How a Video Animation Company Can Help Your Online Business Presence.
Have you been looking for ways to improve the online visibility of your business?
Do you want to try creating a video as part of your marketing strategy?
If your business has no online videos, you fail to use an opportunity of the fastest growing part of Internet advertising.
This is the time when you need to find a video animation company to help you in this aspect.
Using an animated video for your business is an effective way to tell your story.
It shows another side of your business, more humane. It can also help communicate highly complex concepts and ideas in an easy-to-comprehend way.
If your business has a website, here is something you should know.
If there is a video on the home page, online users usually stay longer going through your web pages than to a website that is only text-based.
Humans are visual entities. They want to see something that is interesting and make them curious, or they lose interest. You know this is true for individuals who are clicker-happy.
Once these people see something in a website that is interesting, or if the web pages are loading quite slow for their patience, then they are gone in seconds.
As a website owner and a business person, it is your responsibility to come up with effective ways to attract people to visit your site, and make them spend time there as long as can.
Looking for a video animation company to help make your killer videos is one way to do that.
An animation video that is simple, engaging and sends out the message clearly with the use of visual impact can help educate people.
Try comparing compare a 2-minute video to a 500-word post, which one do you think people will find more interested? The video is the natural and popular choice.
Online users will not waste their time in sites that do not add value to their browsing experience. Animated videos are one way to engage users as it offers them something to interact with, clearly adding value to their time.
A video animation company usually has animators who work together with other animators.
Therefore, an important factor to look for is for you to work well with other people.
The following are helpful points to help you begin this task:
They are going to be an extension of your company as you hire them for a project.
Look for a video animation company whose work, personality, style can fit well with you.
Also, consider a video production company that will push your company to do amazing things.
They should ask questions you may not have thought of.
The team from the video company should be a dynamic and great addition to your own.
It is something you need to take into consideration upfront.
Some agencies will need your input at a few critical milestones in the production process and ask you to fill out the creative brief.
Other companies will get you far more involved and will wait for you to write the script you want, choose the voice-over, and so on.
Know how much you are going to be involved in the video production process in advance to save you surprises in the future.
But, this depends on your personality, energy, and mental capacity in terms of making an animated video.
This is the most vital factor when looking for a video animation company for your business.
You can find many video production agencies that will promise to produce the most amazing cinematic experience for you.
But, what will you get in return?
Have they won any awards for their videos?
Ask if they have any case studies or clients that you can speak with?
These are all valid concerns because your video must help convert your website visitors into buying customers.
If the video they produce cannot help your business ultimately, then it would be futile.
It is something you need to arrive at an agreement or solution at the beginning of the process as you are scouting for several potential video production companies.
If you want an animated explainer video or shooting a live action, where you belong in the range is based on the scope of the video company.
You can find cheaper agencies, but you get what you pay for.
If your budget is tight, then make a compromise with one or more things.
On the other hand, see to it that the agency can deliver within your time frame.
There are companies that have longer video production cycles compared to others.
So if you have a deadline for a product launch, it is vital that the agency you choose has the capacity to supply your completed video in the time frame you need.
You decide to hire a video animation company to breathe life into your brand.
It is an animated content for your video marketing.
You want it to create an impressive statement about what you do and who you are.
But, what if the potential production house you pick gives you a boring and formulaic concept?
Try to watch some of their previous works, and find out if it all seems to follow the same formula?
In the end, hire an agency that can look at your product or service and bring unique creative flair to it in the video.
You think it is time to get started on the animated video project for your business. This can help build up your brand and grow your business. Besides, it is a fun process. Here are some steps to follow:
Your story is the concept of your animated video.
Without a strong storyline, any kind of visuals will lack the impact you want to achieve, plus, you will not meet your business objectives.
This step involves your creative brief. Being the client, your video production company may ask you to fill this out.
This process helps them to know your unique selling points, non-negotiables, benefits, branding, etc.
All this information would be helpful during a brainstorm of your concept.
This step involves creating your message.
Certain characteristics of a powerful script are clear and natural language, having a strong call to action while staying on point.
The ROI of your video will be hard to measure without a call-to-action.
Creating a script typically takes about 3-5 days. After that, there is the revision process.
Hiring a video animation company means getting an outsider to create a script in a new perspective.
You see the visuals in during this step. The agency will draft up the frame-by-frame look of your video.
You can see the start of the design, as well as the progress of your video.
Keep in mind that everything is not final in this phase.
Being involved in the process will make it easier for the video production house to incorporate your feedback as they keep things moving along.
It is best for the video company to make your video from scratch so that it can reflect your brand as unique as possible.
A style frame is something that is presented in full colour.
It determines the final aesthetic of your video.
This may include backgrounds, icons, characters, text, and so on.
Often, a video animation needs an animator and designer.
The video company you choose may have someone on the team who specializes in both.
Preferably, begin with the design process, then proceed with the animation after its approval.
So, if you want another character in your video, they can make changes before handing it over to the animator.
This carries a lot of weight even though it may seem like a small part of the whole video compared to the animation and design.
What makes it essential is that you need to use a voice that is most suitable for your brand.
Do not go for the one-size-fits-all voiceover.
Make sure to find the appropriate tone for your video that matches your brand.
Some of the few effective tones are neutral, dramatic, and excited. The voice you use can help impact the tone.
Are you releasing a product to increase awareness?
Then, use an excited voice to engage your viewers. Do you have a solution to a major problem in the form of your product or service?
Build up emotions by using drama in the voiceover.
A neutral tone minimizes the distraction. This can help convey your message clearly to your audience.
This is where the project gets exciting. An animation is putting the motion in your content.
Each frame is timed meticulously to ensure smooth transitioning.
The aim is to make the characters lifelike and not robotic.
The animation process can take up to 3 weeks to finish.
There are two kinds of scene animation transitions; one is when a computer is used to make frames in-between, producing a smooth and natural motion.
The other is cel animation, which is a more complex method of scene transition.
The animator creates an accurate motion of the head, arms, torso, and legs of the characters.
This includes adding sound effects or song to your video.
Sound effects have a huge impact on your video.
The video animation company will have an idea what approach to take in terms of the sound design according to your creative brief.
Make sure to know the rules and regulations regarding music licensing.
The best video animation company has a unique quality that comprised of professionals that are talented, dedicated, and focused.
The ideas below can help you find a video production agency that can effectively work on your video according to your needs.
If you want your content to be engaging, make sure you use videos as part of your marketing campaign.
Videos help increase your online presence and win over more customers.
Big brands use explainer videos because they are eye-catching and captivating.
But, start-up companies also use explainer videos for their business because they are effective and affordable.
If you want to use an explainer video for your business, choosing an explainer video company is not easy.
It is tricky to market your product or service to your audience.
You want to find the best video production company that can give you what you want and go beyond your expectations.
Before you start looking around, know the reasons why you need an explainer animated video to help your business become popular and profitable.
The end product for an explainer video is varied and vast.
Motion graphics specialists can make and adjust the colors, illustration style, voice over, and music of the video content to fit your brand.
Your explainer video can be fun and playful, sophisticated and technical, or somber and serious.
With the power of animation in the explainer video, anything is possible.
Saving cost is one of the many reasons why businesses go for explainer videos.
Approximately 95% of companies spend a small amount of money for a 60-second explainer video.
It is remarkably cheaper compared to a live video, in which you need to pay for the equipment, location, talent, crew, and so on.
With the use of the right digital tools and expertise, the explainer video company can give you an explainer video for a much smaller price.
As time goes by, your business will grow and go through some changes.
You will have more products or services to sell.
Your existing product may have some additional features.
The video production company you choose will go to the original video and do their job of tweaking and be improving.
The goal of an explainer video is to convey your message to your viewers easy and fast.
By using animation, you can showcase the features of your product or service and the benefits of using it.
Through infographic illustrations, you get higher retention and sales increase.
If you believe that an animated explainer video is the right marketing method for your business, be on the lookout for the right explainer video company.
There are many video production companies out there.
How do you find the one that can meet your needs and desires?
The following are some helpful factors to consider.
The main purpose of an explainer video is to send a message to the viewers.
A good video production company must know how to tell a story.
Aside from the powerful voiceover, quality graphics, upbeat music, and engaging motion, the explainer video needs to include a storyline.
When meeting with the people in the explainer video company, watch their videos but do not forget to assess how they craft a story.
Find out how do they frame the problem, introduce the solution, as well as build value?
Producing quality work is not the same as having a good reputation.
Do a bit of research on your own before you select your video production.
Perform a Google search and read online reviews about the company.
You will have an idea how they fare in other people, particularly from those who have done some business with them.
It is normal to ask the explainer video company for samples of their work.
They may likely have a portfolio on their website, but you can ask for videos customized for certain industries.
By doing this, you can see the variety of their animation style, the quality of their work, and how they tailor every video according to the needs of the client.
Some telltale signs of a good performance are the quality scripting, captivating sound effects, well-modulated voiceover, and seamless transitions.
A reputable explainer video company should have an established process in video creation.
This process has been perfected in the course of time.
The explainer video company may have a different approach in creating their video, but talking to them would help you know that their projects are all carefully done in lots of detail, and they are strict with their process.
You do not want an agency that misses their deadlines and produce low-quality work.
Basically, the steps in the video creation process include animation, storyboarding, soundtrack selection, script writing, and voiceover.
One vital element in a successful relationship with an explainer video agency is communication.
You should feel comfortable talking and asking questions with them.
If they are easy to communicate, you will have no trouble opening up with the company.
If meetings drag on, emails unanswered, or questions have no clear answers, expect to experience the issues again and again.
Find a video production team you can communicate well and save yourself the stress.
This factor is critical to the success of your explainer video project.
You want to work with people who are approachable and communicative aside from being great at their job.
Are meetings and phone calls pleasant?
Are the conversations smooth flowing?
t is vital that you enjoy working with them as you brainstorm ideas.
The end product will likely show how you feel about the company.
Explainer video companies have different price points.
Make sure that you have an estimated budget in advance before you look for a video production agency.
Ask for a range of what a typical explainer video project would cost.
While an agency may not give you a final price during your initial meetings, they can give you a quote.
Also, you should have a reasonable budget range in mind.
If your budget and the company are not on the same page, find another one that fits your budget.
While their skills and knowledge are important, you need the company to understand your brand and explain that to your audience.
If they can identify the features and elements that comprise your business, it would be easy for them to translate your business into a profitable one?
The initial meetings, video concept, and proposal are the ideal time for the video production team to get to know more of your business.
A well-established video production company is sought-after and busy.
They may not be able to start on your video content immediately.
What you can do is finalize your contract with them and set a specific date, wherein they can give it their time and attention.
It pays to have everything in writing.
You can discuss with them details over the phone, via email, or in person, but make sure to follow it up in written form.
Include the pricing, production, timeline, start date, etc.
An in-demand video production company will have many clients who will come up with loads of requests.
How they handle your request particularly the editing part is an indication of their customer service.
However, a reliable company should know how to address these concerns by using a project management tool so they can easily track requests.
The answer to this question varies, but an animated explainer video typically takes 1 to 2 months to finish.
Ask the video production team to make a revised timeline for you if you need a shorter timeframe.
It is better to monitor the progress of your explainer video and keep track of the timeline.
You want to meet the deadline for your video as much as possible.
The response from the explainer video production company will depend on your project.
But unlike live-action projects, explainer videos would be dealing more with technical issues.
A good agency should expect any potential problems and prepare solutions for unexpected events.
If they cannot provide good answers, they may not be the right company for you.
The internet has a lot of rules that you need to follow to avoid having problems in your hands such as licensing issues.
Did you know that YouTube can pull out a video if it has breached the rules and regulations of the site?
In your case, protect your explainer video when posting it on your website, YouTube, and other social media platforms.
It is beneficial for you if the video production company have knowledge about video licensing.
You can find some companies that use stock photography instead of custom made.
But using these stock images can only limit your script and story.
Look for a company that has a library of pre-made templates that their own video creators made.
You may use your own images as long as they represent your brand well.
A basic principle is that you own your explainer video the moment you pay it in full.
Make sure to ask your video production agency because they may ask for rights to use your video in their portfolio or demo reel.
Negotiate with them if you do not want other people to use the characters in your video.
The payment agreement depends on your chosen explainer video company, but in general, you give a 50% deposit to cover upfront expenses.
You pay the remaining 50% balance upon the completion of the project.
While positive reviews and testimonials from past clients can help the video production agency to have a good reputation in the industry, do not stop there.
Try to do some research and dig deeper into the company, particularly their customer service.
Obtaining referrals is an opportunity for you to talk to other people about their experience during the video production process.View Our Portfolio Click Here
If you want to invest in doing a few explainer videos for your business, it is important to have a professional, trusting, and lasting relationship with your explainer video company.
This is the time to dedicate some of your time in looking for the company that is best suited for your needs.
Treat it as a vital business decision. Use the tips and ideas above to help you find the right partner for your business.
Some people call animated business videos “corporate videos,” “explainer videos,” and “animated marketing videos.”
Whatever you call them, they all have the same purpose. They explain a product or service for the purpose of engaging the audience.
The goal is to boost visibility on Google, increase conversions, become shareable on social media.
The rise of animated business videos in practically any industry is also causing it to be an in-demand tool to increase brand recognition. As this concept grows in popularity, video production service providers are also showing up everywhere, resulting in intense marketing and competition for unique ideas.
Animated videos for business are widely used today. Companies all over the world use this short clip to tell stories to their target market.
Anyone can advertise almost anything online with the use of an explainer video.
Each company devises a unique animation and video style to establish a distinct signature. In the era of social media and online media, an animated video is considered a form of art. It is a useful content made for the target customers of a company.
So, if your business thinks of creating a video animation, there are many different video styles to choose from. An animated business video typically has 160 to 180 words per minute.
An animation video is not live action as it does not use actors, stages, and sets. It is also not a screencast as it does not emphasize computer screens.
Animated explainer videos generally exist in a fictional world that is designed by the animator or the business owner.
They make use of illustrated symbols and representations of the world in their storyline as opposed to the objects themselves.
Humor is a great way to bridge the gap between businesses and people with different sorts of personalities.
Whatever form of humor you use, you will have an opportunity to capture a wide range of audience. Surprise can be hilarious.
At times, people laugh at ideas that startle or shock them into seeing things differently. The human brain becomes engaged, causing it to recall this kind of stuff.
Humor can have a huge impact in a brief message, for example, the punch line.
In a few words, it slams the idea and message home with the inclusion of jokes in the content. Illustrated humor can stuff loads of knowledge in a small, surprising, and humorous package.
It is like triggering an emotional response from the viewers.
You can make your animated video for business according to the following super easy styles.
Each of them is effective, depending on your target market. Simply select the most appropriate video style for your explainer video
The motion graphic uses graphic design to come to life with the use of animation. This style uses graphics elements, for example, shapes, patterns, and colors to tell a message through a smooth movement. This style easily explains abstract or complex ideas whether it applies fun or serious, approach. This type of video is suitable for start-ups in boosting brand strength and engagement. You can add 3D elements to your basic motion graphics style to create a modernized look to their products, especially if your business is related to new technologies, software, or digital services.
You get the best of both worlds if you choose this popular. The use of cartoon characters gives a close approach with your customers. Animated motion graphics can help explain the most complicated concepts. The style works well for a startup company that wants to introduce a new product or service, for example, explaining new mobile apps. This style tries to maintain humor and professionalism at the same time.
This style uses a character in the animated business video but in silhouette form. If you think a silhouette character may come off as dull, boring, or cold or scary, try to play up the expressions of the character, or use some interesting color, such as your company color.
A 3D video production has no limit as to what it can accomplish. This is why it is the most expensive one. If you have a limited budget, you may want to skip this style for now. Also, making 3D videos is time-consuming particularly if you want to make some changes to the video: a change of animation adjustment and graphics can take several days to finish. But, with the right budget and time, the results can be rewarding.
This kind of video has become digital while trying to recreate the traditional procedure. Whiteboard videos are highly engaging as the story is created in front of the viewer’s eyes. You can try to add 2D character animation and some special effects. Whiteboard animated video is useful in simply explaining difficult ideas. Make use of this style for marketing IT solutions, computer software, and for your B2B campaigns.
This style of an explainer video is typically 5 minutes long to deliver a clear explanation and often used on try-before-you-buy campaigns. Using computer screen capture or a Smartphone can be used to explain how your product or service works. If you are running a startup with a low-budget, this may be the ideal step for your first project. Be sure to aim for more complex videos in your next video marketing campaign.
Kinetic typography is used to express an idea and way of thinking, inspire someone’s mind, and move people’s feelings. It conveys a message with the use of words. As the name indicates, this type of animated business video depends on number and text. This style includes background music and relevant animation.
Every day, a growing number of businesses use animated videos as part of their marketing campaign. But, how do you know if your business needs one? Here are the signs to watch out for:
Hardly anyone scrolls down past the first page of search engines. It is extremely important to fight the hardest to get your site on that first page.
This is not impossible to achieve, and the first page is not exclusive to the giant companies. Any company can reach that spot, including yours.
The answer is to have an effective SEO, and one way to do this is to use an explainer video. Just look at the statistics that say web pages with video are 50% more likely to rank on the first page of SERPs.
In addition to that, YouTube is another giant search engine. Therefore, posting a video on the platform can increase your visibility on the top internet.
About 68% of internet marketers believe that video is vital to the success of their business, and this includes your competitors. Most online users love to watch videos, so you need to take advantage of this.
If you do not have an animated explainer video and your competitors have, then is a loss in business for you every view they get from their video.
Make sure to create a high-quality explainer video that can help you get ahead of your competition, all this without burning a hole in your pocket.
This is a quite a struggle for any small business to survive the stiff competition. Consumers trust the businesses that they know and feel comfortable. An animated business video gives you the chance to humanize your brand and effectively break the barrier a bit.
Eventually, you start to develop a trusting relationship with your customers. Explainer videos are the most successful type of video content to make your brand more humane.
Create a character that is modeled to your target audience so that they can relate to it. It is one way to gain loyal customers.
It is not all about your business, the content that you create also needs to be interesting. A surefire way to gain customers is to pique their interest, as customer acquisition is equally important as customer retention.
People like watching animated business videos because they tell fun stories that are easy to comprehend. The challenge is to produce highly shareable content that can have a wide reach.
According to the recent studies, approximately 92% of mobile users share with others. If you make interesting animated videos, it can help increase the visibility of your business.
If your website is not interesting, your visitors will leave even before you know it. In as short as 6 seconds, you must grab their attention. You can achieve this by including videos in your site.
Through this, you can keep them for at least 5 minutes. Also, people stay on your site longer not just for the fun factor, but because of the useful information they get from the content.
An effective explainer video can help present you as an expert in your industry.
These days, videos are everywhere. They are powerful content, and they are not going anywhere.
Animated business videos provide great results when it comes to presenting a solution to the problem of your target market.
They are eye-catching visuals, clever animations, and attention-grabbing narrative audio, making them also ideal for good education media.
You can make an explainer video that viewers cannot miss.
Simply take into consideration the useful tips and ideas above to help you execute the best marketing strategy for your business.
Do you want to use animated videos for business or pass them up for now?
That seems to be the question on the minds of many business people. How can you make the right when live production and animation are both doing well?
This blog will not prevent you from making and filming your video for marketing purposes. What we want is share to you the exciting possibilities that video animation has.
The beauty of animated videos for business allows you to do what you want and say what you want no matter how complex your concept you think is.
There are many names for animated videos such as online videos, corporate, and the most common is explainer videos.
But, the main idea is incorporating animation into the digital marketing strategy in a video.
You are giving your audience an incredibly creative platform to engage them easily by using both animation and professionalism at the same time.
As a business owner, spend a lot of time and effort in thinking of developing the perfect product, as well as thinking of effective ways to introduce them to the consumers. It does not matter what business you have.
After having a unique product, all you need now is a powerful marketing. This is the animated videos are the marketing trend for businesses today to help them grow their business or even as a start-up.
Read more about Animated Videos to put you ahead of the competition and stand out in front of the crowd.
Here are the top benefits of incorporating animated videos in your marketing techniques.
Animated videos for business improve the status of your site in the search engines.
This is because most major search engines view positively the pages that contain videos.
In addition, those pages with video are likely to get backlinks.
With an explainer video, you can benefit from this creative tool to display and explain to your customer what you hope to tell about your product in a visual manner.
An animated video for business can help you explain your idea and reveal information visually, which can help you close the deal.
An explainer video enables you to integrate brand images, logos, and color schemes into your video with the use of animation.
Animation allows you to create your choice of actors and settings no matter how preposterous they may seem, as long as you convey what you what to say about your business.
You can create and develop brand icons and recurrent themes through a series of explainer videos.
An animated video has the ability to tell a story, and I mean any story you can create.
For example, how starting your business changed your life or how a unique idea that you have developed can change the life of your customers.
If you want to get the heart of your viewers pumping, it is possible with your explainer video.
The animation does not promote a specific race, age, or nationality when compared to watching live human actors.
It is quite helpful as the internet has become a global marketplace.
That being said, you want to appeal to all people no matter who they are.
Promoting your business through an animated video, particularly whiteboard animation style or 2d animation style makes it easier for your product to comprehend.
In the simplest form, you can break down how your product or service works.
Whether you are trying to sell food or metal, you can market any product effectively with the help of an animated video for business.
It does not matter how complex or simple your product may be.
Learn more about what animated videos for your business can do for you
Here are some more interesting statistics for 2018
Your target market is the key to your success. Therefore, get a good handle on these two aspects of your target before you order the pizza for the brainstorming session of your video:
There is still an ongoing discussion about the optimal length for an animated video.
But, experts suggest staying in the 60 to a 120-second range.
While it is a small amount of time to explain the entire reason for your business, the purpose of your explainer video is to act as a teaser.
As viewers understand what you are offering after watching your video, you are actually giving them a hook to engage in future action.
Make them want more. The key components of a compelling explainer video include:
Whether you are working with an agency or making your own script, remember these critical points to an effective script.
Know that you have no long word count to use, and the suggested speed for speaking in a video is 150 words per minute.
Furthermore, begin your script by laying out the four parts of your video; the pain point, solution, why and how it can solve the problem, and the CTA.
Not every marketing department is fortunate to have an expert video team in-house.
If you belong in this category, you would likely outsource your animated video production.
When looking for the most suitable agency for your business, answer these questions first:
An effective animated video is simple, and most of them are.
They have and a clear message and a defined goal. When people are constantly bombarded with information and advertising, why follow the annoying trend?
Start making simple videos as you explain how great your product is?
Consider what you want your viewers to take away from the video.
Just think that after each viewer is asked to explain describe what your video was about using several words only. this can be your starting point.
Let’s admit it, animated videos for business can be difficult to create and not every video becomes viral, particularly on the first attempt.
You will want to try different concepts for your videos to go popular.
You can look for a skilled animation artist or hire a professional animated explainer video agency that can implement the best qualities to make your video become successful.
Discuss your project with these experts to avoid delays.
The end result, your animation videos for business will be easy to manage and your way to market your business online.
You now have the most innovative, effective, useful, and the coolest product or service to offer to the marketplace.
The truth is, nobody will buy it if people do not know anything about it.
The challenge for you is how you are able to tell consumers about your offering in the most amazing way.
This is where an animated sales video enters the picture.
More and more businesses are turning to explainer videos to help them attract customers and increase conversion rates.
Animated video is accessible, flexible, and affordable.
The animation is capable of explaining things, in which the mind can easily accept.
In retail and marketing industries, they focus on behavioral patterns to convert leads.
Viewers get to watch an engaging content while realizing you have the solution to their problems.
A video that uses animation handles customer experience well.
Websites and social media platforms have a plethora of live recordings and videos, both shared and posted.
The modern world we are enjoying now make us want to have the information we are looking immediately available for us.
The solution to our minimal attention span is short, informative, and entertaining content in the form of animated videos.
During our childhood years, a big part of our development is reading picture books.
Animated sales videos follow this concept. It uses a narrative that is memorable to the audience.
An animated sales video is short and fun. It can explain a business, product, or service in seconds.
It is always engaging that a viewer is more likely turn into a customer.
Adding videos to your site creates diversity.
While written content and images can help your website rank in Google, a video is more interactive than the two combined.
How good you make your pitch will determine the number of traffic that goes into your site.
Google takes an interest in your site if it detects huge traffic.
It usually happens when people stay longer on your site, for example, to watch an amazing animated video.
This results in getting a high rank in the search engine results page of Google.
An animated sales video can create the perfect story, characters, and scenery.
You are able to do this without hiring actors and renting a location.
Instead, you have a storyline that is entertaining, informative, and most likely to become popular.
A successful video does not consist of content alone.
It needs the help of visual statement to create a story.
Creative data and design visualization, plus great content will push boundaries that equates to quality sales video.
If you achieve this, you will be rewarded with the viewers’ longer attention span.
Using an animated explainer video removes the need to pay an expensive ad in a magazine or newspaper.
A sales video has no limitations when it comes to creativity and imagination.
You can express your message in any way you want as long as you do not forget your goal, which is to get attention from your audience.
If you have a team for your explainer video, brainstorm ideas to come up with a great content that will increase conversion rate.
After the advent of DSLR, the evolution of video-making has risen ever since.
This industry is constantly developing and rapidly growing.
We are in awe with the introduction of advanced hardware and software here and there.
Videos have become part of our daily lives.
We capture moments ourselves or save them on our computers and gadgets.
If we like certain videos or interested in seeing one, we look for them on the internet.
Because of this, businesses and start-ups realize the amazing possibilities and capabilities of videos.
1995 was the inception of smartphones, which gave people the chance to record live.
While specialized film equipment has a big advantage over smartphones with regard to quality output, they are still used in so many ways.
The first digital video was invented in 1984. But, it was in 1986 that a digital video was commercially introduced.
It was during this time that the handyman camcorder defeated the Betamax recording period.
In 2002, personal action cam such as GoPro had experienced their success.
This is mainly because of the advent of application software and social media platforms that have accepted the idea of personal recording.
Then, Apple TV provided users the opportunity to watch streaming videos and live TV in 2007.
Its first video in 2005 gathered one million views.
Fast forward today, YouTube has billions of visitors every month, and the figures double every year.
In 2013, the social video took the internet by storm.
Social media platforms today such as Facebook, Snapchat, Instagram, and Twitter are not complete without the elements of videos.
Today, animated explainer videos are fast rising.
Their popularity happens, thanks to many other factors, including;
increased internet speed
easy consumer accessibility
bandwidth increase, and lower cost of essential equipment and technology.
The animation video you make gives you the opportunity to reach your target market.
Your explainer video will likely stay in their minds long after watching it.
It is about how you portray your company through your animated video.
The tone, narrative, colors, and other elements you combine in your video can make viewers get engaged.
One reason why explainer videos are so popular is that they are the cure for our busy and slightly lazy characteristics.
Let’s admit it; we tend to have short attention spans particularly when reading about businesses and their offerings.
Moving our eyeballs to read even require much energy and time.
With an animated sales video, you can convey your message to your market in just a couple of minutes.
The combination of concise message and animation creates a powerful tool to boost conversion rates.
On the average, you have 8 seconds to catch the interest of a site visitor.
If you have an eye-catching, attention-grabbing video
The visitor can stay on your site much longer than the crucial 8 seconds.
Another interesting statistics is that about 85% of people who watch an animated sales video have a higher possibility of buying a certain product.
Aside from your website, if you post your explainer video on YouTube, Vimeo, Facebook, Twitter, and Google, it is a great way to increase your online presence.
If your video makes a noise, you will likely get your desired attention.
Take advantage of the high percentage of users who watch videos at some point in their browsing and surfing time.
Use this opportunity to tell people about your business, what you are about, how to use your product or service, and so on.
Your video must have an impact so that more users will share it, thus creating a buzz on the internet.
An animated sales video gives you a chance to get your brand’s personality across your target market.
Animation helps make your message easy to understand.
This is particularly helpful if you want to erase any negative presumptions and opinions about your brand. Create a well-executed video with your take on your brand, which is likely to result in a positive impact on your business.
A customer does not want to get confused or feel lost
when looking for a certain product.
You can generate more sales of your site visitors can see that you have an explainer video ready for them.
They can watch how your product or service works for their benefits.
There is a wealth of opportunities for your business if you put animation in your video marketing.
While large companies are creating epic animated sales videos, new businesses can also become a huge success overnight.
All it takes is an animated sales video or explainer video that will do wonders for your business.
If you are ready to increase your sales, we have readymade templates for your animated video.
Whether you want a complex or simple video, we offer a lot of styles that you can choose from.
We can help you connect with your audience by putting up the right message.
Time to create videos is of the essence. We have mastered the art of making short, professional, and effective explainer videos.
You will have your animated videos right away, and reap the benefits of high return on investment.
The technology of explainer videos software has become more accessible and cost-effective.
An explainer video uses a different kind of problem-and-solution illustration. If you want increased conversions, click-throughs, and profits, you need to try this kind of video trend.
Customer engagement is what all businesses aim for, especially new businesses and startups.
Engaging your prospective audience means you need enough people to buy your products or services.
One important component to achieve this is by using an explainer video.
Want to simplify complicated information about your business? then an explainer video is an answer.
With the use of animation, explainer videos are effective and affordable at the same time.
These are enough reasons why a lot of companies are effectively using this tool for marketing purposes.
One way of getting a higher rank in Google is to keep your visitors stay for a long time on your site.
This is why there is a boom in online videos in the past few years.
From simple to complex, an explainer video can tell the story of your business much better and in a quick manner.
Give them a short storyline and no one would be the wiser.
The common ways to make an explainer video include:
♦️Demo – If you want to introduce a new product or service in detail, this is the video to make.
♦️Testimonial – This type of explainer video helps you in building trust and gaining credibility
♦️FAQ – This is a time-saver in answering common questions regarding your business.
♦️Benefits – It provides more comprehensive information about your business and website. This one is ideal for a landing page or home page.
♦️How To – Explain certain topics about your products or services with a how-to video.
♦️51% of marketing gurus consider video as one of the best types of contents that give the biggest return on
♦️Over 1000% of shared contents on social media are videos.
♦️75% of consumers who watch a certain explainer video are likely to purchase a product.
♦️55% of consumers are willing to give their trust to businesses that use videos showcasing their products and services.
♦️95% of customers acknowledge the idea that watching a video helps them in their buying decision.
♦️59% of successful companies make use of smart videos through marketing automation.
When it comes to human psychology, a high percentage of humans remember and process visual information more than 50,000 times faster than audio or text.
As visual information can influence a wide range of audience according to the statistics.
Explainer videos make great tools for articulating a business’ product or service in just a few minutes.
A video has the capability to grab the attention of the viewers within the first 10 seconds, which is critical to the success of the video.
Note that an explainer video does not only feed the sense of sight but the hearing as well, thus increasing the user’s perception.
It is safe to say that video helps both businesses and consumers.
An explainer video has an educational effect, as it targets your desired market.
If you put a landing page in your video, your conversion rate can increase up to 80%.
Any business can benefit from an explainer video.
Whether you consider your business very simple or a serious one.
This is crucial as you need to take into consideration your demographics when adding graphics.
They must be reliable to your target audience.
Music has the power to touch emotions.
Put the right music to your video, and your audience will be hooked.
The tone you use in your video must reflect how you want people to know your business.
Choose the voice for your video appropriately.
As powerful as music is, many people actually watch videos even without sound.
Putting subtitles to your explainer video can still grab the attention of the user.
Your explainer video will not be complete without a script. Add a script for about 1 minute.
Tackle the problems of your target market, and how your business can help to get rid of them.
As you create your explainer video, do not forget your CTA messages.
There is really no big secret why people go for an animated explainer video.
But, while it is only a type of visualization, it provides significant benefits to businesses compared to other visuals.
One great thing about animation is that you can put any characters that you think are helpful for your video.
They can sing, dance, jump, swim or fly.
You choose any costumes for your characters that are appropriate for the location and period you want.
The more creative your storyline is, the more effective your presentation is.
It creates an engaging atmosphere that attracts the attention of the viewers and stirs strong emotions.
Rational arguments and emotional elements create a powerful combination.
Your video is more likely to achieve your desired effect if you include feel-good emotions and the information is memorable.
What’s more, an explainer video typically does not come off as an annoying and bothersome advert.
If a business finds it hard to use other forms of video to promote their brand and attract traffic, using animation in the video usually helps.
In general, explainer videos are from seconds to a few minutes long.
Your audience will not roll their eyes or press the stop button to escape anything that you have to convey.
Moreover, these short videos can be edited; for example, you want to add more features.
As viewers see and enjoy your explainer video, you get to attract more and more people.
This one, you get to thank those who share your videos and like what you are offering.
Pamphlets and PowerPoint are no longer interesting as they used to be.
Pie charts, graphs, and words in between have become a boring paper pitch.
An explainer video, you can capture your audience instantly.
You only need a solid script and some lively visuals.
What have you achieved after putting tons of images, multi-colored fonts, and glittering animation on your website, in your attempt to increase traffic?
You probably only got a slower loading time and a bunch of confused leads?
An explainer video allows you to put all your creative ideas in a short video.
By doing this, expect to get an engaging audience and a clean-looking site.
The thing about explainer videos is that they are not exclusive to your site.
You can upload your explainer video to YouTube, Vimeo, Facebook, Instagram, etc. Again, other people can do it for you by sharing your video.
Compared to the written content on a webpage, a video is easier to share.
In addition, video hosting sites are compatible with smartphones, which broadens the reach of your business even more.
How do you make a customer choose to buy your products over and over again?
The answer is, allow them to know you a bit closer.
In the case of many online businesses, consumers often do not have direct contact with the business owners.
Build a sense of trust to your customers by creating a virtual connection in the form of an explainer video.
Companies who have used an explainer video and were not disappointed with the results:
♦️Animated explainer video of Dropbox
♦A ️gamification solution of Work.com
♦️Twitter, when they first introduce the platform to online users.
♦️The Human Solution standing desk
♦️Hubspot’s What Is AI?
♦️How Deep Is the Ocean by Tech Insider
♦️Mint financial life
♦️Dollar Shave Club
There are many more samples of explainer videos around the web. You can start by looking at the videos within your niche, including your competitors.
We can help you boost your business, just as we have done with our many satisfied clients.
The finished product of your explainer video will be in accordance to your preference and budget.
We also have available readymade templates in https://www.explainyourbusiness.com/ for your first video.
All you need is to trust our expertise, as our objective is to help make your business successful in whatever industry you are in.
Video Marketing gives you unlimited options to make your business grow and stand out from the crowd.
Promoting your businesses product and services to your target audience making them aware of your brand above your competitors.
Among all your marketing options, most are expensive and don’t ensure true success.
Video Marketing is incredibly good at providing a wide platform to attract your ideal audience and target market.
This marketing option lets you grow your business via making videos about your products and services and post it online for your audience.
Video Marketing is the cheapest means you can choose to let your business reach your and capture your audience in a quick timeframe.
For marketing of your business, you have plenty of options. Many are good but they quickly suck your marketing budget leaving not much left to grow your business.
Video marketing is a great option as videos don’t take all of your marketing budget like many other marketing options.
You are ensured of your growth as videos are easy to manage and are totally reliable.
The medium through which it interacts with the audience is via using audio & visual. It has been proven that with audio-visual effects.
Videos are capable of leaving an everlasting effect on the viewers.
Leaving an impression of your business on the minds of your target audience.
They will be attracted towards your business and hence will help in the growth of your business.
With posting more and more variety of video content about your product and services, your audience will be happy to see more & more about what you provide.
With having new content to talk about, it creates a sense of curiosity in the viewers, as a result. They will tend to watch what you post.
Making shorter videos using strong keywords, animations & sorting out your content to make it SEO friendly, will increase traffic.
The major benefit is that Google will take it as something interesting on your website and will improve your overall rating.
Remembering that YouTube is the second highest search engine in the world and google own it, so videos rank higher.
The higher the ratings, the better it is for your business as it will be rated higher among the top leaders.
The major advantage that it will have is that the viewers are able to understand the product or service more easily.
Text content doesn’t have the capability to keep the viewers bound to your page.
On the other hand, videos having a great thumbnail will catch user’s attention immediately. without second thoughts.
Videos play a great role to boost your business.
Videos provide the user with detailed information in a limited period and even without boring the user.
More effective because the user will be more likely to become the buyer and your sales will improve.
It is obvious that we buy what we see and observing from a distance is not good when it comes to buying anything online.
So, you need a platform that provides users with a real experience of buying. To serve up to the purpose, videos are the best.
Videos contain moving characters will have an immediate impact on the user and will have a greater effect on your business growth & sales.
There are many issues regarding online sales which people worry about like fraud, theft or quality issues.
Videos describing a detailed complex solution of your product or service will provide customers with a feeling of trust and it will ensure that they will hire you over your competitors.
Moving things or objects tend to attract our attention no matter what we are doing.
Video marketing as videos makes use of lively characters, which seem to have similar surroundings & situations like common users.
It makes users relate themselves to the content in the video and they tend to pay extra attention just like you have expected.
It gets user’s attention but also is capable to hold it for the maximum time.
The more time people spend on your page or watching the video, the better impact will it put on them.
The more exposure your target audience will have your business services, there will be increased purchases from potential buyers.
It has been proven that using video marketing. A 64% increase in sales as the audience becomes clearer about what you provide.
As a result, there is an increase in your sales with more people converting viewers to buyers.
With increased visibility, your business will be open to a greater number of viewers. With such a vast audience you are sure to be successful.
It will be helpful in earning you some serious money.
Posting a video about your product can initiate up to 80% conversions and it works no matter which category your product is.
There is no guarantee whether the money you have invested in marketing options will give you a return or not, so there is always a risk.
Such worries are not there as video marketing ensures you a good Return On Investment (ROI).
83% of business owners recommend video marketing over any other kind of marketing because it is the cheapest and surest method to have a positive ROI.
Another benefit that you will have is that your videos need not be perfect, just focusing on the script & content of your video is enough.
A high-quality video bearing details about your product or service will totally earn you some genuine clients.
Users will come to know about your services quickly from videos you post rather than taking time to read your blog posts.
Hence your user’s engagement will improve a lot with the regular use of videos as a way to make your business prosper.
Making users comment on what type of product they want to hear about will make you easily connect with them.
To make a successful business, your brand name must be popular all over the internet and social media channels.
The main thing that video marketing is going to provide you is a huge platform Where you will be able to boost up your business.
They’re able to get shared across a number of platforms. Providing both the user as well as the seller with a variety of options to choose from.
Your video marketing technique will make you stand out from the crowd. Enabling users to choose you as the best service provider.
A great platform to show your customers your potential. To win their trust that you have the best service in the town.
There will be more scope for converting new viewers or the existing ones as buyers and will surely benefit you a lot.
What does this highlight for you and how will you apply this to your business?
If you found this helpful, please share it with your connections.
If уоu wаnt tо bеаt thе competition аnd ѕtаnd оut in the сrоwd, vіdео mаrkеtіng might bе уоur hоlу grail.
Unlіkе text аnd even images, vіdео оffеrѕ аn еxtrеmеlу rісh, engaging аnd ѕtіmulаtіng experience for viewers.
Just by watching an entertaining video, it can lure you in to stick around until the end and is much easier to get your message across
See in this case study about credit repair and how they can explain it by using emotion into the video as well
With thе іnсrеаѕеd availability оf bаndwіdth and іmрrоvеmеntѕ іn vіdео tесhnоlоgу, people hаvе ѕtаrtеd wаtсhіng аnd ѕhаrіng vіdеоѕ on a ѕсаlе nеvеr seen bеfоrе.
This makes video the most useful tool in marketing efforts online compared to other forms of content to deliver online.
IThere are tons of tools and resources available today for the small business owner to get started with video marketing
Some tools to get you started can be as simple as your smartphone which most business owners have today.
You can easily jump on messenger and video chat from your desk on your PC or on your laptop or tablet. Even skype you don’t need anything real fancy.
If you don’t want to get behind a camera well you can do a presentation on slides and talk it out, it really is not hard.
We have many templates you can choose from. They are free to create you can download and preview in a lower quality and when your happy with what you have created you can then purchase and download it in an mp4 for you to keep and share wherever you want.
These videos have been made by talented animation video producers with many ideas to suit whatever business you’re in.
You will find we have many categories to cover many different industries and purposes.
In еаrlу 2013, Gооglе wаѕ the world’s lаrgеѕt search еngіnе with аlmоѕt 19.5 billion ѕеаrсhеѕ іn Jаnuаrу alone rерrеѕеntіng a 67% mаrkеtѕhаrе іn thе US.
This indicates thаt people аrе turnіng to YоuTubе with рrесіѕе, іntеnt-drіvеn bеhаvіоr:
thеу’rе nоt juѕt browsing rаndоmlу or wаіtіng for a link to land in thеіr іnbоx.
YоuTubе bоаѕtѕ оvеr 1 billion unіԛuе users реr mоnth.
Online, wе turn to ѕеаrсh еngіnеѕ tо hеlр us аnѕwеr ԛuеѕtіоnѕ and find content. That соntеnt can be anything, frоm images tо text, аnd of соurѕе, vіdео. So video marketing is something that definitely is a must of any business to survive.
Search engines can rеаd tеxt content, but соntеnt ѕuсh аѕ іmаgеѕ аnd video саnnоt bе read nеаrlу as well.
With mоrе аnd mоrе реорlе uѕіng searches tо fіnd vіdео соntеnt, undеrѕtаndіng hоw tо create videos fоr online аnd орtіmіzе videos fоr ѕеаrсhіng is аn іmроrtаnt раrt of аnу dіgіtаl ѕtrаtеgу.
Aссоrdіng to YоuTubе, there аrе more thаn fоur bіllіоn hоurѕ оf vіdео vіеwеd еасh mоnth оn іtѕ website, whіlе еvеrу minute, 100 hоurѕ оf vіdео аrе uрlоаdеd.
Small hоmе vіdеоѕ can еxреrіеnсе mаѕѕіvе global reach, as was the саѕе with the popular Chаrlіе Bіt My Finger vіdео whісh hаѕ accumulated 558 mіllіоn views as of September 2013.
Muѕісіаnѕ оftеn uѕе social video рlаtfоrmѕ tо ѕhаrе thеіr muѕіс vіdеоѕ аnd, оf course, brands uѕе vіdео-ѕhаrіng рlаtfоrmѕ to соmmunісаtе mеѕѕаgеѕ via video.
Keep in mind what type of video marketing you want to do and start with a plan.
Pеорlе аrе іnсrеаѕіnglу іntеrасtіng wіth brаndѕ via vіdео bу сrеаtіng оріnіоn videos, parodies, аnd rеѕроnѕеѕ.
Mоrе importantly, they hаvе the power to market thеmѕеlvеѕ, thеіr ideas, whо they аrе and what thеу dо.
Video соntеnt helps уоu соnnесt wіth уоur аudіеnсе as a professional, сrеаtіng аn experience and еnсоurаgіng engagement.
We have many templates you can choose from, you don’t have to get behind a camera straight away to start.
I would highly encourage any business to have a mix of live videos to professionally made videos.
You will find out templates very affordable to get started straight away and are free to have a play with too.
They are free to create you can download and preview in a lower quality.
When your happy with what you have created you can then purchase and download it in an mp4 for you to keep and share wherever you want.
These videos have been made by talented animation video producers with many ideas to suit whatever business you’re in.
You will find we have many categories to cover many different industries and purposes.
What does this highlight for you and how will you apply this to your business?
If you found this helpful, please share it with your connections.
Cartoon animation videos are very popular today!
Consumers can easily become engaged and entertained easily with cartoon animation videos.
They are short well-constructed storylines that can get to the point easily.
Cartoons are fun and entertaining so of course, they will capture the attention of your audience.
The opportunities are endless to use cartoon animation videos.
Small businesses are using these types of videos to their full advantage on their social media marketing campaigns and on landing pages and in their email marketing campaigns.
Here are some Damn Good Reasons Why to Start Now!
Not everyone is going to aspire to you behind a camera right!
Apart from attracting potential visitors to your site, cartoon animation videos help increase conversions on your site into sales.
This is what the animated videos can do for any business and particularly allowing small business to play in a bigger league.
Words really become tricky while describing any product. But with the help of animated explainer videos gives the viewer a great outline.
It becomes easier for businesses to eliminate all the guesswork and paint an inspiring picture in storyboards to get a complex service across to your audience without losing them.
shoppers say they’ve used YouTube to search for a video related to a product they’re considering in-store.
Studies have proven that the visitors are more curious to find out the details of any video than reading a block of text to read any message.
Statistics have revealed that cartoon animation videos can increase the interest of the target audiences.
“increases conversion rates by 20%.”
People always search for quick and simple ways to understand about any services or products of any brand. But with the help of cartoon animation videos.
Businesses can enjoy greater exposure and this can bring better search engine ranking.
Indexing in ranking much faster with Google especially by loading videos onto your youtube channel as well.
According to the studies, most of the people have higher levels of retaining information in comparison with the information heard.
The task becomes easier by using these animated explainer videos.
One of the major appeals of the animated video is that it can tell a story in different ways.
Besides, there is no requirement of this type of video to be grounded in the reality as long as it goes well
Studies have proved that a powerful video has the tendency to stick to the minds of the end users for a longer time than any catchy slogan.
Animated videos are used to promote the services or products of any businesses.
Cartoon animation videos can better explain what they can actually do for all the customers.
Now, more and more people are prone to watch documentaries and movies, especially how to videos on youtube.
They are increasing in more popularity than reading books or novels as they can be more easily digested.
This is why now most of the written texts are being replaced by the animated explainer videos.
While compared to traditional content marketing effort with word and images, the animated explainer video can bring more interest to the end users due to their dynamic nature.
Cartoon animation videos are easily shared through social media, helping to spread positive points about your business and brand.Affordable Cartoon Videos Click Here…
Here are a few more statistics
Today it has never been easier to invest in making cartoon animation videos with the number of tools available on the market today.
You can boost your presence online and make all of your marketing campaigns have a higher engagement and CTA -Click through rate.
There are endless ways to share your animation videos:
social media channels, social media ads
Blogs, landing pages, sales letters
email marketing and presentations
Website homepage, pop-ups the list really goes on.
The cool thing about cartoon animation videos and making business promotional videos are:
They’re very visual, entertaining, emotional, and very effective, no matter where you put them.
Making promotional videos, especially cartoon animation videos, can be your greatest business tool ever
If your wanting a bigger boost to your efforts online and on social media you must give promotional business videos a go.
They’re an affordable investment that generates branding and boosts conversions and sales.
Have a look at the many styles and templates to get you started today and the good news is there free to try and you can play with as many as you wish.
Once satisfied with your creation. Pay the small investment, download, and share on all the above platforms mentioned and see your business grow…