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When You Need to Look for an Explainer Video Production Co

Creating an explainer video involves a lot of work patience and time. What viewers can see in those seconds to a couple of minutes is the outcome of a few weeks of hard work.

The complexity and the length of the explainer video are the main factors of how much time and the number of work it takes to do the project.

Another factor to consider is how many edits necessary.

Undeniably, an explainer video is one effective way to enhance your website, attract online users, and increase your revenue.

As you decide using an explainer video in your marketing strategy, then consider choosing an explainer video production company to make your video.

But first, you need to understand that for an explainer to succeed, here are some factors to take into account:

 

Checklist

  • A clear and easy to comprehend the message
  • A unique script with impressive motion graphics design
  • A clear, pleasant voice of the narrator
  • Appropriate music and sound effects
  • Pleasantandrelatable characters
  • Help from your chosen video animation production

 

Each of these factors can fail, which is the reason why this kind of service can be costly.

Let’s get started:

 

Know and Assess Your Target Market

The importance of assessing your target audience is key with regard to creating explainer videos.

It can be easy to make a mistake and confused viewers, as this kind of message includes various elements such as text, audio, and visuals.

A reputable explainer video production can help you make good communication with your viewers.

Everything will just be useless if you lack targeting.

There are animation video companies that create videos for different clients.

But, When they begin the video production project, they do not focus particularly on anybody.

They think that this can still help businesses sell products or services. However, it is not the right way to do things.

 

Client Briefing

 A good explainer video production team will talk to the client first. Since you are the client, the project starts and ends with you.

Client briefing means the production agency will want to know your product or service, as well as your vision for creating the explainer video.

They will take note of your inputs and ideas. This is the time to gather all the information about the project.

 

Doing the Script

The core of an explainer video is the script.

Without it, the result will likely to fail. Regardless of the sound effects and visuals used in the video, you cannot accomplish the desired results if there is no proper script.

The message should be simple and clear.

As with any content, every word in your script must have a meaning. You need to take into consideration every word and sentence, as there is a limited time at your disposal. Remember that the script can influence the scenes in the video and the outcome that people will view. Explainer videos are generally restrictive on this aspect.

 

When it comes to creating a script for your explainer video, make sure to count the number of words that you can have. A study revealed that a 60-second explainer video typically has 160 to 180 words per minute.

 

The Process of Branding

During the initial phases, branding is an important factor of an explainer video.

This helps dictate the direction of the video. The explainer video production will know how your corporate branding can fit into your video.

Talk about this as you make the script. The purpose of this is to make people easily identify your video to your brand upon watching it.

The colours you use can have a major impact during this process. Use font on your video the same as the one in your online site.

It will be an added benefit if you can add the logo of your company in the background.

Align your explainer video with the kind of content you have on your website.

For example, a humorous video is not appropriate if your site contains complex, scientific information.

While the explainer videos allow you to make new and diversified content, make sure not to go to extremes.

This can help prevent alienating your audience, especially your loyal customers.

 

Mockup Phase

This is the part where the production of your video really starts.

This stage involves choosing the style and creating the characters. Find out what is suitable for your business needs and the image of your company.

The mockup phase is a vital element for branding. There are several styles to choose from. You can have:

 

  • Whiteboard

  • Typography

  • Motion graphics animation

  • Graphic animation

  • Silhouette animation

  • 3D

 

The persona of the characters you use should be something that your customers can identify with.

The explainer video production company you choose would normally have a portfolio with lots of concepts and ideas, although they will consider your vision.

Communication is essential during this process to prevent any misunderstanding and lead to starting the video production again.

 

Storyboard Creation

 A storyboard presents single, separate slides to describe an action that is happening by using the script.

A storyboard can act as a master plan or visual blueprint. It is a combination of shots motion and transitions.

The sound effects, illustration, animation, voice-overs, and so on are based on the storyboard. In addition, it is used to make the message of the script alive.

It is better to work together with your explainer video production agency during the storyboard creation.

Discuss how your explainer video will look visually and how will it progresses.

 

Voice Recording

The explainer video production company works with the voice actor.

When the script is finalized, the voice over talent can begin the job and complete it within a set time frame.

The video production will find the right voice for your explainer video, depending on your preference.

 

Animation

The animation is considered the longest stage of the explainer video production. It has a major impact on the quality of the entire video.

Animation offers you flexibility regarding the tone and video style you select.

Here, you will have many different elements, in which you will put them in motion.

For the explainer video production agency, the animation process takes most of the project time.

You can use icons in your explainer video to create a compelling story or use a character-driven story.

Note that the cost of your video depends on how complex your video is.

 

Sound Effects

Music is crucial to the mood of your explainer video, as it can help attract people.

Music can further portray the emotions of the characters in your video.

For example, when your explainer video is selling a new product or service, adding music can set the mood to encourage people to buy.

The sound effects can make the characters in your video serious or funny. Consider putting subtitles to your video as an added feature.

 

Dealing With Concerns and Issues

The two main problems that you may encounter during the production of your explainer video are when the project takes too long to complete, and you are not satisfied with the result.

The portfolio that the explainer video production company give you during the initial stage will give you a general idea of how your product how the video will proceed and develop.

Therefore, you cannot blame them for the quality and effectiveness of the final product.

Lack of communication and involvement are also the cause of some problems to occur.

Take time to get involved in different stages of your video production if you want to ensure optimal results.

Often, the process takes too long to finish. Ask in advance what to expect from your explainer video company.

But, the process can take several days up to a few weeks on the average.

To Summarize:

Here is what you should do and experience when looking for an explainer video production company.

  1. Conduct some research about the explainer video companies. You can also ask for recommendations from family and friends.
  2. Ask for their portfolios and make a comparison among production companies. Watch some of their videos to get an idea of the quality of their work.
  3. Call the company that you like and schedule a meeting with them.
  4. During the meeting, answer some basic questions that their team will ask about your business.
  5. Talk about the budget upfront. Tell them your expectations and how much you are willing to spend.
  6. The video production team will present a story, concept, and design for your video. This is the time to tell them what you like and what you do not like.
  7. There will be some feedbacks, tweaks, and polishes before the final product.
  8. Your explainer video is ready for publishing.

 

Conclusion

The explainer video production process requires good communication the involvement between both parties.

Using explainer videos for your business is a great decision.

They can drive your website to a new level, attract customers, and give variety to your content.

Every step must be done to perfection to achieve an effective final product.

So, make sure to choose the right explainer video production to get the job done for you.

 

Help Your Business Succeed with an Explainer Video Company

If you want your content to be engaging, make sure you use videos as part of your marketing campaign.

Videos help increase your online presence and win over more customers.

Big brands use explainer videos because they are eye-catching and captivating.

But, start-up companies also use explainer videos for their business because they are effective and affordable.

 

Explainer Video For Your Business

If you want to use an explainer video for your business, choosing an explainer video company is not easy.

It is tricky to market your product or service to your audience.

You want to find the best video production company that can give you what you want and go beyond your expectations.

Before you start looking around, know the reasons why you need an explainer animated video to help your business become popular and profitable.

You can customize it according to your preferences.

The end product for an explainer video is varied and vast.

Motion graphics specialists can make and adjust the colors, illustration style, voice over, and music of the video content to fit your brand.

Your explainer video can be fun and playful, sophisticated and technical, or somber and serious.

With the power of animation in the explainer video, anything is possible.

 

It is cost-effective.

Saving cost is one of the many reasons why businesses go for explainer videos.

Approximately 95% of companies spend a small amount of money for a 60-second explainer video.

It is remarkably cheaper compared to a live video, in which you need to pay for the equipment, location, talent, crew, and so on.

With the use of the right digital tools and expertise, the explainer video company can give you an explainer video for a much smaller price.

 

It can adapt to changes.

As time goes by, your business will grow and go through some changes.

You will have more products or services to sell.

Your existing product may have some additional features.

The video production company you choose will go to the original video and do their job of tweaking and be improving.

 

It can provide your audience with clarity.

The goal of an explainer video is to convey your message to your viewers easy and fast.

By using animation, you can showcase the features of your product or service and the benefits of using it.

Through infographic illustrations, you get higher retention and sales increase.

What to Consider When Looking for an Explainer Video Company

If you believe that an animated explainer video is the right marketing method for your business, be on the lookout for the right explainer video company.

There are many video production companies out there.

How do you find the one that can meet your needs and desires?

The following are some helpful factors to consider.

 

  1. The Company Knows How to Tell an Interesting Story

The main purpose of an explainer video is to send a message to the viewers.

A good video production company must know how to tell a story.

Aside from the powerful voiceover, quality graphics, upbeat music, and engaging motion, the explainer video needs to include a storyline.

When meeting with the people in the explainer video company, watch their videos but do not forget to assess how they craft a story.

Find out how do they frame the problem, introduce the solution, as well as build value?

 

  1. The Company Has a Good Reputation

Meet the team

Producing quality work is not the same as having a good reputation.

Do a bit of research on your own before you select your video production.

Perform a Google search and read online reviews about the company.

You will have an idea how they fare in other people, particularly from those who have done some business with them.

 

  1. Their Portfolio Is Impressive

It is normal to ask the explainer video company for samples of their work.

They may likely have a portfolio on their website, but you can ask for videos customized for certain industries.

By doing this, you can see the variety of their animation style, the quality of their work, and how they tailor every video according to the needs of the client.

Some telltale signs of a good performance are the quality scripting, captivating sound effects, well-modulated voiceover, and seamless transitions.

 

  1. The Process They Follow Is Tried and Tested

A reputable explainer video company should have an established process in video creation.

This process has been perfected in the course of time.

The explainer video company may have a different approach in creating their video, but talking to them would help you know that their projects are all carefully done in lots of detail, and they are strict with their process.

You do not want an agency that misses their deadlines and produce low-quality work.

Basically, the steps in the video creation process include animation, storyboarding, soundtrack selection, script writing, and voiceover.

 

  1. Their Communication Lines Are Always Open

One vital element in a successful relationship with an explainer video agency is communication.

You should feel comfortable talking and asking questions with them.

If they are easy to communicate, you will have no trouble opening up with the company.

If meetings drag on, emails unanswered, or questions have no clear answers, expect to experience the issues again and again.

Find a video production team you can communicate well and save yourself the stress.

 

  1. You Like Their Personalities

This factor is critical to the success of your explainer video project.

You want to work with people who are approachable and communicative aside from being great at their job.

Are meetings and phone calls pleasant?

Are the conversations smooth flowing?

t is vital that you enjoy working with them as you brainstorm ideas.

The end product will likely show how you feel about the company.

 

  1. Your Budget Fits Their Price

Explainer video companies have different price points.

Make sure that you have an estimated budget in advance before you look for a video production agency.

Ask for a range of what a typical explainer video project would cost.

While an agency may not give you a final price during your initial meetings, they can give you a quote.

Also, you should have a reasonable budget range in mind.

If your budget and the company are not on the same page, find another one that fits your budget.

 

 

Helpful Questions to Ask the Explainer Video Company

 

Does the company know and understand what your business is all about?

While their skills and knowledge are important, you need the company to understand your brand and explain that to your audience.

If they can identify the features and elements that comprise your business, it would be easy for them to translate your business into a profitable one?

The initial meetings, video concept, and proposal are the ideal time for the video production team to get to know more of your business.

Explainer Video CompanyWhen do they start your explainer video?

A well-established video production company is sought-after and busy.

They may not be able to start on your video content immediately.

What you can do is finalize your contract with them and set a specific date, wherein they can give it their time and attention.

It pays to have everything in writing.

You can discuss with them details over the phone, via email, or in person, but make sure to follow it up in written form.

Include the pricing, production, timeline, start date, etc.

 

How do they handle edit requests?

An in-demand video production company will have many clients who will come up with loads of requests.

How they handle your request particularly the editing part is an indication of their customer service.

However, a reliable company should know how to address these concerns by using a project management tool so they can easily track requests.

 

What is the timeline for your project?

The answer to this question varies, but an animated explainer video typically takes 1 to 2 months to finish.

Ask the video production team to make a revised timeline for you if you need a shorter timeframe.

It is better to monitor the progress of your explainer video and keep track of the timeline.

You want to meet the deadline for your video as much as possible.

 

 What potential setbacks could happen?

The response from the explainer video production company will depend on your project.

But unlike live-action projects, explainer videos would be dealing more with technical issues.

A good agency should expect any potential problems and prepare solutions for unexpected events.

If they cannot provide good answers, they may not be the right company for you.

 

Do they pay attention to voiceover and music score licensing?

The internet has a lot of rules that you need to follow to avoid having problems in your hands such as licensing issues.

Did you know that YouTube can pull out a video if it has breached the rules and regulations of the site?

In your case, protect your explainer video when posting it on your website, YouTube, and other social media platforms.

It is beneficial for you if the video production company have knowledge about video licensing.

 

Where do they get the image that they use in video production?

You can find some companies that use stock photography instead of custom made.

But using these stock images can only limit your script and story.

Look for a company that has a library of pre-made templates that their own video creators made.

You may use your own images as long as they represent your brand well.

Who has full ownership of the video?

A basic principle is that you own your explainer video the moment you pay it in full.

Make sure to ask your video production agency because they may ask for rights to use your video in their portfolio or demo reel.

Negotiate with them if you do not want other people to use the characters in your video.

 

What is the mode of payment and schedule?

The payment agreement depends on your chosen explainer video company, but in general, you give a 50% deposit to cover upfront expenses.

You pay the remaining 50% balance upon the completion of the project.

 

Can they give you referrals?

While positive reviews and testimonials from past clients can help the video production agency to have a good reputation in the industry, do not stop there.

Try to do some research and dig deeper into the company, particularly their customer service.

Obtaining referrals is an opportunity for you to talk to other people about their experience during the video production process.

View Our Portfolio Click Here

Conclusion

If you want to invest in doing a few explainer videos for your business, it is important to have a professional, trusting, and lasting relationship with your explainer video company.

This is the time to dedicate some of your time in looking for the company that is best suited for your needs.

Treat it as a vital business decision. Use the tips and ideas above to help you find the right partner for your business.

business animation

10 Best Tools For Business Animation Today

We live in a fast-paced society where people are bombarded with emails, social media, texts, and a lot of advertisements.

Marketing experts know that consumers do not want to be presented with boring facts. They want to be amazed and entertained.

People are happy when watching videos. We watch them when we are looking for answers, solutions, or need motivation.

A study has predicted that video will constitute 82% of all the online user traffic by 2020.

This is how the concept of business animation comes to life.

 

The following are some video ideas to help you create your business animation:

 

  1. Explainer

What does your business stand for?

What does your business do?

Why is the feature of your product great for your target market?

Your customers have so many questions that you need to answer before you convince them to choose your product or service. They want to know you and your product before they commit to you.

A business animation video is a fast way to explain a bit more to your audience about what you do, and how your product solves their problem.

  1. Behind-the-Scenes

Your customers want to connect to the real you.

That is why live video is taking over the social media and vlogs have gained popularity quite fast.

There is something entertaining and appealing about behind-the-scenes footage of yourself and your team. You are somewhat placing your audience in the room with you.

A peek into your thought process, and the way you operate your business can be incomparable. This makes the audience invest in every one that makes your business animation video happen.

Your business refers to more than your top executives. It also talks about all the people that help keep the business running. Share that with your viewers, taking your connection with them to the next level.

 

  1. Tutorial

Everyone loves an interesting tutorial.

It makes the learning curve much easier.

Business animation that is about how-to videos is fairly easy to follow and easy to create.

They can teach people something new as they demystify a product. Make tutorial videos that answer important questions of your audience.

For example, if you are making a productivity tool, then make tutorials regarding key productivity questions.

 

  1. Animation

Animated videos are not for children only.

You can get business animation video to tell your story, show the data and statistics from your latest survey, or share a product update.

It is engaging and light as you dive into a topic. Animated videos can even make any topic fun.

You can make a cartoon-style explainer video, using animation to tell the story of your business, product, or service. It’s a great way to add some vivacity and wittiness to your content.

 

  1. Contest

Contests are a great way to create a buzz and awareness about a brand or product, all the while making it seem like a game. Making a contest business animation video is simple.

Explain the rules of the contest clearly. Walk the audience through the details of how to join as you make them excited about it.

Do not get your stakes extremely high such as making their own music video. Just focus on making the reward covetable.

Use animation business video as an opportunity to get your customers excited. Be clear and honest about what they can gain when they join the contest.

 

  1. Infographic

Facts are valuable, but reading figures on a webpage is not always the ideal way to tell them to other people.

Try to think of something new when you need to present an infographic.

An infographic video is a great way to share data in an engaging manner.

Add some music and a voiceover, and you can transform infographics, particularly the old ones, into attention-grabbing videos.

This is an efficient way to repurpose your old content.

  1. Testimonial

If you want to create something powerful, then make testimonial videos.

These can give you the power of social evidence.

Video testimonials feel more credible and ethical because they make the viewers watch a particular story unfolding in front of their eyes.

When making your testimonial video, consider asking the permission of the customer, and make an animation video about their testimonials.

You may also interview some of your customers and capture it on film. Keep in mind that you must stay authentic and try not to fool your audience.

Believe and trust in your product, and make a few testimonials in support of how much it can help your target market.

  1. Promo

A successful promo video is something that catches your attention and does not let go.

For example, the trailers and ads that tap into the emotions of the viewers and tease them what’s coming next. You can release several short teasers that support the story around your product and brand.

The key here is your story. Make a video that an propel your brand toward success. The story in the animation video is your fuel. After that, make your video spark interest and attract curiosity.

 

  1. Review

An important part of how consumers make decisions is a review.

According to a survey, 84% of online users trust reviews to the same degree as they do with personal recommendations.

Try transforming your reviews into a video aside from listing them on your website. Consider making thematic videos by grouping together those reviews that concentrate on the same features or solutions.

You may also use a video to address negative reviews. If buyers keep bringing up a particular feature or problem in their reviews, it is better to make a video that emphasizes how you solved that problem.

Show your customers that you are open to feedback and willing to act gives more punch to the positive reviews.

 

  1. Top 10

There is always something exciting about lists that make people interested in them.

The reason is psychological why lists have the ability to charm us. Use this power to attract your audience.

There are so many topics to make your top 10 animated videos.

However, do not be too strict on the number 10.

Create a video on just top 3 or 5, as they can be just as effective if you just make it right.

Take it easy on the numbers. Simply choose a topic that can spark some interest as you make your explainer list video.

 

Business Animation – Best in Popularity

Video marketing provides you plenty of possibilities to get to your customers with the appropriate type of content, depending on the business objectives and goals you have set.

As mentioned above, you can consider using how-to videos, testimonial videos, webinars, about us videos, and animated explainer videos, podcasts, and so on.

When it comes to business animation videos, you can use them to deliver your business idea in an attractive, short, and catchy way.

For many reasons, animated explainer videos are one of the most popular types of content by marketers today. A business animation video can give your brand some emotion, humor, and personality.

In a short period, it can help you stand out from your competition.

In an explainer video that uses animation, the storytelling strategy is crucial.

It is your main stratagem when telling the story of your main character, which should represent the persona of your buyer. With the help of your product or service, you are giving your audience some effective solutions.

Why Are Animated Characters So Effective?

How can business animation videos make a huge difference in engaging the viewers? Here are some obvious answers:

  • Generate Empathy.

  • Animated characters are able to generate empathy from your audience from the story on the video. The person watching it ends up having the same feeling the character is experiencing, for example, sorrow or happiness.

 

  • Empathy can be your friend in involving people in your story and create a curiosity of some kind. Therefore, the animation is important in generating empathy with your audience. If you are able to achieve it, the viewer may be interested in knowing how the character solves a specific problem.

 

  • Use Humor.

    With the use of humor in your business animation video, you can increase engagement. Animated characters in your video can help you accomplish this easily. Your video will be more unforgettable and entertaining.

 

  • Using various alternatives such as ridiculous metaphors, wacky situations, unimaginable circumstances, etc. Be as imaginative and creative as you can be. What’s more, there is no need to be realistic with your approach.

 

  • Identify Audience.

    audience Animated characters can make a connection with the audience. This helps make your video more attractive and engaging.

 

  • Also, generating trust in your brand as people can perceive that you have an interest in making their daily lives better with the help of your product.

 

  • Make sure you understand their needs and can give them an effective solution.

Final Words

Effective business animation videos are built around a great story.

Regardless of your method whether infographic, testimonial, or review, your explainer video will be successful by following the above methods.

Make sure there is an underlying story and backed by a good script.

Find out more about us 

 

animated sales video

Animated Sales Video

Congratulations!

You now have the most innovative, effective, useful, and the coolest product or service to offer to the marketplace.

Now what?

The truth is, nobody will buy it if people do not know anything about it.

The challenge for you is how you are able to tell consumers about your offering in the most amazing way.

This is where an animated sales video enters the picture.

More and more businesses are turning to explainer videos to help them attract customers and increase conversion rates.

 

 

Interesting Facts

  • 50% of marketing experts consider video as the best online content in terms of
  • 60% of sales increase happens to businesses, according to video production companies.
  • 30% increase in app installations due to animated videos made for promoting them.
  • 40% more affordable rates for marketing videos.
  • 65% increase in brand awareness.
  • 74% improvement in video recall.
  • 72% increase in purchase intent.
  • 70% of online users watch a video while surfing the net
  • 68% of online traffic is due to videos being watched online.
  • 70% of growth every year for how-to video searches on
  • 43% of users are likely to understand visual presentation about numbers and statistics.

Animation Videos Rule

Animated video is accessible, flexible, and affordable.

The animation is capable of explaining things, in which the mind can easily accept.

In retail and marketing industries, they focus on behavioral patterns to convert leads.

Viewers get to watch an engaging content while realizing you have the solution to their problems.

A video that uses animation handles customer experience well.

Websites and social media platforms have a plethora of live recordings and videos, both shared and posted.

The modern world we are enjoying now make us want to have the information we are looking immediately available for us.

The solution to our minimal attention span is short, informative, and entertaining content in the form of animated videos.

Why Do Explainer Videos Boost Sales

video statistics

  1.  Storytelling

During our childhood years, a big part of our development is reading picture books.

Animated sales videos follow this concept. It uses a narrative that is memorable to the audience.

  1. Pitch

An animated sales video is short and fun. It can explain a business, product, or service in seconds.

It is always engaging that a viewer is more likely turn into a customer.

Adding videos to your site creates diversity.

While written content and images can help your website rank in Google, a video is more interactive than the two combined.

How good you make your pitch will determine the number of traffic that goes into your site.

  1. Search Engine

Google takes an interest in your site if it detects huge traffic.

It usually happens when people stay longer on your site, for example, to watch an amazing animated video.

This results in getting a high rank in the search engine results page of Google.

  1. Perfection

An animated sales video can create the perfect story, characters, and scenery.

You are able to do this without hiring actors and renting a location.

Instead, you have a storyline that is entertaining, informative, and most likely to become popular.

  1. Quality

A successful video does not consist of content alone.

It needs the help of visual statement to create a story.

Creative data and design visualization, plus great content will push boundaries that equates to quality sales video.

If you achieve this, you will be rewarded with the viewers’ longer attention span.

  1. Brand Identity

Using an animated explainer video removes the need to pay an expensive ad in a magazine or newspaper.

A sales video has no limitations when it comes to creativity and imagination.

You can express your message in any way you want as long as you do not forget your goal, which is to get attention from your audience.

If you have a team for your explainer video, brainstorm ideas to come up with a great content that will increase conversion rate.

Video-Making Evolution

After the advent of DSLR, the evolution of video-making has risen ever since.

This industry is constantly developing and rapidly growing.

We are in awe with the introduction of advanced hardware and software here and there.

 

 

Videos have become part of our daily lives.

We capture moments ourselves or save them on our computers and gadgets.

If we like certain videos or interested in seeing one, we look for them on the internet.

Because of this, businesses and start-ups realize the amazing possibilities and capabilities of videos.

1995 was the inception of smartphones, which gave people the chance to record live.

While specialized film equipment has a big advantage over smartphones with regard to quality output, they are still used in so many ways.

 

The first digital video was invented in 1984. But, it was in 1986 that a digital video was commercially introduced.

 

It was during this time that the handyman camcorder defeated the Betamax recording period.

In 2002, personal action cam such as GoPro had experienced their success.

This is mainly because of the advent of application software and social media platforms that have accepted the idea of personal recording.

Then, Apple TV provided users the opportunity to watch streaming videos and live TV in 2007.

 

Then came the giant empire of YouTube.

Its first video in 2005 gathered one million views.

Fast forward today, YouTube has billions of visitors every month, and the figures double every year.

In 2013, the social video took the internet by storm.

Social media platforms today such as Facebook, Snapchat, Instagram, and Twitter are not complete without the elements of videos.

Today, animated explainer videos are fast rising.

Their popularity happens, thanks to many other factors, including;

increased internet speed

easy consumer accessibility

bandwidth increase, and lower cost of essential equipment and technology.

Reasons to Use Animated Sales Video

View our Video styles Click Here…

 

 

Connects with People and Builds Trust.

The animation video you make gives you the opportunity to reach your target market.

Your explainer video will likely stay in their minds long after watching it.

It is about how you portray your company through your animated video.

The tone, narrative, colors, and other elements you combine in your video can make viewers get engaged.

Conveys Information in a Short Period.

One reason why explainer videos are so popular is that they are the cure for our busy and slightly lazy characteristics.

Let’s admit it; we tend to have short attention spans particularly when reading about businesses and their offerings.

Moving our eyeballs to read even require much energy and time.

With an animated sales video, you can convey your message to your market in just a couple of minutes.

The combination of concise message and animation creates a powerful tool to boost conversion rates.

 

View our Video styles Click Here…

Grabs Attention.

On the average, you have 8 seconds to catch the interest of a site visitor.

If you have an eye-catching, attention-grabbing video

The visitor can stay on your site much longer than the crucial 8 seconds.

Another interesting statistics is that about 85% of people who watch an animated sales video have a higher possibility of buying a certain product.

 

More Avenues to Show Your Video.

Aside from your website, if you post your explainer video on YouTube, Vimeo, Facebook, Twitter, and Google, it is a great way to increase your online presence.

Starts a Buzz.

If your video makes a noise, you will likely get your desired attention.

Take advantage of the high percentage of users who watch videos at some point in their browsing and surfing time.

Use this opportunity to tell people about your business, what you are about, how to use your product or service, and so on.

Your video must have an impact so that more users will share it, thus creating a buzz on the internet.

 

Click Here for more Styles

 

Opportunity to Explain Your Brand Effectively.

An animated sales video gives you a chance to get your brand’s personality across your target market.

Animation helps make your message easy to understand.

This is particularly helpful if you want to erase any negative presumptions and opinions about your brand. Create a well-executed video with your take on your brand, which is likely to result in a positive impact on your business.

A customer does not want to get confused or feel lost

Boosts Sales.

when looking for a certain product.

You can generate more sales of your site visitors can see that you have an explainer video ready for them.

They can watch how your product or service works for their benefits.

Conclusion

There is a wealth of opportunities for your business if you put animation in your video marketing.

While large companies are creating epic animated sales videos, new businesses can also become a huge success overnight.

All it takes is an animated sales video or explainer video that will do wonders for your business.

If you are ready to increase your sales, we have readymade templates for your animated video.

Whether you want a complex or simple video, we offer a lot of styles that you can choose from.

We can help you connect with your audience by putting up the right message.

Time to create videos is of the essence.  We have mastered the art of making short, professional, and effective explainer videos.

You will have your animated videos right away, and reap the benefits of high return on investment.

View our Video styles Click Here…

explainer-videos-fastest-way-get-customers-attention

Explainer Videos Fastest Way Get Customers Attention

“Explainer Videos” 

The Fastest Way to Get Your Customer’s Attention    

By now, everyone knows that explainer videos is the greatest attention-grabber since video marketing hit the Internet.

It is such a runaway hit when compared to other online videos, voices, pictures, and images or some other combinations like presentation slide shows.

Consider this: Search engines are essential in all of everyone’s online activities and Google is the largest of them all.

However, the second largest visited site (and is not even classified as a search engine) is YouTube.

This is the video-sharing site where people go to do only one thing: watch the video that they want, nothing else.

Where do you mostly go to when you want to know how to do something?

YouTube for most of us.

Very interesting facts on vlogging online, listen to what Tim Smchoyer has to say…

 

Video Statistics

These days, popular music videos alone now number in the billions of viewers.

Videos top even the figures reached by other social media sites (where some also incorporate feature videos in them).

From YouTube, there is information that more than four billion hours of video are viewed every month on its site alone.

At the same time, there are around 100 hours of video uploaded to the site every single minute.

This fact is 3 years old, and you can only surmise the extent of its scope now.

These videos come from everywhere, big and small clips that sometimes become viral and seize the attention of everyone in the online world.

This includes all kinds of publicity-seekers, stunt-makers, all kinds of advocates and what-not, all of them seeking the viewers’ attention.

The good news is that there is also now a trend where commercial brands are using video-sharing platforms in sending their messages over video and are noticed.

Business Opportunities 

_Explainer Videos_ The Fastest Way to Get Your Customer’s Attention

If nothing else, beating your competition in the crowded online market, a video is your best bet, and everything would count in your favor.

They stand out in any place. Get your contents rich enough and engaging enough (or more), and it can definitely stimulate your customers’ buying instincts.

This is over and above the usual funny animal videos or cartoons, how-to’s and amazing commercials and movie trailers.

The phenomenon only goes to show that people are engaged with videos and haven’t gotten tired of them.

In fact, the interest on them hasn’t waned but is steadily mounting.

Video Technology Ease of Use

As technology marches on, and there is an increasing availability in bandwidths plus the other advances in video technology.

People had been watching more and more videos offered around and sharing them as they had never done before.

People, in short, had been into videos now with more frequency than ever before and for all kinds of reasons: entertainment, information, valuable content, and other ideas and concepts.

The goal these days is using searches to find video content and understanding how to create videos for online use.

The optimization of these videos for searching is one important part of a digital strategy for most sites.

Our video creation tool makes it simple to create your very own unique videos in minutes CLICK HERE

Interaction

Not surprisingly, people are now interacting with brands through video and this trend is on the rise.

These days, there are now opinion videos, answers video, video parodies and reaction and response videos.

The notable thing is that these people with their videos now have the power to market themselves, their ideas, what they are, and their work and places in society.

View our Video Styles Click HERE…

Video Primary Goals

When you decide to create your animated video, the aim is to gain more leverage for your small business.

As we all know, any online business relies on the number and quality of the visitors.

Most important, especially these days is how the visitors will react and respond to the site’s marketing messages.

On the whole, explainer videos usually last for only a few seconds to some few minutes and present a message to imprint on the viewer’s mind.

Understanding your audience is also of prime importance.

For our explainer videos, we take into account all of these primary and important goals.

Have a look at some of the various categories and styles HERE

Build Traffic

This is of great importance because a professionally-made animation explainer video can have a global appeal.

The interesting portion is that your video would mean you have the right target traffic which in turn would mean good business prospects.

The trick had been to integrate the potential, the mission statements, the business strategies, and even the complex services our business may offer to gain the attraction of the audience.

business strategy videos

Wider advertising reach

With your animation explainer videos and the help the company can extend to you, you can have your video played on the leading advertising channels all over the world.

As always, it is easier for the production company to achieve that status.

The trick is simply to gain it with the professional way that makes the video, such as it is, a high-quality animation explainer.

The attraction has now gone over and above your target market and is now conquering other places than you can imagine.

Building Clients’ Trust

The only guideline here is the professional way your explainer videos are going to be produced for everyone, amateurs, and professionals alike, to view and assess.

With the animation explainer video company services, you can be sure to acquire your clients’ trust in your products by the quality of the video themselves.

 

Attention To Your Business

High quality animated explainer videos also can drive huge sales profits on its strength alone. Some have been getting international deals.

These are requests for permissions to use the animated explainer video as a marketing tool.

Requests from other business enterprises, your animation explainer video can provide your business with another income opportunity in your hands.

Other uses of explainer videos

In direct context, the use of explainer videos as components to your marketing mix also tends to increase your revenues, both directly and indirectly.

In addition, the animation videos that are used as a training aid for company men can improve productivity and efficiency.

These animation explainer videos are unlike the other videos frequently seen on the web.

The explainer videos have their own specific purposes. As such, it has its own tactics.

These explainer videos usually have their first few minutes to be linked directly to its effectiveness.

A video that had been created by a company that specializes in making powerful explainer videos are several notches in visual appeal.

They are also very effective in communicating the important details of your product or services to the viewer.

View our Video Styles Click HERE…

 

Content

After all, is said, content is still the most important component even for videos.

Equally important would also be the fluidity of the animation and the overall formatting.

With these requirements, it becomes imperative that you need to hire an experienced and competent animation company with experiences in different genres.

This is simply to ensure quality in the rendering and in character creation.

3D is popular in movies but they are expensive. 2D animation is the nearest choice, although 2D or 3D are not big deals in explainer videos.

A good animation company always has top points on formatting, designing and in animation.

Using explainer videos

Like children, today’s consumers have very short attention spans.

Getting to connect with your audience needs a special video-maker that can produce eye-catching and captivating animation while being able to deliver your main message.

With a good explainer video, this is easily done because of their experiences and expertise.

For small businesses, they usually produce the best-animated work for your bucks.

Small businesses have smaller budgets.

See how affordable we are Click HERE

Traffic generation

A professionally-made explainer video is “share friendly”, meaning it experts importance on the social media.

If it is entertaining, captivating and delivers the core message as efficiently and effectively as it should, the people usually share them with others based on other qualities it has as well.

If it interests someone, it is likely that someone will follow the link to the explainer, which is the company’s site.

When more people get interested, you can also expect that there will be more traffic to your site.

 

Multiple platforms 

Explainer videos are able to work on many platforms.

For instance, you can have it used on your website, on social media sites and still on other video sharing sites.

Each of these sites (other than your own) has their own built-in audiences which can multiply your total audiences.

This type of video is not treated like a hard sell in any context.

They are more like informational and have values for the viewer. During the “explanation points” in the video, the viewer will see the featured company.

This is usually seen as a qualified authority on the subject.

With it, the authority you earned can enhance to your viewers the authority of your company on the subject and are usually bound to believe you than in other sources.

This authority will lead to trust and people purchase only from people (and places) they trust.

  Animated Explainer Video Advantages

Animated explainer videos have always been an affordable option for getting your message across with very minimal outlays, compared to glossy media releases in print and other media.

These are expensive investments, but for small businesses and start-ups, it is not very effective.

Aided in fact with the latest technological tools now available, the affordability of explainer videos it has now become a viable option for most small businesses and startups.

Small companies can create their own videos without much knowledge or experience since the tools are all available for them.

 

Leading Video Animation Company

Currently, video marketing is becoming the leading marketing efforts online.

Explain your Business is the top go-to company for small businesses to help them with their explainer videos to bring their businesses forward.

The company has more a hundred video templates and the number is growing to help startups and small businesses move ahead in the very competitive world of online business.

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

View our Video Styles Click HERE…

video marketing, stand out from the crowd

Beat the Competition – Stand Out in the Crowd. Video Marketing the Holy Grail

Video is here to ѕtау!

If уоu wаnt tо bеаt thе competition аnd ѕtаnd оut in the сrоwd, vіdео mаrkеtіng might bе уоur hоlу grail.

Unlіkе text аnd even images, vіdео оffеrѕ аn еxtrеmеlу rісh, engaging аnd ѕtіmulаtіng experience for viewers.

Just by watching an entertaining video, it can lure you in to stick around until the end and is much easier to get your message across

See in this case study about credit repair and how they can explain it by using emotion into the video as well

 

Click here to see more Case Studies

 

Video Marketing for your Businessvideo marketing

With thе іnсrеаѕеd availability оf bаndwіdth and іmрrоvеmеntѕ іn vіdео tесhnоlоgу, people hаvе ѕtаrtеd wаtсhіng аnd ѕhаrіng vіdеоѕ on a ѕсаlе nеvеr seen bеfоrе.

This makes video the most useful tool in marketing efforts online compared to other forms of content to deliver online.

IThere are tons of tools and resources available today for the small business owner to get started with video marketing

Some tools to get you started can be as simple as your smartphone which most business owners have today.

You can easily jump on messenger and video chat from your desk on your PC or on your laptop or tablet. Even skype you don’t need anything real fancy.

 

Camera Shy – Don’t Worry

 

If you don’t want to get behind a camera well you can do a presentation on slides and talk it out, it really is not hard.

We have many templates you can choose from.  They are free to create you can download and preview in a lower quality and when your happy with what you have created you can then purchase and download it in an mp4 for you to keep and share wherever you want.

These videos have been made by talented animation video producers with many ideas to suit whatever business you’re in.

You will find we have many categories to cover many different industries and purposes.

 

See our video styles Click HERE…

 

 

In еаrlу 2013, Gооglе wаѕ the world’s lаrgеѕt search еngіnе with аlmоѕt 19.5 billion ѕеаrсhеѕ іn Jаnuаrу alone rерrеѕеntіng a 67% mаrkеtѕhаrе іn thе US.

 

Search Engines

search engine video marketingIntеrеѕtіnglу, thе ѕесоnd lаrgеѕt ѕеаrсh engine was, in fасt, YоuTubе, thе popular vіdео-ѕhаrіng wеbѕіtе.

This indicates thаt people аrе turnіng to YоuTubе with рrесіѕе, іntеnt-drіvеn bеhаvіоr:

thеу’rе nоt juѕt browsing rаndоmlу or wаіtіng for a link to land in thеіr іnbоx.

YоuTubе bоаѕtѕ оvеr 1 billion unіԛuе users реr mоnth.

Online, wе turn to ѕеаrсh еngіnеѕ tо hеlр us аnѕwеr ԛuеѕtіоnѕ and find content. That соntеnt can be anything, frоm images tо text, аnd of соurѕе, vіdео.  So video marketing is something that definitely is a must of any business to survive.

Search engines can rеаd tеxt content, but соntеnt ѕuсh аѕ іmаgеѕ аnd video саnnоt bе read nеаrlу as well.

 

Videos саn come frоm аnуоnе, аnd frоm anywhere.

With mоrе аnd mоrе реорlе uѕіng searches tо fіnd vіdео соntеnt, undеrѕtаndіng hоw tо create videos fоr online аnd орtіmіzе videos fоr ѕеаrсhіng is аn іmроrtаnt раrt of аnу dіgіtаl ѕtrаtеgу.

Aссоrdіng to YоuTubе, there аrе more thаn fоur bіllіоn hоurѕ оf vіdео vіеwеd еасh mоnth оn іtѕ website, whіlе еvеrу minute, 100 hоurѕ оf vіdео аrе uрlоаdеd.

Small hоmе vіdеоѕ can еxреrіеnсе mаѕѕіvе global reach, as was the саѕе with the popular Chаrlіе Bіt My Finger vіdео whісh hаѕ accumulated 558 mіllіоn views as of September 2013.

Muѕісіаnѕ оftеn uѕе social video рlаtfоrmѕ tо ѕhаrе thеіr muѕіс vіdеоѕ аnd, оf course, brands uѕе vіdео-ѕhаrіng рlаtfоrmѕ to соmmunісаtе mеѕѕаgеѕ via video.

Keep in mind what type of video marketing you want to do and start with a plan.

 

Here is a Video Marketing  Checklist

  • What do you want to promote? Is it a promotion, a how-to, explaining a complex idea?
  • Who is the audience, what is the age group and what do they like to watch?
  • What is the message you want to get across in your video?
  • Is it a series of videos and need to plan the strategy on how you want to get that across?
  • Whatever it starts with a plan it may be a promotional video to start professionally made followed up with live videos?
  • Remember your audience!

Pеорlе аrе іnсrеаѕіnglу іntеrасtіng wіth brаndѕ via vіdео bу сrеаtіng оріnіоn videos, parodies, аnd rеѕроnѕеѕ.

Mоrе importantly, they hаvе the power to market thеmѕеlvеѕ, thеіr ideas, whо they аrе and what thеу dо.

 

audience

 

Video Content

Video соntеnt helps уоu соnnесt wіth уоur аudіеnсе as a professional, сrеаtіng аn experience and еnсоurаgіng engagement.

We have many templates you can choose from, you don’t have to get behind a camera straight away to start.

I would highly encourage any business to have a mix of live videos to professionally made videos.

You will find out templates very affordable to get started straight away and are free to have a play with too.

See our video styles Click HERE…

They are free to create you can download and preview in a lower quality.

When your happy with what you have created you can then purchase and download it in an mp4 for you to keep and share wherever you want.

These videos have been made by talented animation video producers with many ideas to suit whatever business you’re in.

You will find we have many categories to cover many different industries and purposes.

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections.

 

See our video styles Click HERE…

whiteboard explainer video

How to use Whiteboard Explainer Videos

Whiteboard Explainers To Promote Your Business Services

The ability to use whiteboard explainer videos to tell your story of who you are and what you do is perfect for explaining in-depth specific processes, products or services.

Whiteboard explainers are a fantastic tool to promote your business services in a fun and entertaining way is incredibly valuable.

At first, the consumers are not looking for complex explanations but are looking for answers to solutions that you offer.

This makes whiteboard explainers a great opportunity to showcase some of your complex services and solutions to your ideal audience in a more relaxed and non- confrontal way.

Let’s face it who doesn’t want to be entertained.

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

What’s Whiteboard Explainer video?

Whiteboard explainer videos is a type of video where pictures are drawn on a white background and contain a narrative storytelling.

Whiteboard explainers are simple and tell your story without having to bore your viewer with long blog posts or having to explain your services in person consistently and can present a complex solution or service into something that can be easily understood.

An example of this would be a mortgage broker so to speak who would like to explain LMI – Lenders mortgage insurance to a prospective client, so instead of an explanation all the time they could create a whiteboard explainer video.

Not everyone can understand but an explainer done correctly can do this and can be promoted to encourage more prospects and ideal clients as well.

 

Benefits Using Whiteboard Explainer Videos?

Well, I would say anyone could benefit who has a small business to a large corporation.

To give you some inspiration here are some industries that have successfully used them.

Mortgage Brokers have extensively used them to explain different loan types.

 

Another example would be why to use a mortgage broker and the services they offer” as not everyone understands.

The benefit of using a mortgage broker so to their advantage gives them a huge opportunity to sell the benefits.

Property buyers agents are another great example as well for the services they offer in their businesses.

95% of people have watched an explainer video to learn more about a product or service.

Ok so let’s see why they are so effective!

whiteboard explainer videosSimplify Ideas

Whiteboard Explainer videos allow you to create ideas in a simple manner.  Regardless of the complexity of the message you are trying to share with your ideal audience.

Whiteboard explainer videos allow you to integrate graphics and text, giving you additional mediums to work with.

When it comes to presenting your brand, product or service you are trying to promote whiteboard explainers is perfect.

 

Tell a Story

Sharing a story with those who are viewing your whiteboard animation is another way to capture your ideal audience.

When you are wanting to promote and share your story, while also increasing your chances of generating good quality leads for your business.

Engaging and connecting with your audience is essential if you want to create and share a successful message.

Whether you are providing information regarding a specific topic or complex service, case study whiteboard explainer videos can do just this.

You can pretty much promote anything that you want to get in front of your ideal audience with a whiteboard explainer video.

 

Increase Web Traffic, Better SEO

The more whiteboard explainer videos you make and use to help with promoting your site and its content.

The  easier it becomes to get your site’s URL within search engines,

Google is the number one search engine and loves video so another important point to make here is that you can also add your whiteboard explainer videos to your youtube account.

As Google owns youtube and they will rank better in SEO rankings as well as put them into your blog posts.

 

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections and I’d love to hear from you too…please share your thoughts in the comments below ?

 

cartoon animation video

10 More Good reasons to consider in using Animated Video

Consumers Can Easily Become Engaged Easily With Cartoon Animation

Cartoon animation videos are very popular today!

Consumers can easily become engaged and entertained easily with cartoon animation videos.

They are short well-constructed storylines that can get to the point easily.

Cartoons are fun and entertaining so of course, they will capture the attention of your audience.

The opportunities are endless to use cartoon animation videos.

Small businesses are using these types of videos to their full advantage on their social media marketing campaigns and on landing pages and in their email marketing campaigns.

 

Here are some Damn Good Reasons Why to Start Now!

 

1. Cartoon animation videos can increase your conversion rates:

Not everyone is going to aspire to you behind a camera right!

Apart from attracting potential visitors to your site, cartoon animation videos help increase conversions on your site into sales.

This is what the animated videos can do for any business and particularly allowing small business to play in a bigger league.

 

 2. Animated Business Videos helps to clarify the objective of any product:

Words really become tricky while describing any product. But with the help of animated explainer videos gives the viewer a great outline.

It becomes easier for businesses to eliminate all the guesswork and paint an inspiring picture in storyboards to get a complex service across to your audience without losing them.

1 in 4 shoppers say they’ve used YouTube to search for a video related to a product they’re considering in-store.

3. Cartoon animation videos can generate more interest among the customers:

Studies have proven that the visitors are more curious to find out the details of any video than reading a block of text to read any message.

Statistics have revealed that cartoon animation videos can increase the interest of the target audiences.

“increases conversion rates by 20%.”

4. Animated Video can offer better SEO ranking:

People always search for quick and simple ways to understand about any services or products of any brand. But with the help of cartoon animation videos.

Businesses can enjoy greater exposure and this can bring better search engine ranking.

Indexing in ranking much faster with Google especially by loading videos onto your youtube channel as well.

 

5. These make it easy for the audience to retain the details:

According to the studies, most of the people have higher levels of retaining information in comparison with the information heard.

The task becomes easier by using these animated explainer videos.

6. It is a creative medium:

One of the major appeals of the animated video is that it can tell a story in different ways.

Besides, there is no requirement of this type of video to be grounded in the reality as long as it goes well

 

7. These can explain better than the words:

Studies have proved that a powerful video has the tendency to stick to the minds of the end users for a longer time than any catchy slogan.

Animated videos are used to promote the services or products of any businesses.

Cartoon animation videos can better explain what they can actually do for all the customers.

 

8. These are highly entertaining:

Now, more and more people are prone to watch documentaries and movies, especially how to videos on youtube.

They are increasing in more popularity than reading books or novels as they can be more easily digested.

This is why now most of the written texts are being replaced by the animated explainer videos.

 

9.Dynamic than the still images and text:

While compared to traditional content marketing effort with word and images, the animated explainer video can bring more interest to the end users due to their dynamic nature.

 

10. These can spread like fire:

Cartoon animation videos are easily shared through social media, helping to spread positive points about your business and brand.

Affordable Cartoon Videos Click Here…

 

Here are a few more statistics

10 Video Marketing Stats infogrpahic

Today it has never been easier to invest in making cartoon animation videos with the number of tools available on the market today.

You can boost your presence online and make all of your marketing campaigns have a higher engagement and CTA -Click through rate.

There are endless ways to share your animation videos:

social media channels, social media ads

Blogs, landing pages, sales letters

email marketing and presentations

Website homepage, pop-ups the list really goes on.

The cool thing about cartoon animation videos and making business promotional videos are:

They’re very visual, entertaining, emotional, and very effective, no matter where you put them.

Making promotional videos, especially cartoon animation videos,  can be your greatest business tool ever

If your wanting a bigger boost to your efforts online and on social media you must give promotional business videos a go.

They’re an affordable investment that generates branding and boosts conversions and sales.

Have a look at the many styles and templates to get you started today and the good news is there free to try and you can play with as many as you wish.

Once satisfied with your creation. Pay the small investment, download, and share on all the above platforms mentioned and see your business grow…

What does this highlight for you and how will you apply this to your business?

If you found this helpful, please share it with your connections and I’d love to hear from you too…please share your thoughts in the comments below ??

Affordable Cartoon Videos Click Here…