If you want to be successful in the online marketing world, you need to fully commit to your audience and create a unique personality for your business.
Build a personal brand that connects with your audience.
Personal means using a personality that is relatable to your target market. There are many forms of content on the Internet that could help you achieve this, but video animation helps you build your business like no other.
Show your customers empathy. It is important that they feel you care about their problems and that you have the solutions to solve their problems.
Being yourself will make people trust your product or service. Take advantage of the things that make you different and stand out from your competition.
Video animation is entertaining, engaging, visual, and captivating.
But one of the biggest benefits is that you can customize the characters, colors, and backgrounds that you use. Together with these important elements, use a great story to reach to the emotions of your audience.
This helps develop a solid bond between your business and your customers.
Simultaneously, you tell a fun and short story of your brand, and attract leads.
View our Video Animation Styles click HERE…
People working in the fields of creative and animation put importance on the strategic alliance advantages for product marketing.
It is vital for creating an effective product in the over-crowded and fragmented marketplace today, mainly because it enables you to put money behind your product.
You get to achieve the right exposure and valuable promotion.
The purpose is to attract an audience to give them time to see your product and encourage them that spending a short time with your video will pay off in entertainment value.
Make them believe your video is more valuable than any other daily entertainment options they have every day. Basically, video marketing is the essential element of the total package, second only to product creation.
More on Branding your Business
Building a brand is the only road to financial viability and long-term survival in any business. Whether you are looking to make a one-time event or a series of events, you need to make brand awareness and brand preference among your target audience.
Businesses today must approach video animation and entertainment and animation strategically just like the traditional packaged goods.
Be as it may, make sure to differentiate your product or service in the marketplace. Otherwise, your business becomes just another commodity; easy-to-forget and easy-to-pass by.
Here is how you to make your video animation help build your business:
An important step to building a personal brand with video animation is get to know your target market.
Create a buyer persona according to a detailed representation of your audience.
Learn about your audience as many things as possible.
Using this information, make a fictional character to represent a person from your viewer. Find out:
More on Buyers Personas
Determine any other useful information to help you make a virtual character will have an age, a job, a name, and a personal background. This virtual character is going to be your buyer persona.
Once ready, craft your main character when you create video animation.
This should resemble your target market. This triggers immediate identification and trust from your viewers, as they sense that the animated explainer video was specifically created for them.
Add a compelling human touch to your business by using custom characters and bring out emotions that will stay attached to your brand for many years to come.
Colors are effective branding elements that you should not disregard.
Integrate the colors and style of your brand to your website, landing pages, products, and social networks to help boost the image of your brand.
Using them to your video animation makes an efficient branding impact. The engaging video animation helps you define your brand identity as you identify with your viewers.
Be it green, red, blue, or orange, your brand colors should be a key marketing compromise when making your animated video because they speak directly to your audience and frame the whole perception on your product or service.
There is a variety of styles when you create video animation.
For example, motion graphic videos, whiteboard animations, or cartoon, all of which utilize character animation. Character animation is a powerful way to build your personal brand, as it allows you to communicate your story easier with dynamic visual quality.
There is no need to pay actors and filmmakers.
The style of the animated marketing video showcases the personality of your brand. If you want to show some humor and add more human touch, character animation video is the answer.
At times, your business needs more sophistication.
No problem, you can go for a more elegant and professional tone in your video animation.
How you introduce your brand to your audience depends on your preference.
View More Custom Made videos HERE
Conduct a social marketing plan beyond making your explainer videos if you want to connect closely with your audience.
Thanks to online video, you can make the most affordable and popular content on social media.
Approximately 52% of marketing experts in the world pick video marketing with the best return on investment. Undoubtedly, video promotion today greatly depends on those videos being shared in social media.
The good news is, the visibility of video news feed of Facebook continues to grow with time.
Twitter found that video generates more successful engagement, which gathers 700 video-tweets per minute share rate.
After releasing a beta version of Promoted Video Ads, the platform also launched a native video service aiming for short videos of high-quality.
While YouTube is directly hit, it is a great opportunity for video marketers all over the world.
Here are some tips for using video animation as a part of your social media method:
Make sure to be clear with your brand image in your social media channels when creating your animated videos. Do not present your business as a serious company, and showcase an opposite side on a social site like Facebook.
Your goal is to portray a well-integrated brand identity.
There are custom marketing videos tools to help you achieve this objective.
Use them in your Tweets, Pins, and Facebook posts to attract new visitors and leads, turning them into customers eventually.
Remember to be consistent and approachable when communicating with your audience. Clear their doubts, Answer their questions, and provide them with valuable advice.
Try to reply to everyone fact and keep them on-brand.
When creating video animation for your social media marketing plan, it is better than your videos engaging and short.
That is what online users look for in videos today. 85% of average users watch 30-second videos, while less than 50% of them watch two-minute videos.
Create Short Social Video under 60 seconds – Click HERE…
Video animation describes your product or service within a brief time. Therefore, make sure you do not do these mistakes when creating your video content.
Online viewers are getting sharper by the day.
They quickly judge what content is worth their time and what is not.
It is your job to make your video animation worth watching and worth sharing.
Create Animation Video – Try For FREE HERE…
We live in a fast-paced society where people are bombarded with emails, social media, texts, and a lot of advertisements.
Marketing experts know that consumers do not want to be presented with boring facts. They want to be amazed and entertained.
People are happy when watching videos. We watch them when we are looking for answers, solutions, or need motivation.
A study has predicted that video will constitute 82% of all the online user traffic by 2020.
This is how the concept of business animation comes to life.
The following are some video ideas to help you create your business animation:
What does your business stand for?
What does your business do?
Why is the feature of your product great for your target market?
Your customers have so many questions that you need to answer before you convince them to choose your product or service. They want to know you and your product before they commit to you.
A business animation video is a fast way to explain a bit more to your audience about what you do, and how your product solves their problem.
View more Explainer Case Studies Here
Your customers want to connect to the real you.
That is why live video is taking over the social media and vlogs have gained popularity quite fast.
There is something entertaining and appealing about behind-the-scenes footage of yourself and your team. You are somewhat placing your audience in the room with you.
A peek into your thought process, and the way you operate your business can be incomparable. This makes the audience invest in every one that makes your business animation video happen.
Your business refers to more than your top executives. It also talks about all the people that help keep the business running. Share that with your viewers, taking your connection with them to the next level.
An example of Live video marketing
Everyone loves an interesting tutorial.
It makes the learning curve much easier.
Business animation that is about how-to videos is fairly easy to follow and easy to create.
They can teach people something new as they demystify a product. Make tutorial videos that answer important questions of your audience.
For example, if you are making a productivity tool, then make tutorials regarding key productivity questions.
Example of Tutorial Videos
Animated videos are not for children only.
You can get business animation video to tell your story, show the data and statistics from your latest survey, or share a product update.
It is engaging and light as you dive into a topic. Animated videos can even make any topic fun.
You can make a cartoon-style explainer video, using animation to tell the story of your business, product, or service. It’s a great way to add some vivacity and wittiness to your content.
View our Video Styles Click HERE…
Contests are a great way to create a buzz and awareness about a brand or product, all the while making it seem like a game. Making a contest business animation video is simple.
Explain the rules of the contest clearly. Walk the audience through the details of how to join as you make them excited about it.
Do not get your stakes extremely high such as making their own music video. Just focus on making the reward covetable.
Use animation business video as an opportunity to get your customers excited. Be clear and honest about what they can gain when they join the contest.
Example of how to do Contests
Facts are valuable, but reading figures on a webpage is not always the ideal way to tell them to other people.
Try to think of something new when you need to present an infographic.
An infographic video is a great way to share data in an engaging manner.
Add some music and a voiceover, and you can transform infographics, particularly the old ones, into attention-grabbing videos.
This is an efficient way to repurpose your old content.
Example of Inofgraphic videos Click here to see more…
If you want to create something powerful, then make testimonial videos.
These can give you the power of social evidence.
Video testimonials feel more credible and ethical because they make the viewers watch a particular story unfolding in front of their eyes.
When making your testimonial video, consider asking the permission of the customer, and make an animation video about their testimonials.
You may also interview some of your customers and capture it on film. Keep in mind that you must stay authentic and try not to fool your audience.
Believe and trust in your product, and make a few testimonials in support of how much it can help your target market.
Example of Testimonial video
A successful promo video is something that catches your attention and does not let go.
For example, the trailers and ads that tap into the emotions of the viewers and tease them what’s coming next. You can release several short teasers that support the story around your product and brand.
The key here is your story. Make a video that an propel your brand toward success. The story in the animation video is your fuel. After that, make your video spark interest and attract curiosity.
View more Promo video Click HERE…
An important part of how consumers make decisions is a review.
According to a survey, 84% of online users trust reviews to the same degree as they do with personal recommendations.
Try transforming your reviews into a video aside from listing them on your website. Consider making thematic videos by grouping together those reviews that concentrate on the same features or solutions.
You may also use a video to address negative reviews. If buyers keep bringing up a particular feature or problem in their reviews, it is better to make a video that emphasizes how you solved that problem.
Show your customers that you are open to feedback and willing to act gives more punch to the positive reviews.
Example of a Product Review Video
There is always something exciting about lists that make people interested in them.
The reason is psychological why lists have the ability to charm us. Use this power to attract your audience.
There are so many topics to make your top 10 animated videos.
However, do not be too strict on the number 10.
Create a video on just top 3 or 5, as they can be just as effective if you just make it right.
Take it easy on the numbers. Simply choose a topic that can spark some interest as you make your explainer list video.
Some ideas to get you started
Video marketing provides you plenty of possibilities to get to your customers with the appropriate type of content, depending on the business objectives and goals you have set.
As mentioned above, you can consider using how-to videos, testimonial videos, webinars, about us videos, and animated explainer videos, podcasts, and so on.
When it comes to business animation videos, you can use them to deliver your business idea in an attractive, short, and catchy way.
For many reasons, animated explainer videos are one of the most popular types of content by marketers today. A business animation video can give your brand some emotion, humor, and personality.
In a short period, it can help you stand out from your competition.
In an explainer video that uses animation, the storytelling strategy is crucial.
It is your main stratagem when telling the story of your main character, which should represent the persona of your buyer. With the help of your product or service, you are giving your audience some effective solutions.
View our Short and catchy video styles HERE…
How can business animation videos make a huge difference in engaging the viewers? Here are some obvious answers:
With the use of humor in your business animation video, you can increase engagement. Animated characters in your video can help you accomplish this easily. Your video will be more unforgettable and entertaining.
Effective business animation videos are built around a great story.
Regardless of your method whether infographic, testimonial, or review, your explainer video will be successful by following the above methods.
Make sure there is an underlying story and backed by a good script.
View Our Video Style – Click HERE…
Hands down, video is the trending king online and everywhere else.
For businesses, the best way to promote your services is through the use of an “animated explainer videos” or explainer videos” as most people refer them.
These are the latest tools in online marketing and still, everyone is nuts about them.
Video has been at the forefront of our consciousness after seeing a horde of them online since the advent of the medium on the Internet.
In 2015 statistics show YouTube is the second largest visited site ever since it arrived, second only to Google.
People don’t even consider Youtube as a search engine but it is the second largest search engine.
our brains process videos 60,000 times faster than text.
Here are some more bits and pieces all about a video and why it is dominating the media and expected to dominate some more in the next years.
In a 1971 hypothesis, the premise is that audio and video have an individual channel in the brain and can be overwhelmed by a barrage of information.
However, when presented together as content with images on a screen with verbal narration, information is easier to absorb and digest.
Compared with text, Psychology Today notes our brains process videos 60,000 times faster than text.
According to https://www.ssrn.com/en/“>Social Science Research Network, the video is increasingly popular to 65% of the population.
As of 2016, 117.2 million Americans watch video on their phones, which is predicted to grow much larger in the next few years.
According to https://www.comscore.com/“>ComScore research, mobile is responsible for at least 65% of digital media time.
96% of customers believe that video helps them make purchase decisions;
73% of shoppers are more likely to buy a product after watching an explainer video about it;
58% of consumers are ready to trust the companies providing videos about their products;
74% of B2C marketers and 92% of B2B marketers use video in their marketing strategies;
52% of marketing experts chose video among other types of content as having the best ROI;
Social videos are shared more often than text and images combined – by 1200%;
Video viewers are 1.6 times more likely to buy the featured products they see and hear;
Animated Explainer Videos are not just for educating or entertaining audiences.
They bring on significant benefits for your brand. The first is it can convert more customers.
Liveclicker video commerce survey, including big brands, have reported and 88% increase in conversions after adding video to a product page.
Google also found out that 1 in every 3 millennials said they bought products after directly watching a tutorial or how-to video about it.
Marketing platform Unbounce had an impressive 100% conversion lift after adding video to its landing pages.
When you put your animated explainer video online, you expand its lifespan and reach.
Anyone can find it while viewers can share them as well. Sharing is a very important aspect in the case of mobile audiences.
Research found out that 92% of mobile video consumers share videos with others.
Marketers who use video receive 41% more web traffic from search, according to Aberdeen research.
Posts with video also get three times more inbound links than text-only posts, according to Moz.
The videos are usually the first introductions to customers.
In the past, the company’s customer services reps and salespeople have to make the same pitch or demonstrations over and over again as long as there is an audience.
However, even if there are a few changes in order to customize the tone for the customer, the core information is the same.
With the animated explainer, the video can free up your manpower (and energy) while giving the same consistent messaging across all brand touch points.
Animated explainer videos are just one type of video you can use.
However, it is prevalent because animation explainers are easily understood for all age groups.
The child-like quality makes it more interesting because the content is important.
Animated explainer videos are perfect for those types of business where it is difficult to present or to sell a product through other types of video or promo methods.
In an animated video, you can include information on target customer’s problems, benefits of the company and its workflow.
Some of these cases may include figures and similar things.
Virtually every piece of information can be visualized with animated explainer videos.
In reality, this is the main advantage of animated video over real video.
Animated characters that are lively and some eye-catching cartoons can trigger strong emotions.
They can create a special atmosphere that can engage the audience and certainly capture their attention.
In doing so, they add to the emotional component to the rational arguments. Overall, it enhances the total desired effect.
It is more interesting for the audience to keep up with a storyline when it is in a fun and entertaining story and made relevantly.
An added bonus is animated explainer videos are associated with a marketing tool than staged videos.
This is why it does not come off as irritating or obtrusive advertising.
Characters can fly, dance, sing and wear costumes while the action may take place at any historical period.
This frees the makers to make it possible to create an inventive storyline for better presentations of a product.
This one means so much to the business it entails and the message it puts out.
With a video, it is easy to explain complicated things, create memorable images via simple ways.
They appeal to the emotions of the audience in its raw message.
Can also successfully solve real-world problems, and explain complexities
Improve search engine results and provide an increase in leads, conversions, and sales as other posts can accomplish.
The interesting portion is that your video’s main goal is to have the right target traffic which in turn would mean good business prospects.
The trick had been to integrate the potential, the mission statements, the business strategies and even the complex services.
Animated explainer videos can get by attracting the visitors and appreciate not just the message but also the style.
With your animation explainer video and the help the company can extend to you, you can have your video played on the leading advertising channels all over the world.
As always, it is easier for the production company to achieve that status.
The trick is simply to gain it with the professional way that makes the video, such as it is, a high-quality animation explainer video.
The attraction has now gone over and above your target market and is now conquering other places than you can imagine.
As the explainer video can obviously cover overcoming objections and covering your most frequently asked questions easily.
An explainer video can explain those benefits and features that once took up a chunk of your sales team on the phone making them the perfect message carrier for your business.
With the animation explainer video company services, you can be sure to acquire your clients’ trust in your products by the quality of the video themselves.
High quality animated explainer videos also can drive huge sales profits on its strength alone. Some have been getting international deals.
These are requests for permissions to use the animated explainer video as a marketing tool.
With requests from other businesses, your animation explainer video can provide you with another income opportunity in your hands.
Just like the major appeal of animated explainer videos, it is capable of telling a story in different ways.
Everyone likes cartoons, adults, and children.
When they deal with important things, the cartoon identification disappears and everyone forgets they are watching cartoons at all.
It is as the writers are thinking just as much about the adults and the children alike in the audience.
The gig consideration is also that it can explain better than words can.
Powerful videos can have the tendency to stick to the minds of the audience than catchy slogans can.
The simple work is to get the information to the minds of the audience.
One piece usually slips out when recounting how the messages stick to our minds and what makes it so.
The main reason for all its worth, it is highly entertaining and certainly more dynamic than what most people usually see these days.
What does this highlight for you and how will you apply this to your business?
If you found this helpful, please share it with your connections.
Using an explainer video as part of the marketing mix tends to increase revenue growth.
Animation explainer videos used as a training aid for employees tend to improve productivity and efficiency.
Keep in mind that explainer videos are not like other video content on the web. It has a specific purpose.
Thus, it has it’s own tactics. For example, the length of the video and the first few minutes are directly linked to its effectiveness.
This is why we suggest that you hire a company that specializes in creating powerful explainer videos.
Specifically, one that can produce videos that are visually appealing and able to effectively communicate the important details of your product or service to the viewer.
While 3D animations are very popular in films and movies, but they can be very expensive to produce.
This is why 2D animation is often the go-to choice for most companies. On top of that, being 2D or 3D is not a big deal in explainer videos.
The most important thing in explainer videos is the content, fluidity of the animation and the formatting.
This is why it’s best that you hire an animation company that has years of experience and has done work for different genres.
This is to ensure that you have the best quality of the character creation to rendering.
A good animation company should also score high points on formatting, designing, and animation.
The attention span of today’s consumers is getting smaller and smaller.
This means that if you want to connect with your target audience, it’s best that you have a medium that is eye-catching, captivating and efficiently delivers your core message.
Thankfully, a good explainer video can achieve all this. This is why explainer videos are getting popular for small businesses as it gives the “best bang for the buck.”
After all, small businesses rarely have deep pockets dedicated to marketing.
However, that’s not all there is to explainer videos, and it’s a medium that offers more advantages.
We will cover some of these important benefits below.
With over thousands of visitors every minute, your products & services will be exposed more to the outer world.
As a result of this exposure, there will be an increase in your sales as videos are there to assist you.
Explainer Videos can be used to address your audience by relating video to every aspect of their life.
Attracting more & more of your ideal audience towards your business website and social media channels will help increase sales.
Also, explainer videos tend to work towards making people more aware of your brand and your business shows up more frequently.
The great thing about a good and professionally-made explainer video is that it’s very “shareable,” which is very important in a social media-centered world that we live in today.
If an explainer video is entertaining, captivating and communicates the core message efficiently and effectively, then people are generous in sharing the video to friends and family.
If someone is interested, then it’s likely that he or she will follow the link on the explainer, which is the company’s website.
As more people share the video, the more traffic your website will receive.
The most important thing in explainer videos is the content, fluidity of the animation and the formatting. This is why it’s best that you hire an animation company that has years of experience and has done work for different genres.
Another advantage of explainer videos is that can work on many platforms.
For example, it can be used on your website, social media sites and video sharing sites. It’s like hitting 2 or more birds with 1 stone.
A good explainer video does not do any “hard selling.” Instead, it’s informational and provides value for the viewer.
As Website explainer videos “explains” a subject to a viewer, the viewer will see the company that’s featured in the explainer video as an authority on the subject.
Authority is very important as today’s consumers are getting smarter and more cautious.
They know that anyone can throw deceiving or false information on the web.
Website explainer videos are a great way of illustrating how your company knows your business very well and your customers will then see your company as an expert.
Ultimately, an authority will lead to trust; and always remember, people will always buy from someone they trust.
Another great advantage of explainer videos is that’s its one of the few marketing mediums that can directly put money into your pocket rather than take money out of your company’s coffers.
As your company grows, your business partners may see how powerful your explainer videos in converting sales.
Because of this, some of your business partners would request permission to use your explainer video to also boost their sales.
When this happens, you can charge a small fee for the explainer video and it now becomes another income stream for your company.
What does this highlight for you and how will you apply this to your business?
If you found this helpful, please share it with your connections