. Do they go with the culture of your company?

They are going to be an extension of your company as you hire them for a project.

Look for a video animation company whose work, personality, style can fit well with you.

Also, consider a video production company that will push your company to do amazing things.

They should ask questions you may not have thought of.

The team from the video company should be a dynamic and great addition to your own.

 

  1. How do I get involved in the video production of the video?

It is something you need to take into consideration upfront.

Some agencies will need your input at a few critical milestones in the production process and ask you to fill out the creative brief.

Other companies will get you far more involved and will wait for you to write the script you want, choose the voice-over, and so on.

Know how much you are going to be involved in the video production process in advance to save you surprises in the future.

But, this depends on your personality, energy, and mental capacity in terms of making an animated video.

 

  1. Are their videos successful?

This is the most vital factor when looking for a video animation company for your business.

You can find many video production agencies that will promise to produce the most amazing cinematic experience for you.

But, what will you get in return?

Have they won any awards for their videos?

Ask if they have any case studies or clients that you can speak with?

These are all valid concerns because your video must help convert your website visitors into buying customers.

If the video they produce cannot help your business ultimately, then it would be futile.

 

 

  1. Can they deliver quality videos within my budget?

It is something you need to arrive at an agreement or solution at the beginning of the process as you are scouting for several potential video production companies.

If you want an animated explainer video or shooting a live action, where you belong in the range is based on the scope of the video company.

You can find cheaper agencies, but you get what you pay for.

If your budget is tight, then make a compromise with one or more things.

On the other hand, see to it that the agency can deliver within your time frame.

There are companies that have longer video production cycles compared to others.

So if you have a deadline for a product launch, it is vital that the agency you choose has the capacity to supply your completed video in the time frame you need.

 

  1. Do they have unique and fresh ideas?

 You decide to hire a video animation company to breathe life into your brand.

It is an animated content for your video marketing.

You want it to create an impressive statement about what you do and who you are.

But, what if the potential production house you pick gives you a boring and formulaic concept?

Try to watch some of their previous works, and find out if it all seems to follow the same formula?

In the end, hire an agency that can look at your product or service and bring unique creative flair to it in the video.

 

Top Tips to Get Everything Right

You think it is time to get started on the animated video project for your business. This can help build up your brand and grow your business. Besides, it is a fun process. Here are some steps to follow:

Concept.

Your story is the concept of your animated video.

Without a strong storyline, any kind of visuals will lack the impact you want to achieve, plus, you will not meet your business objectives.

This step involves your creative brief. Being the client, your video production company may ask you to fill this out.

This process helps them to know your unique selling points, non-negotiables, benefits, branding, etc.

All this information would be helpful during a brainstorm of your concept.

 

Script.

This step involves creating your message.

Certain characteristics of a powerful script are clear and natural language, having a strong call to action while staying on point.

The ROI of your video will be hard to measure without a call-to-action.

Creating a script typically takes about 3-5 days. After that, there is the revision process.

Hiring a video animation company means getting an outsider to create a script in a new perspective.

 

Storyboard.

You see the visuals in during this step. The agency will draft up the frame-by-frame look of your video.

You can see the start of the design, as well as the progress of your video.

Keep in mind that everything is not final in this phase.

Being involved in the process will make it easier for the video production house to incorporate your feedback as they keep things moving along.

 

 Style.

It is best for the video company to make your video from scratch so that it can reflect your brand as unique as possible.

A style frame is something that is presented in full colour.

It determines the final aesthetic of your video.

This may include backgrounds, icons, characters, text, and so on.

Often, a video animation needs an animator and designer.

The video company you choose may have someone on the team who specializes in both.

Preferably, begin with the design process, then proceed with the animation after its approval.

So, if you want another character in your video, they can make changes before handing it over to the animator.

Click Here – 9 Super Easy Styles that Convert

Voiceover and Tone.

This carries a lot of weight even though it may seem like a small part of the whole video compared to the animation and design.

What makes it essential is that you need to use a voice that is most suitable for your brand.

Do not go for the one-size-fits-all voiceover.

Make sure to find the appropriate tone for your video that matches your brand.

Some of the few effective tones are neutral, dramatic, and excited.  The voice you use can help impact the tone.

Are you releasing a product to increase awareness?

Then, use an excited voice to engage your viewers. Do you have a solution to a major problem in the form of your product or service?

Build up emotions by using drama in the voiceover.

A neutral tone minimizes the distraction. This can help convey your message clearly to your audience.

Animation.

This is where the project gets exciting. An animation is putting the motion in your content.

Each frame is timed meticulously to ensure smooth transitioning.

The aim is to make the characters lifelike and not robotic.

The animation process can take up to 3 weeks to finish.

There are two kinds of scene animation transitions; one is when a computer is used to make frames in-between, producing a smooth and natural motion.

The other is cel animation, which is a more complex method of scene transition.

The animator creates an accurate motion of the head, arms, torso, and legs of the characters.

Sound Design.

This includes adding sound effects or song to your video.

Sound effects have a huge impact on your video.

The video animation company will have an idea what approach to take in terms of the sound design according to your creative brief.

Make sure to know the rules and regulations regarding music licensing.

 

Conclusion

The best video animation company has a unique quality that comprised of professionals that are talented, dedicated, and focused.

The ideas below can help you find a video production agency that can effectively work on your video according to your needs.

Help Your Business Succeed with an Explainer Video Company

If you want your content to be engaging, make sure you use videos as part of your marketing campaign.

Videos help increase your online presence and win over more customers.

Big brands use explainer videos because they are eye-catching and captivating.

But, start-up companies also use explainer videos for their business because they are effective and affordable.

 

Explainer Video For Your Business

If you want to use an explainer video for your business, choosing an explainer video company is not easy.

It is tricky to market your product or service to your audience.

You want to find the best video production company that can give you what you want and go beyond your expectations.

Before you start looking around, know the reasons why you need an explainer animated video to help your business become popular and profitable.

You can customize it according to your preferences.

The end product for an explainer video is varied and vast.

Motion graphics specialists can make and adjust the colors, illustration style, voice over, and music of the video content to fit your brand.

Your explainer video can be fun and playful, sophisticated and technical, or somber and serious.

With the power of animation in the explainer video, anything is possible.

 

It is cost-effective.

Saving cost is one of the many reasons why businesses go for explainer videos.

Approximately 95% of companies spend a small amount of money for a 60-second explainer video.

It is remarkably cheaper compared to a live video, in which you need to pay for the equipment, location, talent, crew, and so on.

With the use of the right digital tools and expertise, the explainer video company can give you an explainer video for a much smaller price.

 

It can adapt to changes.

As time goes by, your business will grow and go through some changes.

You will have more products or services to sell.

Your existing product may have some additional features.

The video production company you choose will go to the original video and do their job of tweaking and be improving.

 

It can provide your audience with clarity.

The goal of an explainer video is to convey your message to your viewers easy and fast.

By using animation, you can showcase the features of your product or service and the benefits of using it.

Through infographic illustrations, you get higher retention and sales increase.

What to Consider When Looking for an Explainer Video Company

If you believe that an animated explainer video is the right marketing method for your business, be on the lookout for the right explainer video company.

There are many video production companies out there.

How do you find the one that can meet your needs and desires?

The following are some helpful factors to consider.

 

  1. The Company Knows How to Tell an Interesting Story

The main purpose of an explainer video is to send a message to the viewers.

A good video production company must know how to tell a story.

Aside from the powerful voiceover, quality graphics, upbeat music, and engaging motion, the explainer video needs to include a storyline.

When meeting with the people in the explainer video company, watch their videos but do not forget to assess how they craft a story.

Find out how do they frame the problem, introduce the solution, as well as build value?

 

  1. The Company Has a Good Reputation

Meet the team

Producing quality work is not the same as having a good reputation.

Do a bit of research on your own before you select your video production.

Perform a Google search and read online reviews about the company.

You will have an idea how they fare in other people, particularly from those who have done some business with them.

 

  1. Their Portfolio Is Impressive

It is normal to ask the explainer video company for samples of their work.

They may likely have a portfolio on their website, but you can ask for videos customized for certain industries.

By doing this, you can see the variety of their animation style, the quality of their work, and how they tailor every video according to the needs of the client.

Some telltale signs of a good performance are the quality scripting, captivating sound effects, well-modulated voiceover, and seamless transitions.

 

  1. The Process They Follow Is Tried and Tested

A reputable explainer video company should have an established process in video creation.

This process has been perfected in the course of time.

The explainer video company may have a different approach in creating their video, but talking to them would help you know that their projects are all carefully done in lots of detail, and they are strict with their process.

You do not want an agency that misses their deadlines and produce low-quality work.

Basically, the steps in the video creation process include animation, storyboarding, soundtrack selection, script writing, and voiceover.

 

  1. Their Communication Lines Are Always Open

One vital element in a successful relationship with an explainer video agency is communication.

You should feel comfortable talking and asking questions with them.

If they are easy to communicate, you will have no trouble opening up with the company.

If meetings drag on, emails unanswered, or questions have no clear answers, expect to experience the issues again and again.

Find a video production team you can communicate well and save yourself the stress.

 

  1. You Like Their Personalities

This factor is critical to the success of your explainer video project.

You want to work with people who are approachable and communicative aside from being great at their job.

Are meetings and phone calls pleasant?

Are the conversations smooth flowing?

t is vital that you enjoy working with them as you brainstorm ideas.

The end product will likely show how you feel about the company.

 

  1. Your Budget Fits Their Price

Explainer video companies have different price points.

Make sure that you have an estimated budget in advance before you look for a video production agency.

Ask for a range of what a typical explainer video project would cost.

While an agency may not give you a final price during your initial meetings, they can give you a quote.

Also, you should have a reasonable budget range in mind.

If your budget and the company are not on the same page, find another one that fits your budget.

 

 

Helpful Questions to Ask the Explainer Video Company

 

Does the company know and understand what your business is all about?

While their skills and knowledge are important, you need the company to understand your brand and explain that to your audience.

If they can identify the features and elements that comprise your business, it would be easy for them to translate your business into a profitable one?

The initial meetings, video concept, and proposal are the ideal time for the video production team to get to know more of your business.

Explainer Video CompanyWhen do they start your explainer video?

A well-established video production company is sought-after and busy.

They may not be able to start on your video content immediately.

What you can do is finalize your contract with them and set a specific date, wherein they can give it their time and attention.

It pays to have everything in writing.

You can discuss with them details over the phone, via email, or in person, but make sure to follow it up in written form.

Include the pricing, production, timeline, start date, etc.

 

How do they handle edit requests?

An in-demand video production company will have many clients who will come up with loads of requests.

How they handle your request particularly the editing part is an indication of their customer service.

However, a reliable company should know how to address these concerns by using a project management tool so they can easily track requests.

 

What is the timeline for your project?

The answer to this question varies, but an animated explainer video typically takes 1 to 2 months to finish.

Ask the video production team to make a revised timeline for you if you need a shorter timeframe.

It is better to monitor the progress of your explainer video and keep track of the timeline.

You want to meet the deadline for your video as much as possible.

 

 What potential setbacks could happen?

The response from the explainer video production company will depend on your project.

But unlike live-action projects, explainer videos would be dealing more with technical issues.

A good agency should expect any potential problems and prepare solutions for unexpected events.

If they cannot provide good answers, they may not be the right company for you.

 

Do they pay attention to voiceover and music score licensing?

The internet has a lot of rules that you need to follow to avoid having problems in your hands such as licensing issues.

Did you know that YouTube can pull out a video if it has breached the rules and regulations of the site?

In your case, protect your explainer video when posting it on your website, YouTube, and other social media platforms.

It is beneficial for you if the video production company have knowledge about video licensing.

 

Where do they get the image that they use in video production?

You can find some companies that use stock photography instead of custom made.

But using these stock images can only limit your script and story.

Look for a company that has a library of pre-made templates that their own video creators made.

You may use your own images as long as they represent your brand well.

Who has full ownership of the video?

A basic principle is that you own your explainer video the moment you pay it in full.

Make sure to ask your video production agency because they may ask for rights to use your video in their portfolio or demo reel.

Negotiate with them if you do not want other people to use the characters in your video.

 

What is the mode of payment and schedule?

The payment agreement depends on your chosen explainer video company, but in general, you give a 50% deposit to cover upfront expenses.

You pay the remaining 50% balance upon the completion of the project.

 

Can they give you referrals?

While positive reviews and testimonials from past clients can help the video production agency to have a good reputation in the industry, do not stop there.

Try to do some research and dig deeper into the company, particularly their customer service.

Obtaining referrals is an opportunity for you to talk to other people about their experience during the video production process.

View Our Portfolio Click Here

Conclusion

If you want to invest in doing a few explainer videos for your business, it is important to have a professional, trusting, and lasting relationship with your explainer video company.

This is the time to dedicate some of your time in looking for the company that is best suited for your needs.

Treat it as a vital business decision. Use the tips and ideas above to help you find the right partner for your business.

explanatory video

The Anatomy Explanatory Video

If you have no explanatory video for your business, then you must know that you need to start creating them.

Now is the time to create one. In the world of marketing, a video is paramount.

This applies to any business from start-ups to giant corporations. Because video marketing is essential today, explanatory videos are great investments.

Explainer videos are the strong foundation for your business campaign.

They are popular and effective because they are engaging, multifunctional, show personality, and cater to both new and old consumers.

 

Debunking the Myths About Explanatory Videos

If you create the perfect explainer video at the right time, it gives you the opportunity to acquire a competitive advantage in your chosen industry.

To learn more about this marketing phenomenon, you should also know the myths that are surrounding it. Some of these are:

recipe for explainer videos

  • The important factor in the success metric is the number of views. Keep in mind that your main objective is to make more sales and increase conversions.

 

  • Use humor to get more views. Sure, humor is a powerful method to attract customers, but it is not always effective. For example, humor won’t get you anywhere if your goal is to stir emotions for your audience.

 

  • It is a must to add a CTA. People today have become wiser. They can easily detect if you are working with them to purchase your product. The key here is to talk about their pain points and offer them a solution.

 

  • Creating an explanatory video consumes plenty of time. In general, they explainer videos are fast and easy to finish. You may just look for an expert to do the job if you have no time to do it yourself.

 

  • Include all the features of your business. While you want to explain and showcase the features of your product or service, stop yourself from doing so. Remember, an explainer video is typically short with a clear message.

 

  • An explainer video is only used to generate leads. It does not do just that. Besides giving you the opportunity to generate your leads, another role of the explainer video is to provide people with important information about your business.

 

  • The shorter your video, the better it is. Quality content is the most essential element with regard to explanatory videos. Don’t forget that you want to explain something to your audience, not make a promo spot. It is fine if your video extends up to 2 minutes.

 

  • Animation only caters to a younger audience. Animation knows no boundaries. It attracts all sorts of people both young and old.

 

 

Why Use Animation in Your Explanatory Video?

One of the best mediums for explanatory videos is the use of animation.

One major advantage of an animated video is that it is more affordable. It reduces the problem of finding a location to rent and dealing with actors who have different personalities.

Also, animated graphics give you more control and freedom in terms of words and design.

An animated explanatory video can magically make your video interesting and engaging. What’s more, animation can easily explain difficult concepts and ideas.

 

The different types of animation that are common today are:

 

Stop motion animation

2D animation

3D animation

 

Motion graphics

 

Whiteboard animation

The Successful Anatomy Explanatory Videos

Whether it is your first time to do an explainer video or done several videos in the past, you can always learn some techniques from the best explainer videos out there.

 

  1. Create a Clear Structure

Each wonderful punchline comes with a setup. Each problem has a solution.

The best explanatory videos know how to set stakes for their brand. However, the structure is always the key to every explanatory video.

You can use a video template to grab the attention of your viewers. With just a couple of minutes to do it, it is important that your video is on point all throughout.

The template will ensure that you give the problem, the solution, and how your product or service works.

 

  1. Be Funny

People should not take themselves seriously, including yourself.

Apply this when doing your explanatory video. Keep your viewers engaged, and add your joke at the right moment.

This can be your way to stir up some positivity. If you must, you can use humor from start to finish of your video.

The key here is to use the right tone in order to create something wonderful.

An explanatory video that uses animation is more cost-effective.

You may use a software for the creation of your video, or find a company to do the job for you.

 

 

 

Classic promotional video that shows a lot of humour

 

  1. Keep Usage of Words to a Minimum

There are many explanatory videos that do not use a lot of words but still obtain the attention it desires.

You can find so many explainer videos that use a voiceover, choosing to use them sparingly is surprisingly better.

You can always go for handwritten words, and see your video succeed.

If you decide not to use words, compensate it with the perfect music.

If you want to spend less money on your explanatory video, you will save money by not hiring a guy to do the voiceover.

 

  1. Make Use of Animation

An animated explanatory video is a fantastic way to get your idea across to your audience much quicker.

But, remember not to go overboard. You can get your point across by using subtle animation.

If you are not careful, your animated explanatory video will just look like an expensive PowerPoint project.

Make sue of animation in a tasteful manner.

It should be able to draw attention to the message while helping you save money and time.

 

  1. List Benefits

An explanatory video has something to explain to the consumers.

It is important to list the benefits of choosing your product or service, rather than focusing on its features.

Get rid of the gimmicks. The most successful explanatory videos out there lack gimmickry.

Explaining what the product is all about in simple ways can be the reason for its success.

Simply showcase your offering elegantly. Make your video effective by directing the point of view to the audience.

Use your creativity to captivate your target market. You can do so without actors or any dialogue.

Your location can also make your video the best explainer video today. So, choose your background carefully.

 

  1. Use Different Types of Actors

It is a good idea to include different types of genders and races.

Unless you are targeting a specific demographic, for example, your target market are pregnant women.

Using a lot of protagonists creates immediate empathy with your audience. It allows them to see themselves as they watch your video.

If you take this advice seriously, people will easily connect to your characters.

You can use real people in your video if you want to achieve this technique.

Choose your characters carefully to acquire instant success. The story of your explanatory video will gain instant buy.

You can use images and video clips of people in your explanatory video without hiring.

 

  1. Opt for a Short Explanatory Video

When it comes to explanatory videos, less is usually more.

It seems that if you talk more about something, the less important it becomes.

The idea is not to forget your objective and do not get lost on your video.

 

Case Study of a Short Explanatory Video

Mistakes Creating Explanatory Video 

When it comes to keeping ahead of the competition and being successful in video marketing, you can’t afford to make a lot of mistakes.

 

  1. Disregarding Your Target Market.

    The mentality of catering to all people will not do the trick. If you offer your product or service to everyone, you will fail on all sides. In the end, you do not convince anybody. You need to target a specific demographic. If you focus your attention to a certain group of people, it helps you craft the right message for them.

 

  1. Not Using a Good Script.

    The backbone of a successful video is the script. You must use your script accordingly in order to get a clear idea of your goal. Your script should be able to describe your message, your characters, and scenario. Do not cripple your video by taking your script lightly.

 

  1. Does Not Have a Plan for Launching.

    While it is important to get your explanatory video right, make sure you are also prepared for the next steps of your marketing. The next steps usually include planning where to use the video, what video hosting to choose, etc.

 

  1. Not Focusing on Video Quality.

    An explanatory video that is ok will not get you leads. People tend to ignore anything that looks cheap, including videos. What you need to do is consider your explainer video as an investment. If you must, do not skimp on the budget for your video. Also, concentrate on brand awareness and online presence to bring in many leads.

 

Explanatory Video Recap

If you are creating an explanatory video on your own, we have readymade templates that you can use on your project.

There is a lot to choose from, surely you can find those that are best suited for your explainer video.

You don’t want your explanatory video to get lost in the sea of other videos.

Let us help you stand out from the rest and stay on top, which will help you get more leads in the long run.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

explainer videos heres why

Successful Recipe for Making an Explainer Video

The technology of explainer videos software has become more accessible and cost-effective.

An explainer video uses a different kind of problem-and-solution illustration. If you want increased conversions, click-throughs, and profits, you need to try this kind of video trend.

Customer engagement is what all businesses aim for, especially new businesses and startups.

Engaging your prospective audience means you need enough people to buy your products or services.

One important component to achieve this is by using an explainer video.

 

What Exactly Is an Explainer Video

Want to simplify complicated information about your business? then an explainer video is an answer.

With the use of animation, explainer videos are effective and affordable at the same time.

These are enough reasons why a lot of companies are effectively using this tool for marketing purposes.

One way of getting a higher rank in Google is to keep your visitors stay for a long time on your site.

This is why there is a boom in online videos in the past few years.

From simple to complex, an explainer video can tell the story of your business much better and in a quick manner.

Give them a short storyline and no one would be the wiser.

 

Types of Explainer Video

The common ways to make an explainer video include:

♦️Demo – If you want to introduce a new product or service in detail, this is the video to make.

♦️Testimonial – This type of explainer video helps you in building trust and gaining credibility

♦️FAQ – This is a time-saver in answering common questions regarding your business.

♦️Benefits – It provides more comprehensive information about your business and website. This one is ideal for a landing page or home page.

♦️How To – Explain certain topics about your products or services with a how-to video.

 

View our Video Styles Click here…

 

Why Is Video So Effective?

 

♦️51% of marketing gurus consider video as one of the best types of contents that give the biggest return on

♦️Over 1000% of shared contents on social media are videos.

♦️75% of consumers who watch a certain explainer video are likely to purchase a product.

♦️55% of consumers are willing to give their trust to businesses that use videos showcasing their products and services.

♦️95% of customers acknowledge the idea that watching a video helps them in their buying decision.

♦️59% of successful companies make use of smart videos through marketing automation.

 

Explainer videos – great tools for articulating a message in just a few minutes.

When it comes to human psychology, a high percentage of humans remember and process visual information more than 50,000 times faster than audio or text.

As visual information can influence a wide range of audience according to the statistics.

Explainer videos make great tools for articulating a business’ product or service in just a few minutes.

A video has the capability to grab the attention of the viewers within the first 10 seconds, which is critical to the success of the video.

Note that an explainer video does not only feed the sense of sight but the hearing as well, thus increasing the user’s perception.

It is safe to say that video helps both businesses and consumers.

An explainer video has an educational effect, as it targets your desired market.

If you put a landing page in your video, your conversion rate can increase up to 80%.

 

recipe for explainer videos

 

Style of Animation

Any business can benefit from an explainer video.

Whether you consider your business very simple or a serious one.

Graphics

This is crucial as you need to take into consideration your demographics when adding graphics.

They must be reliable to your target audience.

Music

Music has the power to touch emotions.

Put the right music to your video, and your audience will be hooked.

Voice Over

The tone you use in your video must reflect how you want people to know your business.

Choose the voice for your video appropriately.

Subtitles

As powerful as music is, many people actually watch videos even without sound.

Putting subtitles to your explainer video can still grab the attention of the user.

Script

Your explainer video will not be complete without a script. Add a script for about 1 minute.

Tackle the problems of your target market, and how your business can help to get rid of them.

As you create your explainer video, do not forget your CTA messages.

 

What Makes Animated Videos Special?

There is really no big secret why people go for an animated explainer video.

But, while it is only a type of visualization, it provides significant benefits to businesses compared to other visuals.

 

It does not settle with simple scripts.

One great thing about animation is that you can put any characters that you think are helpful for your video.

They can sing, dance, jump, swim or fly.

You choose any costumes for your characters that are appropriate for the location and period you want.

The more creative your storyline is, the more effective your presentation is.

 

There is something about fun cartoons and colorful characters that talk about business.

It creates an engaging atmosphere that attracts the attention of the viewers and stirs strong emotions.

Rational arguments and emotional elements create a powerful combination.

Your video is more likely to achieve your desired effect if you include feel-good emotions and the information is memorable.

What’s more, an explainer video typically does not come off as an annoying and bothersome advert.

 

Visualizing information with the help of animation is an advantage in itself.

If a business finds it hard to use other forms of video to promote their brand and attract traffic, using animation in the video usually helps.

 

They are concise and hit the target.

In general, explainer videos are from seconds to a few minutes long.

Your audience will not roll their eyes or press the stop button to escape anything that you have to convey.

Moreover, these short videos can be edited; for example, you want to add more features.

 

 

What Goals Are Achieved With Explainer Videos?

 

Word-of-Mouth Advertising

As viewers see and enjoy your explainer video, you get to attract more and more people.

This one, you get to thank those who share your videos and like what you are offering.

 

Upgrade Your Pitch

Pamphlets and PowerPoint are no longer interesting as they used to be.

Pie charts, graphs, and words in between have become a boring paper pitch.

An explainer video, you can capture your audience instantly.

You only need a solid script and some lively visuals.

 

Go Beyond the Traditional Website Content

What have you achieved after putting tons of images, multi-colored fonts, and glittering animation on your website, in your attempt to increase traffic?

You probably only got a slower loading time and a bunch of confused leads?

An explainer video allows you to put all your creative ideas in a short video.

By doing this, expect to get an engaging audience and a clean-looking site.

 

Have Shareable Content

The thing about explainer videos is that they are not exclusive to your site.

You can upload your explainer video to YouTube, Vimeo, Facebook, Instagram, etc. Again, other people can do it for you by sharing your video.

Compared to the written content on a webpage, a video is easier to share.

In addition, video hosting sites are compatible with smartphones, which broadens the reach of your business even more.

 

Create a Virtual Connection

How do you make a customer choose to buy your products over and over again?

The answer is, allow them to know you a bit closer.

In the case of many online businesses, consumers often do not have direct contact with the business owners.

Build a sense of trust to your customers by creating a virtual connection in the form of an explainer video.

View more clients videos here…

 

Examples of Explainer Videos Successes

 

Companies who have used an explainer video and were not disappointed with the results:

 

♦️Animated explainer video of Dropbox

♦A ️gamification solution of Work.com

♦️Twitter, when they first introduce the platform to online users.

♦️The Human Solution standing desk

♦️Hubspot’s What Is AI?

♦️Spotify

♦️Pinterest

♦️Stitch Fix

♦️How Deep Is the Ocean by Tech Insider

♦️Fugoo speaker

♦️Everything Orgo

♦️Groupon

♦️Padmapper

♦️Mint financial life

♦️Dollar Shave Club

 

 

There are many more samples of explainer videos around the web. You can start by looking at the videos within your niche, including your competitors.

 

Conclusion

We can help you boost your business, just as we have done with our many satisfied clients.

The finished product of your explainer video will be in accordance to your preference and budget.

We also have available readymade templates in https://www.explainyourbusiness.com/ for your first video.

All you need is to trust our expertise, as our objective is to help make your business successful in whatever industry you are in.

View our Video Styles Click here…

one of the many benefits animation video

Animated Promo Videos – Make your Business goes Viral

 Animated Promo Videos Taking Center Stage Helping Your Small Business

Spreading the word about your business is an important task you have to do for your business to survive.   There are a number of ways of doing that:

Animated Promo Videos have made it an affordable option to get your message across to your audience.

Business leaders and marketing executives are used to preparing and delivering high glossy media releases in magazines or editorials.

This can be an expensive but not very effective way to grow a small business or startup in today’s environment.

Animated Promo Videos  have taken center stage and can help your business go viral.  Stand out in a crowded marketplace  amoAng your top competitors today.

With the latest technology tools available today, ease and affordability and has now become part of every small businesses budget.

Most small businesses can create there own videos without much fuss the tools available are endless and many of them.

Video marketing is taking over as one of the number one mediums for marketing online and offline today.

 

See more case studies here…

 

It’s probably unsurprising, but animated promo videos seem to add tremendous value to our experience as customers, too …

Where both video and text are available on the same page.

72% of people would rather use video to learn about a product or service.

Many successful small businesses which stand strong are using a mix in their content marketing.  There blending their visuals with the written content of their brand.

Promoting through social media channels and the use of effective resources.

The new way of marketing has opened an enormous gateway, not only for large startups but also for small businesses.

To compete against your larger competitors you need to look at new ways to promote in an affordable manner.

Being able to withstand in the marketplace to grow significantly animated promo videos are an awesome tool.

From writing blogs to posting various kinds of media. Organizing events, promoting pre-existing stock are few of the many ways you can choose to make your business grow using video marketing.

The purpose of using animated promo videos for marketing to your ideal audience and capture them into lead generation activities.

If done correctly will like and share your idea with their friends and acquaintances opening up to a bigger audience.

From the vast options that you can opt for promoting or marketing your business.  Animated videos with their limitless possibilities will serve you as the best channel to create your uniqueness.

Here are a few of the most affordable reasons to consider using the tools available today…

 

Animated Promo Videos will offer you…

whiteboard-animation-videos

 

Simple & Affordable

A small business with a limited amount of resources and funds, going for a huge & expensive marketing program will cost a great sum of money.

Will the expense be worth it or not is out of the question as there is no guarantee that your business will benefit from the ROI.

But there is a convenient way to provide you with a safe and effective growth in your business.

The animated promo videos that you intend to make to let your clients understand your business and to let your business reach new heights are arguably cheap.

The major benefit that you will have is that they are affordable to make,  giving you the opportunity as a small business owner to create a variety of video.

Now you can promote a variety of different services providing your viewers and ideal audience with full information about your business.

 

Animated Promo Videos have  Higher Impact Power

These animated videos have a high impact on the viewer.  As a result, you will gain more and more viewers within a short period of time.

With an increase in your consumers and daily viewers, it will be obvious to have an exceptional growth in your business.

We love to share. 83% of consumers would consider sharing it with their friends.

There’s a popular misconception that people will generally only share frivolous, entertainment videos (cats and epic fails!)

Our findings suggest that, if you create video content that your specific audience enjoys.

It has been seen that clients would love to have animated or explainer videos from their leading brand because it is easy to understand and provides easy & adequate knowledge regarding the business.

With an explainer video on your website, it is seen that there is 50% increase in the engagement of viewer.

Choosing animated videos as a way to run your brand name among your competitors will increase your client awareness and sales as well.

Business Promotional Video

Example

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View Video Styles click HERE

Fully Customizable

Many other options rather than animated videos, you will not give you a fully customizable platform that allows you to interpret and create your business idea.

With full use of animation tools and software availability, graphics, and characters they can make the screen come to life.

With better quality customizable video tools on the market, you will gain better results as your constructed characters will always be active.

The main motive of such animated videos is to make your audience clear about what kind of services you provide.

With so many things to add up while presenting your idea, it has a scope to furnish your thoughts and ideas to your ideal prospects.

Giving you a huge opportunity to convey your message to a broader audience.

It will serve you as a platform to serve your diverse audience with their solutions they are searching for.

 

Totally Measurable

When you upload your animated promo animated videos to your website, the engagement of on your website will help to increase the traffic.

This will make the consumer want to stay on your site longer and want to know more about your services and products.

With regular viewers who see your videos, you will have the opportunity for your business name and website to rank better in the search engines

The use of animation shows a sign of professionalism with a touch of uniqueness.

Many other reasons that will help you choose animated videos as your business promotions are that you can actually measure how many people have seen or viewed your videos.

 

Shorter yet Powerful due to the Animation 

Animated Promo videos are smaller in size; as a result, it binds more viewers than any other kind of business promotion video marketing service.

Viewers don’t get bored and the animation will help you to catch the attention of your customer instantaneously.

Your ideal consumer can view your videos in their own time making the consumer able to easily get through your service.

It enables the on the spot hire of your service because it lacks any lengthy paragraphs to read out or long narrations or having to join a live webinar and attend a scheduled appointment to have a service explained to them “boring”.

It has been claimed that more than 64% out of total who watch videos are sure to become buyers.

 

Engage your Audience and  Entertain with Animated Videos

It has been proven that cognitive adult brain stimulation gets activated with animation, that’s why big companies are so much obsessed with the use of animation no matter how big or small their project is.

With and visuals combined gives animation videos an emotional experience, users are automatically driven towards animation video.

Provides you the opportunity to show them what you have for them without offending them.

The audio-visual experience helps the consumer to grasp the business or service idea more easily and much faster as well.

 

 

Easy to share

animated videosIt will be much beneficial for you if your consumers share your brand name with their friends.

The best outcome is that your business will automatically be promoted.  Your audience will share what they like making you a trusted brand among them.

Animated videos have the ability to share easily, such a task seems impossible in the case of billboards or other such media like newspapers and magazines.

YouTube is the   2nd largest searchable platform and is the number one video platform, which has billions of users.

 

Conclusion

Animated Promo Videos tend to present your idea or concept in a form which appeals more to consumers emotions.

“Who doesn’t like a good animation video now”.

The audio-visual effect tends to leave a long-lasting impact on the consumers, making your brand awareness more visible.

Animated videos make it easier to communicate with consumers than any other means of content.

Animation Promo videos are more informative and entertaining doing 2 tasks at once.

 

When the video is packed with higher graphics content with moving visual effects, it is faster to catch user’s attention.

The audio-video concept leaves your brand impression on the user’s mind.

 

  • Almost 50% of web users look for a video before visiting a store, says Google.

Your video will speak up for your brand; the obvious outcome would be that your name as well your brand name will gain more popularity.

With changing trends in the marketplace, the main concern is to catch user’s attention.  Apart from any other kind of marketing platform.

Animated videos or Explainer videos are the best way to attract viewers instantly and leave a memorable & shareable impression.

Here are 10 more good reasons to consider using Animated Promo videos.

 

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

View our Many Video Styles Click HERE…

 

 

 

whiteboard explainer video

How to use Whiteboard Explainer Videos

Whiteboard Explainers To Promote Your Business Services

The ability to use whiteboard explainer videos to tell your story of who you are and what you do is perfect for explaining in-depth specific processes, products or services.

Whiteboard explainers are a fantastic tool to promote your business services in a fun and entertaining way is incredibly valuable.

At first, the consumers are not looking for complex explanations but are looking for answers to solutions that you offer.

This makes whiteboard explainers a great opportunity to showcase some of your complex services and solutions to your ideal audience in a more relaxed and non- confrontal way.

Let’s face it who doesn’t want to be entertained.

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

What’s Whiteboard Explainer video?

Whiteboard explainer videos is a type of video where pictures are drawn on a white background and contain a narrative storytelling.

Whiteboard explainers are simple and tell your story without having to bore your viewer with long blog posts or having to explain your services in person consistently and can present a complex solution or service into something that can be easily understood.

An example of this would be a mortgage broker so to speak who would like to explain LMI – Lenders mortgage insurance to a prospective client, so instead of an explanation all the time they could create a whiteboard explainer video.

Not everyone can understand but an explainer done correctly can do this and can be promoted to encourage more prospects and ideal clients as well.

 

Benefits Using Whiteboard Explainer Videos?

Well, I would say anyone could benefit who has a small business to a large corporation.

To give you some inspiration here are some industries that have successfully used them.

Mortgage Brokers have extensively used them to explain different loan types.

 

Another example would be why to use a mortgage broker and the services they offer” as not everyone understands.

The benefit of using a mortgage broker so to their advantage gives them a huge opportunity to sell the benefits.

Property buyers agents are another great example as well for the services they offer in their businesses.

95% of people have watched an explainer video to learn more about a product or service.

Ok so let’s see why they are so effective!

whiteboard explainer videosSimplify Ideas

Whiteboard Explainer videos allow you to create ideas in a simple manner.  Regardless of the complexity of the message you are trying to share with your ideal audience.

Whiteboard explainer videos allow you to integrate graphics and text, giving you additional mediums to work with.

When it comes to presenting your brand, product or service you are trying to promote whiteboard explainers is perfect.

 

Tell a Story

Sharing a story with those who are viewing your whiteboard animation is another way to capture your ideal audience.

When you are wanting to promote and share your story, while also increasing your chances of generating good quality leads for your business.

Engaging and connecting with your audience is essential if you want to create and share a successful message.

Whether you are providing information regarding a specific topic or complex service, case study whiteboard explainer videos can do just this.

You can pretty much promote anything that you want to get in front of your ideal audience with a whiteboard explainer video.

 

Increase Web Traffic, Better SEO

The more whiteboard explainer videos you make and use to help with promoting your site and its content.

The  easier it becomes to get your site’s URL within search engines,

Google is the number one search engine and loves video so another important point to make here is that you can also add your whiteboard explainer videos to your youtube account.

As Google owns youtube and they will rank better in SEO rankings as well as put them into your blog posts.

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections and I’d love to hear from you too…please share your thoughts in the comments below ?