Creating an explainer video involves a lot of work patience and time. What viewers can see in those seconds to a couple of minutes is the outcome of a few weeks of hard work.
The complexity and the length of the explainer video are the main factors of how much time and the number of work it takes to do the project.
Another factor to consider is how many edits necessary.
Undeniably, an explainer video is one effective way to enhance your website, attract online users, and increase your revenue.
As you decide using an explainer video in your marketing strategy, then consider choosing an explainer video production company to make your video.
But first, you need to understand that for an explainer to succeed, here are some factors to take into account:
Each of these factors can fail, which is the reason why this kind of service can be costly.
The importance of assessing your target audience is key with regard to creating explainer videos.
It can be easy to make a mistake and confused viewers, as this kind of message includes various elements such as text, audio, and visuals.
A reputable explainer video production can help you make good communication with your viewers.
Everything will just be useless if you lack targeting.
There are animation video companies that create videos for different clients.
But, When they begin the video production project, they do not focus particularly on anybody.
They think that this can still help businesses sell products or services. However, it is not the right way to do things.
A good explainer video production team will talk to the client first. Since you are the client, the project starts and ends with you.
Client briefing means the production agency will want to know your product or service, as well as your vision for creating the explainer video.
They will take note of your inputs and ideas. This is the time to gather all the information about the project.
The core of an explainer video is the script.
Without it, the result will likely to fail. Regardless of the sound effects and visuals used in the video, you cannot accomplish the desired results if there is no proper script.
The message should be simple and clear.
As with any content, every word in your script must have a meaning. You need to take into consideration every word and sentence, as there is a limited time at your disposal. Remember that the script can influence the scenes in the video and the outcome that people will view. Explainer videos are generally restrictive on this aspect.
When it comes to creating a script for your explainer video, make sure to count the number of words that you can have. A study revealed that a 60-second explainer video typically has 160 to 180 words per minute.
During the initial phases, branding is an important factor of an explainer video.
This helps dictate the direction of the video. The explainer video production will know how your corporate branding can fit into your video.
Talk about this as you make the script. The purpose of this is to make people easily identify your video to your brand upon watching it.
The colours you use can have a major impact during this process. Use font on your video the same as the one in your online site.
It will be an added benefit if you can add the logo of your company in the background.
Align your explainer video with the kind of content you have on your website.
For example, a humorous video is not appropriate if your site contains complex, scientific information.
While the explainer videos allow you to make new and diversified content, make sure not to go to extremes.
This can help prevent alienating your audience, especially your loyal customers.
This is the part where the production of your video really starts.
This stage involves choosing the style and creating the characters. Find out what is suitable for your business needs and the image of your company.
The mockup phase is a vital element for branding. There are several styles to choose from. You can have:
The persona of the characters you use should be something that your customers can identify with.
The explainer video production company you choose would normally have a portfolio with lots of concepts and ideas, although they will consider your vision.
Communication is essential during this process to prevent any misunderstanding and lead to starting the video production again.
A storyboard presents single, separate slides to describe an action that is happening by using the script.
A storyboard can act as a master plan or visual blueprint. It is a combination of shots motion and transitions.
The sound effects, illustration, animation, voice-overs, and so on are based on the storyboard. In addition, it is used to make the message of the script alive.
It is better to work together with your explainer video production agency during the storyboard creation.
Discuss how your explainer video will look visually and how will it progresses.
The explainer video production company works with the voice actor.
When the script is finalized, the voice over talent can begin the job and complete it within a set time frame.
The video production will find the right voice for your explainer video, depending on your preference.
The animation is considered the longest stage of the explainer video production. It has a major impact on the quality of the entire video.
Animation offers you flexibility regarding the tone and video style you select.
Here, you will have many different elements, in which you will put them in motion.
For the explainer video production agency, the animation process takes most of the project time.
You can use icons in your explainer video to create a compelling story or use a character-driven story.
Note that the cost of your video depends on how complex your video is.
Music is crucial to the mood of your explainer video, as it can help attract people.
Music can further portray the emotions of the characters in your video.
For example, when your explainer video is selling a new product or service, adding music can set the mood to encourage people to buy.
The sound effects can make the characters in your video serious or funny. Consider putting subtitles to your video as an added feature.
The two main problems that you may encounter during the production of your explainer video are when the project takes too long to complete, and you are not satisfied with the result.
The portfolio that the explainer video production company give you during the initial stage will give you a general idea of how your product how the video will proceed and develop.
Therefore, you cannot blame them for the quality and effectiveness of the final product.
Lack of communication and involvement are also the cause of some problems to occur.
Take time to get involved in different stages of your video production if you want to ensure optimal results.
Often, the process takes too long to finish. Ask in advance what to expect from your explainer video company.
But, the process can take several days up to a few weeks on the average.
The explainer video production process requires good communication the involvement between both parties.
Using explainer videos for your business is a great decision.
They can drive your website to a new level, attract customers, and give variety to your content.
Every step must be done to perfection to achieve an effective final product.
So, make sure to choose the right explainer video production to get the job done for you.
A video is one of the digital content pillars that is essential for your marketing strategy today.
Video marketing is wide-ranging, but animated videos stand out as an excellent option.
These short and amazing videos are one of the most engaging and effective video formats you use for your business.
An animated video is simple, fast, and convincing. Now, all you need is to find the best-animated video company to help you with your online marketing campaign.
The animation is suitable for advertising products and services that are Tangible products such as clothes, bread, or shoes are more focused on how the product feels tastes or looks.
However, intangible services are less concerned about such things.
If you are offering a more complex service, your target audience will want to know and understand how the process works and how it can help them.
You can explain the workings and procedures through animation.
An animated video company can help you create your explainer video. For abstract information such as statistics or figures, the same option applies.
One of the strengths of an animated explainer video lies is the ability to convey complicated that viewers understand.
Simply put, it is designed to explain things clearly and smoothly.
If you want to get across a tricky, delicate, or complicated idea, animation can express your message into vital and relevant points.
This is the reason why many technological web-based businesses are hiring animated video companies to explain to their customers their valuable offerings, for example, when they need to explain complex cloud-based services.
Animation gives a powerful and persuasive canvas, wherein your business can express your brand. It is quite easy as there are several styles of animated video, including 2D or 3D styles.
Considering that you want to explain what your business is all about, create an animated video that is clean, dynamic, and professional.
When it comes to creating an animated video for your business, it uses a computer screen instead of filming the real world.
The animated video company will have to draw the backgrounds, design the characters, and work on the whole visual style.
The process may be slow at times, but the overall product gives the video content a unique strength.
Impossible does not exist in the world of animation since you can create anything technically. If you want to include flying horses or talking bears in your video content, animation can do them.
Setting aside the complexity and time-consuming parts of video creation, it is possible to make some alterations in your animated explainer video.
Are you thinking of adding some details or removing some scenes?
Do you want to change your CTA at the end of the video?
It is not a problem with animation, compared to reshooting certain scenes in a live action video, which can be costly and long.
From the perspective of digital content marketing, animated explainer videos can be used in all sorts of ways. It will just depend on your creative skills.
These types of videos are generally short, making them easy to upload to various social media platforms. Your followers can view them fast and easy.
Having said that, not every animated video company knows what your target market wants.
Therefore, hiring the right animation company is extremely important. Here are some things to take into consideration if your content to help your business.
Know that not every video production company specializes in creating animation, even less likely motion graphics. Writing the script for the animated video is also a challenge particularly for people who are not experts in this field.
Animation production needs perfection, although it is a learning process. Choose the service provider that can do the style of the animated video you want.
Generally speaking, good and effective explainer videos come from production companies who have many years of experience doing this kind of content.
A company that has made many videos for a long time would be able to separate the clients they can cater to those who do not, based on their experience. The works they have done for start-ups and big firms give them some intense training.
The process of post-production usually requires more attention, which includes matching the volume with the entire visual events and inserting background music.
An inexperienced animated video creator may give you the complete product, but would not deliver a poor job of explaining your brand.
Another important thing is that the video creator should know the difference between an animated explainer video from a commercial.
Explainer videos are mainly for internet marketing, while commercials are made for the purpose of hyping up the audience to be interested in a particular product or service, which is typically shown on billboards and TV.
It is important for startups to pick an animated video company that provides affordable services.
A complete animated explainer video should only be a small percentage of your marketing budget. This should enable you to allocate some of your marketing to other campaigns.
While it is your prerogative to spend as much money as you want in creating the best explainer video, it is not necessary.
When it comes to brand building, you need to stand out from the crowd because video content increases rapidly by the day.
See that you hire an animated video company that makes videos from scratch, in other words, original ones.
The creators should not rely on stock illustrations that are available on the net. The uniqueness of your video will help your viewers understand your brand well.
Animation video makes storytelling visual. Combine a great storyline to distinctive graphics, and the result you get is compelling motion graphics that your audience will love watching and sharing.
The animation production company must respect the vision that their clients want.
This is the first step in making the best-animated explainer video.
Before you sign any contract with a video production studio, you should be sure that they can respond to your queries promptly and will do so.
It is also important if they allow you to participate in every stage of video creation, simply because you know your business better than anyone.
When selecting a reputable animation video company, do not forget one vital element, and that is the voiceover.
Aside from the expertise, experience, and genre specialty, the voice in your video should have a powerful command with the right tone and diction.
The voiceover will bridge the gap and connect you to your audience. Consider the following factors when choosing the voiceover artist:
Keep Animation Style in Mind
Choose the style for your animation video according to your company.
Take into consideration the colors, brand, logo, and your business website.
The video must reflect your chosen character model based on your needs and preferences.
The graphics of your video should have understandable and intelligible drawings. The animated video company should be able to provide animation styles that are contemporary, unique, and appealing.
The demo reel that a production company shows will give you a glimpse of the quality of their work.
Examine the camera movement, animation style, animation quality, soundtrack, and visuals.
Many production studios do reels with several individuals in collaboration.
Find out what their role is in making the video.
You can ask one of the animators to explain who is responsible for each scene in a reel.
Observe color selection, transitions between shots, scene composition, complex scenes, etc.
The best-animated-video company should not be confident in their knowledge and skills.
The whole team must also possess passion and enthusiasm in their work.
Some animators are undoubtedly good at their job but lack the motivation and energy to work.
Some are only in the business to make money. Preferably, pick a video production company that have pleasant and cheerful people without forgetting to be professional at all times.
Asking for a demo reel is an effective way to determine how passionate they are about giving you the best-animated video for your business.
There are many animation studios. But you can make the selection process easier with the help of the tips above. It pays to consider your options in advance seriously.
After all, you want to gain a kind of business relationship with the animated video company that is trustworthy, rewarding, and long-lasting.
Creating animation explainer videos is a technique to gain more leverage for any small business.
Any online business hugely depends on the number of visitors to their website.
Animation explainer video increases traffic and visitors and helps them respond to your marketing messages.
Animation explainer videos usually last for a few seconds to a few minutes in length.
The message can then be clearly displayed in the viewer’s mind and makes it easy to understand.
This method works very well for sites that would like people to stand back and get the picture of what exactly their product or services offer them.
Perfect for complex ideas and solutions that you offer in your business.
The Sweat Lab had created an app to test how much sweat we lose when exercising.
The complexities we were able to show in this animation video
Having an Animation Explainer Video professionally made, the video would effectively have a global approach.
The attraction of your target market will be elevated luring them, wanting them to know more about your services.
Click here to have a look at the many video styles we have on offer.
Animation effects in your video would mean that the right targeted traffic would get attracted and turn into business prospects.
Business strategies, mission statements and even the complexity of services and products are presented in an engaging way.
Your animation explainer video should be well-produced.
The features and benefits of your business would be explained within a short time.
With the help of an animation explainer video company.
You can acquire to have your video played on the leading advertising channels all over the world.
Sharing your video across multiple channels and search engines gaining more traction for your video to go viral
It is easier for the production company to make a high-quality animation explainer video in relatively a short period of time
They are professionals at creating conversion focused animation videos which attracts the eyes of your target audience.
Here is a great video from Tim Schmoyer on getting the best out of your videos and where to post them and which channels are best for you.
Have we all seen an amateur DIY video? Think about how that made you feel about the business?
It can ruin a business brand and the business reputation!
The advantages of hiring an Animation Explainer Video company’s services are limitless
You can get the trust of the clients by showcasing a professionally made animation explainer video, showing you care about your business and it’s brand.
You will be the owner of the explainer video gaining trust in the products and services of your business by watching the high-quality animation video.
With a high quality animated explainer video, you can gain massive after sales profits.
You can even acquire international deals requesting your permission to use your animated explainer video.
As a marketing tool for their business as well, they can complement other businesses and get shared with your influencers.
Making them another income opportunity with your animation explainer video for marketing your business.
What does this highlight for your business?
Share and comment below if you have found this useful for your business or colleagues.
visit our video styles page and see what we may have for your business that you could use immediately
The ability to use whiteboard explainer videos to tell your story of who you are and what you do is perfect for explaining in-depth specific processes, products or services.
Whiteboard explainers are a fantastic tool to promote your business services in a fun and entertaining way is incredibly valuable.
At first, the consumers are not looking for complex explanations but are looking for answers to solutions that you offer.
This makes whiteboard explainers a great opportunity to showcase some of your complex services and solutions to your ideal audience in a more relaxed and non- confrontal way.
Let’s face it who doesn’t want to be entertained.
Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.
Whiteboard explainer videos is a type of video where pictures are drawn on a white background and contain a narrative storytelling.
Whiteboard explainers are simple and tell your story without having to bore your viewer with long blog posts or having to explain your services in person consistently and can present a complex solution or service into something that can be easily understood.
An example of this would be a mortgage broker so to speak who would like to explain LMI – Lenders mortgage insurance to a prospective client, so instead of an explanation all the time they could create a whiteboard explainer video.
Not everyone can understand but an explainer done correctly can do this and can be promoted to encourage more prospects and ideal clients as well.
Well, I would say anyone could benefit who has a small business to a large corporation.
To give you some inspiration here are some industries that have successfully used them.
Mortgage Brokers have extensively used them to explain different loan types.
Another example would be “why to use a mortgage broker and the services they offer” as not everyone understands.
The benefit of using a mortgage broker so to their advantage gives them a huge opportunity to sell the benefits.
Property buyers agents are another great example as well for the services they offer in their businesses.
Whiteboard Explainer videos allow you to create ideas in a simple manner. Regardless of the complexity of the message you are trying to share with your ideal audience.
Whiteboard explainer videos allow you to integrate graphics and text, giving you additional mediums to work with.
When it comes to presenting your brand, product or service you are trying to promote whiteboard explainers is perfect.
Sharing a story with those who are viewing your whiteboard animation is another way to capture your ideal audience.
When you are wanting to promote and share your story, while also increasing your chances of generating good quality leads for your business.
Engaging and connecting with your audience is essential if you want to create and share a successful message.
Whether you are providing information regarding a specific topic or complex service, case study whiteboard explainer videos can do just this.
You can pretty much promote anything that you want to get in front of your ideal audience with a whiteboard explainer video.
The more whiteboard explainer videos you make and use to help with promoting your site and its content.
The easier it becomes to get your site’s URL within search engines,
Google is the number one search engine and loves video so another important point to make here is that you can also add your whiteboard explainer videos to your youtube account.
As Google owns youtube and they will rank better in SEO rankings as well as put them into your blog posts.
What does this highlight for you and how will you apply this to your business?
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