Creating an explainer video involves a lot of work patience and time. What viewers can see in those seconds to a couple of minutes is the outcome of a few weeks of hard work.
The complexity and the length of the explainer video are the main factors of how much time and the number of work it takes to do the project.
Another factor to consider is how many edits necessary.
Undeniably, an explainer video is one effective way to enhance your website, attract online users, and increase your revenue.
As you decide using an explainer video in your marketing strategy, then consider choosing an explainer video production company to make your video.
But first, you need to understand that for an explainer to succeed, here are some factors to take into account:
Each of these factors can fail, which is the reason why this kind of service can be costly.
The importance of assessing your target audience is key with regard to creating explainer videos.
It can be easy to make a mistake and confused viewers, as this kind of message includes various elements such as text, audio, and visuals.
A reputable explainer video production can help you make good communication with your viewers.
Everything will just be useless if you lack targeting.
There are animation video companies that create videos for different clients.
But, When they begin the video production project, they do not focus particularly on anybody.
They think that this can still help businesses sell products or services. However, it is not the right way to do things.
A good explainer video production team will talk to the client first. Since you are the client, the project starts and ends with you.
Client briefing means the production agency will want to know your product or service, as well as your vision for creating the explainer video.
They will take note of your inputs and ideas. This is the time to gather all the information about the project.
The core of an explainer video is the script.
Without it, the result will likely to fail. Regardless of the sound effects and visuals used in the video, you cannot accomplish the desired results if there is no proper script.
The message should be simple and clear.
As with any content, every word in your script must have a meaning. You need to take into consideration every word and sentence, as there is a limited time at your disposal. Remember that the script can influence the scenes in the video and the outcome that people will view. Explainer videos are generally restrictive on this aspect.
When it comes to creating a script for your explainer video, make sure to count the number of words that you can have. A study revealed that a 60-second explainer video typically has 160 to 180 words per minute.
During the initial phases, branding is an important factor of an explainer video.
This helps dictate the direction of the video. The explainer video production will know how your corporate branding can fit into your video.
Talk about this as you make the script. The purpose of this is to make people easily identify your video to your brand upon watching it.
The colours you use can have a major impact during this process. Use font on your video the same as the one in your online site.
It will be an added benefit if you can add the logo of your company in the background.
Align your explainer video with the kind of content you have on your website.
For example, a humorous video is not appropriate if your site contains complex, scientific information.
While the explainer videos allow you to make new and diversified content, make sure not to go to extremes.
This can help prevent alienating your audience, especially your loyal customers.
This is the part where the production of your video really starts.
This stage involves choosing the style and creating the characters. Find out what is suitable for your business needs and the image of your company.
The mockup phase is a vital element for branding. There are several styles to choose from. You can have:
The persona of the characters you use should be something that your customers can identify with.
The explainer video production company you choose would normally have a portfolio with lots of concepts and ideas, although they will consider your vision.
Communication is essential during this process to prevent any misunderstanding and lead to starting the video production again.
A storyboard presents single, separate slides to describe an action that is happening by using the script.
A storyboard can act as a master plan or visual blueprint. It is a combination of shots motion and transitions.
The sound effects, illustration, animation, voice-overs, and so on are based on the storyboard. In addition, it is used to make the message of the script alive.
It is better to work together with your explainer video production agency during the storyboard creation.
Discuss how your explainer video will look visually and how will it progresses.
The explainer video production company works with the voice actor.
When the script is finalized, the voice over talent can begin the job and complete it within a set time frame.
The video production will find the right voice for your explainer video, depending on your preference.
The animation is considered the longest stage of the explainer video production. It has a major impact on the quality of the entire video.
Animation offers you flexibility regarding the tone and video style you select.
Here, you will have many different elements, in which you will put them in motion.
For the explainer video production agency, the animation process takes most of the project time.
You can use icons in your explainer video to create a compelling story or use a character-driven story.
Note that the cost of your video depends on how complex your video is.
Music is crucial to the mood of your explainer video, as it can help attract people.
Music can further portray the emotions of the characters in your video.
For example, when your explainer video is selling a new product or service, adding music can set the mood to encourage people to buy.
The sound effects can make the characters in your video serious or funny. Consider putting subtitles to your video as an added feature.
The two main problems that you may encounter during the production of your explainer video are when the project takes too long to complete, and you are not satisfied with the result.
The portfolio that the explainer video production company give you during the initial stage will give you a general idea of how your product how the video will proceed and develop.
Therefore, you cannot blame them for the quality and effectiveness of the final product.
Lack of communication and involvement are also the cause of some problems to occur.
Take time to get involved in different stages of your video production if you want to ensure optimal results.
Often, the process takes too long to finish. Ask in advance what to expect from your explainer video company.
But, the process can take several days up to a few weeks on the average.
The explainer video production process requires good communication the involvement between both parties.
Using explainer videos for your business is a great decision.
They can drive your website to a new level, attract customers, and give variety to your content.
Every step must be done to perfection to achieve an effective final product.
So, make sure to choose the right explainer video production to get the job done for you.
Guide When Choosing The Best Explainer Video Companies
The explainer video you make showcases your brand, but you need to select from the best explainer video companies if you want to make it right.
Such videos can boost conversion rates, improve user understanding, and minimize support queries.
Creating one for your business can help bring you profit and success.
An explainer video production works best when the experts make it.
But, selecting an effective explainer video company may have a bit of difficulty.
It is important to pick a team of skilled professionals with a solid marketing background.
Take the selection process seriously and do not settle for less, otherwise, you will be disappointed with the outcome.
If somehow, you find it hard to explain your product or service in words or texts, try explaining how it works visually.
But, it is not that simple. You want to make a video that is a learning experience for your audience and will make them want more.
The best learning best explainer video companies can create custom graphics with a clear message whether the sound of the video is on or off.
A reliable video production company works hard to understand the business and technology of their clients. If your brand is hard to explain, then you should be paying a company come up with effective and clear visual explanation
Failure to differentiate their brand is one of the worst nightmares of any company.
If that is the main purpose of your explainer video, look for a video production company that is familiar with your specific industry.
They have the capability to focus on your best points and how you stand out from your competitors in a compelling explainer video.
Creating an amazing script sometimes takes many hours to write. The more complex the product or service is, the more drafts will be made before reaching the final script.
You want a video production company that will make as many drafts as needed to produce an interesting explainer video ultimately.
Introducing a new product to your target market is crucial; you want to do it in the most effective way.
The best explainer video companies can make video scripts that are captivating and powerful.
A reputable video production company takes pride in their expertise to help businesses introduce a new product in the market on time and in an affordable way.
An explainer video company usually has a team of experts working for them.
Each of them will share some input in making your explainer video. With your business in mind, they can change or improve the visuals and narration whenever necessary.
They will also suggest other approaches to make the video content much better.
The style of the explainer video is one of the essential considerations when creating it.
When online users see your explainer video, they should connect it with your brand and style can help you accomplish that.
When it comes to choosing the most suitable style for your video, consider what you want to convey. Here are the common styles for explainer videos.
A whiteboard video presents the story in real-time, which create a sense of transparency.
It is ideal for engagement as it encourages the audience to stay tuned and want to know what will happen next. Whiteboard videos are best suited for corporate training videos and for pitching ideas and concepts.
This style of an explainer video is simple and cost-effective as you explain complex topics using simple visual images.
This style has a limitless nature, which is why 44% of marketing professionals use animated explainer videos.
Through animation, nothing is impossible. So, if you want the setting of your explainer video in another country, you can do so without burning a hole in your pocket.
Your animated video may be 2D or 3D. 2D styles are popular among businesses as they are effective and inexpensive.
On the other hand, 3D style videos are a bit costly, but these create more powerful content.
This video is a traditional style of animation. It showcases the illusion of movement by using several photos of objects and moving them between every image.
You must be sure of your concept first as this type of video is complicated to create.
Choose the best explainer video company as creating a stop-motion requires skill and expertise.
These videos are ideal for attracting new customers and educating existing ones.
A screencast style of an explainer video is more about education than branding.
By using this style, you can engage your target market longer than other video styles.
Screencast videos can be recorded directly from your website or app to explain to users how it works.
They are effective for brands with complex products that require detailed instructions.
This style keeps the viewers well-engaged as they watch text spelled out on the screen.
Similar to kinetic typography, a whiteboard video makes people they want to know what will happen next.
With kinetic typography, you can focus on key points to your viewers and convey vital messages.
With this explainer video style, you can show the human side of your business and get your personality across.
Your customers would be interested in seeing the people behind your product.
Live action creates a sense of trust and encourages them to do business with you.
Another advantage of using a live-action video is that is much faster to finish it than other types of explainer videos.
It is vital that you pick from the best explainer video companies that can meet your business expectations.
There are companies that ask for a high cost and give you a poor-quality output.
It pays to know the image and reputation of the company before you make the final choice.
Before you begin business with a video production company, take time to know their experience.
It is a contributing factor that can influence your decision.
Over the years, a company will have gained a lot of experience and improved technical skills of the entire team.
This is because they have worked with different clients.
Watch the recent projects of the production company as a way to figure out their operation.
Remember to read the comments and reviews about the company.
Visit the social networking sites of the best explainer video companies. The popular platforms include Twitter, Facebook, and Instagram.
The cost is an important factor in the production of your video.
In general, great videos come with a price. Therefore, be careful when making decisions.
One of the determining factors of the cost is the video length.
But, there are other crucial factors in measuring the value of the explainer video such as storyboard development, style frames, script, and so on.
All these steps involve hard work and time.
Talk the video production company about their price as there is no fixed amount for those factors.
All explainer videos need a good script.
The video production company you pick can help you make a strong script.
If you have one, they can also alter and enhance an existing script.
Keep looking if they cannot provide you a well-scripted video.
Marketing expertise in explainer video production is the first step in producing a powerful video.
You also need to execute the marketing of the video.
Without the right marketing at the right time, your video won’t be visible.
Select a company that specializes in online marketing, as they know how to promote a video across the internet.
Search engine optimization can increase the online presence of your explainer video.
It goes beyond keywords or tags. Other important elements in SEO are page performance, video responsiveness, and backlinking.
When looking for the best explainer video company for your business, make sure to ask if they have an SEO professional on their team.
Video creation is a creative process, but it must fit your brand image.
A good video company can help you attract more traffic to your website and generate more leads.
It is better to use an explainer video company that offers full-service.
They should be able to make an excellent video from scratch and produce an interesting script.
They should be willing to give expert advice for your video such as the style that is most suitable for your business. Upon the first meeting, they should be asking all the right questions to you before giving you their price.
We have gone a long way from using blueprints and thick documents to explain how a particular product or service works. Today, you do not have to spend hours or days to explain your concepts to leads and investors.
Thanks to explainer video companies, it is possible to explain your brand in as short as 1 minute.
All you have to do is find the best explainer video company to help you create dynamic and customized video content.
A video is one of the digital content pillars that is essential for your marketing strategy today.
Video marketing is wide-ranging, but animated videos stand out as an excellent option.
These short and amazing videos are one of the most engaging and effective video formats you use for your business.
An animated video is simple, fast, and convincing. Now, all you need is to find the best-animated video company to help you with your online marketing campaign.
The animation is suitable for advertising products and services that are Tangible products such as clothes, bread, or shoes are more focused on how the product feels tastes or looks.
However, intangible services are less concerned about such things.
If you are offering a more complex service, your target audience will want to know and understand how the process works and how it can help them.
You can explain the workings and procedures through animation.
An animated video company can help you create your explainer video. For abstract information such as statistics or figures, the same option applies.
One of the strengths of an animated explainer video lies is the ability to convey complicated that viewers understand.
Simply put, it is designed to explain things clearly and smoothly.
If you want to get across a tricky, delicate, or complicated idea, animation can express your message into vital and relevant points.
This is the reason why many technological web-based businesses are hiring animated video companies to explain to their customers their valuable offerings, for example, when they need to explain complex cloud-based services.
Animation gives a powerful and persuasive canvas, wherein your business can express your brand. It is quite easy as there are several styles of animated video, including 2D or 3D styles.
Considering that you want to explain what your business is all about, create an animated video that is clean, dynamic, and professional.
When it comes to creating an animated video for your business, it uses a computer screen instead of filming the real world.
The animated video company will have to draw the backgrounds, design the characters, and work on the whole visual style.
The process may be slow at times, but the overall product gives the video content a unique strength.
Impossible does not exist in the world of animation since you can create anything technically. If you want to include flying horses or talking bears in your video content, animation can do them.
Setting aside the complexity and time-consuming parts of video creation, it is possible to make some alterations in your animated explainer video.
Are you thinking of adding some details or removing some scenes?
Do you want to change your CTA at the end of the video?
It is not a problem with animation, compared to reshooting certain scenes in a live action video, which can be costly and long.
From the perspective of digital content marketing, animated explainer videos can be used in all sorts of ways. It will just depend on your creative skills.
These types of videos are generally short, making them easy to upload to various social media platforms. Your followers can view them fast and easy.
Having said that, not every animated video company knows what your target market wants.
Therefore, hiring the right animation company is extremely important. Here are some things to take into consideration if your content to help your business.
Know that not every video production company specializes in creating animation, even less likely motion graphics. Writing the script for the animated video is also a challenge particularly for people who are not experts in this field.
Animation production needs perfection, although it is a learning process. Choose the service provider that can do the style of the animated video you want.
Generally speaking, good and effective explainer videos come from production companies who have many years of experience doing this kind of content.
A company that has made many videos for a long time would be able to separate the clients they can cater to those who do not, based on their experience. The works they have done for start-ups and big firms give them some intense training.
The process of post-production usually requires more attention, which includes matching the volume with the entire visual events and inserting background music.
An inexperienced animated video creator may give you the complete product, but would not deliver a poor job of explaining your brand.
Another important thing is that the video creator should know the difference between an animated explainer video from a commercial.
Explainer videos are mainly for internet marketing, while commercials are made for the purpose of hyping up the audience to be interested in a particular product or service, which is typically shown on billboards and TV.
It is important for startups to pick an animated video company that provides affordable services.
A complete animated explainer video should only be a small percentage of your marketing budget. This should enable you to allocate some of your marketing to other campaigns.
While it is your prerogative to spend as much money as you want in creating the best explainer video, it is not necessary.
When it comes to brand building, you need to stand out from the crowd because video content increases rapidly by the day.
See that you hire an animated video company that makes videos from scratch, in other words, original ones.
The creators should not rely on stock illustrations that are available on the net. The uniqueness of your video will help your viewers understand your brand well.
Animation video makes storytelling visual. Combine a great storyline to distinctive graphics, and the result you get is compelling motion graphics that your audience will love watching and sharing.
The animation production company must respect the vision that their clients want.
This is the first step in making the best-animated explainer video.
Before you sign any contract with a video production studio, you should be sure that they can respond to your queries promptly and will do so.
It is also important if they allow you to participate in every stage of video creation, simply because you know your business better than anyone.
When selecting a reputable animation video company, do not forget one vital element, and that is the voiceover.
Aside from the expertise, experience, and genre specialty, the voice in your video should have a powerful command with the right tone and diction.
The voiceover will bridge the gap and connect you to your audience. Consider the following factors when choosing the voiceover artist:
Keep Animation Style in Mind
Choose the style for your animation video according to your company.
Take into consideration the colors, brand, logo, and your business website.
The video must reflect your chosen character model based on your needs and preferences.
The graphics of your video should have understandable and intelligible drawings. The animated video company should be able to provide animation styles that are contemporary, unique, and appealing.
The demo reel that a production company shows will give you a glimpse of the quality of their work.
Examine the camera movement, animation style, animation quality, soundtrack, and visuals.
Many production studios do reels with several individuals in collaboration.
Find out what their role is in making the video.
You can ask one of the animators to explain who is responsible for each scene in a reel.
Observe color selection, transitions between shots, scene composition, complex scenes, etc.
The best-animated-video company should not be confident in their knowledge and skills.
The whole team must also possess passion and enthusiasm in their work.
Some animators are undoubtedly good at their job but lack the motivation and energy to work.
Some are only in the business to make money. Preferably, pick a video production company that have pleasant and cheerful people without forgetting to be professional at all times.
Asking for a demo reel is an effective way to determine how passionate they are about giving you the best-animated video for your business.
There are many animation studios. But you can make the selection process easier with the help of the tips above. It pays to consider your options in advance seriously.
After all, you want to gain a kind of business relationship with the animated video company that is trustworthy, rewarding, and long-lasting.
Some people call animated business videos “corporate videos,” “explainer videos,” and “animated marketing videos.”
Whatever you call them, they all have the same purpose. They explain a product or service for the purpose of engaging the audience.
The goal is to boost visibility on Google, increase conversions, become shareable on social media.
The rise of animated business videos in practically any industry is also causing it to be an in-demand tool to increase brand recognition. As this concept grows in popularity, video production service providers are also showing up everywhere, resulting in intense marketing and competition for unique ideas.
Animated videos for business are widely used today. Companies all over the world use this short clip to tell stories to their target market.
Anyone can advertise almost anything online with the use of an explainer video.
Each company devises a unique animation and video style to establish a distinct signature. In the era of social media and online media, an animated video is considered a form of art. It is a useful content made for the target customers of a company.
So, if your business thinks of creating a video animation, there are many different video styles to choose from. An animated business video typically has 160 to 180 words per minute.
An animation video is not live action as it does not use actors, stages, and sets. It is also not a screencast as it does not emphasize computer screens.
Animated explainer videos generally exist in a fictional world that is designed by the animator or the business owner.
They make use of illustrated symbols and representations of the world in their storyline as opposed to the objects themselves.
Humor is a great way to bridge the gap between businesses and people with different sorts of personalities.
Whatever form of humor you use, you will have an opportunity to capture a wide range of audience. Surprise can be hilarious.
At times, people laugh at ideas that startle or shock them into seeing things differently. The human brain becomes engaged, causing it to recall this kind of stuff.
Humor can have a huge impact in a brief message, for example, the punch line.
In a few words, it slams the idea and message home with the inclusion of jokes in the content. Illustrated humor can stuff loads of knowledge in a small, surprising, and humorous package.
It is like triggering an emotional response from the viewers.
You can make your animated video for business according to the following super easy styles.
Each of them is effective, depending on your target market. Simply select the most appropriate video style for your explainer video
The motion graphic uses graphic design to come to life with the use of animation. This style uses graphics elements, for example, shapes, patterns, and colors to tell a message through a smooth movement. This style easily explains abstract or complex ideas whether it applies fun or serious, approach. This type of video is suitable for start-ups in boosting brand strength and engagement. You can add 3D elements to your basic motion graphics style to create a modernized look to their products, especially if your business is related to new technologies, software, or digital services.
You get the best of both worlds if you choose this popular. The use of cartoon characters gives a close approach with your customers. Animated motion graphics can help explain the most complicated concepts. The style works well for a startup company that wants to introduce a new product or service, for example, explaining new mobile apps. This style tries to maintain humor and professionalism at the same time.
This style uses a character in the animated business video but in silhouette form. If you think a silhouette character may come off as dull, boring, or cold or scary, try to play up the expressions of the character, or use some interesting color, such as your company color.
A 3D video production has no limit as to what it can accomplish. This is why it is the most expensive one. If you have a limited budget, you may want to skip this style for now. Also, making 3D videos is time-consuming particularly if you want to make some changes to the video: a change of animation adjustment and graphics can take several days to finish. But, with the right budget and time, the results can be rewarding.
This kind of video has become digital while trying to recreate the traditional procedure. Whiteboard videos are highly engaging as the story is created in front of the viewer’s eyes. You can try to add 2D character animation and some special effects. Whiteboard animated video is useful in simply explaining difficult ideas. Make use of this style for marketing IT solutions, computer software, and for your B2B campaigns.
This style of an explainer video is typically 5 minutes long to deliver a clear explanation and often used on try-before-you-buy campaigns. Using computer screen capture or a Smartphone can be used to explain how your product or service works. If you are running a startup with a low-budget, this may be the ideal step for your first project. Be sure to aim for more complex videos in your next video marketing campaign.
Kinetic typography is used to express an idea and way of thinking, inspire someone’s mind, and move people’s feelings. It conveys a message with the use of words. As the name indicates, this type of animated business video depends on number and text. This style includes background music and relevant animation.
Every day, a growing number of businesses use animated videos as part of their marketing campaign. But, how do you know if your business needs one? Here are the signs to watch out for:
Hardly anyone scrolls down past the first page of search engines. It is extremely important to fight the hardest to get your site on that first page.
This is not impossible to achieve, and the first page is not exclusive to the giant companies. Any company can reach that spot, including yours.
The answer is to have an effective SEO, and one way to do this is to use an explainer video. Just look at the statistics that say web pages with video are 50% more likely to rank on the first page of SERPs.
In addition to that, YouTube is another giant search engine. Therefore, posting a video on the platform can increase your visibility on the top internet.
About 68% of internet marketers believe that video is vital to the success of their business, and this includes your competitors. Most online users love to watch videos, so you need to take advantage of this.
If you do not have an animated explainer video and your competitors have, then is a loss in business for you every view they get from their video.
Make sure to create a high-quality explainer video that can help you get ahead of your competition, all this without burning a hole in your pocket.
This is a quite a struggle for any small business to survive the stiff competition. Consumers trust the businesses that they know and feel comfortable. An animated business video gives you the chance to humanize your brand and effectively break the barrier a bit.
Eventually, you start to develop a trusting relationship with your customers. Explainer videos are the most successful type of video content to make your brand more humane.
Create a character that is modeled to your target audience so that they can relate to it. It is one way to gain loyal customers.
It is not all about your business, the content that you create also needs to be interesting. A surefire way to gain customers is to pique their interest, as customer acquisition is equally important as customer retention.
People like watching animated business videos because they tell fun stories that are easy to comprehend. The challenge is to produce highly shareable content that can have a wide reach.
According to the recent studies, approximately 92% of mobile users share with others. If you make interesting animated videos, it can help increase the visibility of your business.
If your website is not interesting, your visitors will leave even before you know it. In as short as 6 seconds, you must grab their attention. You can achieve this by including videos in your site.
Through this, you can keep them for at least 5 minutes. Also, people stay on your site longer not just for the fun factor, but because of the useful information they get from the content.
An effective explainer video can help present you as an expert in your industry.
These days, videos are everywhere. They are powerful content, and they are not going anywhere.
Animated business videos provide great results when it comes to presenting a solution to the problem of your target market.
They are eye-catching visuals, clever animations, and attention-grabbing narrative audio, making them also ideal for good education media.
You can make an explainer video that viewers cannot miss.
Simply take into consideration the useful tips and ideas above to help you execute the best marketing strategy for your business.
We live in a fast-paced society where people are bombarded with emails, social media, texts, and a lot of advertisements.
Marketing experts know that consumers do not want to be presented with boring facts. They want to be amazed and entertained.
People are happy when watching videos. We watch them when we are looking for answers, solutions, or need motivation.
A study has predicted that video will constitute 82% of all the online user traffic by 2020.
This is how the concept of business animation comes to life.
The following are some video ideas to help you create your business animation:
What does your business stand for?
What does your business do?
Why is the feature of your product great for your target market?
Your customers have so many questions that you need to answer before you convince them to choose your product or service. They want to know you and your product before they commit to you.
A business animation video is a fast way to explain a bit more to your audience about what you do, and how your product solves their problem.
Your customers want to connect to the real you.
That is why live video is taking over the social media and vlogs have gained popularity quite fast.
There is something entertaining and appealing about behind-the-scenes footage of yourself and your team. You are somewhat placing your audience in the room with you.
A peek into your thought process, and the way you operate your business can be incomparable. This makes the audience invest in every one that makes your business animation video happen.
Your business refers to more than your top executives. It also talks about all the people that help keep the business running. Share that with your viewers, taking your connection with them to the next level.
Everyone loves an interesting tutorial.
It makes the learning curve much easier.
Business animation that is about how-to videos is fairly easy to follow and easy to create.
They can teach people something new as they demystify a product. Make tutorial videos that answer important questions of your audience.
For example, if you are making a productivity tool, then make tutorials regarding key productivity questions.
Animated videos are not for children only.
You can get business animation video to tell your story, show the data and statistics from your latest survey, or share a product update.
It is engaging and light as you dive into a topic. Animated videos can even make any topic fun.
You can make a cartoon-style explainer video, using animation to tell the story of your business, product, or service. It’s a great way to add some vivacity and wittiness to your content.
Contests are a great way to create a buzz and awareness about a brand or product, all the while making it seem like a game. Making a contest business animation video is simple.
Explain the rules of the contest clearly. Walk the audience through the details of how to join as you make them excited about it.
Do not get your stakes extremely high such as making their own music video. Just focus on making the reward covetable.
Use animation business video as an opportunity to get your customers excited. Be clear and honest about what they can gain when they join the contest.
Facts are valuable, but reading figures on a webpage is not always the ideal way to tell them to other people.
Try to think of something new when you need to present an infographic.
An infographic video is a great way to share data in an engaging manner.
Add some music and a voiceover, and you can transform infographics, particularly the old ones, into attention-grabbing videos.
This is an efficient way to repurpose your old content.
If you want to create something powerful, then make testimonial videos.
These can give you the power of social evidence.
Video testimonials feel more credible and ethical because they make the viewers watch a particular story unfolding in front of their eyes.
When making your testimonial video, consider asking the permission of the customer, and make an animation video about their testimonials.
You may also interview some of your customers and capture it on film. Keep in mind that you must stay authentic and try not to fool your audience.
Believe and trust in your product, and make a few testimonials in support of how much it can help your target market.
A successful promo video is something that catches your attention and does not let go.
For example, the trailers and ads that tap into the emotions of the viewers and tease them what’s coming next. You can release several short teasers that support the story around your product and brand.
The key here is your story. Make a video that an propel your brand toward success. The story in the animation video is your fuel. After that, make your video spark interest and attract curiosity.
An important part of how consumers make decisions is a review.
According to a survey, 84% of online users trust reviews to the same degree as they do with personal recommendations.
Try transforming your reviews into a video aside from listing them on your website. Consider making thematic videos by grouping together those reviews that concentrate on the same features or solutions.
You may also use a video to address negative reviews. If buyers keep bringing up a particular feature or problem in their reviews, it is better to make a video that emphasizes how you solved that problem.
Show your customers that you are open to feedback and willing to act gives more punch to the positive reviews.
There is always something exciting about lists that make people interested in them.
The reason is psychological why lists have the ability to charm us. Use this power to attract your audience.
There are so many topics to make your top 10 animated videos.
However, do not be too strict on the number 10.
Create a video on just top 3 or 5, as they can be just as effective if you just make it right.
Take it easy on the numbers. Simply choose a topic that can spark some interest as you make your explainer list video.
Video marketing provides you plenty of possibilities to get to your customers with the appropriate type of content, depending on the business objectives and goals you have set.
As mentioned above, you can consider using how-to videos, testimonial videos, webinars, about us videos, and animated explainer videos, podcasts, and so on.
When it comes to business animation videos, you can use them to deliver your business idea in an attractive, short, and catchy way.
For many reasons, animated explainer videos are one of the most popular types of content by marketers today. A business animation video can give your brand some emotion, humor, and personality.
In a short period, it can help you stand out from your competition.
In an explainer video that uses animation, the storytelling strategy is crucial.
It is your main stratagem when telling the story of your main character, which should represent the persona of your buyer. With the help of your product or service, you are giving your audience some effective solutions.
How can business animation videos make a huge difference in engaging the viewers? Here are some obvious answers:
With the use of humor in your business animation video, you can increase engagement. Animated characters in your video can help you accomplish this easily. Your video will be more unforgettable and entertaining.
Effective business animation videos are built around a great story.
Regardless of your method whether infographic, testimonial, or review, your explainer video will be successful by following the above methods.
Make sure there is an underlying story and backed by a good script.
Do you want to use animated videos for business or pass them up for now?
That seems to be the question on the minds of many business people. How can you make the right when live production and animation are both doing well?
This blog will not prevent you from making and filming your video for marketing purposes. What we want is share to you the exciting possibilities that video animation has.
The beauty of animated videos for business allows you to do what you want and say what you want no matter how complex your concept you think is.
There are many names for animated videos such as online videos, corporate, and the most common is explainer videos.
But, the main idea is incorporating animation into the digital marketing strategy in a video.
You are giving your audience an incredibly creative platform to engage them easily by using both animation and professionalism at the same time.
As a business owner, spend a lot of time and effort in thinking of developing the perfect product, as well as thinking of effective ways to introduce them to the consumers. It does not matter what business you have.
After having a unique product, all you need now is a powerful marketing. This is the animated videos are the marketing trend for businesses today to help them grow their business or even as a start-up.
Read more about Animated Videos to put you ahead of the competition and stand out in front of the crowd.
Here are the top benefits of incorporating animated videos in your marketing techniques.
Animated videos for business improve the status of your site in the search engines.
This is because most major search engines view positively the pages that contain videos.
In addition, those pages with video are likely to get backlinks.
With an explainer video, you can benefit from this creative tool to display and explain to your customer what you hope to tell about your product in a visual manner.
An animated video for business can help you explain your idea and reveal information visually, which can help you close the deal.
An explainer video enables you to integrate brand images, logos, and color schemes into your video with the use of animation.
Animation allows you to create your choice of actors and settings no matter how preposterous they may seem, as long as you convey what you what to say about your business.
You can create and develop brand icons and recurrent themes through a series of explainer videos.
An animated video has the ability to tell a story, and I mean any story you can create.
For example, how starting your business changed your life or how a unique idea that you have developed can change the life of your customers.
If you want to get the heart of your viewers pumping, it is possible with your explainer video.
The animation does not promote a specific race, age, or nationality when compared to watching live human actors.
It is quite helpful as the internet has become a global marketplace.
That being said, you want to appeal to all people no matter who they are.
Promoting your business through an animated video, particularly whiteboard animation style or 2d animation style makes it easier for your product to comprehend.
In the simplest form, you can break down how your product or service works.
Whether you are trying to sell food or metal, you can market any product effectively with the help of an animated video for business.
It does not matter how complex or simple your product may be.
Learn more about what animated videos for your business can do for you
Here are some more interesting statistics for 2018
Your target market is the key to your success. Therefore, get a good handle on these two aspects of your target before you order the pizza for the brainstorming session of your video:
There is still an ongoing discussion about the optimal length for an animated video.
But, experts suggest staying in the 60 to a 120-second range.
While it is a small amount of time to explain the entire reason for your business, the purpose of your explainer video is to act as a teaser.
As viewers understand what you are offering after watching your video, you are actually giving them a hook to engage in future action.
Make them want more. The key components of a compelling explainer video include:
Whether you are working with an agency or making your own script, remember these critical points to an effective script.
Know that you have no long word count to use, and the suggested speed for speaking in a video is 150 words per minute.
Furthermore, begin your script by laying out the four parts of your video; the pain point, solution, why and how it can solve the problem, and the CTA.
Not every marketing department is fortunate to have an expert video team in-house.
If you belong in this category, you would likely outsource your animated video production.
When looking for the most suitable agency for your business, answer these questions first:
An effective animated video is simple, and most of them are.
They have and a clear message and a defined goal. When people are constantly bombarded with information and advertising, why follow the annoying trend?
Start making simple videos as you explain how great your product is?
Consider what you want your viewers to take away from the video.
Just think that after each viewer is asked to explain describe what your video was about using several words only. this can be your starting point.
Let’s admit it, animated videos for business can be difficult to create and not every video becomes viral, particularly on the first attempt.
You will want to try different concepts for your videos to go popular.
You can look for a skilled animation artist or hire a professional animated explainer video agency that can implement the best qualities to make your video become successful.
Discuss your project with these experts to avoid delays.
The end result, your animation videos for business will be easy to manage and your way to market your business online.
Corporate sales videos are considered an effective marketing strategy for all good reason.
Large corporations and new businesses alike put their trust in video marketing to help them captivate leads that can turn into buying customers.
A business needs to have an online presence if they want to increase their sales. The Internet offers an opportunity to reach a wide audience.
Video can make a brand connect with an audience. Animation helps bring in a human touch even if the video is about non-living things.
Animated explainer videos are ideal for all types of businesses.
Do you want to introduce a new product, encourage target audience to subscribe, invite people to join a webinar? Other important uses of animated video include:
Making a corporate sales video has no limitations in terms of physics, design, and environment. Do you want your characters to be underwater or flying to the moon and back? No problem with that. You can be in the middle of a busy street or forest, and still get your message across. You can create your animated world with only your imagination to limit you.
Your corporate sales video can provide a clearer and cleaner viewing experience to your audience. There are no background distraction problems when it comes to animation videos. You can remove any visual elements so that your audience can focus on what you want them to see. This is particularly useful if you are explaining a complex topic.
Visuals are on your side if you are telling people about numbers. If you combine numbers and animation, you have the perfect formula for an engaging video presentation. With the use of some templates and visual aids, you are able to bring data and statistics to colorful life.
A video is quite powerful that it can stir up some emotions to the viewers. But, you have a challenge in your hands if your industry does not involve emotions, for example, tanks, roofs, water purifier, or heating and air conditioning systems. How do you foster feelings to your audience when explaining these kinds of processes?
An animated video makes it possible for you to generate a kind of emotional reaction from your audience. Animation has the capability to humanize non-human things. It can make a bridge, building, or food has a face and talk. Animation makes an almost impossible task become possible.
Many people like to make videos for a variety of reasons, but they are not confident enough to show their faces on screen. Video marketing needs to create a connection with the viewers. You cannot get that desired connection if you cannot act naturally on camera.
Thanks to explainer videos, you can put animated characters that can perform, get loose, and at-ease in front of the camera, without the pressure that a human actor might experience.
Reshooting a scene is time-consuming, so does change a specific scene in a video. Changes whether minor or major, are risky, as it can distract your viewers. A change of hairstyle, voice, or clothing will look weird on video.
But with an animated sales video, you will have no problems such as this. For example, if you want to change your message or update your pricing, it is easy to make some changes within minutes. You can follow the look of your animated video even after doing your editing.
Abstract ideas are considered to be complex subjects. People will understand your video that includes adage if you show them with the use of visuals. Animation can bring any idea to life, including abstracts.
It is important to have a connection to any words that you include on your video for your audience.
It means the voice over of your corporate sales video is an important element.
If the voice over on your video is saying one thing and the viewers are reading different words on the screen, it is a disaster.
Try to reduce the amount of text that appears in your video.
Doing this will make it easier for people to share it across media.
Moreover, users may create multiple language versions of your video; when it comes to social media applications, a version with a closed caption that without sound can work well.
Corporate sales videos are usually straight in construction, for example, a problem and solution, plus a CTA.
Begin by focusing on a problem that relates to the viewer, then create a good transition as you reveal your solution.
Focus on big ideas you need to deliver, instead of details and trivialities, which you can convey in real conversation.
What does this highlight for you and how will you apply this to your business?
If you found this helpful, please share it with your connections.
The technology of explainer videos software has become more accessible and cost-effective.
An explainer video uses a different kind of problem-and-solution illustration. If you want increased conversions, click-throughs, and profits, you need to try this kind of video trend.
Customer engagement is what all businesses aim for, especially new businesses and startups.
Engaging your prospective audience means you need enough people to buy your products or services.
One important component to achieve this is by using an explainer video.
Want to simplify complicated information about your business? then an explainer video is an answer.
With the use of animation, explainer videos are effective and affordable at the same time.
These are enough reasons why a lot of companies are effectively using this tool for marketing purposes.
One way of getting a higher rank in Google is to keep your visitors stay for a long time on your site.
This is why there is a boom in online videos in the past few years.
From simple to complex, an explainer video can tell the story of your business much better and in a quick manner.
Give them a short storyline and no one would be the wiser.
The common ways to make an explainer video include:
♦️Demo – If you want to introduce a new product or service in detail, this is the video to make.
♦️Testimonial – This type of explainer video helps you in building trust and gaining credibility
♦️FAQ – This is a time-saver in answering common questions regarding your business.
♦️Benefits – It provides more comprehensive information about your business and website. This one is ideal for a landing page or home page.
♦️How To – Explain certain topics about your products or services with a how-to video.
♦️51% of marketing gurus consider video as one of the best types of contents that give the biggest return on
♦️Over 1000% of shared contents on social media are videos.
♦️75% of consumers who watch a certain explainer video are likely to purchase a product.
♦️55% of consumers are willing to give their trust to businesses that use videos showcasing their products and services.
♦️95% of customers acknowledge the idea that watching a video helps them in their buying decision.
♦️59% of successful companies make use of smart videos through marketing automation.
When it comes to human psychology, a high percentage of humans remember and process visual information more than 50,000 times faster than audio or text.
As visual information can influence a wide range of audience according to the statistics.
Explainer videos make great tools for articulating a business’ product or service in just a few minutes.
A video has the capability to grab the attention of the viewers within the first 10 seconds, which is critical to the success of the video.
Note that an explainer video does not only feed the sense of sight but the hearing as well, thus increasing the user’s perception.
It is safe to say that video helps both businesses and consumers.
An explainer video has an educational effect, as it targets your desired market.
If you put a landing page in your video, your conversion rate can increase up to 80%.
Any business can benefit from an explainer video.
Whether you consider your business very simple or a serious one.
This is crucial as you need to take into consideration your demographics when adding graphics.
They must be reliable to your target audience.
Music has the power to touch emotions.
Put the right music to your video, and your audience will be hooked.
The tone you use in your video must reflect how you want people to know your business.
Choose the voice for your video appropriately.
As powerful as music is, many people actually watch videos even without sound.
Putting subtitles to your explainer video can still grab the attention of the user.
Your explainer video will not be complete without a script. Add a script for about 1 minute.
Tackle the problems of your target market, and how your business can help to get rid of them.
As you create your explainer video, do not forget your CTA messages.
There is really no big secret why people go for an animated explainer video.
But, while it is only a type of visualization, it provides significant benefits to businesses compared to other visuals.
One great thing about animation is that you can put any characters that you think are helpful for your video.
They can sing, dance, jump, swim or fly.
You choose any costumes for your characters that are appropriate for the location and period you want.
The more creative your storyline is, the more effective your presentation is.
It creates an engaging atmosphere that attracts the attention of the viewers and stirs strong emotions.
Rational arguments and emotional elements create a powerful combination.
Your video is more likely to achieve your desired effect if you include feel-good emotions and the information is memorable.
What’s more, an explainer video typically does not come off as an annoying and bothersome advert.
If a business finds it hard to use other forms of video to promote their brand and attract traffic, using animation in the video usually helps.
In general, explainer videos are from seconds to a few minutes long.
Your audience will not roll their eyes or press the stop button to escape anything that you have to convey.
Moreover, these short videos can be edited; for example, you want to add more features.
As viewers see and enjoy your explainer video, you get to attract more and more people.
This one, you get to thank those who share your videos and like what you are offering.
Pamphlets and PowerPoint are no longer interesting as they used to be.
Pie charts, graphs, and words in between have become a boring paper pitch.
An explainer video, you can capture your audience instantly.
You only need a solid script and some lively visuals.
What have you achieved after putting tons of images, multi-colored fonts, and glittering animation on your website, in your attempt to increase traffic?
You probably only got a slower loading time and a bunch of confused leads?
An explainer video allows you to put all your creative ideas in a short video.
By doing this, expect to get an engaging audience and a clean-looking site.
The thing about explainer videos is that they are not exclusive to your site.
You can upload your explainer video to YouTube, Vimeo, Facebook, Instagram, etc. Again, other people can do it for you by sharing your video.
Compared to the written content on a webpage, a video is easier to share.
In addition, video hosting sites are compatible with smartphones, which broadens the reach of your business even more.
How do you make a customer choose to buy your products over and over again?
The answer is, allow them to know you a bit closer.
In the case of many online businesses, consumers often do not have direct contact with the business owners.
Build a sense of trust to your customers by creating a virtual connection in the form of an explainer video.
Companies who have used an explainer video and were not disappointed with the results:
♦️Animated explainer video of Dropbox
♦A ️gamification solution of Work.com
♦️Twitter, when they first introduce the platform to online users.
♦️The Human Solution standing desk
♦️Hubspot’s What Is AI?
♦️How Deep Is the Ocean by Tech Insider
♦️Mint financial life
♦️Dollar Shave Club
There are many more samples of explainer videos around the web. You can start by looking at the videos within your niche, including your competitors.
We can help you boost your business, just as we have done with our many satisfied clients.
The finished product of your explainer video will be in accordance to your preference and budget.
We also have available readymade templates in https://www.explainyourbusiness.com/ for your first video.
All you need is to trust our expertise, as our objective is to help make your business successful in whatever industry you are in.
Video Marketing gives you unlimited options to make your business grow and stand out from the crowd.
Promoting your businesses product and services to your target audience making them aware of your brand above your competitors.
Among all your marketing options, most are expensive and don’t ensure true success.
Video Marketing is incredibly good at providing a wide platform to attract your ideal audience and target market.
This marketing option lets you grow your business via making videos about your products and services and post it online for your audience.
Video Marketing is the cheapest means you can choose to let your business reach your and capture your audience in a quick timeframe.
For marketing of your business, you have plenty of options. Many are good but they quickly suck your marketing budget leaving not much left to grow your business.
Video marketing is a great option as videos don’t take all of your marketing budget like many other marketing options.
You are ensured of your growth as videos are easy to manage and are totally reliable.
The medium through which it interacts with the audience is via using audio & visual. It has been proven that with audio-visual effects.
Videos are capable of leaving an everlasting effect on the viewers.
Leaving an impression of your business on the minds of your target audience.
They will be attracted towards your business and hence will help in the growth of your business.
With posting more and more variety of video content about your product and services, your audience will be happy to see more & more about what you provide.
With having new content to talk about, it creates a sense of curiosity in the viewers, as a result. They will tend to watch what you post.
Making shorter videos using strong keywords, animations & sorting out your content to make it SEO friendly, will increase traffic.
The major benefit is that Google will take it as something interesting on your website and will improve your overall rating.
Remembering that YouTube is the second highest search engine in the world and google own it, so videos rank higher.
The higher the ratings, the better it is for your business as it will be rated higher among the top leaders.
The major advantage that it will have is that the viewers are able to understand the product or service more easily.
Text content doesn’t have the capability to keep the viewers bound to your page.
On the other hand, videos having a great thumbnail will catch user’s attention immediately. without second thoughts.
Videos play a great role to boost your business.
Videos provide the user with detailed information in a limited period and even without boring the user.
More effective because the user will be more likely to become the buyer and your sales will improve.
It is obvious that we buy what we see and observing from a distance is not good when it comes to buying anything online.
So, you need a platform that provides users with a real experience of buying. To serve up to the purpose, videos are the best.
Videos contain moving characters will have an immediate impact on the user and will have a greater effect on your business growth & sales.
There are many issues regarding online sales which people worry about like fraud, theft or quality issues.
Videos describing a detailed complex solution of your product or service will provide customers with a feeling of trust and it will ensure that they will hire you over your competitors.
Moving things or objects tend to attract our attention no matter what we are doing.
Video marketing as videos makes use of lively characters, which seem to have similar surroundings & situations like common users.
It makes users relate themselves to the content in the video and they tend to pay extra attention just like you have expected.
It gets user’s attention but also is capable to hold it for the maximum time.
The more time people spend on your page or watching the video, the better impact will it put on them.
The more exposure your target audience will have your business services, there will be increased purchases from potential buyers.
It has been proven that using video marketing. A 64% increase in sales as the audience becomes clearer about what you provide.
As a result, there is an increase in your sales with more people converting viewers to buyers.
With increased visibility, your business will be open to a greater number of viewers. With such a vast audience you are sure to be successful.
It will be helpful in earning you some serious money.
Posting a video about your product can initiate up to 80% conversions and it works no matter which category your product is.
There is no guarantee whether the money you have invested in marketing options will give you a return or not, so there is always a risk.
Such worries are not there as video marketing ensures you a good Return On Investment (ROI).
83% of business owners recommend video marketing over any other kind of marketing because it is the cheapest and surest method to have a positive ROI.
Another benefit that you will have is that your videos need not be perfect, just focusing on the script & content of your video is enough.
A high-quality video bearing details about your product or service will totally earn you some genuine clients.
Users will come to know about your services quickly from videos you post rather than taking time to read your blog posts.
Hence your user’s engagement will improve a lot with the regular use of videos as a way to make your business prosper.
Making users comment on what type of product they want to hear about will make you easily connect with them.
To make a successful business, your brand name must be popular all over the internet and social media channels.
The main thing that video marketing is going to provide you is a huge platform Where you will be able to boost up your business.
They’re able to get shared across a number of platforms. Providing both the user as well as the seller with a variety of options to choose from.
Your video marketing technique will make you stand out from the crowd. Enabling users to choose you as the best service provider.
A great platform to show your customers your potential. To win their trust that you have the best service in the town.
There will be more scope for converting new viewers or the existing ones as buyers and will surely benefit you a lot.
What does this highlight for you and how will you apply this to your business?
If you found this helpful, please share it with your connections.
Creating animation explainer videos is a technique to gain more leverage for any small business.
Any online business hugely depends on the number of visitors to their website.
Animation explainer video increases traffic and visitors and helps them respond to your marketing messages.
Animation explainer videos usually last for a few seconds to a few minutes in length.
The message can then be clearly displayed in the viewer’s mind and makes it easy to understand.
This method works very well for sites that would like people to stand back and get the picture of what exactly their product or services offer them.
Perfect for complex ideas and solutions that you offer in your business.
The Sweat Lab had created an app to test how much sweat we lose when exercising.
The complexities we were able to show in this animation video
Having an Animation Explainer Video professionally made, the video would effectively have a global approach.
The attraction of your target market will be elevated luring them, wanting them to know more about your services.
Click here to have a look at the many video styles we have on offer.
Animation effects in your video would mean that the right targeted traffic would get attracted and turn into business prospects.
Business strategies, mission statements and even the complexity of services and products are presented in an engaging way.
Your animation explainer video should be well-produced.
The features and benefits of your business would be explained within a short time.
With the help of an animation explainer video company.
You can acquire to have your video played on the leading advertising channels all over the world.
Sharing your video across multiple channels and search engines gaining more traction for your video to go viral
It is easier for the production company to make a high-quality animation explainer video in relatively a short period of time
They are professionals at creating conversion focused animation videos which attracts the eyes of your target audience.
Here is a great video from Tim Schmoyer on getting the best out of your videos and where to post them and which channels are best for you.
Have we all seen an amateur DIY video? Think about how that made you feel about the business?
It can ruin a business brand and the business reputation!
The advantages of hiring an Animation Explainer Video company’s services are limitless
You can get the trust of the clients by showcasing a professionally made animation explainer video, showing you care about your business and it’s brand.
You will be the owner of the explainer video gaining trust in the products and services of your business by watching the high-quality animation video.
With a high quality animated explainer video, you can gain massive after sales profits.
You can even acquire international deals requesting your permission to use your animated explainer video.
As a marketing tool for their business as well, they can complement other businesses and get shared with your influencers.
Making them another income opportunity with your animation explainer video for marketing your business.
What does this highlight for your business?
Share and comment below if you have found this useful for your business or colleagues.
visit our video styles page and see what we may have for your business that you could use immediately