Creating an explainer video involves a lot of work patience and time. What viewers can see in those seconds to a couple of minutes is the outcome of a few weeks of hard work.
The complexity and the length of the explainer video are the main factors of how much time and the number of work it takes to do the project.
Another factor to consider is how many edits necessary.
Undeniably, an explainer video is one effective way to enhance your website, attract online users, and increase your revenue.
As you decide using an explainer video in your marketing strategy, then consider choosing an explainer video production company to make your video.
But first, you need to understand that for an explainer to succeed, here are some factors to take into account:
Each of these factors can fail, which is the reason why this kind of service can be costly.
The importance of assessing your target audience is key with regard to creating explainer videos.
It can be easy to make a mistake and confused viewers, as this kind of message includes various elements such as text, audio, and visuals.
A reputable explainer video production can help you make good communication with your viewers.
Everything will just be useless if you lack targeting.
There are animation video companies that create videos for different clients.
But, When they begin the video production project, they do not focus particularly on anybody.
They think that this can still help businesses sell products or services. However, it is not the right way to do things.
A good explainer video production team will talk to the client first. Since you are the client, the project starts and ends with you.
Client briefing means the production agency will want to know your product or service, as well as your vision for creating the explainer video.
They will take note of your inputs and ideas. This is the time to gather all the information about the project.
The core of an explainer video is the script.
Without it, the result will likely to fail. Regardless of the sound effects and visuals used in the video, you cannot accomplish the desired results if there is no proper script.
The message should be simple and clear.
As with any content, every word in your script must have a meaning. You need to take into consideration every word and sentence, as there is a limited time at your disposal. Remember that the script can influence the scenes in the video and the outcome that people will view. Explainer videos are generally restrictive on this aspect.
When it comes to creating a script for your explainer video, make sure to count the number of words that you can have. A study revealed that a 60-second explainer video typically has 160 to 180 words per minute.
During the initial phases, branding is an important factor of an explainer video.
This helps dictate the direction of the video. The explainer video production will know how your corporate branding can fit into your video.
Talk about this as you make the script. The purpose of this is to make people easily identify your video to your brand upon watching it.
The colours you use can have a major impact during this process. Use font on your video the same as the one in your online site.
It will be an added benefit if you can add the logo of your company in the background.
Align your explainer video with the kind of content you have on your website.
For example, a humorous video is not appropriate if your site contains complex, scientific information.
While the explainer videos allow you to make new and diversified content, make sure not to go to extremes.
This can help prevent alienating your audience, especially your loyal customers.
This is the part where the production of your video really starts.
This stage involves choosing the style and creating the characters. Find out what is suitable for your business needs and the image of your company.
The mockup phase is a vital element for branding. There are several styles to choose from. You can have:
The persona of the characters you use should be something that your customers can identify with.
The explainer video production company you choose would normally have a portfolio with lots of concepts and ideas, although they will consider your vision.
Communication is essential during this process to prevent any misunderstanding and lead to starting the video production again.
A storyboard presents single, separate slides to describe an action that is happening by using the script.
A storyboard can act as a master plan or visual blueprint. It is a combination of shots motion and transitions.
The sound effects, illustration, animation, voice-overs, and so on are based on the storyboard. In addition, it is used to make the message of the script alive.
It is better to work together with your explainer video production agency during the storyboard creation.
Discuss how your explainer video will look visually and how will it progresses.
The explainer video production company works with the voice actor.
When the script is finalized, the voice over talent can begin the job and complete it within a set time frame.
The video production will find the right voice for your explainer video, depending on your preference.
The animation is considered the longest stage of the explainer video production. It has a major impact on the quality of the entire video.
Animation offers you flexibility regarding the tone and video style you select.
Here, you will have many different elements, in which you will put them in motion.
For the explainer video production agency, the animation process takes most of the project time.
You can use icons in your explainer video to create a compelling story or use a character-driven story.
Note that the cost of your video depends on how complex your video is.
Music is crucial to the mood of your explainer video, as it can help attract people.
Music can further portray the emotions of the characters in your video.
For example, when your explainer video is selling a new product or service, adding music can set the mood to encourage people to buy.
The sound effects can make the characters in your video serious or funny. Consider putting subtitles to your video as an added feature.
The two main problems that you may encounter during the production of your explainer video are when the project takes too long to complete, and you are not satisfied with the result.
The portfolio that the explainer video production company give you during the initial stage will give you a general idea of how your product how the video will proceed and develop.
Therefore, you cannot blame them for the quality and effectiveness of the final product.
Lack of communication and involvement are also the cause of some problems to occur.
Take time to get involved in different stages of your video production if you want to ensure optimal results.
Often, the process takes too long to finish. Ask in advance what to expect from your explainer video company.
But, the process can take several days up to a few weeks on the average.
The explainer video production process requires good communication the involvement between both parties.
Using explainer videos for your business is a great decision.
They can drive your website to a new level, attract customers, and give variety to your content.
Every step must be done to perfection to achieve an effective final product.
So, make sure to choose the right explainer video production to get the job done for you.
Helping Small Business Owners explain what they do using effective video marketing strategies,particularly animation videos. explain your complex solutions, ideas, products and services to your Audience. If you're looking for cost-effective ways to generate leads, sell more products and services in a very noisy marketplace, solutions to get you started in the right direction affordably.