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Video Animation Company Can Help Your Online Presence

How a Video Animation Company Can Help Your Online Business Presence.

Have you been looking for ways to improve the online visibility of your business?

Do you want to try creating a video as part of your marketing strategy?

If your business has no online videos, you fail to use an opportunity of the fastest growing part of Internet advertising.

This is the time when you need to find a video animation company to help you in this aspect.

 

How Important Is Video Animation?

Using an animated video for your business is an effective way to tell your story.

It shows another side of your business, more humane. It can also help communicate highly complex concepts and ideas in an easy-to-comprehend way.

If your business has a website, here is something you should know.

If there is a video on the home page, online users usually stay longer going through your web pages than to a website that is only text-based.

Humans are visual entities. They want to see something that is interesting and make them curious, or they lose interest. You know this is true for individuals who are clicker-happy.

Video Animation Boosts Conversions

Once these people see something in a website that is interesting, or if the web pages are loading quite slow for their patience, then they are gone in seconds.

As a website owner and a business person, it is your responsibility to come up with effective ways to attract people to visit your site, and make them spend time there as long as can.

Looking for a video animation company to help make your killer videos is one way to do that.

 

Advantages of Animated Videos when Used on Websites

 

They educate your target market.

An animation video that is simple, engaging and sends out the message clearly with the use of visual impact can help educate people.

They increase conversions.

Try comparing compare a 2-minute video to a 500-word post, which one do you think people will find more interested? The video is the natural and popular choice.

They engage visitors.

Online users will not waste their time in sites that do not add value to their browsing experience. Animated videos are one way to engage users as it offers them something to interact with, clearly adding value to their time.

Case Studies Click Here

 

Get Started Finding a Video Animation Company for Your Business

A video animation company usually has animators who work together with other animators.

Therefore, an important factor to look for is for you to work well with other people.

The following are helpful points to help you begin this task:

 

  1. Do they go with the culture of your company?

They are going to be an extension of your company as you hire them for a project.

Look for a video animation company whose work, personality, style can fit well with you.

Also, consider a video production company that will push your company to do amazing things.

They should ask questions you may not have thought of.

The team from the video company should be a dynamic and great addition to your own.

 

  1. How do I get involved in the video production of the video?

It is something you need to take into consideration upfront.

Some agencies will need your input at a few critical milestones in the production process and ask you to fill out the creative brief.

Other companies will get you far more involved and will wait for you to write the script you want, choose the voice-over, and so on.

Know how much you are going to be involved in the video production process in advance to save you surprises in the future.

But, this depends on your personality, energy, and mental capacity in terms of making an animated video.

 

  1. Are their videos successful?

This is the most vital factor when looking for a video animation company for your business.

You can find many video production agencies that will promise to produce the most amazing cinematic experience for you.

But, what will you get in return?

Have they won any awards for their videos?

Ask if they have any case studies or clients that you can speak with?

These are all valid concerns because your video must help convert your website visitors into buying customers.

If the video they produce cannot help your business ultimately, then it would be futile.

 

 

  1. Can they deliver quality videos within my budget?

It is something you need to arrive at an agreement or solution at the beginning of the process as you are scouting for several potential video production companies.

If you want an animated explainer video or shooting a live action, where you belong in the range is based on the scope of the video company.

You can find cheaper agencies, but you get what you pay for.

If your budget is tight, then make a compromise with one or more things.

On the other hand, see to it that the agency can deliver within your time frame.

There are companies that have longer video production cycles compared to others.

So if you have a deadline for a product launch, it is vital that the agency you choose has the capacity to supply your completed video in the time frame you need.

 

  1. Do they have unique and fresh ideas?

 You decide to hire a video animation company to breathe life into your brand.

It is an animated content for your video marketing.

You want it to create an impressive statement about what you do and who you are.

But, what if the potential production house you pick gives you a boring and formulaic concept?

Try to watch some of their previous works, and find out if it all seems to follow the same formula?

In the end, hire an agency that can look at your product or service and bring unique creative flair to it in the video.

 

Top Tips to Get Everything Right

You think it is time to get started on the animated video project for your business. This can help build up your brand and grow your business. Besides, it is a fun process. Here are some steps to follow:

Concept.

Your story is the concept of your animated video.

Without a strong storyline, any kind of visuals will lack the impact you want to achieve, plus, you will not meet your business objectives.

This step involves your creative brief. Being the client, your video production company may ask you to fill this out.

This process helps them to know your unique selling points, non-negotiables, benefits, branding, etc.

All this information would be helpful during a brainstorm of your concept.

 

Script.

This step involves creating your message.

Certain characteristics of a powerful script are clear and natural language, having a strong call to action while staying on point.

The ROI of your video will be hard to measure without a call-to-action.

Creating a script typically takes about 3-5 days. After that, there is the revision process.

Hiring a video animation company means getting an outsider to create a script in a new perspective.

 

Storyboard.

You see the visuals in during this step. The agency will draft up the frame-by-frame look of your video.

You can see the start of the design, as well as the progress of your video.

Keep in mind that everything is not final in this phase.

Being involved in the process will make it easier for the video production house to incorporate your feedback as they keep things moving along.

 

 Style.

It is best for the video company to make your video from scratch so that it can reflect your brand as unique as possible.

A style frame is something that is presented in full colour.

It determines the final aesthetic of your video.

This may include backgrounds, icons, characters, text, and so on.

Often, a video animation needs an animator and designer.

The video company you choose may have someone on the team who specializes in both.

Preferably, begin with the design process, then proceed with the animation after its approval.

So, if you want another character in your video, they can make changes before handing it over to the animator.

Click Here – 9 Super Easy Styles that Convert

Voiceover and Tone.

This carries a lot of weight even though it may seem like a small part of the whole video compared to the animation and design.

What makes it essential is that you need to use a voice that is most suitable for your brand.

Do not go for the one-size-fits-all voiceover.

Make sure to find the appropriate tone for your video that matches your brand.

Some of the few effective tones are neutral, dramatic, and excited.  The voice you use can help impact the tone.

Are you releasing a product to increase awareness?

Then, use an excited voice to engage your viewers. Do you have a solution to a major problem in the form of your product or service?

Build up emotions by using drama in the voiceover.

A neutral tone minimizes the distraction. This can help convey your message clearly to your audience.

Animation.

This is where the project gets exciting. An animation is putting the motion in your content.

Each frame is timed meticulously to ensure smooth transitioning.

The aim is to make the characters lifelike and not robotic.

The animation process can take up to 3 weeks to finish.

There are two kinds of scene animation transitions; one is when a computer is used to make frames in-between, producing a smooth and natural motion.

The other is cel animation, which is a more complex method of scene transition.

The animator creates an accurate motion of the head, arms, torso, and legs of the characters.

Sound Design.

This includes adding sound effects or song to your video.

Sound effects have a huge impact on your video.

The video animation company will have an idea what approach to take in terms of the sound design according to your creative brief.

Make sure to know the rules and regulations regarding music licensing.

 

Conclusion

The best video animation company has a unique quality that comprised of professionals that are talented, dedicated, and focused.

The ideas below can help you find a video production agency that can effectively work on your video according to your needs.

About the Author Kerry-Anne Simpson

Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.

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